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All Journal Agrointek agriTECH Indonesian Journal of Biotechnology AGRARIS: Journal of Agribusiness and Rural Development Research Agro Ekonomi Jurnal Sosial Ekonomi Kelautan dan Perikanan Agroindustrial Journal Aceh International Journal of Science and Technology AGRARIS: Journal of Agribusiness and Rural Development Research

Dyah Ismoyowati, Dyah

Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Gadjah Mada, Jl. Flora No. 1, Bulaksumur, Yogyakarta 55281

Author-ID : 2649610

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

Published : 22 Documents Claim Missing Document

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Dampak Krisis Ekonomi Terhadap Kinerja Industri Kecil di Yogyakarta Bety F.L.; Dyah Ismoyowati; Moch Maksum
agriTECH Vol 19, No 4 (1999)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Kajian Konsumsi Gula Pasir di D.I. Yogyakarta (Tinjauan Aspek Mutu dan Kesukaan Konsumen Rumah Tangga) Dyah Ismoyowati; Jumeri Jumeri
agriTECH Vol 19, No 3 (1999)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Conduct and Performance of Catfish Marketing Channels in the Special Region of Yogyakarta, Indonesia Tenny Sylvia; Dyah Ismoyowati
agriTECH Vol 40, No 3 (2020)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Catfish is one of the leading fishery commodities in Indonesia. Its production is high in the Special Region of Yogyakarta, that is, 45.44% of the total aquaculture production and 35.58% of the total aquaculture production. This study aimed to determine the type of marketing channels, including the conduct and performance of catfish marketing, and the efficiency of catfish marketing in the Special Region of Yogyakarta. Samples were obtained through purposive and snowball sampling, and data were collected through in-depth interviews with 30 respondents and examined through descriptive analysis and an SCP approach focusing on conduct and performance analysis. Result showed that two marketing channels were available. The first type consisted of fish farmers, collectors, and retailers, and the second type included fish farmers and retailers. Market conduct analysis revealed that the determination of the catfish price was dominated by collectors, marketing costs varied among players, and the government did not intervene with its trade. Market performance analysis indicated that fish farmers received 71.98% of their share on marketing channel 1 and 80.49% on marketing channel 2. The profit-to-cost ratios of collectors and retailers were 1.31 and 0.29 in marketing channel 1, respectively. In marketing channel 2, the profitto-cost ratio of retailers was 1.65. Therefore, marketing channel 2 was more efficient than marketing channel 1.

Value Chain Analysis on Pigmented Rice: A Case Study in Sleman Regency, Special Region of Yogyakarta, Indonesia Kilana Putri Anindita; Dyah Ismoyowati; Endy Suwondo
agriTECH Vol 39, No 4 (2019)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

White rice has become the main source of carbohydrates, but in the last few years, red and black rice are getting more popular. Red and black rice can be an alternative food for people who wish to reduce the risk of diabetics due to its low glycemic index. Pigmented rice demand in Yogyakarta is continuously increasing. However, farmers are reluctant to plant pigmented rice because of their lower yields. Value chain analysis on pigmented rice is performed to provide the condition of the business’ performance for farmers who are not willing to work on pigmented rice yet. The objective of this study was to identify the main activities and to measure the performance of the value chain. The value chain performance was measured by calculating profit, marketing margin, and farmer’s share. In the business of pigmented rice nowadays, there are 5 actors involved, i.e. farmer, farmers group, association of farmers groups, distributor, and retailer. These five actors formed 5 value chains for red rice and 4 value chains for black rice. The main activities were cultivating, cropping, milling, sorting out, packing, and selling. The performance of the pigmented rice was as follows: on the red rice value chain, farmers earned the highest profit in each chain, except on the chain where the association of farmers groups was involved. The largest marketing margin was found on the farmer – association of farmer groups – retailer – end-user consumer chain. On the black rice value chain, farmers earned the highest profit in each chain, except on the chain where the farmers group was involved. The largest marketing margin found on the farmer – farmers group – distributor – retailer – end-user consumer chain. For both the red and the black rice value chain, the farmer’s highest share was obtained on the farmers – distributor – end-user consumer chain.

