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All Journal Jurnal EMT KITA Jurnal Ekonomi Integra Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Kreativitas PKM EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Gema Wiralodra Abdi Wiralodra : Jurnal Pengabdian Kepada Masyarakat Jurnal Investasi Risenologi Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Manajemen (JEM) AJAD : Jurnal Pengabdian kepada Masyarakat BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) Magna: Journal of Aconomics, Management, and Business Jurnal Indonesia Sosial Sains Jurnal Pengabdian Nasional (JPN) Indonesia
Agus Yudianto
Fakultas Ekonomi Universitas Wiralodra Indramayu
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The Role of Marketing Communications and Trust in Consumer Loyalty Shopee E-Commerce Agus Yudianto; Bahtiar Efendi
Journal of Economics, Management, and Business Vol. 4 No. 1 (2025): January 2025
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v4i1.9047

Abstract

Objective - This study aims to explain the application of marketing communication relationship strategies and customer trust towards customer loyalty in e-commerce. Method - Research This research method uses a causal quantitative method. Data analysis in the form of: data collection, data reduction, data presentation, and drawing conclusions. The data collection method uses questionnaires and document recording, which are analyzed using multiple regression, validity tests, and reliability tests. Results - The results show that the company carries out a marketing communication strategy by referring to integrated marketing communications by carrying out a strategy process in the form of: advertising, sales promotion, direct marketing, and public relations. With the strategy process carried out so far, it helps in increasing brand awareness of the wider community, improving the company's brand image, and increasing sales for the company and customer trust. Implications - Improving brand image and customer trust creates stronger long-term relationships with consumers. By creating a positive image through consistent communication, customers will be more loyal and more likely to make repeat purchases. Originality - applied by the company refers to a unique and innovative way of delivering marketing messages that differentiates the company from competitors in the market. This is related to the selection of approaches, channels, and ways of delivering messages that are not only interesting but also create a deep impression in the minds of consumers.
Penerapan Strategi Promosi Digital untuk Meningkatkan Penjualan Produk Industri Rumah Tangga Kerajinan Tangan Irig dan Kukusan Desa Arahan Kabupaten Indramayu Durosid Durosid; Agus Yudianto; Nana Supriatna Sonjaya; Royani Royani
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): AUGUST 2026
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v6i2.706

Abstract

The bamboo handicraft home industry producing irig and kukusan in Arahan Village, Indramayu Regency, holds real economic value for the local community, yet sales remain low due to limited promotional methods and thin use of digital media. This community service activity aimed to raise product sales through participatory mentoring, training, and hands-on practice matched to the working conditions of home-based producers, covering digital marketing training, simple promotional content development, use of social media and instant messaging platforms, and ongoing support in managing promotional accounts and customer communication. Findings point to better understanding among business owners of digital promotion concepts, wider product visibility on social media, and growth in both order volume and market reach beyond the village, along with greater confidence in marketing products independently. In practical terms, the activity built up the competitiveness of home-based handicraft businesses and supported the local economy's long-term stability, offering a fuller picture of how digital promotion works as a tool for community capacity-building rooted in local strengths.
Proses Pendampingan Produk dan Kemasan Keripik Pisang HN IKM Desa Sukareja Agus Yudianto; Meddy Nurpratama; Nana Supriatna Sonjaya; Taufansyah Firdaus
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 1 (2026): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i1.1538

Abstract

The community service program in Sukareja Village, Balongan District, Indramayu Regency aimed to enhance the local community's economic skills through banana chip production training. Conducted over two days, the activities included socialization, hands-on training in banana processing, packaging, and basic product marketing. The results showed improved participant skills and a positive shift in entrepreneurial attitudes, along with the formation of a banana chip-based business group. Challenges included limited production equipment and short training duration. Going forward, further training in digital marketing and product quality improvement is needed to expand market reach and enhance the competitiveness of local products.
Pelatihan Pemanfaatan Google Play Store sebagai Media Promosi dan Pemasaran Produk UMKM di Desa Singajaya Kabupaten Indramayu Agus Yudianto; Taufansyah Firdaus; Nana Supriatna Sonjaya; Meddy Nurpratama
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 2 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i2.1837

Abstract

This community service program aimed to improve the capacity of Micro, Small, and Medium Enterprises (MSMEs) in using digital technology as a medium for product promotion and marketing through the Google Play Store platform. The program was conducted in Singajaya Village, Indramayu Regency, employing a participatory approach that covered preparation, training, evaluation, and follow-up mentoring stages. A total of 25 MSME practitioners from various business sectors, including processed food and handicrafts, took part in the program. The results indicated an improvement in participants' understanding of digital marketing, reflected by a 35% increase in the average post-test score compared to the pre-test. Furthermore, 22 participants (88%) successfully created digital promotional accounts and uploaded product information through Android-based applications connected to the Google Play Store. The use of this digital platform proved effective in expanding market reach and increasing the visibility of MSME products, although the effect on sales growth had not yet been observed evenly, as the program remained in its early stage of execution. Key success factors included strong participant enthusiasm and support from the village government, while the primary challenges were limited digital literacy and unstable internet access. Based on these findings, continued assistance programs are strongly recommended, including advanced digital marketing training, periodic monitoring of application usage, and strengthened collaboration with the village government and MSME communities to sustain digital technology adoption and achieve greater economic outcomes.
Pengaruh Kualitas Produk, Lokasi, Promosi, Kepuasan Pelanggan, Dan Kualitas Pelayanan, Terhadap Keputusan Pembelian: (Studi Kasus Pada Pelanggan Jipang Ibu Binem Di Besani, Kabupaten Wonosobo) Nahdia Lini; Bahtiar Efendi; Heri Purwanto; Agus Yudianto
Journal of Economics, Management, and Business Vol. 3 No. 2 (2024): July 2024
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v3i2.7884

