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All Journal Niagawan JUIMA : Jurnal Ilmu Manajemen JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Forum Manajemen Jurnal Ilmiah Satyagraha EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Nusantara Hasana Journal Jurnal Visi Manajemen (JVM) KOLONI Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia
Ni Putu Andini Desiyanti Laksmi
Fakultas Ekonomi, Universitas Mahendradatta
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Kualitas Konten Digital Marketing Dan Pengaruhnya Terhadap Brand Image Dan Keputusan Pembelian Konsumen Di Kota Denpasar Ni Kadek Sri Rita Indriyani; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.921 KB) | DOI: 10.31004/koloni.v1i3.247

Abstract

Digital marketing content is one of the marketing tools that can utilize social media as a place to promote a product through a digital content with quality which later on the promotion can affect the brand image of a product and make target consumers lead to consumer purchasing decisions. This study aims to determine the variable quality of digital marketing content and its influence on brand image and consumer purchasing decisions in the city of Denpasar. The samples used in this study were 109 samples and this research was conducted on the Babi Guling culinary SMEs in the Denpasar city. The method used in this study is a quantitative method using a questionnaire distribution instrument that has been processed and tested for reliability, validity, classical assumptions, regression analysis test and path analysis with Sobel test. The results of data processing obtained by this study that have been processed with SPSS obtained the following results: the variable quality of digital marketing content does not have a significant positive effect on consumer purchasing decisions in the city of Denpasar, the quality of digital marketing content has a significant effect on brand image, brand image has a significant positive effect on consumer purchasing decisions, and brand image is able to mediate the influence between the quality of digital marketing content on consumer purchasing decisions in the city of Denpasar.  Keywords: Digital marketing content quality, brand image, consumer purchasing decisions
Analisis Kelayakan Penggunaan Kredit Usaha Rakyat (KUR) Untuk Pendanaan Produk Pertanian Untuk Meningkatkan Kinerja UMKM di Denpasar (Studi Kasus pada Toko Anugrah Buah) Gusti Putu Suarman; Ni Ketut Murdani; Ni Putu Andini Desiyanti Laksmi
Jurnal Ilmiah PERKUSI Vol 2, No 4 (2022): PERKUSI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.perkusi.v2i4.25276

Abstract

Dilaksanakannya penelitian ini bertujuan untuk mengetahui kelayakan dari penggunaan Kredit Usaha Rakyat (KUR)  untuk pendanaan produk pertanian untuk meningkatkan kinerja UMKM di Denpasar. Penelitian ini termasuk jenis penelitian deskriptif yang mengusung desain penelitian berupa studi kasus dengan menggunakan pendekatan kualitatif-kuantitatif. Obyek penelitian ini adalah usaha Toko Anugrah Buah yang beralamat di Jalan Ahmad Yani Utara Desa Peguyangan Kota Denpasar. Metode pengumpulan data yang digunakan yaitu wawancara dan dokumentasi. Penelitian ini menggunakan metode analisis deskriptif kuantitatif berupa aspek finansial menggunakan metode penilaian investasi. Sedangkan pada aspek non finansial menggunakan metode analisis deskriptif kualitatif seperti aspek hukum, aspek pasar dan pemasaran , aspek manajemen dan aspek ekonomi dan sosial. Hasil penelitian pada aspek Keuangan menunjukkan hasil perhitungan sebagai berikut : PP (Payback period) dengan hasil 3 tahun 7 bulan. IRR (Internal Rate of Return) dengan hasil senilai 87,82%. PI (Profitabilitas Index) dengan hasil 1<4.81396.
ANALISIS POTENSI USAHA KERAJINAN KULIT MAHATAKSU LEATHER CRAFT DI DESA MARGA DAUH PURI DITINJAU DARI ASPEK KELAYAKAN BISNIS Ni Putu Yunita Putri; Anak Agung Elik Astari; Ni Putu Andini Desiyanti Laksmi
Niagawan Vol 12, No 3 (2023): NIAGAWAN VOL 12 NO 3 November 2023
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v12i3.51114

