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All Journal Fokus Ekonomi SEGMEN Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Analisis Bisnis Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Surya Abdimas Jurnal Ilmiah Edunomika (JIE) Jurnal Pengabdian kepada Masyarakat Nusantara Community Empowerment International Journal of Applied Finance and Business Studies ProBisnis : Jurnal Manajemen Prosiding University Research Colloquium Sultra Journal of Economic and Business Volatilitas : Jurnal Manajemen Dan Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Analisis Bisnis Ekonomi
Titin Ekowati
Universitas Muhammadiyah Purworejo
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The influence of brand experience and brand trust on brand loyalty mediated by brand love (a survey of eiger consumers in Purworejo Regency) Dini Suci Ningtyas; Titin Ekowati; Dedi Runanto
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.444

Abstract

Outdoor adventure activities have increasingly become a popular hobby today, including exploring mountains, lakes, rivers, beaches, and other natural landscapes. Many people are attracted to various adventure activities such as hiking, riding, running, shooting, traveling, climbing, cycling, and others, which aim to enjoy natural beauty, test adrenaline, and improve physical fitness. In Indonesia’s current era of rapid modernization, competition in the outdoor product industry has become increasingly competitive, raising concerns among companies regarding their business sustainability—whether the products they manufacture can be accepted by consumers and whether their business can survive amid the intensifying market competition. Eiger is one of Indonesia’s local brands that has established a strong reputation in the outdoor and adventure equipment market. The rise of numerous local brands offering outdoor activity products has increased market competition, prompting companies to analyze the factors that may foster brand love, which in turn enhances consumer loyalty. This study aims to examine the influence of brand experience and brand trust on brand loyalty, mediated by brand love. The population in this study consists of Eiger consumers in Purworejo Regency. A sample of 150 respondents was selected using a purposive sampling technique. Data were collected through a questionnaire using a Likert scale. Data analysis was conducted using SmartPLS 4.0 with the Structural Equation Modeling (SEM) approach. The findings show that brand experience, brand trust, and brand love have a positive and significant effect on brand loyalty; brand experience and brand trust have a positive and significant effect on brand love; brand love provides complementary mediation in the relationship between brand experience and brand loyalty; and brand love also provides complementary mediation in the relationship between brand trust and brand loyalty.
Influence of brand experience, customer review and customer satisfaction on repurchase intention among erigo customers on shopee Bhangkit Febryhardo; Titin Ekowati; Dedi Runanto
International Journal of Applied Finance and Business Studies Vol. 13 No. 4 (2026): March: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i4.456

Abstract

This study aims to analyze the influence of brand experience, customer reviews, and customer satisfaction on repurchase intention among Erigo customers on the Shopee marketplace. The research adopts a quantitative approach using a survey method, with a sample of 120 respondents who have previously purchased Erigo products through Shopee. The variables examined include brand experience (sensory, emotional, intellectual, and behavioral), customer reviews (argument quality, volume, valence, timeliness, and source credibility), customer satisfaction (expectation confirmation, willingness to repurchase, and willingness to recommend), and repurchase intention (transactional, explorative, preferential, and referential interest). Data were analyzed using multiple linear regression with SPSS 25.0, and all measurement instruments met validity and reliability requirements, with Cronbach’s alpha values exceeding 0.70. The results indicate that brand experience has a positive and significant effect on repurchase intention (β = 0.283, p < 0.001). Customer reviews also have a positive and significant influence on repurchase intention (β = 0.217, p < 0.001), suggesting that credible and positive reviews strengthen consumer confidence. Customer satisfaction is identified as the most influential variable (β = 0.327, p < 0.001), demonstrating that fulfilled expectations and positive consumption experiences strongly encourage repeat purchases of Erigo products. Theoretically, this study contributes to consumer behavior literature by confirming the role of experiential, informational, and affective factors in shaping repurchase intention in e-commerce contexts. Practically, the findings highlight the importance for Erigo and similar fashion brands to maintain consistent brand experiences, encourage authentic customer reviews, and enhance satisfaction drivers such as product quality, service responsiveness, and delivery accuracy.
Penguatan Motivasi Berwirausaha Melalui Pendampingan Rintisan Bisnis Cireng Isi Ikan Salem di Purworejo Esti Margiyanti Utami; Endah Pri Ariningsih; Fitri Rahmawati; Titin Ekowati
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 2 (2026): Edisi Mei - Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i2.8819

Abstract

Kegiatan pengabdian masyarakat ini dilaksanakan dalam bentuk pendampingan rintisan bisnis. Metode pendampingan untuk memecahkan masalah yang ada  dengan menggunakan motivasi bisnis, konsultasi bisnis, praktek bisnis, dan monitoring bisnis. Tujuan pendampingan usaha pemula ini, kelompok rintisan bisnis dapat lebih mengembangkan usaha yang telah dirintis bersama kelompoknya. Tujuan pelaksanaan pengabdian masyarakat ini adalah untuk memberikan pendampingan usaha bagi kelompok rintisan bisnis  pembuatan Cireng dengan isian ikan Salem suwir guna mengembangkan potensi lokal yang ada di Purworejo. Hasil menunjukkan bahwa kelompok rintisan bisnis yang sudah didampingi dapat membuat perencanaan bisnis dengan baik, melakukan praktek bisnis dengan hasil yang cukup memuaskan, membuat berbagai sarana iklan dan promosi, serta menjalin kerjasama dengan baik dengan pemasok, penyalur dan konsumen, serta dapat memiliki pemahaman tentang penyusunan rencana bisnis sampai ke praktek bisnis. Pentingnya pengabdian ini, rintisan bisnis dapat meningkatkan pengetahuan, pengalaman, dan keterampilan tentang bisnis kuliner. Metode pendampingan ini juga dapat diterapkan pada kelompok rintisan bisnis dengan produk yang berbeda sesuai dengan potensi yang ada.
Co-Authors Aldri Frinaldi B Budiyanto, B Bhangkit Febryhardo Budiyanto Budiyanto Budiyanto, Budiyanto Chusnah Maulida Rasyid Dedi Runanto Deni Wahyudi Dinda Viar Euistantya Dini Suci Ningtyas Endah Pri Ariningsih Esti Margiyanti Utami Fithri Rahmawati Fitri Rahmawati Fitri Rahmawati Hamdani, Rizal Intan Puspitasari Intan Puspitasari Meli Anggraeni Murry Harmawan Saputra Nenden Nur Annisa Nenden Nur Annisa Pamungkas, Bela Wani Putra Prasaja, Mahendra Galih Purnama, Silvia Paramitha Ramadhani, Sania Rizki Ratna Wardani Runanto, Dedi Septiowati, Tuti Sulasih, Ragil Susi Widjajani Tirta Rinantika Wijayanti Wijayanti