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All Journal Jurnal Studi Pemerintahan INTERACTION: Jurnal Pendidikan Bahasa Jurnal Scientia Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Public Relations (J-PR) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ilmu Komunikasi Dan Media Golden Ratio of Data in Summary Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Jurnal Pengabdian Masyarakat Dharma Andalas Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Media Penyiaran Jurnal Ilmu Komunikasi dan Sosial Politik Jurnal Ilmiah Nusantara Brand Communication Sinergi : Jurnal Ilmiah Multidisiplin
Rindana Intan Emeilia
Universitas Bina Sarana Informatika
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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HAMBATAN KOMUNIKASI DALAM PEMBELAJARAN ONLINE DI MASA PANDEMI COVID-19 Rindana Intan Emeilia; Arina Muntazah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 6 No 2 (2021): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This study aims to analyze and explain communication barriers between teachers and students in the implementation of online learning activities. The study uses qualitative descriptive methods, which use analytical data from interviews and observation of the object. The COVID-19 situation has made the world of education stop temporarily for teaching and learning activities in advance in order to stop the spread of the COVID-19 virus by replacing online teaching and learning activities conducted at homeOnline learning using digital media presents new barriers in the process of communicating between teachers and students. The study was conducted by interviewing teachers and students online regarding communication barriers found during online learning. Based on the results of the research. the obstacles found are; communication saturation, limited interpersonal communication, limited space and time in learning activities, reduced student confidence, limitations of technology and information, the emergence of feelings of loneliness, media limitations, fatigue of online communication and limitations of media literacy.
STRATEGI KOMUNIKASI PEMASARAN DIGITAL UNTUK MENINGKATKAN BRAND LOYALTY PADA PERUSAHAAN TRAVEL DI MASA PANDEMI COVID-19 (Studi Kasus pada CV. Khairil Tour & Travel) Arina Muntazah; Novalia Novalia; Rindana Intan Emeilia
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 4 (2020): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Travel companies during the Covid-19 pandemic faced challenges that were not easy to deal with, given the large-scale social restriction regulations which resulted in limited use of travel services for tourism. This study aims to determine the implementation of digital marketing communication strategies in travel companies during the Covid-19 pandemic at CV. Khairil Tour & Travel. This study uses a qualitative approach with research methods, namely case studies. Data obtained by collecting supporting theories and conducting in-depth interviews with company owners. From the results obtained, in increasing brand loyalty, CV Khairil Tour & Travel implemented a digital marketing communication strategy through several social media, those are Instagram, Facebook, WhatsApp and Youtube with promotional content such as pictorial messages in the form of digital posters containing product photos (tours object), information on travel times, contact persons, and additional information regarding the Covid-19 prevention protocol that is still being considered.
Desakralisasi Upacara 17 Agustus di Istana Merdeka Pada Masa Pemerintahan Joko Widodo: dalam Tinjauan Analisis Wacana Kritis Novalia Novalia; Rindana Intan Emeilia; Arina Muntazah
Brand Communication Vol. 1 No. 3 (2022): Komunikasi Era Media Baru
Publisher : Prisani Cendekia Institute

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This study aimed to describe the text dimensions of the news on the 77th Indonesian Independence Day Commemoration Ceremony in the Kompas.com newspaper with the headline "The Campursari Song Echoes in the Palace, Jokowi is Happy, Iriana and Ministers are Dancing Joyously." This research used desciptive qualitative approach. The text was analyzed using Teun A Van Dijk's critical discourse analysis. The research results showed that the news text contains three dimensions, there are macro structure, super structure, and micro structure
Strategi Komunikasi Pemasaran dalam Meningkatkan Penjualan di PT Ikan Segar Indonesia Gunawan Dwi Dharma; Ichsan Widi Utomo; Rindana Intan Emeilia
Brand Communication Vol. 2 No. 3 (2023): Komunikasi Persuasif dan Argumentatif Mengarahkan Tindakan dan Perilaku Publik
Publisher : Prisani Cendekia Institute

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The fisheries sector in Indonesia has considerable potential for development. The large potential of fisheries is also accompanied by competition and challenges for business actors in Indonesia. One of the biggest challenges faced by fisheries and marine business actors is facing the Covid-19 pandemic. The pandemic resulted in a decrease in sales of PT Ikan Segar Indonesia due to a decrease in demand from hotels and restaurants. Changes in people's purchasing behavior also have an impact on the products they buy. Through appropriate marketing communication strategies, PT Ikan Segar succeeded in increasing sales. The purpose of this research is to determine PT Ikan Segar Indonesia's communication strategy in increasing sales. The research method used in this research is descriptive qualitative with data collection techniques using observation, interviews and documentation. The research results show that PT Ikan Segar Indonesia carries out marketing communication strategies starting from the planning, implementation and evaluation stages. At the implementation stage, PT Ikan Segar implemented eight integrated marketing communication mixes starting from advertising, sales promotions, events and experiences, public relations and publicity, online marketing and social media, mobile marketing, direct and database marketing and personal sales.
Workshop Penggunaan Instagram Sebagai Strategi Bisnis Pemasaran Digital Bagi Rismada (Remaja Masjid Raudhatul Huda) Emeilia, Rindana Intan; Andhikasari, Rosiana; Muntazah, Arina; ., Novalia; Aziz, Abdul
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v3i1.1515

