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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) Nautical: Jurnal Ilmiah Multidisiplin Indonesia Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal Bisnis, Manajemen, dan Keuangan Ekopedia: Jurnal Ilmiah Ekonomi IJEMA
Dewi Agustin Pratama Sari
Universitas Negeri Jakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences Other

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Anteseden niat turis untuk berkunjung ulang ke museum Benteng Vredeburg Yogyakarta: Bagaimana Peran Destination Attraction? Samsinar Octaviana; Usep Suhud; Dewi Agustin Pratama Sari
Nautical : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 5 (2023): Nautical: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : ARKA INSTITUTE

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh antara destination attraction terhadap tourist satisfaction, destination attraction terhadap tourist motivation, destination attraction terhadap tourist Loyalty, tourist satisfaction terhadap revisit intention, tourist motivation terhadap revisit intention, dan tourist loyalty terhadap revisit intention. Metode pengumpulan data yang digunakan adalah survei dengan menggunakan kuesioner yang disebarkan baik secara langsung maupun online. Data yang dikumpulkan dianalisis menggunakan perangkat lunak SPSS versi 25 dan metode Structural Equation Modeling (SEM) dengan bantuan software AMOS versi 24 untuk mengelola data dan menganalisis data hasil penelitian. Hasil penelitian ini menunjukkan bahwa hipotesis-hipotesis yang diajukan mengenai pengaruh Destination Attraction terhadap Tourist Satisfaction, Destination Attraction terhadap Tourist Motivation, Destination Attraction terhadap Tourist Loyalty, Tourist Satisfaction terhadap Revisit Intention, Tourist Motivation terhadap Revisit Intention, Tourist Loyalty terhadap Revisit Intention diterima dan memiliki signifikansi.
Training and Tutorial on the Use of Buku Kas Application for Business Financial Management Titis Fatarina Mahfirah; Umi Widyastuti; Dewi Agustin Pratama Sari; Siti Nurjanah; I Ketut R. Sudiarditha; Rini Nurmala Sari; Haneul
Jurnal Pengabdian Masyarakat Bestari Vol. 2 No. 9 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v2i9.5513

Abstract

MSMEs' crucial role in Indonesia's economy is garnering more attention. However, the rising number of MSMEs without a corresponding improvement in human resource quality poses concerns. The lack of financial literacy hampers their growth. To foster business development, MSMEs require coaching and training in financial management. A joint effort between the Faculty of Economics at Universitas Negeri Jakarta and Cibitung Tengah Village in Bogor resulted in a financial management training and an accounting application tutorial for MSMEs. The program encompassed preparation, implementation, evaluation, reporting, and publication. Following the training, MSME owners in Cibitung Tengah understood the significance of financial management and learned to utilize accounting applications for streamlined financial recording.
FAKTOR-FAKTOR PENENTU NIAT BERKUNJUNG ULANG STUDI PADA TURIS DI TAMAN SARI YOGYAKARTA Puana Putri Maharani; Usep Suhud; Dewi Agustin Pratama Sari
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 2 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i2.100

Abstract

The purpose of writing this research is to examine the effect of electronic word of mouth (e-WOM) on perceived value, destination image, and destination trust. Then the influence of perceived value, destination image, and destination trust on revisit intention for Taman Sari Yogyakarta tourists. The data collection method uses a survey, with instruments in the form of questionnaires distributed online. Respondents in this study were aged 17-45 years, domiciled in DKI Jakarta and Yogyakarta. As many as 227 respondents were involved, data were analyzed using SPSS version 25 and SEM (Structural Equation Modeling) with AMOS software version 24. The results of this study indicate that e-WOM has a positive and significant effect on perceived value, e-WOM has a positive and significant effect on destination image, e-WOM has a positive and significant effect on destination trust, perceived value has a positive and significant effect on revisit intention, destination image has a positive and significant effect on revisit intention, and destination trust has no effect on revisit intention
Pengaruh Utilitarian Value Dan Experiential Marketing Terhadap Revisit Intention Dimediasi Customer Satisfaction: Studi Pada Pelanggan Restoran All You Can Eat Di Jakarta Rizky Insan Pertiwi; Mohamad Rizan; Dewi Agustin Pratama Sari
Indonesian Journal of Economics Management and Accounting Vol. 1 No. 1 (2024): IJEMA - Januari 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Maksud dari penulisan penelitian ini adalah untuk untuk menguji pengaruh positif dan signifikan utilitarian value dan experiential marketing terhadap revisit intention dimediasi customer satisfaction. Pengumpulan data dilakukan dengan metode kuesioner yang didistribusikan secara online melalui platform media sosial instagram. Objek yang diambil dalam penelitian ini adalah responden yang pernah melakukan kunjungan ke restoran All You Can Eat minimal dua kali dalam enam bulan terakhir yang berdomisili tempat tinggal di DKI Jakarta dan berumur minimal 17 tahun keatas. Sampel yang digunakan dalam penelitian ini berjumlah 250 responden. Penelitian ini menggunakan software SPSS versi 25 dan SEM (Structural Equation Model) dari software Lisrel 8.80 untuk melakukan proses analisis dan pengolahan data hasil penelitian. Adapun hasil yang didapatkan pada penelitian ini menunjukkan bahwa utilitarian value, experiential marketing, customer satisfaction berpengaruh positif dan signifikan terhadap revisit intention. Selain itu, utilitarian value dan experiential marketing berpengaruh positif dan signifikan terhadap customer satisfaction. Serta, utilitarian value dan experiential marketing berpengaruh positif dan signifikan terhadap revisit intention melalui customer satisfaction sebagai variabel mediasi.
Peran Experiential Marketing terhadap Perceived Value, Tourist Satisfaction, dan Destination Image dalam Mendorong Revisit Intention pada Desa Wisata Cisadon, Sentul Ardo Hawari; Usep Suhud; Dewi Agustin Pratama Sari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/y3zjj649

