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All Journal Sainteks Jurnal Ekonomi & Studi Pembangunan Jurnal Fokus Manajemen Bisnis Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Hendro Setyono
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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KUALITAS PELAYANAN SEBAGAI DETERMINAN KEPUASAN PELANGGAN JASA TRANSPORTASI GRAB BIKE DI YOGYAKARTA Ramadhan, Fajar; Setyono, Hendro
Jurnal Fokus Manajemen Bisnis Vol 9, No 2 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v9i2.1559

Abstract

This  research  aims  to  analyze  the  influence  of  the  quality  of  service  of customer  satisfaction  on  service  businesses  Grab-Bike  transport  in  Yogyakarta. This  research  uses  the  five  independent  variables  i.e.  tangible,  reliability, responsiveness,  assurance  and  emphaty  with  one  dependent  variable  i.e. consumer  satisfaction.  After  a  review  of  the  literature  as  well  as  field  and preparation  of  the  hypothesis,  the  data  in  this  study  were  collected  through  the dissemination  of  a  questionnaire  to  70  people  who  never  use  the  Grab-Bike transport  as  research  samples.  Sampling  technique  used  is  a  Non  probability sampling  method  sampling  incidental.  Methods  of  data  analysis  used  is  the quantitative analysis that is test validity and reliability, multiple linear regression analysis,  t-test  and  F-test  as  well  as  the  coefficient  of  determination.  Based  on data  analysis,  the  results  showed  that  the  indicators  on  research  is  valid  and reliability.  Hypothesis  test  on  tangible,  responsiveness,  assurance  and  emphaty no effect significantly to consumer satisfaction. Hypothesis test of reliability has a positive and significant influence toward customer satisfaction.
PERSEPSI KONSUMEN DI KALANGAN MAHASISWA DAN MASYARAKAT UMUM TERHADAP PONSEL PINTAR MEREK BLACKBERRY DI YOGYAKARTA Adabi, Azhar; Setyono, Hendro
Jurnal Fokus Manajemen Bisnis Vol 2, No 1 (2012)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v2i1.1313

Abstract

This study titled consumer perceptions among students and the general public against the Blackberry smart phone brand in the Jogjakarta. This study aims to determine whether there are difference among students in the consumer and the general public on smart phones. The research was conducted in Yogyakarta in  particular by using a questionnaire, each of 50 respondents who were sampled. By using the technique of sampling, snowball sampling. Analysis of test data used in the arithmetic mean statistic. From the survey results revealed that consumer perceptions of brand smart phone blackberry is positive, where the perception among students is better than the consumer’s perception among the general public. From the analysis of hypothesis testing concluded that the probability of > significance () means there is no difference among students in the consumer and the general public on blackberry smart phone brand. The price of smart phone based on the attribute probability value 0.540. While the quality attributes of a smart phone probability value of 0.149. And attribute value of the probability models of smart phones 0.638
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEBIJAKAN HUTANG DAN PENGARUHNYA TERHADAP NILAI PERUSAHAAN Irawan, Ade; Setyono, Hendro
Jurnal Fokus Manajemen Bisnis Vol 3, No 2 (2013)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v3i2.1338

Abstract

The purpose of this study was to analyze the effect of the variable firm size (Size), business risk (risk), and liquidity (CR) of the debt policy (DTA) and the effect of the debt policy on firm value (PBV) in the companies listed on the Indonesia Stock Exchange (BEI) the period of 2007-2011. This study uses purposive sampling method to take samples. The data obtained based on the publication of Indonesian Stock Exchange (IDX), obtained a total sample of 32 companies. The analysis technique used is multiple regression analysis stages. Hypothesis testing using the t test. Similarly, the business risk variable positive and significant effect on the debt policy because it has a significance value smaller than 5% level. While the liquidity variable and significant negative effect on the debt policy because it has significant value which is lower than the 5% significance level. And the debt policy itself has a positive and significant impact on firm value.
PENGARUH PENGUMUMAN MERGER DAN AKUISISI TERHADAP RETURN SAHAM PERUSAHAAN AKUISITOR YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2005-2008 Kurniawati, Rina; Setyono, Hendro
Jurnal Fokus Manajemen Bisnis Vol 1, No 1 (2011)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v1i1.1297

Abstract

Purpose of this study to prove whether an announcements of mergers and acquisitions responded by market players so produce abnormal return for companies. This study also triying prove whether there abnormal return before and after an announcements of mergers and acquisitions.Data used in this study is companies conducting mergers and acquisitions listed at the Indonesia Stock Exchange period 2005-2008. Sample selection use purposive sampling. Samples obtained amount 11 company.From the analysis, use one sample T-Test obtained results calculation average abnormal return (AAR) shows that of overall average abnormal return (AAR) not found abnormal return significant. So can concluded that there is not differences abnormal return stock acquiring company about information an announcement of mergers and acquisitions announced acquiring company.Other findings in this study is test results by using uji t paired produce significant count is 0,007. Then hypothesis 2 this study able to prove. So it can be concluded that there significant differences abnormal return before and after an announcement of mergers and acquisitions.Limitations in this study is a limited number of samples caused still rare company that does mergers and acquisitions listed at the Indonesia Stock Exchange. Event window short only 21 days is 10 days before and 10 days after an announcement.
PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN PADA PT. VIVA VICTORY ABADI Komarudin, Komarudin; Setyono, Hendro
Jurnal Fokus Manajemen Bisnis Vol 6, No 2 (2016)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v6i2.1665

