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All Journal Islamadina : Jurnal Pemikiran Islam Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Community Service Jurnal Akuntansi dan Keuangan Journal of Finance and Business Digital (JFBD) Review of Applied Accounting Research Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat Journal of Society, Community and Business Development
Selamet Eko Budi Santoso
Universitas Muhammadiyah Purwokerto
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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STRATEGIES FOR INCREASING THE COMPETITIVENESS OF MICRO SMALL AND MEDIUM ENTERPRISES (MSMEs) IN BANYUMAS DURING THE COVID-19 PANDEMIC Mastur Mujib Ikhsani; Selamet Eko Budi Santoso; Fatmah Bagis; Arini Hidayah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5 No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3359

Abstract

MSMEs have become the backbone and buffer zone that saves the country from the economic downturn. However, the current COVID-19 pandemic has left many MSMEs helpless. One by one they fell quickly. They lost their market due to the weakening of people's purchasing power due to the decline in economic activity during large-scale social restrictions in a number of areas. The impact of this pandemic was also felt by Banyumas Regency, whose MSMEs were also affected. So that a strategy to increase the competitiveness of MSMEs in Banyumas is needed to survive during the covid-19 pandemic. The purpose of this study is to find out strategies to increase the competitiveness of SMEs. Knowing the strengths, weaknesses, opportunities, and threats of SMEs. Knowing the problems in MSMEs and strategies to increase MSME competitiveness to achieve high competitiveness. This study uses descriptive methods and SWOT analysis to obtain a strategy to increase the competitiveness of MSMEs during the covid-19 pandemic. MSMEs in Banyumas Regency is located in square I, meaning that in this position MSMEs in Banyumas Regency are very supportive of aggressive growth strategies to gain company advantages in order to compete with other business entities. Keywords: MSMEs, Competitiveness, SWOT, Covid-19 pandemic
Co-Authors Arini Hidayah, Arini Bima Cinintya Pratama Fatmah Bagis Hadi Pramono Hermin Endratno Ibnu Hasan, Ibnu Inayati, Nur Isna Jessika Ezar Harfianto Lina Puji Lestari M Makhrus Mastur Mujib Ikhsani Mudjiyanti, Rina Novi Dirgantari Sabrina Aliyarima Putri Sugiarto Sevian Anggi Shelomita Candra Herdiana Sri Wahyuni Suryo Budi Santoso Wage Wage