Abstract

The purpose of this study is to examine the effects of: (1) Experiential Marketing on Perceived Value, (2) Experiential Marketing on Tourist Satisfaction, (3) Experiential Marketing on Destination Image, (4) Perceived Value on Revisit Intention, (5) Tourist Satisfaction on Revisit Intention, (6) Destination Image on Revisit Intention, and (7) Experiential Marketing on Revisit Intention. Data were collected through a survey using questionnaires distributed both online and offline. The respondents of this study were individuals who had visited Cisadon Tourism Village, Sentul, Bogor Regency, West Java, at least once within the last three months and were at least 18 years of age. This study employed a non-probability sampling method with a purposive sampling technique. A total of 302 respondents participated in this study. The data were analyzed using Statistical Package for the Social Sciences (SPSS) and Structural Equation Modeling (SEM) with the assistance of AMOS software. The results of this study, based on hypothesis testing, indicate that the hypothesis regarding the effect of Experiential Marketing on Perceived Value is accepted and significant, the effect of Experiential Marketing on Tourist Satisfaction is accepted and significant, the effect of Experiential Marketing on Destination Image is accepted and significant, the effect of Perceived Value on Revisit Intention is rejected and not significant, the effect of Tourist Satisfaction on Revisit Intention is rejected and not significant, the effect of Destination Image on Revisit Intention is accepted and significant, and the effect of Experiential Marketing on Revisit Intention is accepted and significant.
How Social Media Marketing Activities Shape Brand Credibility and Drive Purchase Intention in Makeup Artist Services Made Tiara Diva Sarasdewi Sutama; Dewi Agustin Pratama Sari; Nofriska Krissanya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 8 No. 2 (2026): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jdmb.v8i2.69530

Abstract

This study examines the relationship between Social Media Marketing Activities, Brand Credibility, and Purchase Intention in the context of makeup artist services. The study is based on the Stimulus–Organism–Response (SOR) framework. In service-based industries, consumers depend on information from social media to evaluate and select service providers. A quantitative approach was employed by collecting data from 250 respondents in Jakarta through an online questionnaire. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Social Media Marketing Activities influence both Brand Credibility and Purchase Intention. Furthermore, Brand Credibility contributes to increasing Purchase Intention and plays a mediating role in the relationship between Social Media Marketing Activities and Purchase Intention. These findings highlight the importance of effective social media strategies in building credibility and encouraging consumer intention in service contexts.
DIGITAL BRANDING AND AI VISUAL TRAINING FOR WOMEN MSMEs THROUGH UNIVERSITY-COMMUNITY COLLABORATION Sholikhah Sholikhah; Sintia Nursafitri; Dewi Agustin Pratama Sari
International Journal of Engagement and Empowerment (IJE2) Vol. 6 No. 2 (2026): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v6i2.276

Abstract

Women led micro, small, and medium enterprises (MSMEs) need practical digital capabilities to compete in the platform based market. This community service activity aimed to strengthen the capacity of women MSME actors in digital branding, content promotion, AI assisted copywriting, and AI visual production. The activity was conducted by Universitas Negeri Jakarta in collaboration with Komunitas Perempuan Digdaya on June 24, 2026, involving 25 women entrepreneurs from various business sectors. The main resource person was Said Maulana, Founder & CMO at PT Kelas DiGi Kreatif, who delivered practical material on digital literacy, AI for business, chatbot utilization, AI visual workflow, copywriting, prompt engineering, and product visual editing. The method used an educative-participatory approach consisting of needs identification, material preparation, interactive training, prompt practice, content design practice, and formative evaluation of ongoing MSME marketing practices. The results showed that participants actively discussed marketing problems, practiced writing AI prompts for WhatsApp promotion and social media posters, evaluated visual consistency, and reflected on the need to combine AI outputs with human editing and brand identity. This activity indicates that practical AI and digital branding training can improve awareness, confidence, and readiness of women MSMEs to produce more consistent and attractive promotional content.
Co-Authors Agung Kresnamurti Rivai Prabumenang Ajkiani Nurfa Andi Muhammad Sadat Ardo Hawari Dhea Vannia Elang Dimas Aditya Haneul Herdian Akbar Herdina Ekky Octavianty I Ketut R. Sudiarditha Ika Febrilia Komariah Ulan M. Edo Suryawan Siregar Made Tiara Diva Sarasdewi Sutama Maharani Putri Mohamad Rizan Mohammad Sofwan Effendi Nofriska Krissanya Osly Usman Puana Putri Maharani Rini Nurmala Sari Rizky Insan Pertiwi Ryna Parlina Samsinar Octaviana Shela Nalita Sholikhah Sholikhah Sholikhah, Sholikhah Sintia Nursafitri Siti Nurjanah Titis Fatarina Mahfirah Umi Widyastuti Usep Suhud