Article Per Year (5 Year)
p-Index From 2021 - 2026
1.945
P-Index
This Author published in this journals
All Journal Sainteks Pendas : Jurnah Ilmiah Pendidikan Dasar Performance Jurnal Ekonomi, Bisnis, dan Akuntansi Sinergi Abdimas: Jurnal Pengabdian Masyarakat Proceeding of The International Conference on Management, Entrepreneurship, and Business INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS
Achmad Sudjadi
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mechanical Engineering Medicine & Pharmacology Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Strategic Change Management for Behavioral Transformation At Batik Pringmas Using Lewin’s Model in Digital Marketing Adoption Kensha Putri Widyasari; Achmad Sudjadi; Siti Zulaikha Wulandari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 3 September 2025 In Order
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.32398

Abstract

Digital transformation presents both opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) in adapting their organizational behavior and marketing practices. Batik Pringmas, a traditional batik MSME located in Banyumas Regency, is currently facing difficulties in transitioning to digital marketing due to low digital literacy, limited human resources, and a reliance on conventional methods. This study aims to develop a strategic change management framework to support behavioral transformation within the organization, using Kurt Lewin’s three-stage model: unfreezing, changing, and refreezing. A qualitative research method was employed, incorporating observation, semi-structured interviews, and documentation. The findings show that the unfreezing phase involves raising awareness about the urgency of digital adoption; the changing phase includes training on digital tools, utilizing social media platforms, and integrating marketplaces; and the refreezing phase involves reinforcing digital habits in daily operations. The proposed strategy not only facilitates behavioral change but also ensures that the organization can sustain digital practices in the long term. Keywords: Change Management, Behavioral Transformation, Batik Pringmas, Lewin’s Model, Digital Marketing
Strategi Pengembangan Bisnis Bawang Goreng Marjaya Melalui Transformasi Digital Irwan Wicaksono; Muhammad Rifki Fauzan; Rizal Zaenal Abidin; Wiwiek Rabiatul Adawiyah; Achmad Sudjadi
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 1 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i1.14291

Abstract

UKM Bawang goreng Marjaya dihadapkan pada kebutuhan untuk memanfaatkan teknologi digital guna meningkatkan efisiensi operasional, memperluas jangkauan pasar, serta menciptakan nilai tambah yang berkelanjutan bagi konsumen. Upaya pendampingan UKM inidilakukan dengan wawancara mendalam dan observasi terhadap pemilik usaha serta proses bisnis yang berlangsung. Hasil penelitian mengungkapkan bahwa penerapan e-commerce, strategi pemasaran digital, dan manajemen data berbasis teknologi mampu meningkatkan daya saing bisnis dan membuka peluang ekspansi. Meskipun demikian, masih ada kendala dalam hal keterbatasan sumber daya manusia yang memahami teknologi digital dan infrastruktur teknologi yang belum memadai. Oleh karena itu, pengembangan bisnis melalui transformasi digital perlu didukung oleh pelatihan sumber daya manusia yang memadai serta kolaborasi dengan pihak eksternal untuk memastikan implementasi teknologi berjalan optimal. Studi ini juga menyarankan UKM lainnya untuk lebih proaktif dalam mengadopsi teknologi digital sebagai bagian dari strategi pertumbuhan dan keberlanjutan usaha
Strategi Pengembangan Bisnis Bawang Goreng Marjaya Melalui Transformasi Digital Irwan Wicaksono; MUHAMMAD RIFKI FAUZAN; Rizal Zaenal Abidin; Wiwiek Rabiatul Adawiyah; Achmad Sudjadi; Muhammad Noor Fahmi
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 3 No 2 (2024): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v3i2.14296

Abstract

UKM Bawang goreng Marjaya dihadapkan pada kebutuhan untuk memanfaatkan teknologi digital guna meningkatkan efisiensi operasional, memperluas jangkauan pasar, serta menciptakan nilai tambah yang berkelanjutan bagi konsumen. Upaya pendampingan UKM inidilakukan dengan wawancara mendalam dan observasi terhadap pemilik usaha serta proses bisnis yang berlangsung. Hasil penelitian mengungkapkan bahwa penerapan e-commerce, strategi pemasaran digital, dan manajemen data berbasis teknologi mampu meningkatkan daya saing bisnis dan membuka peluang ekspansi. Meskipun demikian, masih ada kendala dalam hal keterbatasan sumber daya manusia yang memahami teknologi digital dan infrastruktur teknologi yang belum memadai. Oleh karena itu, pengembangan bisnis melalui transformasi digital perlu didukung oleh pelatihan sumber daya manusia yang memadai serta kolaborasi dengan pihak eksternal untuk memastikan implementasi teknologi berjalan optimal. Studi ini juga menyarankan UKM lainnya untuk lebih proaktif dalam mengadopsi teknologi digital sebagai bagian dari strategi pertumbuhan dan keberlanjutan usaha.
THE INFLUENCE OF PERCEIVED ORGANIZATIONAL SUPPORT AND LEARNING AGILITY ON EMPLOYEE PERFORMANCE : THE MEDIATING ROLE OF WORK (A Study of Civil Servants at the Regional Secretariat of Kuningan Regency) Retno Kurniasih; Amara Aurelia; Achmad Sudjadi
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 9 No. 1 (2026): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/0fe9jy24

Abstract

This study aims to analyze the influence of perceived organizational support and learning agility on employee performance with work engagement as a mediating variable among civil servants at the Regional Secretariat of Kuningan Regency. The research employed a quantitative survey approach involving 117 respondents selected through proportionate stratified random sampling, with data analyzed using mediation regression through the causal step method. The findings indicate that perceived organizational support and learning agility have a positive and significant effect on both work engagement and employee performance. Furthermore, work engagement positively and significantly affects performance and mediates the relationship between perceived organizational support and learning agility with employee performance. These results highlight the importance of organizational support and adaptive learning capabilities in strengthening work engagement and enhancing public sector employee performance.
Co-Authors Ade Irma Anggraeni Aji Setyo Prabowo Amara Aurelia Aris Fahrianto Ary Yunanto Dwita Darmawati Hendro Setyono Ida Ayu Putu Sri Widnyani Imanda Naufal Yuswono Indyastuti, Devani Laksmi Irwan Wicaksono Kensha Putri Widyasari Lita Rizky Tanzila Muhammad Noor Fahmi Muhammad Rifki Fauzan Najmudin Najmudin Nivi Rahmawati Oktavianus Nugraha Pandensolang Praba Wisnu Hardika Ratno Purnomo Rizal Zaenal Abidin Siti Zulaikha Wulandari Tukiran Tukiran Waras Supriyono Wiwiek Rabiatul Adawiyah