Garuda - Garba Rujukan Digital

Assistance in improving the quality of financial management of the oyster mushroom business for the disable persons at DPO Restu Abadi Purworejo Hesti Respatiningsih; Nur Siyami; Rizki Dewantara; Dewi Chirzah; Arkan Salsabila Asegaf; Hilda Nova Indira
Community Empowerment Vol 8 No 11 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10349

This community service activity is undertaken to enhance the quality of financial management, aiming to attain financial independence for members of business groups with disabilities. The approach involves training and mentoring, engaging both academics and practitioners specializing in financial literacy and inclusion. The success of this service program is evident in the increased knowledge and skills of the partners, encompassing the preparation of plans, business financial reports, financial literacy, and inclusion. Additionally, there has been an improvement in partners' access to financial institutions. The challenges of partner indiscipline in recording finances and pricing strategy problems can be effectively addressed through the use of the SIMAKE application. This application facilitates easy recording of transactions and determination of product prices.

PMP Peningkatan Kapasitas Pemasaran Usaha Batik Jumputan pada Kelompok Disabilitas Desa Bragolan, Kabupaten Purworejo Nova Ari Pangesti; Ahmad Muzaki; Hesti Respatiningsih; Dita Ayu Nur Saputri; Nani Wahyuni
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 5 No 1 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i1.1577

Menurut Peraturan Daerah Kabupaten Purworejo Nomor 18 Tahun 2022 tentang Perlindungan dan Pemenuhan Hak-hak Penyandang Disabilitas agar semua desa bersama-sama mewujudkan desa inklusi. Kelompok Disabilitas Desa (KDD) “Karya Sejati” berada di Desa Bragolan, Kec. Purwodadi, Kab. Purworejo yang berjumlah 10 orang. Penyandang disabilitas berasal dari daerah yang kondisi ekonomi yang kurang mampu yang membutuhkan support agar kapasitas batik yang dihasilkan mengalami peningkatan baik dari segi jumlah varian dan kualitas. PMP ini bertujuan memberikan pendampingan dalam peningkatan kapasitas pemasaran usaha batik jumputan. Pelaksanaa program yang dilakukan untuk mengatasi permasalahan mitra ialah tahap analisis kebutuhan, tahap pelaksanaan (aspek produksi dan aspek pemasaran), tahap monitoring dan evaluasi, dan tahap penyusunan laporan. Hasil Program PMP yang diberikan terdiri dari 1 sesi edukasi PHBS K3S dan pemeriksaan kesehatan serta 3 sesi pelatihan yang terdiri dari Pelatihan Varian Batik Jumputan, Pelatihan Branding Usaha, dan Pelatihan Digital Marketing menunjukan peningkatan kesehatan KDD, varian produk, branding, digital marketing dan omset penjualan batik jumputan. Kesimpulan: Program PMP dapat meningkatkan kapasitas pemasaran usaha batik jumputan pada kelompok disabilitas.

IbM KELOMPOK USAHA MAKANAN RINGAN BERBAHAN DASAR POTENSI LOKAL KABUPATEN PURWOREJO Dewi Shanti Nugrahani, Galuh Aditya, Hesti Respatiningsih &
Adi Widya : Jurnal Pengabdian Masyarakat Vol 1 No 1 (2017): ADIWIDYA
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v1i1.1936

This activity aims at empowerment and development of snack business based on local potency. Mitra is a group of Micro small and Medium Enterprises community of Ganesha (KUB Bahtera) Purworejo and culinary group of Angudi Laras Purworejo (KBU Satu Hati). There are 8 participants. Problems faced by partners include: Lack of marketing access, low production capability, low access to capital for funding, Low financial management capability and business accounting administration, Limited human resources marketing and Production. To solve these problems, the program solutions offered are: 1) Increased marketing access, 2) Improvement of product processing techniques, 3) Strengthening of loan access to various funding sources, 3) improvement of financial management and business administration, and 4) Strengthening Partnership. The method used is training and mentoring. The results achieved are: the increasing ability of participants in the field of online marketing, enhancement of capabilities in designing product packaging, increasing sales through the implementation of online marketing, and strengthening the partnership relationship between groups.Keyword: snacks, business groups, online marketing