Abstract

One of the social media most used by teenagers is Instagram. Indonesia is in fourth place as the country with the largest Instagram users in the world. The number of Instagram users in Indonesia reached 89.15 million. Reasons for using Instagram include social interaction, filling free time, and knowing what other people are talking about. There are still many teenagers who don't understand the potential of Instagram as a digital marketing tool for running a business. In fact, teenagers who are the younger generation have a great opportunity to become successful young entrepreneurs by utilizing digital platforms such as Instagram. The ability and skills to use Instagram as a digital marketing medium also enable teenagers to prepare themselves to face the demands of an increasingly digital world of work. This Community Service Partner is Raudhatul Huda Mosque Youth (Rismada) located at Jl. Dr. Ciptomangunkusumo, Gg. H. Ripuh, RT 002 RW 009, North Paninggilan, Ciledug District, Tangerang City 15153. Rismada is a community service program partner which is classified as an economically/socially unproductive partner. The routine activities that Rismada usually carries out are religious activities and social activities. The community service team provided workshops on basic concepts of business strategy, digital marketing and business use of Instagram; (b) providing workshops by practicing the use of Instagram features, especially Instagram business, to carry out digital marketing business strategies. Activities carried out include, for example, creating an Instagram business account (Instagram ads), optimizing the features on Instagram business and creating interesting content; (c) Providing training and assistance to participants during the workshop activities.
Workshop Kepemimpinan Digital Dalam Meningkatkan Kemampuan Komunikasi Pada PAC Fatayat NU Pinang Aziz, Abdul; Emeilia, Rindana Intan; Muntazah, Arina; Andhikasari, Rosiana
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v3i2.1949

Abstract

The emergence of the digital era and Industry 4.0 has brought a paradigm shift in understanding and practicing leadership. This concept is known as ‘digital leadership,’ emphasizing the importance of adapting to information technology and communication developments. The community service partner in this case is the Branch Leader (Pimpinan Anak Cabang or PAC) of Fatayat NU Pinang, located at Jl. M. Jali RT 02/03, Kunciran Jaya Subdistrict, Pinang City, Tangerang 15153. Fatayat NU Pinang is a community service partner classified as economically and socially non-productive. Their routine activities typically involve education, training, and religious social activities. Based on this context, the Faculty of Communication and Language at Universitas Bina Sarana Informatika will conduct a community service activity titled ‘Digital Leadership Workshop to Enhance Communication Skills for PAC Fatayat NU Pinang.’ The choice of this title is based on the challenges faced by the partner: (a) limited knowledge and understanding of digital leadership concepts, and (b) limited skills and abilities in using digital media as an organizational communication channel. The proposed solutions to address these challenges include: (a) providing workshop materials on basic digital leadership concepts, and (b) conducting a workshop on practical usage of Zoom meetings as a communication tool. The planned activity involves simulation sessions, optimizing Zoom features such as screen sharing, breakout rooms, polling, and chat. The expected outcomes of this community service project are articles in local electronic media and an increase in participants’ knowledge, understanding, skills, and abilities related to digital leadership and communication.
Pengaruh Konten Instagram @petualanganmenujusesuatu Terhadap Sikap Dalam Menjaga Kesehatan mental Puspitasari, Septiana; Utomo, Ichsan Widi; Emeilia, Rindana Intan
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i3.1155

Abstract

Mental health is a state in which a person experiences disturbances in thinking, feeling, and acting, although in milder levels compared to mental disorders. This can happen temporarily or as a reaction to the stresses of life. @petualanganmenujusesuatu is one of the Instagram accounts that actively disseminates information, knowledge and support to increase awareness of its followers to pay more attention and maintain mental health through uploaded Instagram content. The purpose of this study is to determine whether there is an influence of Instagram content @petualanganmenujusesuatu on attitudes in maintaining mental health. The theory underlying this research is the stimulus-organism-response (SOR) theory in which the communication stimulus received by the individual has the potential to influence the response. The effects caused can be interrelated with the message delivered and the response received by the recipient of the message. This study used descriptive quantitative methods with data collection techniques using questionnaires. The results of this study show that there is a significant influence of Instagram content @petualanganmenujusesuatu on followers' attitudes in maintaining mental health. This finding supports the hypothesis that the calculated t value of 8.666 > t table 1.984 Ho is rejected, and Ha is accepted.
Strategi Bauran Humas dalam Membangun Citra Positif Asosiasi Perusahaan Pialang Asuransi dan Reasuransi Indonesia Prasetyo, Sigit; Utomo, Ichsan Widi; Emeilia, Rindana Intan
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i3.1161

