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OPTIMASI DIGITALISASI MARKETING PADA UMKM SAPU DI DESA SINDANGHEULA KECAMATAN PABUARAN KABUPATEN SERANG Rahadian Arief; Bambang Dwi Suseno; Encep Saefullah; Ahmad Mukhlis; Dedy Khaerudin
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 3 No. 2 (2023): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v3i2.105

Abstract

The Community Partnership Empowerment Program (PKM) aims to optimize the digitalization of marketing and sales of Micro, Small and Medium Enterprises (MSMEs) products in Sindangheula Village, Pabuaran District, Serang Regency. In this program, the main target partners are broom MSME actors. The approach used is a participatory, reflective and innovative approach, which aims to achieve increased partner competitiveness and increase their knowledge and skills in the field of Digital Marketing products. The expected results of this program include increasing the sales volume of MSME broom products and expanding market segmentation. By implementing a positive approach, this program is expected to have a positive and meaningful impact on MSME partners. Through this approach, it is hoped that small businesses can feel motivated and confident in facing complex marketing challenges in the ever-evolving digital era. A better understanding of digital marketing strategies can help MSME partners optimize their online presence, reach a wider audience and increase sales.
DETERMINATION OF ENERGY NEEDS OF KU-IV SWIMMING ATHLETES AT THE KRAKATAU ATLANTIC SWIMMING ASSOCIATION (PRKA) SWIMMING CLUB Asih Setyo Rini; Ahmad Padhil; Asep Rahmatullah; Dedy Khaerudin
Journal of Industrial Engineering Management Vol 8, No 2 (2023): Journal of Industrial Engineering and Management Vol 8 No 2
Publisher : Center for Study and Journal Management FTI UMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33536/jiem.v8i2.1384

Abstract

Swimming is an aquatic sport in which almost all members of the body require coordination of motion. Not only that, but swimming also includes sports that are programmed for achievement by competing at speed, both short, medium, and long distances. The Krakatau Atlantic Swimming Association (PRKA Swimming Club) is one of the first and oldest swimming clubs in Cilegon which was formed on July 7, 1990. This association is chaired by Drs. Zuladri Firman. The training program is held six times per week: Tuesday, Thursday, and Saturday at 16.00 – 17.45 WIB and Monday, Wednesday, and Friday at 05.00 – 06.30 WIB. On Sundays, ground or physical training is carried out at 07.00 – 09.00 WIB. Age group (KU) IV athletes to achieve maximum performance, need an optimal training system and appropriate energy requirements. Based on the calculation results, the average energy requirement for KU-IV athletes is 1.64 kcal/minute. 
ANALISIS STRATEGI PENGEMBANGAN USAHA TAS RANSEL DI CV. RIFKY ARAFA DENGAN MENGGUNAKAN METODE SWOT DAN QSPM Akbar Nugraha; Dedy Khaerudin; Isnaini Mahuda
Jurnal Taguchi : Jurnal Ilmiah Teknik dan Manajemen Industri Vol. 3 No. 1 (2023): Jurnal Taguchi : Jurnal Ilmiah Keilmuan Teknik dan Manajemen Industri
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/tgc.v3i1.63

Abstract

CV. Rifky Arafa is a type of micro, small and medium enterprise (UMKM) which is engaged in the convection sector. Located in Kadugenep, Kab. Serang-Banten, it is also included in the center of the bag industry because the majority of the population are bag craftsmen. The beginning of this business was founded in 1997 by Bpk. H. Rohman’s and his brother, he used to work as a convection tailor in Jakarta. One year later, coinciding with the 1998 monetary crisis, caused many convection businesses in Jakarta to go bankrupt so that the migrants from Kadugenep Village automatically returned to their hometowns. The purpose of this research is to find out how the results of the analysis of business development strategies that must be carried out by CV. Rifky Arafa best done. And what are the results of the analysis using the SWOT and QSPM methods. The analysis used to formulate the strategy is the IFE matrix, EFE matrix, IE matrix, SWOT matrix and QSPM. Internal factors that influence the strength factor in developing a backpack business are three factors with the highest value, namely quality products, maintaining the quality of raw materials well, and CV. Rifky Arafa already has a business license (0.395), from the weakness factor, namely the need for additional capital costs to develop a business, especially CV. Rifky Arafa (0,129). While the external factors that influence the opportunity factor are the need to use sophisticated machines to increase production (0,603), and the threat factor is the increase in market demand in a certain month (0,235). CV. Rifky Arafa is in a position (growth and build) or grows and develops with IFE (3,161) and value of EFE is (3,066). The largest TAS value with a value of 8,000 is the need for work motivational guidance to its employees, and also the need for additional costs to develop a business in the bag industry center, especially on CV. Rifky Arafa
Reducing Greenhouse Gas Emissions in Beef Cattle Farming through the Implementation of Animal Welfare Principles, as Part of Sustainable Rural Area Development Encep Saefullah; Kenedi Kenedi; Dedy Khaerudin
Jurnal Penelitian Pendidikan IPA Vol 10 No 4 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i4.6824