Upskilling and Reskilling in Improving Competence of Competitive Human Resources in the Era of Digital Economy Anes Arini; Hesti Respatiningsih
Brilliant International Journal Of Management And Tourism Vol 4 No 1 (2024): February: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i1.2738

This research aims to analyse upskilling and reskilling in improving the competence of competitive human resources in the digital economy era, especially in MSMEs. This research uses descriptive qualitative methods, with data collection through online document searches and literature reviews. The results showed that increasing the competence of MSME HR in the digital economy era is prioritised on how to gather resources and create the right synergy to direct each workforce, especially those with low to high competence. Creating a comprehensive approach to low competency HR can be addressed in a coordinated and coherent manner, comprehensive and ensuring that MSMEs have ongoing support. The implementation of upskiling and reskilling to improve the competence of MSME HR needs to involve the public sector, private sector and other stakeholders so that a good and comprehensive ecosystem is built

PMP Peningkatan Kapasitas Pemasaran Usaha Batik Jumputan pada Kelompok Disabilitas Desa Bragolan, Kabupaten Purworejo Nova Ari Pangesti; Ahmad Muzaki; Hesti Respatiningsih; Dita Ayu Nur Saputri; Nani Wahyuni
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 5 No. 1 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i1.1577

Menurut Peraturan Daerah Kabupaten Purworejo Nomor 18 Tahun 2022 tentang Perlindungan dan Pemenuhan Hak-hak Penyandang Disabilitas agar semua desa bersama-sama mewujudkan desa inklusi. Kelompok Disabilitas Desa (KDD) “Karya Sejati” berada di Desa Bragolan, Kec. Purwodadi, Kab. Purworejo yang berjumlah 10 orang. Penyandang disabilitas berasal dari daerah yang kondisi ekonomi yang kurang mampu yang membutuhkan support agar kapasitas batik yang dihasilkan mengalami peningkatan baik dari segi jumlah varian dan kualitas. PMP ini bertujuan memberikan pendampingan dalam peningkatan kapasitas pemasaran usaha batik jumputan. Pelaksanaa program yang dilakukan untuk mengatasi permasalahan mitra ialah tahap analisis kebutuhan, tahap pelaksanaan (aspek produksi dan aspek pemasaran), tahap monitoring dan evaluasi, dan tahap penyusunan laporan. Hasil Program PMP yang diberikan terdiri dari 1 sesi edukasi PHBS K3S dan pemeriksaan kesehatan serta 3 sesi pelatihan yang terdiri dari Pelatihan Varian Batik Jumputan, Pelatihan Branding Usaha, dan Pelatihan Digital Marketing menunjukan peningkatan kesehatan KDD, varian produk, branding, digital marketing dan omset penjualan batik jumputan. Kesimpulan: Program PMP dapat meningkatkan kapasitas pemasaran usaha batik jumputan pada kelompok disabilitas.

Analisis Break-Event Point (BEP) dalam Produksi Clorot Cemethut Purworejo Sebagai dasar Penetapan Harga dan Volume Produksi Optimal Dewi Yuliyanti; Hesti Respatiningsih; Anes Arini
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2478

This study aims to analyze the Break-Even Point (BEP) of Clorot Cemethut MSMEs in Purworejo during 2022-2024 as a basis for pricing and production optimization. Quantitative descriptive methods are used to calculate BEP, Margin of Safety (MoS), and optimal production volume. The results show fluctuations in BEP and MoS each year which are influenced by fixed costs, variables, and sales. Variations in production BEP indicate the minimum amount of sales required so that MSMEs do not suffer losses. MoS increased rapidly in 2024, providing flexibility in pricing strategy. It is recommended that MSMEs evaluate BEP and MoS periodically to adjust their strategies to market dynamics, increase profitability, and improve business sustainability. This study provides a better basis for decision making in facing competition and market changes.