Abstract

The decline in insurance penetration levels in recent years has been caused by the increasing number of cases of default by life insurance companies, as well as the revocation of business licenses for the insurance broker industry by the Financial Services Authority (OJK), which has resulted in lower interest among the insurance community. This incident became an obstacle for the Association of Indonesian Insurance and Reinsurance Broker Companies (APPARINDO) in carrying out a public relations strategy to build a positive image. This research aims to find out what public relations strategies are used by APPARINDO in building a positive image of the company, and what challenges are faced when implementing the public relations strategy. The method used in this research is a qualitative descriptive method by collecting primary data through interviews from selected informants and secondary data, namely the results of documentation and direct observation. The informants in this research were the Secretariat General of APPARINDO, the Department of Public Relations and Promotion, and the Head of the Secretariat. The results show that APPARINDO implements the public relations mix strategy or PENCILS developed by Thomas L. Harris. The strategies implemented include Publications, Events, News, Community Engagement, Lobbying and Negotiations, and Social Responsibility.
Komunikasi Interpersonal Guru dalam Memotivasi Belajar Siswa SMK Generasi Madani Hidayat, Rafli Nur; Emeilia, Rindana Intan
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 3 (2024): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i3.2123

Abstract

Student learning motivation is very important to achieve academic and non-academic achievements. This cannot be separated from how teachers are able to motivate students in learning, one of which is through interpersonal communication. This research aims to determine teacher interpersonal communication in motivating the learning of Generation Madani Vocational School students. Spitzberg and Cupach's theory of communication competence and Joseph A. DeVito's Interpersonal Communication Effectiveness were used to analyze this research. The research method used is descriptive qualitative. Data collection techniques used were interviews, observation and documentation. The results of the research show that the interpersonal communication carried out by teachers in motivating student learning at Generasi Madani Vocational School has gone well. This is demonstrated through aspects of openness, empathy, supportive attitude, positive attitude and equality. Interpersonal communication carried out by teachers also creates closeness and familiarity thereby motivating students' enthusiasm for learning. This research also shows that the teacher's communication competency theory consists of three components, namely motivation, knowledge and skills.
Implementasi Personal Selling dan Word Of Mouth dalam Mempertahankan Loyalitas Pelanggan PT Putra Abadi Jaya Mandiri Anatha Tri Anzani; Rindana Intan Emeilia
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1312

Abstract

In an era of increasingly intense business competition, maintaining customer loyalty is key to a company's success. Loyal customers not only provide ongoing revenue contributions but also act as promoters through positive recommendations. Many modern construction companies utilize social media for sales. However, PT Putra Abadi Jaya Mandiri still relies on traditional methods through Personal Selling and Word of Mouth marketing strategies. This study aims to understand the implementation of Personal Selling and Word of Mouth in maintaining customer loyalty at PT Putra Abadi Jaya Mandiri. The method used is descriptive qualitative research, with data collected through interviews, observations, and documentation. The results show that PT Putra Abadi Jaya Mandiri implements Personal Selling in three forms: Field Selling, Retail Selling, and Executive Selling. Personal Selling is conducted through stages of prospect selection, pre-approach, approach, presentation and demonstration, handling objections, closing, and follow-up with customers. The implementation of Word of Mouth is carried out by applying the 5T model: Talkers, Topics, Tools, Talking Part, and Tracking.
Co-Authors ., Novalia Abdul Aziz Abdul Aziz Abdul Aziz Adelia Putri Darnasyah Agung Rachman Anatha Tri Anzani Anggie Ayu Astria Latuperissa Anggie Ayu Astria Latuperissa Arina Muntazah Arina Muntazah Darnasyah, Adelia Putri Gunawan Dwi Dharma Hamid, Muria Abdul Hidayat, Rafli Nur Ichsan Widi Utomo Irvan Supriyanto Ivan Habibillah, Sultan Marzuki, Rayka Syachlia N. Novalia Nani Nurani Muksin Novalia Novalia Novalia Novalia Novalia Novalia, N. Puspitasari, Septiana Rosiana Andhikasari Satria Radiansyah Sigit Prasetyo Siti Qona'ah Siti Qona’ah Syahbina Laila Wahda