Abstract

Sektor industri memiliki peranan yang sangat penting sebagai penopang perekonomian di Indonesia. Sektor kerajinan kulit menjadi salah satu bagian dari sektor industri yang menggunakan kulit sebagai bahan baku utama dalam proses produksinya. Kabupaten Tabanan menjadi salah satu sentra kerajinan kulit di Bali yang memiliki potensi besar dan berpeluang untuk melakukan ekspor produk kerajinan kulit. Mahataksu Leather Craft merupakan salah satu pengrajin kulit berskala mikro yang berlokasi di Jalan Ciung Wanara, Desa Marga Dauh Puri, Kecamatan Marga, Kabupaten Tabanan yang memiliki potensi yang besar untuk dikembangkan. Melalui penelitian ini, pemilik usaha dapat mengetahui potensi yang ada dalam usahanya sehingga dapat dilakukan evaluasi dan pengembangan usaha. Penelitian ini dilakukan dengan metode pengumpulan data dengan teknik penelitian langsung (field research). Data diperoleh dari adanya observasi, wawancara, dokumentasi yang dilakukan di tempat produksi usaha Mahataksu Leather Craft. Sedangkan teknik analisis data yang diterapkan dalam penelitian ini yaitu secara deskriptif naratif yang menganalisis kelayakan usaha berdasarkan aspek non finansial seperti aspek pasar dan pemasaran, aspek teknis dan teknologi, serta aspek manajemen dan sumber daya manusia. Berdasarkan hasil analisis dan pembahasan dari penelitian ini, diperoleh hasil bahwa usaha Mahatakasu Leather Craft memiliki potensi yang besar untuk dikembangkan, dilihat dari aspek pasar dan pemasaran yang mampu memasarkan produknya hingga ke luar daerah bahkan telah mendapat pesanan dari luar negeri. Selain itu, dari aspek teknis dan teknologi, usaha ini sudah maksimal dalam penggunaan dan pemanfaatan teknologi digital dalam proses promosi serta adanya standarisasi produksi, namun masih terkendala minimnya jumlah tenaga kerja.Keywords: Kelayakan Bisnis, Kerajinan Kulit, Desa Marga
PENGARUH METODE SAS BERBANTUAN MEDIA GAMBAR TERHADAP KEMAMPUAN MEMBACA DAN MENULIS PERMULAAN SISWA KELAS I SD NEGERI 1 TAMBLANG Ni Putu Andini Desiyanti Laksmi; I Nyoman Bawa Bagiada
Nusantara Hasana Journal Vol. 3 No. 2 (2023): Nusantara Hasana Journal, July 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i2.951

Abstract

This study aims to analyze the effect of applying the synthetic structural analytic method (SAS) using image media on the reading and writing abilities of first grade students in elementary school using a quantitative approach. Quasi-experimental research design with a non-equivalent pretest posttest model. The study population was all students of class I SD Negeri 1 Tamblang, North Toraja Regency, totaling 59 students, divided into two study groups with each class IA, namely 29 students, while class IB consisted of 30 students. The sampling technique used the cluster random sampling technique and class IA as the experimental class while class IB as the control class. The data collection technique is using a performance test for writing and a preliminary reading test. based on the comparative analysis of the average reading ability at the beginning of the experimental class and the control class, the value of t = 7.495> 1.69726 and sig. (2-tailed) = 0.001.69726 and sig. (2-tailed) = 0.00 <0.05 this shows that the SAS method has a significant effect on the initial writing ability of class I students of SD Negeri 1 Tamblang
PEMANFAATAN DIGITAL MARKETING BAGI USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI KELURAHAN RENON KECAMATAN DENPASAR SELATAN, BALI Ni Putu Andini Desiyanti Laksmi
Forum Manajemen Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i1.420

Abstract

Digital marketing is a promotional activity and market search through digital media online by utilizing various means such as social networking. The purpose of this research is to increase knowledge and skills about digital marketing, especially social media, for Small and Medium Enterprises (SMEs) business people to increase their sales and profits. Attended by UMKM participants from Renon Village, South Denpasar District, Bali, the methods used in this activity were; first, an explanation using a power point slide and an LCD projector; second, sharing experiences and discussions; and finally, the direct practice of creating social media accounts (Facebook and Instagram) and how to make them attractive to buyers (images, words, stories, etc.). The results show that some business actors are actively using social media as their promotional tool and they have not separated their online store accounts from their personal accounts, some other people use them occasionally, and the rest of the participants never use social media marketing due to a lack of technology skills. All participants showed great interest in using social media marketing on a continuous basis.
DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN “WARUNG RS (RAMASHITA)” DALAM MENINGKATKAN JUMLAH KONSUMEN Ni Luh Indiani; Ni Putu Andini Desiyanti Laksmi
Forum Manajemen Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i2.432

Abstract

Technological developments have markedly changed the way a business works, especially a culinary business that named Warung RS (ramashita) located in Dalung area, North Kuta District, Badung Regency, Bali. This business is still relatively new, but consumers remain loyal to the message in the pandemic and sales of vegetarian culinary products are increasingly Increased. This phenomenon is a result of business entering the digital age in social media. Marketing not intensively conducted by the owner of this business, but it is consumers who are encouraged to market it virally in social media especially social media Instagram and Facebook. In this article the author descriptively analyze the behavior of consumers in digital marketing that has been sales of these culinary products. The analysis was conducted with a case study and attributed in the literature on consumer behavior and digital marketing. This article aims to explaining consumer behavior in the digital age so that it can be input in determining the marketing strategies of culinary businesses in the future as well as becoming consumer research thinking materials in the future.
PENGARUH SOSIAL MEDIA MARKETING, LOKASI DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA BADAN USAHA MILIK DESA CANGGU Ketut Murdani; Ni Putu Andini Desiyanti Laksmi; Ni Luh Ketut Ayu Sudha Sucandrawati
Jurnal Ilmiah Satyagraha Vol 7, No 2 (2024)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v7i2.1073

