Article Per Year (5 Year)
p-Index From 2021 - 2026
1.713
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi dan Ekonomika Journal of Economic, Bussines and Accounting (COSTING) Sketsa Bisnis JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Inovasi Penelitian Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT
Sumitro Sarkum
Universitas Labuhanbatu
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Pengaruh Kualitas Produk, Harga Dan Keamanan Layanan Pelanggan Terhadap Kepuasan Konsumen Di Tik Tok Shop Di Rantauprapat Risma Afrida Ritonga; Sumitro Sarkum; Elvina Elvina
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.7673

Abstract

Research that aims to determine the effect of product quality, price, and customer service security on customer satisfaction on the Tiktok Shop application in rantauprapat. is the result of quantitative research, which aims to answer questions about the effect of product quality, price, and customer service security on customer satisfaction on the tiktok shop application. the research method I used was quantitative research using the survey method. In sampling using google form or questionnaire with 100 respondents. data collection techniques using a questionnaire processed using SPSS version 23. Data analysis using multiple linear regression. The results showed that product quality (X1) did not have a positive effect on the Consumer Satisfaction variable at tik tok shop. Then the significant value of the t value is 1.532 < t table 1.987, this means that the variable effect of product quality does not have a positive effect on the Consumer Satisfaction variable. Then the significant value is 0.129 < 0.05, which means that the variable effect of product quality is not significant on the Consumer Satisfaction variable, Price (X2) The calculated t value is 4.287> t table 1.987, this means that the price variable has a positive effect on the purchase satisfaction variable. Then the significant value is 0.00 <0.05, which means that the Price variable has a significant effect on the Consumer Satisfaction variable, customer service security (X3) The calculated t value is 2.407> t table 1.987, this means that the service security variable has a positive effect on the Consumer Satisfaction variable. Then the significant value is 0.018 <0.05, which means that the significant variable between security and purchasing decisions on the tik tok shop, has an effect on consumer purchasing decisions in the TikTik Shop application. Research shows that the variables influence product quality, price, security services on customer satisfaction at the Tik Tok shop. Keywords: Product Quality, Price, Security Services, Consumer Satisfaction
Co-Authors Abd. Halim Bernat Panjaitan Elvina, Elvina Khairunniyar Harahap Maya Jannah Meisa Fitri Nasution Nimrot Siahaan Novrihan Leily Nasution Putri Anggraini Risma Afrida Ritonga Rizky Syahputra Rosmina Rosmina Sumiatik Sumiatik Weni Aprianti Yuni Winarti Zuriani Ritonga