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PENGARUH IKLAN DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIPSTIK MEREK WARDAH Suhandi Suhandi
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 6, No 2 (2020)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jm001.v6i2.605

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh iklan dan kepercayaan konsumen terhadap keputusan pembelian produk lipstik merek Wardah. Populasi dalam penelitian ini mahasiswi Program Studi Manajeen Fakultas Ekonomi dan Bisnis Universitas Bina Bangsa. Penentuan jumlah sampel menggunakan teknik probability sampling diperoleh sebanyak 71 orang sampel. Metode analisis data yang digunakan pada penelitian ini yaitu analisis regresi linier berganda. Hasil pengujian hipotesis pada uji t atau uji parsial menunjukan bahwa variabel iklan berpengaruh positif signifikan terhadap variabel keputusan pembelian. Selanjutnya kepercayaan konsumen berpengaruh positif signifikan terhadap variabel keputusan pembelian. Pengujian hipotesis pada uji simultan menunjukan bahwa iklan dan kepercayaan konsumen berpengaruh positif signifikan terhadap variabel keputusan pembelian.Kata Kunci: Iklan, Kepercayaan Konsumen, Keputusan Pembelian.AbstractThis study aims to determine the effect of advertising and consumer trust on purchasing decisions for Wardah brand lipstick products. The population in this study were students of the Management Study Program, Faculty of Economics and Business, Bina Bangsa University. Determining the number of samples using probability sampling techniques obtained as many as 71 samples. The data analysis method used in this study is a multiple linear regression analysis. The results of hypothesis testing on the t-test or partial test show that the advertising variable has a significant positive effect on the purchasing decision variable. Furthermore, consumer confidence has a significant positive effect on purchasing decision variables. Hypothesis testing in the simultaneous test shows that advertising and consumer trust have a significant positive effect on purchasing decision variables.Keywords: Advertising, Consumer Trust, Purchasing Decisions.

Analisis Dampak Kurangnya Sadar Wisata dan Doktrin Kota Santri Terhadap Perkembangan Pariwisata di Kabupaten Pandeglang Banten Surachman Surachman; Suhandi Suhandi
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 7, No 1 (2021)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jm001.v7i1.727

Abstrak Sektor pariwisata saat ini telah menjadi aspek penting dalam kemajuan ekonomis suatu negara. Kabupaten Pandeglang merupakan daerah banyak memiliki potensi wisata, namun dalam proses perkembangannya masih jauh tertinggal dari daerah lain. Tujuan dari Penelitian ini adalah untuk menganalisa dan mengkaji faktor apa yang mempengaruhi sehingga masih banyak warga Pandeglang yang belum sadar wisata dan untuk mengkaji mengapa doktrin kota santri begitu kuat terhadap warga Pandeglang sehingga berpengaruh terhadap perkembangan pariwisata di Kabupaten Pandeglang. Metode yang di gunakan dalam penelitian ini adalah Metode Kualitatif dengan proses observasi, wawancara, dan dokumentasi dengan analisis matriks SWOT untuk mengetahui kekuatan, kelemahan, peluang dan ancaman dalam pengembangan potensi wisata yang ada di Kabupaten Pandeglang.Informan terdiri dari: Dinas pariwisata dan ekonomi kreatif Pandeglang, pengelola wisata, pokdarwis, tokoh agama, akademisi, wisatawan, masyarakat Pandeglang, penelitian dilakukan selama satu tahun.Sedangkan strategi yang tepat dilakukan dalam pengembangan pariwisata di Kabupaten Pandeglang adalah strategi Strategi SO (Growth). Strategi SO (Growth) merupakan strategi yang memanfaatkan kekuatan yang ada untuk meningkatkan keunggulan kompetitifnya.Hasil dari penelitian ini menunjukan bahwa banyak faktor yang menyebabkan pariwisata di Pandeglang perkembanganya masih jauh tertinggal antara lain: masih kurangnya masyarakat akan sadar wisata, masih kurangnya pembentukan kelompok sadar wisata (Pokdarwis) di setiap Desa/ Kelurahan yang ada di Kabupaten Pandeglang, kurangnya sosialisasi terkait pemahaman doktrin kota santri, masih kurangnya promosi wisata baik secara online maupun off line dan minimnya anggaran belanja daerah Kabupaten Pandeglang dalam hal ini Dinas Pariwisata dan Ekonomi Kreatif Kabupaten Pandeglang.Kata Kunci: Sadar Wisata, kota santri, pariwisata.Abstract The tourism sector has become an important aspect in the economic progress of a country. Pandeglang Regency is an area with a lot of tourism potential, but in the process of its development it is still far behind other areas. The purpose of this study is to analyze and examine what factors influence so that there are still many Pandeglang residents who are not aware of tourism and to study why the city doctrine of students is so strong against Pandeglang residents that it affects the development of tourism in Pandeglang Regency. The method used in this study is a qualitative method with a process of observation, interviews, and documentation with a SWOT matrix analysis to determine the strengths, weaknesses, opportunities and threats in developing tourism potential in Pandeglang Regency. The informants consist of: the tourism and creative economy office. Pandeglang, tourism managers, pokdarwis, religious leaders, academics, tourists, the people of Pandeglang, the research was carried out for one year. While the right strategy in developing tourism in Pandeglang Regency is the SO Strategy (Grwth). The SO (Growth) strategy is a strategy that utilizing existing strengths to increase its competitive advantage. The results of this study indicate that many factors cause tourism in Pandeglang to be still far behind, among others: there is still a lack of awareness of tourism, there is still a lack of formation of a tourism awareness group (Pokdarwis) in every Desa/ Kelurahan in Pandeglang Regency, lack of socialization related to understanding the doctrine of the city of students, there is still a lack of tourism promotion both online and off line and the lack of regional budget for Pandeglang Regency, in this case the Tourism and Creative Economy Office of Pandeglang.Keywords: Tourism awareness, city of students, tourism.

Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Untuk Meningkatkan Perekonomian Masyarakat Desa di Desa Nembol Kecamatan Mandalawangi Kabupaten Pandeglang Banten Riyanthi Idayu; Mohamad Husni; Suhandi Suhandi
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 7, No 1 (2021)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jm001.v7i1.729

Abstrak Desa Nembol memiliki banyak potensi Usaha Mikro Kecil dan Menengah (UMKM) yang bersumber dari pertanian dan perkebunan. Penelitian ini bertujuan untuk menganalisa dan mengidentifikasi masalah yang dihadapi dan menysusn strategi dalam pengembangan Usaha Mirko Kecil dan Menengah (UMKM) yang ada di Desa Nembol Kecamatan Mandalawangi Pandeglang, sebagai salah satu sektor unggulan dalam membantu peningkatan perekonomian masyarakat Desa Nembol Kecamatan Mandalawangi Pandeglang. Metode Penelitian ini menggunakan metode kualitatif melalui proses observasi, wawancara, dan dokumentasi disajikan dalam bentuk data, kemudian analisa menggunakan analisis matrik SWOT untuk mengetahu kekuatan, kelemahan, peluang dan ancaman.Informan yang dijadikan sumber data terdiri dari Kepala Desa Nembol, Bumdes, Koperasi, pelaku umkm, Dinas UMKM Pandeglang dan Masyarakat Desa Nembol, waktu pelaksanaan penelitian satu tahun.Hasil penelitian ini menunjukan bahwa terdapat permasalahan pada setiap pelaku Usaha Mikro Kecil dan Menengah (UMKM) yang ada di Desa Nembol seperti: permodalan, produksi, pemasaran, sumber daya manusia, sarana dan prasarana, pengenalan teknologi, sosial dan ekonomi, sehingga pengembangan UMKM di Desa Nembol Kecamatan Mandalawangi belum bisa terlaksana dengan baik. Sedangkan strategi yang tepat dilakukan dalam pengembangan UMKM yang ada di Desa Nembol Kecamatan Mandalawangi Pandeglang adalah Strategi SO (Growth). Strategi SO (Growth) merupakan strategi yang memanfaatkan kekuatan yang ada untuk meningkatkan keunggulan kompetitifnya.Kata Kunci: Strategi, pengembangan, UMKM, SWOT.Abstract Nembol Village has a lot of potential for Micro, Small and Medium Enterprises (MSMEs) which are sourced from agriculture and plantations. This study aims to analyze and to identify the problems faced and formulate strategies in the development of Micro Small and Medium Enterprises (MSMEs) in Nembol Village, Mandalawangi District. Pandeglang, as one of the leading sectors in helping improve the economy of the people of Nembol Village. This research used qualitative method through a process of observation, interviews, and documentation presented in the form of data, then the data analysis used SWOT matrix analysis to find out the strengths, weaknesses, opportunities and threats. The informants used as the data source consisted of the Head of Nembol Village, Bumdes, Cooperatives, MSMEs actors, the Pandeglang MSMEs Office and the Nembol Village Community, the research implementation time is one year. The results of this study indicate that there are problems for every Micro, Small and Medium Enterprise (MSMEs) actor in Nembol Village such as: capital, production, marketing, resources human, facilities and infrastructure, the introduction of technology, social and economy, so that the development of MSMEs in Nembol Village, has not been implemented properly. While the right strategy for developing MSMEs in Nembol Village, Mandalawangi District, Pandeglang is the SO (Growth) Strategy. The SO (Growth) strategy is a strategy that utilizes existing strengths to increase its competitive advantage.Keywords: Strategy, development, MSMEs, SWOT.

