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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity
Santosa, Muhammad Hery
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Pengaruh Promosi pada Media Sosial, Digital Branding dan Influencer Marketing Terhadap Purchase Intention Jasa Perjalanan Wisata Mancanegara Ibrahim, Mozart Malik; Nurbakti, Rezky; Purwati, Sri; Santosa, Muhammad Hery; Mulyana, Hadi; Nugraha, Jefri Putri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4076

Abstract

This study examines how influencer marketing, digital branding, and social media promotion affect consumers' intentions to buy foreign travel services. Due to shifts in customer behavior in the digital age, digital marketing tactics are now crucial for influencing decisions about what to buy. Two hundred fifty respondents interested in traveling abroad and frequent social media users made up the study's sample. Multiple linear regression was the analysis technique to ascertain how each independent variable affected the dependent variable. The findings demonstrated that purchase intention was highly impacted by all three independent variables simultaneously. Influencer marketing was somewhat more powerful than digital branding and social media promotion. This demonstrates how crucial prominent figures are in creating favorable opinions about tourism services. Players in the tourism sector should use these findings as a guide when creating focused and successful marketing campaigns in the current digital environment.
Pelatihan Dan Penguatan Literasi Digital Untuk Meningkatkan Kapasitas Umkm Menuju Pasar Internasional: Pengabdian Susilowati, Tri; Mustafa, Fahrina; Hendratni, Tyahya Whisnu; Santosa, Muhammad Hery; Nugraha, Jefri Putri; Windreis, Christ
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2001

Abstract

Di era globalisasi dan perdagangan bebas, keikutsertaan UMKM dalam pasar internasional berkontribusi besar terhadap perekonomian nasional, terutama melalui peningkatan devisa dan penciptaan lapangan kerja. Berdasarkan uraian tentang urgensi dan pentingnya masuk dalam pasar internasional bagi keberlanjutan UMKM di Indonesia, serta bagaimana menjadi adaptif terhadap perubahan lingkungan bisnis yang menuntut pelaku UMKM dan SDM yang bekerja di sektor UMKM untuk memiliki literasi yang baik dan mampu menggunakan perangkat digitalisasi untuk meningkatkan efektivitas dan efisiensi kerja, sehingga kemudian diadakan pelatihan dan penyuluhan bagi pelaku UMKM di beberapa kota di Indonesia. Kesimpulan dari kegiatan ini adalah kesiapan UMKM untuk menembus pasar internasional sangat ditentukan oleh kemampuan memanfaatkan teknologi digital dan penguasaan literasi digital yang memadai. Pemanfaatan teknologi digital membuka peluang besar bagi UMKM untuk memperluas jangkauan pasar, meningkatkan efisiensi operasional, dan memperkuat daya saing di tingkat global. Namun, tanpa literasi digital yang baik, pelaku UMKM berisiko tertinggal dan tidak mampu mengoptimalkan potensi teknologi yang ada.
The Influence of Organizational Support, Remote Work Policy and Perceived Ease of Use on Employee Digital Engagement of Remote Workers Andayani, Mury; Apramilda, Riesna; Astuti, Enny Diah; Santosa, Muhammad Hery; Hendratni, Tyahya Whisnu; Nadi, Muhammad Abi Berkah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4636

Abstract

This study analyzes the interactions of organizational support, remote working conditions, and perceived usability from the viewpoints of the employees working offsite regarding their engagement with digital tools. The methodology employed in the research was quantitative, and data was gathered by means of a survey with 200 participants. The participants were selected intentionally according to the requirements of having been working remotely for not less than six months and having employed digital technologies in their daily work. The results showed that all three independent variables have a positive and significant effect on employee digital engagement. Organizational support has been shown to increase employee loyalty and emotional attachment, remote work policy strengthens work-life balance and motivation, while perceived ease of use increases digital comfort and participation. Theoretically, this study enriches the literature on digital human resource management, while practically provides guidance for organizations in designing effective, adaptive remote employee management strategies oriented towards sustainable digital engagement.
Co-Authors Andayani, Mury Astuti, Enny Diah Hadi Mulyana Ibrahim, Mozart Malik Jefri Putri Nugraha Mustafa, Fahrina Nadi, Muhammad Abi Berkah Nurbakti, Rezky Riesna Apramilda Sri Purwati, Sri Tri Susilowati Tyahya Whisnu Hendratni Windreis, Christ