Analysis of the Determinants of Consumer Behavior in Purchasing PE Goats in Purworejo Regency Indah Purwaningsih; Hesti Respatiningsih; Dewi Shanti Nugrahani
International Journal of Economics and Management Sciences Vol. 2 No. 3 (2025): Agustus : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i3.888

The purpose of this study was to see how cultural, social, personal and psychological factors can shape consumer decisions in Purworejo Regency in purchasing PE goats. This study used a quantitative approach with a sample size of 110 respondents. Data analysis was carried out through multiple linear regression, t-test and F-test. The results showed that simultaneously the four factors had a significant effect on purchasing decisions for PE goats. However, partially, only social and psychological factors had a significant effect, while cultural and personal factors did not show a significant effect. This finding emphasizes the importance of a marketing approach that considers the influence of the social environment and psychological drives of consumers in purchasing decisions. The implications of this study indicate that an understanding of social and psychological factors can be utilized to strengthen product promotion and communication strategies in the PE goat farming sector.

Analysis of Financial Feasibility and Marketing Management of Etawa Kaligesing Goat Farming Business: (Case Study of the Setia Farm Goat Breeder Group) Vista Alifia Indriyani; Hesti Respatiningsih; Anes Arini
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 3 (2025): August : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i3.335

This research aims to analyze the financial feasibility and marketing strategy of Etawa goat farming in Kaligesing District, which is recognized as one of the main centers for Etawa goat breeding in Indonesia. The case study was conducted at Setia Farm, a representative and active breeder in the region. The financial analysis employed several indicators, including Break-Even Point (BEP), Net Present Value (NPV), Internal Rate of Return (IRR), and Gross Benefit-Cost Ratio (Gross B/C). The findings show that the Gross B/C value reached 4.7, indicating a high return compared to investment cost. The NPV value was positive, and the IRR exceeded the prevailing loan interest rate, highlighting that the business generates significant profitability over time. Additionally, the BEP was achieved in a relatively short period, which signifies the business has strong potential for short-term capital recovery and low financial risk. From a marketing perspective, Setia Farm implements a combination of product excellence, adaptive pricing strategies, diverse distribution channels, and active promotional efforts. Their flagship products—mainly superior Etawa goats and processed dairy products—are positioned to meet market demand effectively. The farm also uses both direct marketing and digital platforms, such as social media and e-commerce, to expand its reach. Promotion is carried out through agricultural events, online campaigns, and collaboration with livestock communities. These strategies contribute to increasing brand awareness, building customer loyalty, and improving competitiveness. The integration of financial feasibility and strategic marketing supports the sustainability and growth of Etawa goat farming in Kaligesing. The results of this study can serve as a reference for livestock entrepreneurs, investors, and policymakers in developing similar agribusiness models that are profitable, resilient, and market-oriented.

Measuring Generation Z’s Purchasing Decisions on Fashion Products on TikTok Live Streaming Tri Wahyu Apriyani; Hesti Respatiningsih; Dewi Shanti Nugrahani
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 3 (2025): August : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i3.342

This study aims to analyze the influence of content marketing and live streaming on purchasing decisions for fashion products among Generation Z users of the TikTok platform. In the era of digitalization and social media dominance, TikTok has emerged as one of the most influential platforms shaping consumer behavior, particularly for the younger generation. The research adopts an associative quantitative approach using a questionnaire survey distributed to 102 respondents who actively use TikTok for fashion-related content. The collected data were analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS 4 to test the hypothesized relationships between variables. The results indicate that both content marketing and live streaming significantly and positively affect purchasing decisions. The path coefficients of 0.361 for content marketing and 0.521 for live streaming demonstrate their substantial contribution. Furthermore, the research model yields an R-squared value of 0.640, suggesting that these two independent variables collectively explain 64% of the variance in purchasing decisions among Generation Z. In addition, the validity and reliability tests confirm that all constructs fulfill the eligibility criteria, reinforcing the robustness of the measurement model. These findings emphasize that content-based marketing strategies, when designed to be engaging, interactive, and visually appealing, are highly effective in fostering consumer interest and driving purchase intention. Live streaming, in particular, serves as a powerful marketing tool by offering real-time interaction, product demonstration, and a sense of authenticity that resonates strongly with Generation Z’s consumption patterns. The implications of this research highlight the strategic importance for fashion brands to optimize their digital marketing practices by integrating creative content marketing and live streaming features on TikTok.

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