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All Journal Niagawan JUIMA : Jurnal Ilmu Manajemen JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Forum Manajemen Jurnal Ilmiah Satyagraha EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Nusantara Hasana Journal Jurnal Visi Manajemen (JVM) KOLONI Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia
Ni Putu Andini Desiyanti Laksmi
Fakultas Ekonomi, Universitas Mahendradatta
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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ANALISA PENGARUH PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER SIMPATI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS WARMADEWA Ni Putu Andini Desiyanti Laksmi
JUIMA : JURNAL ILMU MANAJEMEN Vol. 10 No. 2 (2020): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.559 KB) | DOI: 10.36733/juima.v10i2.1395

Abstract

The number of cellular providers in Indonesia are mutually price war with a variety of advantages each resulting in confusion in selecting society. This study aims to determine the effect of product, price and promotion either partially or simultaneously, and to determine the most dominant influence in influencing consumer purchasing decisions. This type of research is included in the survey research. The sample used in this research is 96 students of Economics faculty at Univercity Warmadewa, where the sample is taken by using accidental sampling technique. Collection was done by distributing questionnaires. Data analysis techniques used are Multiple Linear Regression Analysis, Correlation Analysis, Coefficient of Determination and Test F and Test t. The results of this study showed the value of multiple linear regression analysis that is Y = 0.426 + 0.274 X1 + 0,152 X2 + 0,453 X3 value of coefficient of determination show value equal to 0,689. This shows that in consumer satisfaction variable shows 68,9% value influenced by product, price and promotion variable. While the remaining 31.1% influenced by other variables not included in this study. Test F obtained result that Product (X1), Price (X2), and Promotion (X3) have influence to Decision of Simpati (Y) cellular card, sig value. F 0,000 (<0.05), then H0 is rejected and H1 is accepted. The conclusion is that all independent variables (Product variables (X1), Price (X2), and Promotion (X3)) have significant effect simultaneously on Simpati Mobile Card Purchase Decision (Y). The value of the product thitungvariable (X1) has a value of 3.634 and the value of Sig. 0.000 <0,05, then Ho is rejected and H1 accepted, it means there is partial influence by Product variable (X1) to Purchase Decision (Y). Price Variable (X2) has Thitung3.067 and Sig value. 0,003 <0,05, then Ho is rejected and H1 is accepted, that means there is partial influence by Price variable (X2) to Purchase Decision (Y) .Variable Promotion (X3) has value of Thitung 6,222 and Sig value. of 0.000 <0.05, then Ho is rejected and H1diterima, it means there is a partial influence by the variable Promotion (X3) on Purchase Decision (Y) In addition, the results of this study also shows that Product, Price, and Promotion has a dominant influence on the decision purchase of Simpati cellular card at Univercity Warmadewa. .
Studi Kelayakan Bisnis Pada Usaha Sari Merta Laundry DI Desa Guwang Kecamatan Sukawati Ni Wayan Ari Sudiartini; Anak Agung Elik Astari; Ni Putu Andini Desiyanti Laksmi; Ni Luh Putu Damayanti
JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Vol 6, No 2 (2021): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpensi.v6i2.653

