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OPTIMASI DIGITALISASI MARKETING PADA UMKM SAPU DI DESA SINDANGHEULA KECAMATAN PABUARAN KABUPATEN SERANG Rahadian Arief; Bambang Dwi Suseno; Encep Saefullah; Ahmad Mukhlis; Dedy Khaerudin
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 3 No. 2 (2023): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v3i2.105

Abstract

The Community Partnership Empowerment Program (PKM) aims to optimize the digitalization of marketing and sales of Micro, Small and Medium Enterprises (MSMEs) products in Sindangheula Village, Pabuaran District, Serang Regency. In this program, the main target partners are broom MSME actors. The approach used is a participatory, reflective and innovative approach, which aims to achieve increased partner competitiveness and increase their knowledge and skills in the field of Digital Marketing products. The expected results of this program include increasing the sales volume of MSME broom products and expanding market segmentation. By implementing a positive approach, this program is expected to have a positive and meaningful impact on MSME partners. Through this approach, it is hoped that small businesses can feel motivated and confident in facing complex marketing challenges in the ever-evolving digital era. A better understanding of digital marketing strategies can help MSME partners optimize their online presence, reach a wider audience and increase sales.
DETERMINATION OF ENERGY NEEDS OF KU-IV SWIMMING ATHLETES AT THE KRAKATAU ATLANTIC SWIMMING ASSOCIATION (PRKA) SWIMMING CLUB Asih Setyo Rini; Ahmad Padhil; Asep Rahmatullah; Dedy Khaerudin
Journal of Industrial Engineering Management Vol 8, No 2 (2023): Journal of Industrial Engineering and Management Vol 8 No 2
Publisher : Center for Study and Journal Management FTI UMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33536/jiem.v8i2.1384

Abstract

Swimming is an aquatic sport in which almost all members of the body require coordination of motion. Not only that, but swimming also includes sports that are programmed for achievement by competing at speed, both short, medium, and long distances. The Krakatau Atlantic Swimming Association (PRKA Swimming Club) is one of the first and oldest swimming clubs in Cilegon which was formed on July 7, 1990. This association is chaired by Drs. Zuladri Firman. The training program is held six times per week: Tuesday, Thursday, and Saturday at 16.00 – 17.45 WIB and Monday, Wednesday, and Friday at 05.00 – 06.30 WIB. On Sundays, ground or physical training is carried out at 07.00 – 09.00 WIB. Age group (KU) IV athletes to achieve maximum performance, need an optimal training system and appropriate energy requirements. Based on the calculation results, the average energy requirement for KU-IV athletes is 1.64 kcal/minute. 
ANALISIS STRATEGI PENGEMBANGAN USAHA TAS RANSEL DI CV. RIFKY ARAFA DENGAN MENGGUNAKAN METODE SWOT DAN QSPM Akbar Nugraha; Dedy Khaerudin; Isnaini Mahuda
Jurnal Taguchi : Jurnal Ilmiah Teknik dan Manajemen Industri Vol. 3 No. 1 (2023): Jurnal Taguchi : Jurnal Ilmiah Keilmuan Teknik dan Manajemen Industri
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/tgc.v3i1.63

Abstract

CV. Rifky Arafa is a type of micro, small and medium enterprise (UMKM) which is engaged in the convection sector. Located in Kadugenep, Kab. Serang-Banten, it is also included in the center of the bag industry because the majority of the population are bag craftsmen. The beginning of this business was founded in 1997 by Bpk. H. Rohman’s and his brother, he used to work as a convection tailor in Jakarta. One year later, coinciding with the 1998 monetary crisis, caused many convection businesses in Jakarta to go bankrupt so that the migrants from Kadugenep Village automatically returned to their hometowns. The purpose of this research is to find out how the results of the analysis of business development strategies that must be carried out by CV. Rifky Arafa best done. And what are the results of the analysis using the SWOT and QSPM methods. The analysis used to formulate the strategy is the IFE matrix, EFE matrix, IE matrix, SWOT matrix and QSPM. Internal factors that influence the strength factor in developing a backpack business are three factors with the highest value, namely quality products, maintaining the quality of raw materials well, and CV. Rifky Arafa already has a business license (0.395), from the weakness factor, namely the need for additional capital costs to develop a business, especially CV. Rifky Arafa (0,129). While the external factors that influence the opportunity factor are the need to use sophisticated machines to increase production (0,603), and the threat factor is the increase in market demand in a certain month (0,235). CV. Rifky Arafa is in a position (growth and build) or grows and develops with IFE (3,161) and value of EFE is (3,066). The largest TAS value with a value of 8,000 is the need for work motivational guidance to its employees, and also the need for additional costs to develop a business in the bag industry center, especially on CV. Rifky Arafa
Analisa Kinerja Lift Gedung D Kampus 1 Universitas Bina Bangsa Serang Bambang Setyo Panulisan; Dedy Khaerudin; Asih Setyo Rini
Mars : Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer Vol. 2 No. 1 (2024): Februari : Mars : Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mars.v2i1.79

Abstract

The Rectorate's field of function is the function of improving performance, safety and efficiency in the use of elevators where the vertical transportation system is used as a tool to facilitate the activities of people and goods to move between certain floors in a building. Elevators are used as a tool to facilitate the activities of both people and goods to get to the floors In certain office and lecture buildings, it is a one-story building in building D which uses an elevator as a means of vertical lift transportation. Effective and efficient elevator planning is needed so that the elevator can be operated optimally. This should have a big impact on the comfort of building occupants as elevator users. One of the consequences of inadequate elevator planning is the occurrence of queues during peak hours. Therefore, some analysis of elevators in lecture and office buildings is needed. Elevator efficiency can be analyzed by calculating elevator requirements which depend on several variables such as lifting speed, lifting capacity, elevator waiting time, number of building occupants, and how large the building is. Meanwhile, the effectiveness of the lift can be obtained from the scheduling preparation and budget requirements involved in each lift's preventive maintenance. The research methodology used in this research is interviews, observation, secondary data collection, and data processing. From the results of data processing it can be concluded that the efficiency and effectiveness of the lift is 75% of the lift requirements for the 2 lift units provided. The research results also show several preventive maintenance schedules and preventive maintenance budgets within a one-year budget period.
Pemberdayaan Pelaku Usaha Untuk Meningkatkan Jumlah Produksi Dan Mutu Pada Nutrisi Telur Asin Oleh Penggiat Home Industri Mislan Mislan; Rahmita Sari; Dedy Khaerudin
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i2.3219

Abstract

The village of Sendal Kopo is the village of Panenjoan in the Serang district of Banten Province, where people produce salted eggs. However, a problem faced in making this salty egg is the need for more marketing of products and the quality of nutrition in the salty egg, which is affecting the production. Therefore, an increase in the production and quality of salt egg nutrition results in increased production and income for business people. The method used for community dedication is the participative method of training the home industry in the village of Panenjoan. This activity takes place for one (1) month, and the training given goes smoothly, smoothly as well as orderly. As a result of this activity, the coal-fired home industry can increase production and the quality of salted egg nutrition as the volume of salted egg production increases.