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All Journal Jurnal Ekonomi Wacana, Jurnal Sosial dan Humaniora Jurnal Ilmu Keluarga dan Konsumen JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Perilaku dan Strategi Bisnis MABIS: Manajemen dan Bisnis Proceedings Series on Physical & Formal Sciences Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Jurnal Bisnis dan Manajemen West Science Aktiva: Jurnal Manajemen dan Bisnis International Journal of Economics, Business and Innovation Research
Anna Triwijayati
Fakultas Ekonomi Dan Bisnis, Universitas Ma Chung
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences Other

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STUDI FENOMENOLOGI EKSPLORASI MODEL PENGAMBILAN KEPUTUSAN KONSUMEN ANAK PADA KONSUMSI JAJANAN SEKOLAH Anna Triwijayati
Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v12i1.5

Abstract

Children consumers are a potential segment because they have pocket money and do the buyingbehavior. Consuming snacks at school is typical children behavior in Indonesia. Research onhow children make decision of their consumption is very interesting and useful because there hasnever been a similar study thoroughly examined the specific decision making of childrenconsumers. This study aims to construct a theory of decision making of buying snacks bychildren consumers. The research method used is phenomenology. Phenomenology method isutilized in order to get meaningful and ‘live’ children’s experiences. Based on the stages of datacollection, analysis and classification of the themes, this result obtained 22 themes related tochildren consumer decision making. All of themes are processed into meaning essential and fromthis gives propotitions and model of children consumer decision making.The result shows thatchildren consumer decision making process is determined by these factors: internal children theirself, teacher’s references, parents, conditioning and snack product. The process have threestages which are driving physical and psychological need factors, process of quick alternativeevaluation of snack products, and unplanned decision.Konsumen anak adalah segmen yang potensial karena mereka memiliki uang saku danmelakukan pembelian.Perilaku mengkonsumsi jajanan pada konsumen anak merupakan perilakuanak yang khas di Indonesia.Penelitian tentang bagaimana anak mengambil keputusan konsumsisangat menarik dan berguna untuk diteliti karena belum pernah ada penelitian serupa yangmengkaji dan menghasilkan model pengambilan keputusan khusus konsumen anak secaralengkap. Penelitian ini bertujuan untuk membangun suatu teori proses pengambilan keputusanpembelian makanan jajanan oleh konsumen anak. Metode penelitian yang digunakan adalahfenomenologi. Metode tersebut dipilih untuk mendapatkan pengalaman anak yang bermakna dan‘hidup’. Berdasarkan tahapan pengumpulan dan analisis data serta dari hasil penggolongan tema,diperoleh hasil 22 tema terkait dengan pengambilan keputusan konsumen anak.Semua tematersebut diolah melalui proses esensi makna sehingga menghasilkan proposisi dan modelpengambilan keputusan konsumen anak. Hasil analisis menunjukkan bahwa pengambilankeputusan konsumen anak ditentukan oleh faktor internal anak, referensi guru, orang tua,pengkondisian dan produk. Proses pengambilan keputusan konsumen anak memiliki tiga tahapanproses yaitu dorongan kebutuhan fisik dan psikis anak, proses evaluasi pilihan jajanan yangdilakukan dengan cepat (quick evaluation) dan keputusan pembelian yang tidak terencana(unplanned decision).
Kreasi Produk Ecoprint Berbasis Kearifan Lokal sebagai Pendukung Persiapan Desa Sumberdem menuju Desa Wisata Anna Triwijayati; Pieter Sahertian; Zuhkhriyan Zakaria; Didit Prasetyo Nugroho; Bintang Pramudya Putra Prasetya
Jurnal Pemberdayaan Masyarakat Vol 11 No 1 (2026): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v11i1.13123

Abstract

Based on the Decree of the Regent of Malang number 188.45/253/KEP/35.07.013/2023 concerning Tourism Villages in Malang Regency, Sumberdem Village is included in the pioneering category of tourist villages with natural and artificial potential. One of the completeness of a tourist village is the presence of tourist souvenirs, namely culinary, fashion, and crafts. As a pioneering tourist village, Sumberdem Village already has a nature-based thematic village/hamlet and has also developed culinary products such as processed coffee, rosella flowers, lemons, medicinal plants/’empon-empon’, and goat farming, but does not yet fully have craft products as tourist souvenirs. On the other hand, Sumberdem Village has incredibly unique natural potential, namely plants/leaves and flowers, including coffee, papaya, ferns, cloves, ylang-ylang, roses, pine, castor, and so on. These natural materials make ecoprint craft products easy to develop. Based on this situation, the goal of this community service program is to improve the skills of residents in "Creating ecoprint products based on local wisdom to support the preparation of tourism villages." The solution offered is training and practical experience in ecoprinting using natural materials typical of the village. From this training, participants and the village produced ecoprint products in the form of ecoprinted fabrics.
Pengaruh Kualitas Produk dan Desain Kemasan terhadap Impulsive buying Pembelian Produk Skincare Korea dengan Positive Emotion sebagai Moderasi Karina Priscilla; Anna Triwijayati; Pieter Sahertian; Catharina Aprillia Hellyani
Aktiva : Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2025): Volume 5 Nomor 1 Tahun 2025
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/aktiva.v5i1.3579

Abstract

Fenomena pebelian impulsif pada produk skincare Korea di Indonesia meningkat seiring dengan tren K-Beauty yang terus berkembang. Penelitian ini bertujuan untuk menguji pengaruh kualitas produk dan desain kemasan terhadap pembelian impulsif produk skincare Korea dengan emosi positif sebagai variabel moderasi. Penelitian dilakukan dengan pendekatan kuantitatif dan data disebarkan melalui kuesioner online kepada responden. Data dianalisis menggunakan Moderated Regression Analysis. Hasil menunjukkan bahwa kualitas produk dan desain kemasan berpengaruh positif signifikan terhadap pembelian impulsif (p < 0,05). Penambahan moderasi emosi positif tidak memperkuat pengaruh kualitas produk terhadap pembelian impulsif. Sebaliknya, emosi positif memperkuat pengaruh desain kemasan terhadap pembelian impulsif. Penelitian ini memberikan kontribusi dalam memahami peran emosi sebagai moderator dalam model perilaku konsumen impulsif dan implikasi praktis bagi perusahaan skincare. Temuan ini dapat memberikan fokus pada peningkatan kualitas produk sekaligus menciptakan keterlibatan emosional melalui elemen desain kemasan yang menarik guna mendorong pembelian impulsif khususnya dalam industri kecantikan yang dipengaruhi oleh tren global seperti K-Beauty.
Co-Authors Achmad Zahruddin Catharina Aprillia Hellyani Deviga Bayu Pradipta Deviga Bayu Pradipta Dian Wijayanti Erica Adriana Etsa Astridya Setiyati Giovani Santoso Grace Herliana Ivana Angela Ivana Devianti Afrizal Karina Priscilla Melany Melany Nugroho, Didit Prasetyo Pieter Sahertian Putra Prasetya, Bintang Pramudya sintesa, nika Stefanus Yufra M. Taneo Yohanes Paulus Luciany Yulia Novita Zuhkhriyan Zakaria