Abstract

The purpose of this study was to determine the effect on promotion mix on  volume   sales  PT  Viva  Victory  Abadi.  Results  are  expected  to  be  a consideration for managers PT Viva Victory Abadi in determining the promotional mix  effect  on  sales  of  property,  as  well  as  using  some  other  variables  of  the promotion mix. The study was based on data usage all promotional costs incurred as well as the sale of the property from PT Viva Victory Abadi in the last two years. The  data  is  then  processed  using  multiple  linear  regression  method  in  SPSS.  The  results obtained prove not the absence of significant promotional mix on volume sales of PT Viva Victory Abadi.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN ATAU NASABAH DALAM MEMILIH BANK SEBAGAI TEMPAT MENABUNG DI YOGYAKARTA Widhiyanto, Galih; Setyono, Hendro
Jurnal Fokus Manajemen Bisnis Vol 5, No 2 (2015)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v5i2.1627

Abstract

This study aims to determine the effect of multipurpose networks ATMs, interest, administrative fees, bank locations and bank services the customer's decision in choosing a bank as a place to save in Yogyakarta. In this study, taking a sample of residents who live in the city Yogyakarta with 60 respondents. This testing using analysis tools in the form of correlation (validity test) and reliability test for know the validity of the data used in research. To test the hypothesis in this research is multiple regression test. In the F test obtained F count (27.594)> F table (2.28) which means that together there is a significant influence between the variable services,  bank locations, multipurpose ATM networks, bank interest and administrative fees towards decisions. In the t test there are three variables that have no effect significantly to customer savings decisions, namely service variables with a value of t arithmetic (1.385) <t table (2.0057), Bank Location with a value of t arithmetic (1,933) <t table (2.0057) and Multipurpose And ATM Networks with calculated t values (0.839) <t table (2.0057). While interest and administrative costs are partial each has a significant effect on the savings decision variable customers because the t value obtained for the bank interest (3,697)> t table (2.0057) and administrative costs (3,510) > t table (2.0057). The results of this study provide evidence that 71.9% of customers' savings decisions influenced by the variable service, bank location, multipurpose ATM networks, bank interest and administrative costs while the remaining 28.1% influenced by other factors. Based on data analysis, the factors are a big influence on customer savings decisions is bank interest.
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP LOYALITAS NASABAH YANG DIMEDIASI OLEH KEPUASAN NASABAH (Studi pada Nasabah PT. BRI (Persero) Tbk. Yogyakarta) Afriani, Lita Ningrum; Setyono, Hendro
Jurnal Fokus Manajemen Bisnis Vol 7, No 2 (2017)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v7i2.1741

Abstract

For companies, loyal customers mean a lot besides illustrates the amount of profitability obtained by loyal consumers can also show the image or image of the company in the public eye. Loyal customers can become partners in developing new products, because they maintain and defend and even use the services of existing companies. According to Darsono (2004) a loyal customer becomes a valuable asset for the company. Loyal customers will reduce the effort to find new customers, giving positive feedback to the company. Companies must be able to satisfy old customers and create new customers, if you want to win the competition. PT. BRI (Persero) Tbk. Yogyakarta must be able to answer the existing competition challenges. The population in this study are customers of Bank Rakyat Indonesia Yogyakarta and have been customers for at least one year. While the sample in this study is a portion of the number of customers from BRI Bank Yogyakarta. The sampling technique uses accidental sampling and purposive sampling. While the data used in the study are primary data, that is data obtained directly from respondents by the researchers themselves through questionnaires. Analysis tools using multiple linear regression The results of the analysis can be concluded that: Product quality has a significant effect on customer satisfaction. Service quality has a significant effect on customer satisfaction. Brand image does not significantly influence customer satisfaction. Product quality, service quality and brand image together significantly influence customer satisfaction. Product quality does not significantly influence customer loyalty. Service quality has a significant effect on customer loyalty. Brand image does not significantly influence customer loyalty. Product quality, service quality and brand image together significantly influence customer loyalty. Customer satisfaction significantly influences customer loyalty. Customer satisfaction mediates the effect of product quality on customer loyalty. Customer satisfaction does not mediate the effect of service quality on customer loyalty. Customer satisfaction does not mediate the effect of brand image on loyalty the customer.
PENGARUH KUALITAS PELAYANAN (ASPEK FISIK, KEANDALAN, INTERAKSI PRIBADI, PEMECAHAN MASALAH, DAN KEBIJAKAN) TERHADAP KEPUASAN KONSUMEN MIROTA KAMPUS DI YOGYAKARTA Suryono, Wisnu; Setyono, Hendro
Jurnal Fokus Manajemen Bisnis Vol 4, No 1 (2014)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v4i1.1348