Abstract

AbstractMinat beli konsumen merupakan perilaku konsumen mempunyai keinginan dalam memilih, menggunakan, suatu produk yang di tawarkan yang dipengaruhi oleh faktor. Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing, lokasi dan harga terhadap minat beli. Penelitian dilakukan pada Badan Usaha Milik Desa (BUMDes) Canggu dengan jumlah populasi dalam penelitian ini adalah seluruh konsumen pada tahun 2021 sebanyak 1.071 orang. Jumlah sampel ditentukan dengan teknik sampling accidental. Metode pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 91 responden. Teknik analisis data yang digunakan adalah teknik analisis regresi linier berganda dengan program SPSS 25 For Windows. Berdasarkan hasil analisis menjelaskan bahwa social media marketing berpengaruh positif dan signifikan terhadap minat beli pada Badan Usaha Milik Desa (BUMDes) Canggu, artinya semakin meningkatnya social media marketing maka minat beli pada Badan Usaha Milik Desa (BUMDes) Canggu akan semakin meningkat. Lokasi berpengaruh positif dan signifikan terhadap minat beli pada Badan Usaha Milik Desa (BUMDes) Canggu, artinya semakin baik lokasi Badan Usaha Milik Desa (BUMDes) Canggu maka minat beli akan semakin meningkat. Harga berpengaruh negatif dan tidak signifikan terhadap minat beli  pada Badan Usaha Milik Desa (BUMDes) Canggu, artinya semakin baik kebijakan harga, maka tidak berpengaruh terhadap minat beli konsumen pada Badan Usaha Milik Desa (BUMDes) Canggu
Analisa Rasio Keuangan untuk Menilai Tingkat Kesehatan Perusahaan pada PT. Pegadaian Kanwil VII Denpasar Ni Putu Puspa Jayanti; Ni Wayan Suartini; Ni Putu Andini Desiyanti Laksmi
Jurnal Visi Manajemen Vol. 10 No. 3 (2024): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v10i3.355

Abstract

With the use of financial analysis as a gauge for the company's financial health, this research seeks to analyze PT. Pegadaian's performance. With an emphasis on financial analysis, including liquidity, solvability, profitability, and efficiency, the study employs descriptive analysis. According to the findings, PT. Pegadaian has demonstrated strong financial performance, with its liquidity allowing for efficient risk management. Efficiency shows how well a business uses its resources to generate revenue, whereas profitability ratio shows how well it generates profits. The report stresses how crucial it is to routinely assess financial performance in order to keep the company's standing and avoid market fluctuations. The organization must adjust to boost operational efficiency and enhance community service delivery in light of technology improvements and digitalization.
Pengaruh Kompensasi Bonus dan Dividen Payout Ratio Terhadap Praktik Perataan Laba: Studi pada Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia Tahun 2021-2023 Novita Anjasari; Wayan Ardani; Ni Putu Andini Desiyanti Laksmi
Jurnal Visi Manajemen Vol. 10 No. 3 (2024): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v10i3.359

Abstract

This study aims to examine the effect of bonus compensation variables and dividend payout ratios on income smoothing in banking companies listed on the Indonesia Stock Exchange in 2021-2023. This study is a quantitative study using data in the form of numbers. The research data was obtained from second parties or secondary data, namely data obtained from the financial statements of each sample company. The population in this study were banking sector companies in 2021-2023 with the sample selection technique used being the non-probability technique, namely the perposive sampling technique. This technique is a sample selection technique that is carried out by providing sample criteria that can be used as samples in the study. The criteria used in selecting the sample are that the company publishes financial reports during the study period, the company makes a profit during the study period, the company provides dividends to shareholders during the study period and the company presents financial reports in rupiah. In this study, there were 16 companies that met the predetermined sample criteria using the perposive sampling method, so that the final total sample for the three years of the study was 48 samples. The data analysis techniques used consist of descriptive statistical tests, multiple linear regression tests, normality tests, heteroscedasticity tests, and hypothesis tests consisting of partial t tests, simultaneous f tests and determination coefficient tests. The results obtained in this study are that partially the bonus compensation variable does not have a significant effect on income smoothing, the dividend payout ratio variable has a significant effect on income smoothing and simultaneously the bonus compensation variable and the dividend payout ratio variable have a significant effect on income smoothing. Both of these variables are able to influence income smoothing by 25.2% which is a large enough number to provide a simultaneous effect.
Co-Authors Anggraeni Nisa Rachmawati Astari, Anak Agung ELik Dewa Ayu Sinta Dewi Gusti Putu Suarman I Made Wira Adi Kusuma I Nyoman Bawa Bagiada I Wayan Agustina Agustina Ni Kadek Sri Rita Indriyani Ni Ketut Murdani Ni Luh Ayu Suda Sucandrawati Ni Luh Indiani Ni Luh Putu Damayanti Ni Putu Elysa Widiastari Ni Putu Puspa Jayanti Ni Putu Yunita Putri Ni Wayan Ari Sudiartini Ni Wayan Suartini Novita Anjasari Wayan Ardani