Abstract

Pesatnya pertumbuhan usaha laundry menyebabkan tingginya tingkat persaingan seperti yang terjadi pada usaha Sari Merta Laundry di Desa Guwang Kecamatan Sukawati. Tujuan penelitian ini untuk mengetahui kelayakan usaha Sari Merta Laundry ditinjau dari aspek non finansial dan aspek finansial. Penelitian ini termasuk jenis penelitian deskriptif dengan pendekatan kualitatif-kuantitatif. Metode pengumpulan data dilakukan dengan observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan aspek non finansial (aspek pasar, aspek teknis, aspek manajemen dan sumber daya manusia) dari usaha Sari Merta  Laundry adalah layak walaupun ditemukan beberapa kelemahan. Aspek finansial menunjukkan Sari Merta Laundry layak karena NPV > 0 dan bernilai postitif yakni Rp.10.244.159. IRR > suku bunga bank umum yakni 17,47%. Payback Period < umur investasi yakni 3,2 tahun. PI > 1 yakni 1,18. Hasil analisis SWOT menunjukkan Sari Merta Laundry berada pada Kuadran I yang mendukung strategi pertumbuhan agresif.
PEMANFAATAN DIGITAL MARKETING BAGI USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI KELURAHAN RENON KECAMATAN DENPASAR SELATAN, BALI Ni Putu Andini Desiyanti Laksmi
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Digital marketing is a promotional activity and market search through digital media online by utilizing various means such as social networking. The purpose of this research is to increase knowledge and skills about digital marketing, especially social media, for Small and Medium Enterprises (SMEs) business people to increase their sales and profits. Attended by UMKM participants from Renon Village, South Denpasar District, Bali, the methods used in this activity were; first, an explanation using a power point slide and an LCD projector; second, sharing experiences and discussions; and finally, the direct practice of creating social media accounts (Facebook and Instagram) and how to make them attractive to buyers (images, words, stories, etc.). The results show that some business actors are actively using social media as their promotional tool and they have not separated their online store accounts from their personal accounts, some other people use them occasionally, and the rest of the participants never use social media marketing due to a lack of technology skills. All participants showed great interest in using social media marketing on a continuous basis.
DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN “WARUNG RS (RAMASHITA)” DALAM MENINGKATKAN JUMLAH KONSUMEN Ni Luh Indiani; Ni Putu Andini Desiyanti Laksmi
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Technological developments have markedly changed the way a business works, especially a culinary business that named Warung RS (ramashita) located in Dalung area, North Kuta District, Badung Regency, Bali. This business is still relatively new, but consumers remain loyal to the message in the pandemic and sales of vegetarian culinary products are increasingly Increased. This phenomenon is a result of business entering the digital age in social media. Marketing not intensively conducted by the owner of this business, but it is consumers who are encouraged to market it virally in social media especially social media Instagram and Facebook. In this article the author descriptively analyze the behavior of consumers in digital marketing that has been sales of these culinary products. The analysis was conducted with a case study and attributed in the literature on consumer behavior and digital marketing. This article aims to explaining consumer behavior in the digital age so that it can be input in determining the marketing strategies of culinary businesses in the future as well as becoming consumer research thinking materials in the future.
STUDI KELAYAKAN BISNIS USAHA JASA DESAIN GRAFIS DAN DIGITAL PRINTING PADA GEDE PROJECT DESIGN Ni Ketut Murdani; Ni Putu Andini Desiyanti Laksmi
Jurnal Ilmiah Satyagraha Vol 4, No 1 (2021)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v4i1.226

Abstract

In the current era of globalization, as time goes by, technology will become more sophisticated, the role of graphic design in all business fields is needed. This can be proven by the number of business fields that utilize the expertise of graphic designers. The need for promotional design which is now increasingly prevalent in the business world, making graphic design is required to be able to develop itself in making a product that can attract public interest.This research was conducted with the aim of knowing the feasibility of the Gede Project Design Industry in terms of market aspects, technical aspects, and management and human resources aspects using qualitative descriptive methods, while financial financial aspects were analyzed using quantitative descriptive methods with manual systems through the help of the Microsoft Excel program.The analysis results obtained from market aspects, technical aspects, as well as aspects of management and human resources, the Gede Project Design industry is still categorized as still feasible to run, but there are several things that need to be evaluated and improved in marketing strategies related to promotional activities that still rely on the door to door strategy. word of mouth so that the absorbed market share is still not according to the desired target, then the problem with company management does not have a permanent workforce. Meanwhile, the analysis of the financial aspects shows that the Gede Project Design industry is feasible to run. This can be seen from the NPV (Net Present Value) obtained 0 and a positive value of IDR 28,164,030. The resulting IRR (Internal Rate Of Return) value the commercial bank interest rate of 12.88%. The resulting payback period from the investment age of 2.5 years. The Profability Index (PI) obtained is 1 which is 1.78.
Analisis Kelayakan Usaha Dupa di Tengah Pandemi Covid 19 Di Kabupaten Tabanan Ditinjau Dari Aspek Pemasaran Dan Aspek Keuangan I Wayan Agustina Agustina; Ni Ketut Murdani; Ni Putu Andini Desiyanti Laksmi
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 1 (2022): November 2022
Publisher : CV ODIS

