Article Per Year (5 Year)
p-Index From 2021 - 2026
2.177
P-Index
This Author published in this journals
All Journal Media Ekonomi dan Manajemen Journal of Business & Banking Journal of Consumer Science Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Benefit: Jurnal Manajemen dan Bisnis Binus Business Review Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ilmiah Ekonomi dan Bisnis Al Ishlah Jurnal Pendidikan Jurnal Pendidikan Ekonomi & Bisnis AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Bisnis (Inovbiz) Martabe : Jurnal Pengabdian Kepada Masyarakat JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Bisnis dan Kewirausahaan Jurnal Economica: Media Komunikasi ISEI Riau CONSEN: Indonesian Journal of Community Services and Engagement J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Journals of Indonesian Multidisciplinary Research
Nofrizal Nofrizal
Universitas Lancang Kuning
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Physics Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Click, Ship, Regret: E-Commerce Strategies Behind Compulsive Fashion Buying Librina Tria Putri; Nofrizal Nofrizal; Rafidianto Wibisono; Afvan Aquino; Aznuriyandi Aznuriyandi; Richa Afriana Munthe
Binus Business Review Vol. 17 No. 1 (2026): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v17i1.14101

Abstract

E-commerce has become a widely used platform around the world to obtain fashion products in an easy and efficient way. However, there is a negative impact on consumer behavior, namely excessive consumption. It can harm the environment and consumers’ mental health if not addressed. The research aimed to examine the roles of free shipping and Cash on Delivery (COD) in Fear of Missing Out (FOMO) and compulsive buying, as well as the mediating role of FOMO on e-commerce sites such as Shopee, Tokopedia, Lazada, and Zalora. A quantitative approach was used, with an online survey via Google Forms distributed via social media such as WhatsApp, Instagram, and Facebook, involving 467 e-commerce customers selected through purposive sampling. Data were analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results show that free shipping does not significantly encourage FOMO or compulsive buying. In contrast, the COD feature has a significant impact on FOMO and compulsive buying. In addition, FOMO positively mediates the relationship between COD and compulsive buying, but not between free shipping and compulsive buying. These findings make important contributions to the theory of FOMO and compulsive buying in e-commerce, to consumer and e-commerce education on digital marketing strategy algorithms, and to the development of environmentally friendly waste management strategies. The research is particularly novel in the context of Indonesian e-commerce, as it simultaneously examines four. Furthermore, FOMO is tested as a mediating variable.  
Mirror, Likes, and Loot: The Interplay of Narcissism, FOMO, and Digital Marketing on Compulsive Buying Behavior Doni Martias; Nofrizal Nofrizal; Rafidianto Wibisono; Nurhayani Lubis; Afvan Aquino; Richa Afriana Munthe
Journal of Consumer Sciences Vol. 11 No. 1 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.1.27-49

Abstract

Background: The growth of fashion e-commerce has intensified the use of affiliate marketing, user-generated content, and gamification to improve engagement. These strategies influence consumer psychology, particularly narcissism, increasing susceptibility to Fear of Missing Out (FOMO) and compulsive shopping. Purpose: This study aimed to investigate the effects of digital strategies on narcissism and their role in driving FOMO as well as compulsive fashion purchases in e-commerce. Method: This study conducted a quantitative online survey of 458 e-commerce customers selected via purposive sampling, and analyzed the data using structural equation modeling (SEM) in SmartPLS. Findings: The results showed that affiliate marketing, user-generated content (UGC), and gamification significantly impacted narcissism. Furthermore, narcissism could trigger FOMO and compulsive buying behavior, and FOMO significantly affected compulsive buying. Both narcissism and FOMO played significant roles as positive mediators and moderators in the relationship between exogenous variables and compulsive buying. Conclusions: This study concluded that affiliate marketing, UGC, and gamification significantly increased narcissism, triggering FOMO and compulsive fashion buying in Indonesian e-commerce. The results identified narcissism as a key psychological link between digital marketing strategies and excessive consumption, underscoring the need for ethical marketing practices and stronger consumer self-control. Research implication: This study theoretically showed that affiliate marketing, UGC, and gamification triggered narcissism, leading to FOMO and compulsive buying. Practically, it emphasized the need for the ethical use of these strategies to foster sustainable consumer relationships.
Human Resource Development Strategy For Village Officials At The Mahato Village Office Firiadi; Adolf Bastian; Nofrizal
Journals of Indonesian Multidisciplinary Research Vol. 5 No. 1 (2026): Journals of Indonesian Multidisciplinary Research
Publisher : CV.Karoteh Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61291/f