Abstract

This study aims to determine whether that service quality dimension in the physical aspects, reliability, personal interaction, problem solving and policy affects customer satisfaction supermarket Mirota Campus in Yogyakarta and analyze the most dominant factor in influencing customer satisfaction Supermarket Mirota Campus. The population in this study are consumers/customers supermarket Mirota Campus. Samples taken as many as 300 respondents by using incidental sampling and purposive sampling. Based on the analysis of statistical data, indicators in this study are valid and are reliable variables. The sequence individually from each of the most influential variables is the variable with the problem-solving test value t for 5.608, the personal interaction with the t test value of 4.826, followed by policy variables with a value of 3.845 t test and physical aspects variables with the value of the t test for 2.595, whereas the lowest variable that is variable with a value of t-test reliability sebesar 1.886.
KUALITAS PRODUK DAN KUALITAS PELANAN SEBAGAI ANTASEDEN KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN (Studi Pada Pelanggan Waroeng Spesial Sambal “SS” Cabang Veteran Yogyakarta) Mulyana, Alo Rahmawati; Setyono, Hendro
Jurnal Fokus Manajemen Bisnis Vol 9, No 1 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v9i1.1547

Abstract

 The aim of study is to  analyze about effect  product  quality  and  service  quality  on customer’s satisfaction to build customer’s loyalty at Waroeng Spesial Sambal “SS” in the branch of Veteran Yogyakarta. Population in this study are all consumers who make  purchases at Waroeng Spesial Sambal “SS” the branch in the  branch of Veteran Yogyakarta. While the sample  in  this  study  is a portion of consumers who have  made  purchases at least twice in the past year. The sampling technique uses purposive sampling. The data  used in this study is primary data. The number  of studies  in  this  study were  sixty  samples  in  the  city of Yogyakarta which  were processed  using  multiple linear regression  analysis  and mediation analysis  using SPSS 20 for windows. The results of the analysis in this study are: product quality dosen’t have a significant effect on customer satisfaction,  service quality has a significant effect on customer satisfaction, customer satisfaction doesn’t have a significant effect on customer loyalty, product quality  dosen’t  have a significant  effect on  customer loyalty and service quality has a significant effect on customer loyalty of the two independentvariables dosen’t indicate a mediating  relationship  with  customer  satisfaction as a mediator variable.
ANALISIS SIKAP KONSUMEN PADA RUMAH SAKIT UMUM PKU MUHAMMADIYAH YOGYAKARTA Anhari, Agus; Setyono, Hendro
Jurnal Fokus Manajemen Bisnis Vol 1, No 1 (2011)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v1i1.1298

Abstract

Selective community in selecting health care must be observed and analyzed hospital. Hospital as a place to obtain medical services necessary to meet the expectations of society, as a subscription service (consumer) health. Hospitals need to know the ratio of users to health services that are more selective. Or not the positive attitude of consumers ideally clear from evaluation and their trust in the services they receive. Improved elements (attributes), such as tenderness, attention, safety and reliability of direct evidence is absolutely necessary as a measure of quality of service in the services sector.This study aims to determine consumer attitudes and the relationship between consumer confidence with consumer ratings on General Hospital PKU Muhammadiyah Yogyakarta. consumer attitudes referred to in this research is the level of feelings of patients in comparing the performance (results) are perceived with hope. So the attitude of patients is a function of the difference between the perceived performance with expectations.Consumer Attitudes towards the General Hospital of PKU Muhammadiyah Yogyakarta at 80.03 and is located in the interval from 77 to 100.9 and included in the positive category. While the relationship between assessment and the resulting consumer confidence coefficient = 0.072, ρ = 0.000 and α of 0.01 for ρ sig (0.000) < α of 0.01, it can be concluded that there is a strong relationship between consumer confidence with consumers ranking House PKU Muhammadiyah Hospital in Yogyakarta.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Sudjadi Achmad Sudjadi Adabi, Azhar Ade Irawan Ade Irawan Afriani, Lita Ningrum Agus Anhari Anhari, Agus Aniyati, Lisma Azhar Adabi Fajar Ramadhan, Fajar Jannah, Siti Salma Miftahul Komarudin Komarudin Mulyana, Alo Rahmawati Mursid Wahyu Hananto Nour, Azty Acbarrifha Pangesti, Winda Riduwan Riduwan, Riduwan Rina Kurniawati Suryono, Wisnu Tufiqiyah, Indria Dewi Widhiyanto, Galih Wisnu Suryono Yuliana, Monikka