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Abstract

The COVID-19 pandemic has had a tremendous impact and has the potential to threaten the sustainability of various business sectors. In addition to the problem of competition, businesses also have to face the company's internal problems.  To avoid the obstacles that will be faced and the risks that may arise during the running of the business, it is necessary to conduct a business feasibility study. The purpose of this study was to determine the feasibility of MSMEs in Gunung Kawi fragrant incense in terms of non-financial and financial aspects. The research method used is descriptive quantitative through the help of the Microsoft Excel program. The results of study 1) from the non-financial aspect, the MSME business of Gunung Kawi Harum  Incense is still categorized as still feasible to run but several things need to be evaluated and improved in marketing strategies related to promotional activities still relying on resellers and word of mouth strategies so that market share is absorbed is still limited, and still uses the basic ingredients of semi-finished cense,  2) from the financial aspect, it shows that the MSME business of Gunung Kawi Fragrant Incense is feasible to run. This can be seen from the NPV (Net Present Value) obtained > 0 and has a positive value of  Rp.  2,030,577,166.   The resulting  IRR  (Internal Rate of Return) value> commercial bank interest rate is 17.47%. The resulting payback period is < from the investment age, which is 3.2 years. The Profitability Index (PI) obtained > 1, which is 1.18.
Analisis Kelayakan Usaha Hita Coffee Bali (Coffee Shop) Di Kota Denpasar Ni Putu Elysa Widiastari; Ni Ketut Murdani; Ni Putu Andini Desiyanti Laksmi
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 1 (2022): November 2022
Publisher : CV ODIS

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Abstract

considered, anything that can affect the company really needs to be taken into account. Through a business feasibility study, the business owner can get information about the current position of his business. This information can be used as a reference for the owner to run his business in the future. The purpose of this business feasibility study is to analyze the feasibility of Hita Coffee's business from various aspects, and use SWOT analysis, as well as determine the effectiveness of the competitive strategy applied. In this business feasibility study using qualitative data analysis techniques, data were obtained through interviews, observations, and documentation, which were conducted at Hita Coffee. The data obtained from the object of research are then directly collected and processed by the author. The stages are carried out by analyzing the feasibility study through aspects including market and marketing aspects, legal aspects, technical aspects, and financial aspects. And to find out the business opportunities for Hita Coffee, the SWOT analysis technique consists of the strengths, weaknesses, opportunities, and threats that exist in this business, and then the data is processed into an internal matrix, an external matrix, an IE matrix, and a SWOT matrix. The results obtained from the IE matrix show that Hita Coffee's business position is in position V with growth which is designed to achieve growth in sales, assets, or profits and a combination of the three. In the SWOT method, an alternative strategy is obtained that should be applied by the company in order to develop existing business opportunities. Based on the financial aspect, the results of the NPV (Net Present Value) of 262,546,296, the IRR (Internal Rate Of Return) value of 54%, and the payback period value of 4.82 so the return on investment is 1 year 5 months which will be completed in second. Thus the results obtained that this business is feasible to run.
PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP PEMBELIAN PRODUK MAKANAN SUKLA PADA UMKM SATYAGRAHA DI KOTA DENPASAR Dewa Ayu Sinta Dewi; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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Abstract

This study aims to determine the effect of Digital Marketing on the Purchase of Sukla Food Products, to determine the effect of Brand Awareness on the Purchase of Sukla Food Products and to determine the effect of Digital Marketing and Brand Awareness on the Purchase of Sukla Food Products at Satyagraha SMEs in Denpasar City. The type of research used is survey research and uses a quantitative approach. This research was conducted on three Satyagraha SMEs in Denpasar City, namely Babi Guling Golden SMEs, Babi Guling Nojas SMEs and Babi Guling Ocha SMEs. The number of samples as many as 83 respondents, determined by non-probability sampling method and purposive sampling technique. Respondents from this study were consumers or Hindu communities who had bought Sukla Babi Guling food at Satyagraha SMEs in Denpasar City. Sources of data using primary data and secondary data. Methods of data collection using observation, interviews, questionnaires and literature study. The data analysis technique uses Descriptive Analysis, Multiple Linear Regression Analysis, Classical Assumption Test, Coefficient of Determination and t test and F test. Data processing uses SPSS software program.The results of this study indicate that partially digital marketing has a positive and significant influence on the purchase of sukla food products and brand awareness has a positive and significant influence on the purchase of sukla food products. Simultaneously digital marketing and brand awareness have a positive and significant influence on the purchase of sukla food products.
PENINGKATAN KEUNGGULAN BERSAING MELALUI KUALITAS PRODUK DAN PEMANFAATAN DIGITAL MARKETING PADA UMKM KULINER DI KOTA DENPASAR I Made Wira Adi Kusuma; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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Abstract