Abstract

The beef cattle farming industry is facing a dual challenge - the need to reduce greenhouse gas emissions to combat climate change and the imperative to enhance the daily weight gain of cattle to meet growing global demand for meat. The integration of animal welfare principles stands out as a crucial and multifaceted solution that not only mitigates greenhouse gas emissions but also improves the daily weight gain of beef cattle. The results of this study indicate that the implementation of animal welfare guidelines plays a pivotal role in reducing greenhouse gas emissions. By providing cattle with appropriate nutrition, minimizing stress, and ensuring a healthy and stress-free environment, the emission of methane, a potent greenhouse gas, can be significantly lowered. This approach is not just ecologically responsible; it is essential for meeting international climate commitments and preserving the health of the planet's ecosystems. In addition to its environmental benefits, the integration of animal welfare practices has a profound economic impact. Healthy and content cattle are more likely to exhibit efficient digestion and increased feed utilization, leading to higher daily weight gains. This directly improves the productivity and profitability of beef cattle farming operations. Furthermore, the production of higher-quality meat from well-cared-for animals can drive market demand and revenue, strengthening the industry's economic viability.
Analisa Kinerja Lift Gedung D Kampus 1 Universitas Bina Bangsa Serang Bambang Setyo Panulisan; Dedy Khaerudin; Asih Setyo Rini
Mars : Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer Vol. 2 No. 1 (2024): Februari : Mars : Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mars.v2i1.79

Abstract

The Rectorate's field of function is the function of improving performance, safety and efficiency in the use of elevators where the vertical transportation system is used as a tool to facilitate the activities of people and goods to move between certain floors in a building. Elevators are used as a tool to facilitate the activities of both people and goods to get to the floors In certain office and lecture buildings, it is a one-story building in building D which uses an elevator as a means of vertical lift transportation. Effective and efficient elevator planning is needed so that the elevator can be operated optimally. This should have a big impact on the comfort of building occupants as elevator users. One of the consequences of inadequate elevator planning is the occurrence of queues during peak hours. Therefore, some analysis of elevators in lecture and office buildings is needed. Elevator efficiency can be analyzed by calculating elevator requirements which depend on several variables such as lifting speed, lifting capacity, elevator waiting time, number of building occupants, and how large the building is. Meanwhile, the effectiveness of the lift can be obtained from the scheduling preparation and budget requirements involved in each lift's preventive maintenance. The research methodology used in this research is interviews, observation, secondary data collection, and data processing. From the results of data processing it can be concluded that the efficiency and effectiveness of the lift is 75% of the lift requirements for the 2 lift units provided. The research results also show several preventive maintenance schedules and preventive maintenance budgets within a one-year budget period.
SOSIALISASI PENERAPAN TEKNOLOGI TEPAT GUNA MESIN PEMIPIH BIJI MELINJO DALAM OPTIMALISASI POTENSI BUMDES “BINA USAHA” DESA CINANGKA Dedy Khaerudin; Asep Rahmatullah; Ombi Romli; Irma Nurmala Dewi; Budiharjo Budiharjo; Husna Febriani Mardiyah; Muhammad Ghifari Ramadhan; Sri Damayanti; Hani Eka Saputri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.34839

Abstract

Potensi yang dimiliki Bumdes “Bina Usaha” Desa Cinangka sangat bagus dalam mengembangkan hasil industri rumahan semisal pengolahan Emping melinjo. Dari serangkaian program kerja pengabdian terhadap pengelolaan BUMDes “Bina Usaha” dilakukan optimalisasi manajemen pengelolaan BUMDes dan penerapan teknologi tepat guna untuk memproduksi produk UMKM. Metode yang dilaksanakan secara bertahap, diawali dengan memberikan sosialisasi kepada para pelaku UMKM BUMDes “Bina Usaha” terhadap pentingnya pengelolaan manajemen BUMDes dan Penggunaan teknologi tepat guna untuk peningkatan kuantitas dan kualitas hasil produksi. Kemudian pelatihan dan pendampingan penerapan teknologi dalam optimalisasi pengolahan produk dengan menggunakan mesin pemipih biji melinjo. Tahap akhir adalah pelaksanaan pendampingan dan evaluasi dalam ketercapaain akan hasil dari program pengabdian terhadap BUMDes Bina Usaha. Tujuan dari program pengabdian kepada masyarakat ini adalah Peningkatan pengelolaan manajemen BUMDes dan implementasi penerapan teknologi tepat guna yaitu mesin pemipih biji melinjo untuk meningkatkan usaha produksi emping oleh pelaku UMKM mitra BUMDes “Bina Usaha”. Dari kegiatan pengabdian kepada masyarakat ini diperoleh dampak positif terhadap para pelaku usaha yang berada dalam naungan BUMDes “Bina Usaha” yakni pentingnya teknologi tepat guna yang mampu mengoptimalkan hasil produksi produk UMKM. Selain itu dari hasil kegiatan ini diharapkan perekonomian warga semakin meningkat menuju masyarakat desa yang makmur dan sejahtera.