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Noviawan Rasyid Ohorella
Universitas Gunadarma
Religion Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Journal of Digital Media Communication

 1 
WEDDING ORGANIZER MARKETING COMMUNICATION STRATEGY @NGANTENAN.YUK THROUGH INSTAGRAM SOCIAL MEDIA Khalifah Althaf Naufaliza Repinda Putra; Noviawan Rasyid Ohorella; Edy Prihantoro
Journal of Digital Media Communication Vol 1, No 2 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2022.v1i2.7421

Abstract

This study aims to determine the marketing communication strategy of Wedding Organizer @Ngantenan.Yuk through Instagram social media. With the Instagram social media Wedding Organizer @Ngantenan. Let's do marketing and promotion. Marketing and advancements made by Wedding Organizer @Ngantenan.Yuk are posting photos and videos of client weddings and information about weddings through Instagram. The research method used in this study is a qualitative descriptive method. Primary data is from information obtained from interviews with several informants. In comparison, secondary data is in the form of data obtained from books and other sources. The theory used in scientific writing research is New Media. Data collection techniques used are observation, interviews, and documentation. Based on the research results, the marketing communication strategy carried out by the Wedding Organizer @Ngantenan.Yuk was considered very good and appropriate. The marketing communication strategy carried out by Wedding Organizer @Ngantenan.Yuk is through Instagram social media by posting photos and videos of the client's wedding. Therefore, Wedding Organizer @Ngantenan.Yuk utilizes Instagram social media as a promotional tool to create the desired target. The advice that researchers can give is to be more consistent in marketing their services on the Wedding Organizer Instagram account @Ngantenan.Yuk to attract the attention of clients and face competition from other Wedding Organizers.
PERCEIVED EASE OF USE, SOCIAL INFLUENCERS, FACILITATING CONDITIONS, USER EXPERIENCE ON THE INFLUENCE OF HUMAN-MACHINE INTERACTION ON INTERACTION EFFICIENCY, EMOTIONAL IMPACT OF USING CHAT GPT Ajeng Ayu Wulandari; Titih Nurhaipah; Noviawan Rasyid Ohorella
Journal of Digital Media Communication Vol 2, No 2 (2023)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2023.v2i2.9898

Abstract

This research analyzes the impact of Perceived Ease of Use, Social Influence, Facilitating Conditions, and User Experience in GPT Chat and how it affects Interaction Efficiency and Emotional Impact of communication interactions with machines. The theoretical frameworks are the Unified Theory of Technology Acceptance and Use (UTAUT) and Human Machine Interaction (HCI). Data was collected through a questionnaire with a Likert scale and tested on 100 respondents using the Purposive Sampling method among Chat GPT users. The research results reveal that five variables, namely Perceived Ease of Use, Facilitating Conditions, and User Experience, positively and significantly influence Interaction Efficiency and Emotional Impact. Still, the Social Influence variable does not substantially affect User Experience Perceived Ease of Use, and The UTAUT model contributes 17.7% to User Experience. In contrast, User Experience contributes 5.6% to Interaction Efficiency, and Interaction Efficiency contributes 517.9% to Emotional Impact.
Co-Authors Ajeng Ayu Wulandari Ajeng Ayu Wulandari Aldo Aditya Putra Dinda Rakhma Fitriani Dwi Asih Haryanti Edi Prihantoro Edy Prihantoro Emilianshah Banowo Emilianshah Banowo Endah Purwitasari Hanif Abdullah Karin Paula Iasha Damintana Khalifah Althaf Naufaliza Repinda Putra Kiayati Yusriyah Kris Widya Palupi M Jihad Alfurqon Mohamad Wahyu Subakti Muhammad Ardya Dwi Putra Al Qindi Nurhaipah, Titih Pitoyo Rahmadiani Indri Adi Putri Susilowati Dyah K Susilowati Dyah K Susilowati Dyah K Titih Nurhaipah Tri Wahyu Retno Ningsih Yohanes Ari Kuncoroyakti