Perancangan Sistem Pendukung Keputusan Pemilihan Lokasi Agroindustri: Studi Industri Tahu di Daerah Istimewa Yogyakarta Suhendra Suhendra; Endy Suwondo; Dyah Ismoyowati; Masayuki Matsuoka
agriTECH Vol 42, No 1 (2022)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Pengembangan Sistem Pendukung Keputusan (SPK) pada studi kelayakan pemilihan lokasi agroindustri dengan analisis finansial dan lingkungan belum banyak dilakukan, khususnya untuk kelayakan industri sekala kecil menengah di area permukiman. Penelitian ini bertujuan membuat rancang bangun sistem pendukung keputusan (SPK) pemilihan lokasi agroindustri dengan kombinasi analisis finansial dan spasial lingkungan. Studi dilakukan untuk penetapan lokasi industri tahu di Daerah Istimewa Yogyakarta (DIY). Penelitian dilakukan melalui tahapan perancangan context diagram, hierarchical input process output (HIPO), dan data flow diagram. Sistem dirancang dengan 2 desain antarmuka: untuk user (interface front end) dan antarmuka oleh admin (interface back end). Hasil penelitian adalah prototype aplikasi pendukung keputusan berbasis website bernama IFSS (Industrial Feasibility Support System) dengan alamat domain http://ifssugmku.com/. Pemilihan lokasi industri dengan kriteria finansial dan lingkungan dilakukan untuk menentukan lokasi yang paling sesuai bagi pendirian industri. Uji coba sistem menunjukkan Kabupaten Gunungkidul merupakan lokasi dengan hasil kelayakan finansial tertinggi dengan nilai NPV (Rp) 879.520.243, sementara Kabupaten Bantul dan Kulon Progo merupakan daerah dengan sebaran lokasi terpilih tertinggi dari analisis lingkungan menggunakan teknik overlay. Verifikasi dilakukan dengan membandingkan hasil perhitungan manual dengan hasil perhitungan aplikasi, serta membandingkan sebaran lokasi keberadaan 14 sampel industri tahu di DIY dengan hasil pemilihan lokasi secara spasial pada ArcGIS Pro. IFSS adalah aplikasi untuk membantu memberikan petimbangan pemilihan lokasi industri secara finansial dan lingkungan.

Faktor-faktor yang Memengaruhi Persepsi Petani Beras Hitam Lokal di Daerah Istimewa Yogyakarta Yanis Rahmasari Putri; Dyah Ismoyowati; Jumeri Jumeri
agriTECH Vol 42, No 2 (2022)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Penelitian ini bertujuan untuk mengetahui persepsi petani DIY terhadap beras hitam lokal, faktor-faktor yang memengaruhinya, serta mengetahui willingness to accept (WTA) petani. Persepsi petani terhadap beras hitam lokal beserta faktor-faktor yang memengaruhi serta WTA dapat menjadi rujukan untuk penyusunan strategi pemasaran. Metode pengumpulan data dilakukan dengan teknik purposive dan snowball sampling melalui pemberian kuesioner dan wawancara kepada petani beras hitam di Kabupaten Sleman, Bantul, dan Gunungkidul. Dari hasil analisis data, diketahui bahwa dari aspek biaya produksi, risiko kegagalan, kebutuhan air dan nutrisi, keberlanjutan produksi, kemudahan pemeliharaan, dan umur tanaman beras hitam sama saja dengan varietas beras lain. Sedangkan dari aspek produktivitas beras hitam lebih rendah dibanding dengan varietas beras lainnya. Faktor yang paling memengaruhi persepsi petani adalah faktor harga dengan nilai eigenvalue 3,616, kemudian faktor distribusi (1,669), faktor sosialisasi (1,422), faktor biaya produksi (1,212) serta faktor keunggulan produk (1,060). Dari perhitungan WTA, harga minimum yang petani bersedia terima adalah Rp19.800,00.

Analisis Saluran Pemasaran dan Marjin Pemasaran Beras Hitam di Kabupaten Bantul 'Afiifah Aris Putri; Dyah Ismoyowati; Agung Putra Pamungkas
agriTECH Vol 42, No 2 (2022)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Kabupaten Bantul merupakan penghasil beras hitam terbanyak di D.I. Yogyakarta. Saat ini sudah mulai masuk pesaing bisnis beras hitam dari luar D.I. Yogyakarta, sehingga pelaku bisnis beras hitam di Bantul perlu untuk meningkatkan daya saing supaya tetap dapat bertahan. Penelitian ini bertujuan untuk 1) mengidentifikasi lembaga pemasaran, 2) mengetahui pola saluran pemasaran, 3) mengetahui besarnya marjin pemasaran dan bagian petani dari pemasaran beras hitam di Kabupaten Bantul. Penelitian menggunakan metode analisis deskriptif serta perhitungan nilai marjin pemasaran dan bagian petani. Hasil penelitian menunjukkan bahwa lembaga pemasaran yang terlibat dalam saluran pemasaran beras hitam di Kabupaten Bantul ada 4, yakni petani, pengepul, distributor dan pengecer. Pola saluran pemasaran beras hitam yang ada di Kabupaten Bantul terdapat 4 pola saluran pemasaran. Besarnya marjin pemasaran dan bagian petani saluran pemasaran 1 yakni Rp0 dan 100%, saluran pemasaran 2 Rp7.371 dan 65,72%, saluran pemasaran 3 Rp9.970 dan 60,12%, dan saluran pemasaran 4 Rp17.200 dan 40,10%.