Abstract

Tujuan - Penelitian ini bertujan untuk membuktikan pengaruh kualitas produk, lokasi, promosi, kepuasan pelanggan dan kualitas pelayanan terhadap keputusan pembelian pada pelanggan jipang di Besani, Wonosobo. Metodologi - Sampel dalm penelitian ini sebanyak 170 orng responden. Data dikumpulkan dengn kuesioner yng telah diuji Valditas dan Uji ReliabiIlitas, Uji F, pengujian asumsIi klasik, uji normalitas, multikoliniaritas, Uji heterokedastisitas, uji hipotesis, Uji t dan R square. Hasil penelitian ini dianalisis dengan analisis regresi linier berganda. Hasil - Hasil penelitian ini menunjukan bahwa kualitas produk, lokasi, promosi, kepuasan pelanggan dan kualitas pelayanan berpengaruh positif terhadap keputusan pembelian pada pelanggan jipang di Besani, Wonosobo, kualitas produk memiliki nilai signifikan 0000 < 0,05 dan memiliki nilai thitung sebesar = 5,640 > ttabel sebesar = 1,97445 pada tingkat signifikan 0,05. Lokasi memiliki nilai signifikan 0,006 < 0,05 dan memiliki nilai thitung = 2,776 > ttabel = 1,97445 pada tingkat signifikan 0,05. Promosi memiliki nilai signifiIkan 0,007 < 0,05 dan memiliki nilai thitung sebesar = 2,720 > ttabel sebesar = 1,97445 tingkat signifikan 0,05. Kepuasan pelanggan memiliki nilai signifikan 0,046 < 0,05 dan memiliki nilai thitung sebesar = 2,008 > ttabel sebesar = 1,97445 tingkat signifikan 0,05. Kualitas pelayanan memiliki nilaiI signifikan 0,045 < 0,05 dan memiliki nilai thitung sebesar = 2,017 > ttabel sebesar = 1,97445 tingkat signifikan 0,05.
PENGARUH GAYA KEPEMIMPINAN DAN FASILITAS KERJA TERHADAP KEPUASAN KERJA PADA PEGAWAI KPU KABUPATEN INDRAMAYU Meddy Nurpratama; Agus Yudianto
Jurnal Investasi Vol. 8 No. 1 (2022): Jurnal Investasi Januari 2022
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v8i1.184

Abstract

Kepuasan kerja merupakan salah satu faktor dalam mendapatkan dan mencapai hasil kerja yang maksimal. Apabila pimpinan merasa puas maka akan. Namun sebaliknya, apabila pegawai merasa tidak puas maka hasilnya pun berdampak buruk pada organisasi atau perusahaan. Seorang pegawai akan memberikan pelayanan dengan sepenuh hatinya kepada organisasi sangat tergantung pada apa yang dirasakan pegawai itu terhadap pekerjaan, rekan kerja, dan pimpinan Kepuasan para pegawai KPU Kabupaten Indramayu sudah cukup baik, tetapi ada saat-saat tertentu mereka tidak merasa puas dengan pekerjaan mereka seperti disaat mereka kualahan menyelesaikan pekerjaan yang terlalu banyak dan fasilitas kerja yang kurang mendukung sehingga hasil pekerjaan menjadi tidak optimal. Berdasarkan Identifikasi dan Batasan Masalah dapat disimpulkan bahwa ada Pengaruh Gaya kepemimpinan dan Fasilitas kerja terhadap Kepuasan Kerja.Bagaimana pengaruh Gaya kepemimpinan terhadap kepuasan kerja ? Bagaimana pengaruh Fasilitas kerja terhadap kepuasan kerja ? Bagaimana pengaruh Gaya kepemimpinan dan Fasilitas kerja terhadap kepuasan kerja ? Hasil pengumpulan data akan dihimpun setiap variabel sebagai suatu nilai dari setiap responden dan dapat dihitung melalui program SPSS. Metode penganalisaan data menggunakan perhitungan statistik dan menggunakan program SPSS versi 23 untuk menguji hipotesis yang telah ditetapkan apakah dapat diterima atau ditolak. peneliti menarik kesimpulan sebagai berikut: Tidak adanya pengaruh secara signifikan Gaya kepemimpinan terhadap Kepuasan kerja yang dibuktikan dengan nilai thitung > ttabel yaitu 0,594 > 2,052 .Terdapat pengaruh secara signifikan Fasilitas kerja berpengaruh terhadap Kepuasan kerja yang dibutkikan dengan nilai thitung > ttabel yaitu 2,892 > Adanya pengaruh yang positif secara signifikan antara Fasilitas kerja terhadap Kepuasan kerja pegawai serta tidak adanya pengaruh positif secara signifikan antara Gaya kepemimpinan terhadap kepuasan kerja pegawai. Dengan kata lain, yang menyebabkan tingginya Kepuasan kerja pada pegawai KPU (Komisi Pemilihan Umum) Kab.Indramayu adalah Fasilitas kerja
Co-Authors Anik Nurhidayati Autami Tri Lestari Bahtiar Efendi Bahtiar Efendi Davis Roman Sinagai Davis Roman Sinagai Durosid Durosid Heri Purwanto Herni Yanti Ida Ayu Putu Sri Widnyani Meddy Nurpratam Meddy Nurpratama Muhammad Tahwin Nahdia Lini Nana Supriatna Sonjaya Ramadhani Nashrullah Royani Royani Sopyan Hadi Taufansyah Firdaus Taufansyah Firdaus, Taufansyah Tuti Yuliawati Umi Farida