Article Per Year (5 Year)
p-Index From 2021 - 2026
2.407
P-Index
This Author published in this journals
All Journal GEA, Jurnal Pendidikan Geografi Tourism Scientific Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Mekar Manajemen dan Pariwisata Majority Science Journal West Science Nature and Technology Journal of Dialogos
Hadi Mulyana
Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI Bandung
Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Pengaruh Persepsi dan Motivasi Wisatawan Domestik Terhadap Keputusan Berkunjung Kembali di Taman Hutan Raya Ir. H. Djuanda (Tahura) Bandung Mulyana, Hadi
Manajemen dan Pariwisata Vol. 4 No. 1 (2025): April 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i1.413

Abstract

This study aims to determine the effect of perceptions on the decision to visit Taman Hutan Raya Ir. H. Juanda Bandung, to determine the influence of motivation on the decision to revisit tourists at Taman Hutan Raya, Ir. H. Juanda Bandung, and to determine the effect of perceptions and motivation on visiting decisions. Back tourists Taman Hutan Raya Ir. H. Juanda Bandung. In this research, the type and research method used is descriptive and verification with a quantitative approach. The population of this study were 100 tourists who had visited Taman Hutan Raya Ir. H. Juanda Bandung. The results of the research on the F test show that the variables of perception and motivation together or simultaneously have a positive effect on the variable of the decision to return to Taman Hutan Raya Ir. H. Juanda Bandung. The T test shows that the perception variable has a positive effect on the variable of the decision to return to the Forest Park Ir. H. Juanda Bandung. And the motivation variable has a positive effect on the variable of the decision to return to the Forest Park Ir. H. Juanda Bandung.
Analisis Pengaruh Promosi pada Media Sosial, Digital Branding dan Influencer Marketing Terhadap Purchase Intention Jasa Perjalanan Wisata Mancanegara Ibrahim, Mozart Malik; Nurbakti, Rezky; Purwati, Sri; Santosa, Muhammad Hery; Mulyana, Hadi; Nugraha, Jefri Putri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4076

Abstract

This study examines how influencer marketing, digital branding, and social media promotion affect consumers' intentions to buy foreign travel services. Due to shifts in customer behavior in the digital age, digital marketing tactics are now crucial for influencing decisions about what to buy. Two hundred fifty respondents interested in traveling abroad and frequent social media users made up the study's sample. Multiple linear regression was the analysis technique to ascertain how each independent variable affected the dependent variable. The findings demonstrated that purchase intention was highly impacted by all three independent variables simultaneously. Influencer marketing was somewhat more powerful than digital branding and social media promotion. This demonstrates how crucial prominent figures are in creating favorable opinions about tourism services. Players in the tourism sector should use these findings as a guide when creating focused and successful marketing campaigns in the current digital environment.
The Role of Ecotourism in Improving the Economic and Environmental Welfare of Local Communities in Bali Mulyana, Hadi
West Science Nature and Technology Vol. 3 No. 03 (2025): West Science Nature and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsnt.v3i03.2253

Abstract

This study investigates the role of ecotourism in enhancing the economic and environmental welfare of local communities in Bali. Using a quantitative research design, data were collected from 150 respondents actively engaged in ecotourism activities through a structured questionnaire with a Likert scale (1–5). The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3) to test the hypothesized relationships. The results show that ecotourism has a positive and significant effect on economic welfare, reflected in increased income, job opportunities, and local business growth. Similarly, ecotourism significantly improves environmental welfare by encouraging conservation practices, sustainable resource management, and environmental awareness. The model explains 26.2% of the variance in economic welfare and 23.6% in environmental welfare, indicating moderate explanatory power. These findings highlight that ecotourism, when integrated with community participation and cultural traditions, can serve as a strategic tool for sustainable development in Bali. This research provides valuable implications for policymakers, tourism stakeholders, and local communities to strengthen ecotourism initiatives that balance economic growth with ecological preservation.
Pengaruh Kompetensi Pramuwisata Museum Terhadap Kepuasan Wisatawan Yang Berkunjung di Museum Geologi Bandung Mulyana, Hadi
Manajemen dan Pariwisata Vol. 4 No. 2 (2025): Oktober 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i2.479

Abstract

The Bandung Geological Museum has its own charm, especially with a collection of various kinds of fossils and rocks that have complete information, because it will maximise the information obtained if accompanied by a tour guide. This study uses simple regression analysis techniques, the variables used in this study are competencies that are hypothesised to have a positive and significant effect on tourist satisfaction, with descriptive and verification quantitative methods. The sample was 125 respondents with a sample random sample method. The instrument used for data collection is by distributing questionnaires. The results of instrument testing show that all question items are valid above 0.300 and reliable because they are above 0.600. from the research results, descriptively shows that competence is generally good with an average of 3.85 on a scale of 1-5 and tourist satisfaction shows good results with an average of 3.89 on a scale of 1-5, while the results of verification analysis show the coefficient of determination (R2) of 76.10% with fcount 400,221 ftabel 3.94 with a significance of 0.000 <0.005. This also shows that the results of hypothesis testing show that there is a positive and significant influence between the variable competence of tour guides on tourist satisfaction. This shows that variable X simultaneously has a positive and significant influence on variable Y. then the level of influence is 100%.
Co-Authors Andhika Chandra Lesmana Anti Riyanti Apay Safari Edison, Emron Enok Maryani fajri, khoirul Ibrahim, Mozart Malik Jefri Putri Nugraha Larisu, Zulfiah Meisya Auliyaa, Dwi Nurbakti, Rezky Nurhayati, Ainun Pradipta, Made Prasta Yostitia Ramdhani, Fauzi Santosa, Muhammad Hery Sri Purwati, Sri Valencia, Regina Zia Kemala Zia Kemala