Millennials' Consumer Behavior in the Coffee Agroindustry: The Effect of Consumer Attitudes on Purchasing Decisions Dyah Ismoyowati; Shafira Wuryandani; Fadhila Kurnia Wijayanti
agriTECH Vol 43, No 1 (2023)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/agritech.66577

Enjoying a good cup of coffee is gaining popularity among Indonesian millennials, particularly in metropolitan areas, with an annual growth rate of 6% in the last decade. Therefore, this study aimed to provide information for adjusting coffee shop marketing strategies by estimating the influence of consumer attitudes, in particular, motivation and perception, and lifestyle, on their purchasing decisions. We sampled 153 individuals (majorly aged 25 to 27 years, with a slight bias toward females) in Yogyakarta, Java, using an online survey with 33 questions on consumer attitudes, along with four demographic questions. The responses were converted to a Likert score and analyzed using multiple linear regression. Our results demonstrate that the consumer attitudes investigated collectively explained ~41%, with motivation and perception being the dominant factor (F = 51,401 ; p < 0.05). It showed that motivation and perception, and lifestyle variables significantly affected coffee shop purchasing decisions among millennials in Yogyakarta. At the same time, the F test revealed that they had a combined effect significantly. Therefore, coffee shop owners must consider consumers' motivation and perception, and lifestyle to increase millennial coffee shop consumers' loyalty in Yogyakarta.

Analysis of Consumers' Perception on Purchase Decisions of Takeaway Coffee Drinks in Yogyakarta Fauzia Adni Alita; Dyah Ismoyowati; Wagiman Kastawiyana
agriTECH Vol 43, No 2 (2023)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/agritech.55875

This study aimed to determine and analyze the effect of brand image, product, price perception, and preference on purchase decisions of takeaway coffee. The research analyzed variables that most influence purchase decisions of coffee drink takeaway in Yogyakarta and the effect of each independent variable. Data were collected using an online questionnaire from individuals who have purchased takeaway coffee drinks in Yogyakarta more than once. The sample size was 100 respondents, selected using non-probability sampling techniques with the purposive sampling method. The other process was analyzing data by employing a multiple regression approach. The results showed that brand image and product positively affected purchasing decisions with t-count values of 2.340 and 2.715 and significant levels of 0.008 and 0.006, respectively. Price perception reversely influences purchasing decisions, with a t-value of 1.626 and a significance level of 0.107. Preference positively affected purchasing decisions with a t-value of 5.605 and a significance level 0,000. Furthermore, brand image, product, price perception, and preference positively affected purchasing decisions, with an F value of 65.334 and a significance level 0.000. (6) The magnitude of brand image, product, price perception, and perception of takeaway coffee drinks on purchasing decisions (adjusted R 2 ) is 0.504. Considering these results, the regression equation obtained was Y = -0,177 + 0,293X1 + 0,273X2 + 0,320X3 + 5,550D1 + e.

Co-Authors 'Afiifah Aris Putri Abhiseka Pandya Adi Djoko Guritno, Adi Djoko Agung Putra Pamungkas Anggriani Dwi Putriasih Bety F.L. Caesarilla Maggie Zavira Dio N. Wijaya Endy Suwondo Fadhila Kurnia Wijayanti Fadillah, Ikhbal Fauzia Adni Alita Febri Adi Susanto Guntarti Tatik Mulyati Henry Yuliando Juanda Juanda Jumeri Jumeri Jumeri Jumeri Kilana Putri Anindita Kuncoro Harto Widodo Lilik Sutiarso Masayuki Matsuoka Moch Maksum Moch Maksum Mochammad Maksum Mohammad Affan Fajar Falah Probowati, Banun Diyah Rosa Amalia Shafira Wuryandani Shyntia Atica Putri Slamet Hartono Sri Widodo Suharno Suharno Suhendra Suhendra Sylvia, Teny Tenny Sylvia Teny Sylvia Tri Rini Nuringtyas Tsujimoto, Masaharu Wagiman Kastawiyana Yanis Rahmasari Putri Yekti Asih Purwestri

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