Abstract

This study aims to analyze the actual condition of human resource (HR) development, its supporting and inhibiting factors, HR development strategies, and the role of the village head’s leadership in developing the HR of village officials in Mahato Village, Rokan Hulu Regency. The study employs a qualitative approach with a descriptive design. Data were collected through in-depth interviews, observation, and documentation studies involving key informants, namely a representative of the leadership of the Tambusai Utara District Office, a representative of the village development division of the Community and Village Government Empowerment Agency (DPMPD), and a representative official of the Regional Personnel Agency (BKD). Data were analyzed using thematic and narrative analysis. The results show that the development of village officials remains incidental and has not been planned systematically. Supporting factors include regulations and the commitment of leaders, while the main inhibiting factors are budget limitations, weak planning, and low motivation among officials. The required HR development strategies include competency-based planning, strengthening internal coaching, the use of technology, and inter-agency synergy. This study underlines the importance of the village head’s leadership as the main director and driver of HR development for village officials.
Unveiling Consumer Affection: Exploring the Psychological Forces Driving Love and Willingness to Pay for Premium Laptop Brands Nofrizal Nofrizal; Arizal N; Aznuriyandi Aznuriyandi; Nurhayani Lubis; Mohammad Tahir Zainuddin
Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i1.4569

Abstract

Premium laptop brands are increasingly loved by consumers, and despite the high prices, they are still willingness to pay. This study aims to determine the driving factors of consumer brand love and willingness to pay for premium laptop products. Psychological factors such as social status, Fear of Missing Out (FOMO), and Hedonism are driving factors. The survey technique was used to collect data on the answers of premium laptop consumer respondents using purposive sampling of 633 buyers of premium laptop products. Data analysis of data processing and presentation using Structural Equation Modeling using SmartPLS 4.0 software. The results showed that social status and Hedonism are driving factors for brand love and willingness to pay for premium laptop products. Next, FOMO feelings also cause hedonism, but cannot make customers willingness to pay (WTP). The role of brand love and hedonism can mediate social status and FOMO on willingness to pay.
PENGARUH INFLUENCER, SOCIAL MEDIA CONTENT, DAN E-WOM TERHADAP VISITORS DECISION DENGAN VISITORS INTEREST SEBAGAI VARIABEL MEDIASI : STUDI KASUS ASIA FARM DAN ASIA HERITAGE Dini Umairoh; Arizal N; Nofrizal Nofrizal; Andam Lukcyhasnita
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5837

Abstract

Abstract: The digital revolution has fundamentally transformed the landscape of tourism marketing, where travel decisions are now heavily influenced by visual and social representations in online media. This study aims to analyze the influence of influencers, social media content, and electronic word of mouth (e-WOM) on visitors' decisions, with visitors' interest serving as a mediating variable. Using a quantitative explanatory approach, data were collected through an online survey of 350 respondents who had visited the Asia Farm and Asia Heritage tourist destinations in Pekanbaru City. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS software. The results of the study indicate that influencers, social media content, and e-WOM have a positive and significant effect on visitors' interest. Furthermore, it was found that visitors' interest plays a significant role as a mediator in bridging digital stimuli to the final decision of tourists to visit. Influencers were found to have the most dominant influence in shaping interest, while aesthetic visual content on platforms such as TikTok and Instagram strengthens visit intentions. These findings underscore the importance of digital marketing strategies based on credibility and emotional engagement for managers of educational tourism destinations in the modern era. Keywords: Influencer, Visitors interest , Visitors Decision, Digital Tourism. Abstrak: Revolusi digital telah mengubah lanskap pemasaran pariwisata, di mana keputusan berkunjung kini sangat dipengaruhi oleh representasi visual dan sosial di media daring. Penelitian ini bertujuan untuk menganalisis pengaruh influencer, social media content, dan electronic word of mouth (e-WOM) terhadap visitors decision dengan visitors interest sebagai variabel mediasi. Menggunakan pendekatan kuantitatif eksplanatori, data dikumpulkan melalui survei daring terhadap 350 responden yang merupakan pengunjung destinasi wisata Asia Farm dan Asia Heritage di Kota Pekanbaru. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) dengan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa influencer, social media content, dan e-WOM berpengaruh positif dan signifikan terhadap visitors interest . Lebih lanjut, ditemukan bahwa visitors interest berperan sebagai mediator yang signifikan dalam menjembatani stimulus digital terhadap keputusan akhir wisatawan untuk berkunjung. Influencer ditemukan memiliki pengaruh paling dominan dalam membentuk minat, sementara konten visual yang estetik di platform seperti TikTok dan Instagram memperkuat niat kunjungan. Temuan ini menegaskan pentingnya strategi pemasaran digital yang berbasis pada kredibilitas dan keterlibatan emosional bagi pengelola destinasi wisata edukatif di era modern. Kata kunci: Influencer, Visitors interest , Visitors Decision, Digital Tourism.
Co-Authors Adolf Bastian Afvan Aquino Afvan Aquino Andam Lukcyhasnita Arizal N Arizal N Azhar Affandi Aznuriyandi Aznuriyandi Aznuriyandi Aznuriyandi Aznuryandi Aznuryandi Aznuryandi Aznuryandi Dini Umairoh efrita soviyanti Firiadi hadiyati hadiyati HARDI HARDI Hardi Hardi Idel Waldelmi Librina Tria Putri Martias, Dony Mohammad Tahir Zainuddin Nurhayani Lubis Nurhayani Lubis nurhayani lubis Nurhayani Lubis Prama Widayat Prama Widayat Rafidianto Wibisono Rafidianto Wibisono Richa Afriana Munthe Richa Afriana Munthe Sri Maryanti Sucherly Sucherly Undang Juju Wita Dwika Listihana Zulia Khairani