Increasing competitive advantage, product quality and the use of digital marketing is very important to pay attention to in improving the economy at Culinary MSMEs in Denpasar City. Especially in the absence of a decline in the level of the economy during this pandemic. This study aims to determine the influence of product quality on increasing competitive advantage through the use of digital marketing on Culinary MSMEs in the city of Denpasar. This research was conducted quantitatively and used questionnaires as a data collection method. The population used in this study was the owners of Culinary MSMEs in Denpasar, with the number of samples in this study being 50 culinary MSME owners in Denpasar. The sample used in this study was a saturated sample.  This research was conducted quantitatively and used questionnaires as a data collection method. Using IBM SPSS 25 analysis, the results were obtained that the first product quality has a positive and significant effect on the use of digital marketing in Culinary MSMEs in Denpasar. The second is the use of digital marketing has a positive and significant effect on increasing competitive advantages in Culinary MSMEs in Denpasar. Product quality directly affects the increase in competitive advantage in Culinary MSMEs in Denpasar. And the results of the analysis using Path Analysis (Path Analysis) to test the influence of variable intervening, it can be known the use of digital marketing which is an important variable as a mediator on competitive advantages and product quality.
MEMBANGUN USAHA KREATIF, INOVATIF DAN BERMANFAAT MELALUI PENERAPAN KEWIRAUSAHAAN SOSIAL PADA UMKM SATYAGRAHA DI KOTA DENPASAR Anggraeni Nisa Rachmawati; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.754 KB) | DOI: 10.31004/koloni.v1i3.115

Abstract

Entrepreneurship can be in the form of an imaginative and inventive capacity, keen to see gaps and continuously open to any input and positive changes that can bring trade to continue to grow and have self-respect. The purpose of this study was to determine the effect of creativity, beneficial innovation on the entrepreneurship of MSME Sukla Satyagraha. One of the pioneers of developing MSME in Bali is the Satyagraha Movement. The Satyagraha movement is a culinary business movement as well as traders with micro and medium enterprises which is a form of economic empowerment of Balinese manners that adheres to Hindu ethics as well as synergizes between ancestral concepts and modern generation concepts that have undergone various forms of change. Being an innovator has advantages, that's what Panada Store respondents, Laklak Bu Nyoman and Jaje Bali Jaen, did. Although there are now many who sell pastels, Balinese laklak and traditional Balinese snacks with a similar concept, the Panada Store brand has already been known as a seller of pastels that have wrappers like bread. Mrs. Nyoman's Laklak is known as laklak by using firewood stoves and Mrs. Komang's Jaje Bali Jaen which has various variants compared to other traditional snack entrepreneurs. In addition, in this case, businesses that sell products that follow this similar concept cannot be considered as innovations, because they are considered to have imitated or modified existing products with the same market. Business owners also set creative solutions to overcome the problem of changing culinary trends. Keywords: Creativity, Innovation, Social Entrepreneurship, MSME, Gerakan Sukla Satyagraha
Co-Authors Anggraeni Nisa Rachmawati Astari, Anak Agung ELik Dewa Ayu Sinta Dewi Gusti Putu Suarman I Made Wira Adi Kusuma I Nyoman Bawa Bagiada I Wayan Agustina Agustina Ni Kadek Sri Rita Indriyani Ni Ketut Murdani Ni Luh Ayu Suda Sucandrawati Ni Luh Indiani Ni Luh Putu Damayanti Ni Putu Elysa Widiastari Ni Putu Puspa Jayanti Ni Putu Yunita Putri Ni Wayan Ari Sudiartini Ni Wayan Suartini Novita Anjasari Wayan Ardani