PELATIHAN MANAJEMEN USAHA UNTUK MENIGKATKAN DAYA SAING KEPADA PARA PELAKU USAHA INDUSTRI KECIL DAN MENENGAH (UMKM) RANGINING DI DESA KADU GADUNG KECAMATAN CIPEUCANG KABUPATEN PANDEGLANG Suhandi Suhandi; Iqbal Iqbal; Siti Fatonah; Siti Afifah; Linda Juliani Hidayat; Ira Fitriana Sari
Jurnal Abdimas Bina Bangsa Vol. 2 No. 2 (2021): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Abstrac The majority of the residents of Kadu Gadung Village are farmers and rangining business actors, but their management is still simple and not managed systematically and well planned, so that they cannot provide maximum results. The purpose of this training is to increase competitiveness for industrial business actors small and medium scale rangining towards independent small industries. The implementation method is through: seminars for delivering material, discussions, practices, mentoring, monitoring and evaluation. The results of this training show that not all small and medium rangining industrial business actors in Kadu Gadung Village, which has not yet taken care of distribution permits, halal certificates, produces product innovations and online marketing, due to limited funds and human resources

ANALYSIS OF YOU C 1000 BEVERAGE MARKETING STRATEGY AT PT.ASIA SEJAHTERA PERDANA PHARMACEUTICAL: ANALISIS STRATEGI PEMASARAN MINUMAN YOU C 1000 PADA PT.ASIA SEJAHTERA PERDANA PHARMACEUTICAL Suhandi Suhandi; Icin Quraysin
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 1 No. 3 (2021): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v1i3.40

In an effort to maintain the sales performance of Youc 1000 drinks, there are many things that must be observed, among others, the more aggressiveness of several other beverage brands in marketing activities. The purpose of this study is to conduct research on the You C. regarding the acquisition process of new consumers, considering that there are many vitamin beverage industries on the market. Develop a marketing strategy that is deemed appropriate to carry out the acquisition of potential customers of You C 1000, through a large-scale promotional program that is right on target. Develop a marketing strategy that is deemed appropriate to reward loyal customers of You C 1000. The marketing strategy of You C 1000 health drink at PT Asia Sejahtera Perdana Pharmaceutical in the SWOT matrix analysis (figure 4.1) shows that the strategy is in an aggressive strategic position or is in the quadrant I or the growth quadrant where the company has the strength to face competition and has good opportunities. Strategic analysis illustrates that PT Asia Sejahtera Perdana Pharmaceutical has excellent strength. The weakness obtained from the analysis shows a weakness that is not difficult to repair or improve by PT Asia Sejahtera Perdana Pharmaceutical. Besides that, health drinks are also growing along with the increasing welfare and level of public awareness of health and stamina. One of the threat factors is the emergence of competitors with the same brand.

PELATIHAN MANAJEMEN USAHA KEPADA PARA PELAKU USAHA INDUSTRI KECIL DAN MENENGAH (UIKM) KERIPIK TALAS BENENG DI KAMPUNG CINYURUP KECAMATAN KARANGTANJUNG KABUPATEN PANDEGLANG Suhandi Suhandi; Hadi Kurniawanto; Abdul Rauf Chaerudin; Listiawati Listiawati
Jurnal Abdimas Bina Bangsa Vol. 3 No. 1 (2022): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

The majority of the residents of Cinyurup village are beneng taro farmers and entrepreneurs of beneng taro chips, but the management is still simple and is not managed systematically and wellplanned, so that it cannot provide maximum results. The aim of this training is to increase competitiveness for the small and medium entrepreneurs of taro chips into independent small industries. The method of implementation is through: seminars of material delivery, discussion, practice, mentoring, monitoring and evaluation. The results of this training show that not all small and medium industrial entrepreneurs are taro beneng chips those in Cinyurup village who have not implemented business management, have not processed distribution permits, halal certificates, produced product innovations and online marketing, due to limited funds and human resources

PERBAIKAN MANAJEMEN USAHA DAN PEMASARAN KEPADA PARA PELAKU UMKM KERAJINAN PEMBUATAN PIRING BERBAHAN DASAR LIDI DAUN KELAPA MUDA DI DESA WANASALAM KABUPATEN LEBAK BANTEN Suhandi Suhandi; Normansyah Samiadji; Siti Nuraeni; Arif Mahmudin; Desi Sri Nurmala; Mela Nabila
Jurnal Abdimas Bina Bangsa Vol. 3 No. 2 (2022): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v3i2.208

The place for community service is the craftsmen of plate crafts made from young coconut tree sticks in Wansalam Village, Wanasalam District, Lebak Regency, Banten. The problems that occur in this area are as follows: craftsmen of plates made from young coconut tree sticks have not been able to apply management, cannot create quality products that are attractive and contemporary and have not been able to market their products. The training methods are: providing entrepreneurship material, business management, product innovation and product marketing. businesses, do not understand entrepreneurship, have not been able to create quality and attractive products, have not been able to market their products. So far, the business they run is a derivative business from their parents, the production process is still simple and marketing is in accordance with orders or requests from consumers

IMPLEMENTASI STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PADA CV. MAKMUR BAROKAH (GAFAR AHMAD) DI PASAR RAU KOTA SERANG BANTEN Suhandi Suhandi
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 1 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i1.205

CV. Makmur Barokah is a family company (Toko Gafar Ahmad), which is engaged in selling clothing products such as: men's sarongs, women's sarongs, koko clothes, batik clothes, batik clothes, prayer equipment, Jln.Samaun Bakrie No.28, Pasar Rau Tanggul area Serang District, Serang City, Banten. The purpose of this research is to analyze the implementation of the marketing strategy applied by CV. Makmur Barokah. The results of this study show that CV. Makmur Barokah has not implemented a marketing mix marketing strategy (product, price, promotion and place), has not implemented an online marketing strategy by implementing e-commerce information technology, lack of quality human resources, so that it affects sales volume

PEMBERDAYAAN KARANG TARUNA KARANG INDAH MELALUI PENGEMBANGAN MANAJEMEN USAHA KERAJINAN AKAR POHON DI DESA PASIR PEUTEUY PANDEGLANG Icin Quraysin; Suhandi Suhandi; Tata Rustandi; Agus Lukman Hakim
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.514

The beautiful coral cadets of Pasir Peuteuy Village as a forum for guidance and development and empowerment in an effort to develop creative economic activities in Pasir Peuteuy Village have not been able to make a maximum contribution to the development of tree root crafts business management, so that the existence of tree root crafts businesses managed by coral members Karang Indah cadets have not been able to provide maximum results. The problems faced are: Karang Indah cadet members have not been able to develop tree root craft business management, have not been able to develop product promotion and marketing, have not been able to create interesting and contemporary handicrafts, many have do not yet understand the presence of Information Technology, there is no role from Pasir Peuteuy Village in assisting the development of tree root craft business management. The purpose of this service is to help improve the ability of Karang Indah Youth Organizations in implementing business management, making attractive tree root crafts and online marketing (e-commerce). Training methods: developing business management, making interesting and up-to-date tree root crafts, online marketing and product promotion assistance (e-commerce) and assistance from the beautiful coral youth organization to the Office of Cooperatives and UMKM in Pandeglang Regency. The results of this community service show that there is an increase in business management, members of the Karang Indah Youth Organization can create interesting and contemporary tree root crafts and can market products online (e-commerce).

STRATEGI PENGEMBANGAN KAMPUNG WISATA BERBASIS PESANTREN UNTUK MENINGKATKAN PEREKONOMIAN MASYARAKAT DI KAMPUNG CILIANG KADUMERAK PANDEGLANG BANTEN Icin Quraysin; Suhandi Suhandi; Listiawati Listiawati; Hadi Kurniawanto; Gatot Hartoko
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 2 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i2.362

Villages that have the potential to be made into pesantren-based tourism villages or Islamic religious education in Pandeglang Regency are Ciliang Village RT.04.RW.01, Kadumerak Village, Karangtanjung Pandeglang District, The purpose of this study is to analyze and examine the application of tourism village potential development strategies in Ciliang Village, and also analyze the role of several related parties so that the management of the potential of pesantren-based tourism villages is more optimal. The research method that researchers do is descriptive qualitative research. The research is a research whose data is qualitative. Data was obtained through, observation, interviews, and SWOT Matrix Analysis, to determine the strengths, weaknesses, opportunities and threats that Ciliang Village has in the development of rapid-based tourism villages. The results of this study show the need for tourism village development through the formation of tourism awareness groups, cooperation between the tourism village community and the Kadumerak village apparat and the Pandeglang Tourism Office and the right strategy in developing pesantren-based tourism villages in Ciliang Kadumerak Pandeglang village is through the concept of Bhinneka Tunggal Ika which reflects the diversity of cultures, traditions, natural beauty, crafts and the number of pesantren and educational institutions that become the identity or characteristic of Ciliang village then become a concentration of pesantren-based tourist village tourist destinations in Pandeglang Regency, Banten

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