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PENGARUH PENGGUNAAN MEDIA SOSIAL TERHADAP PENGEMBANGAN USAHA KECIL MENENGAH (UKM) Elvina, Elvina
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 2, No 1 (2015): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.797 KB) | DOI: 10.36987/ecobi.v2i1.722

Abstract

Studi ini bertujuan untuk mengetahui pengaruh implementasi media sosial terhadap perkembangan usaha kecil menengah (UKM), pengaruh media sosial terhadap peningkatan pemasaran UKM, dan pengaruh media sosial terhadap peningkatan produktivitas UKM. Studi ini menggunakan metode wawancara terstruktur, wawancara mendalam dan observasi terhadap UKM dan media sosial yang digunakan. Subyek dalam penelitian ini adalah pemilik, pengelola dan karyawan UKM yang dipilih secara purpose sampling. Studi ini menyimpulkan bahwa UKM yang diobservasi telah menggunakan media sosial dalam perusahaannya. Media sosial yang paling banyak digunakan adalah Facebook, Twitter dan Instagram
ANALISIS FAKTOR YANG MEMPENGARUHI RETURN SAHAM PADA SEKTOR MANUFAKTUR DI BURSA EFEK INDONESIA 2015 Elvina, Elvina
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 2, No 2 (2015): Volume 2 No. 2 Tahun 2015
Publisher : Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.514 KB) | DOI: 10.36987/ecobi.v2i2.713

Abstract

Penelitian ini bertujuan untuk melihat pengaruh Current Ratio, Return On Asset, Debt To Equity Ratio, Dan Price To Book Value Added terhadap return saham sektor manufkatur yang terdapat pada Bursa Efek Indonesia 2011-2013. Hipotesis dalam penelitian ini adalah 1) Current Ratio berpengaruh signifikan terhadap Return Sahampada perusahaan manufaktur di BEI, 2)Return on Asset berpengaruh signifikan terhadap Return Sahampada perusahaan manufaktur di BEI, 3) Debt to equity ratio berpengaruh signifikan terhadap Return Sahampada perusahaan manufaktur di BEI, 4) Price to book value added berpengaruh signifikan terhadap Return Sahampada perusahaan manufaktur di BEI. Populasi dalam penelitian adalah perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) pada periode tahun 2011-2013 yaitu sebanyak 50 perusahaan. Data dianalisis dengan menggunakan regresi berganda. Hasil penelitian menunjukkan bahwa : 1) Current Ratio berpengaruh positif dan signifikan terhadap return saham pada perusahaan manufaktur di Indonesia Periode 2011-2013., 2) Return on Asset berpengaruh positif dan signifikan terhadap return saham pada perusahaan manufaktur di Indonesia Periode 2011-2013, 3) Debt to Equity Ratio berpengaruh positif dan signifikan terhadap return saham pada perusahaan manufaktur di Indonesia Periode 2011-2013, 4) Price to Book Value Added tidak berpengaruh positif dan signifikan terhadap return saham pada perusahaan manufaktur di Inonesia Periode 2011-2013.
PENGARUH MEDIA PEMBELAJARAN ONLINE DALAM PEMAHAMAN DAN MINAT BELAJAR MAHASISWA PADA BIDANG STUDI AKUTANSI DI FEB UNIVERSITAS LABUHANBATU Siti Lam'ah Nasution; Furi Windari; Syaiful Zuhri Harahap; Elvina Elvina
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 8, No 1 (2021): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v8i1.2063

Abstract

Penerapan dan pelaksanaan pembelajaran jarak jauh (online) disetiap lembaga pendidikan khususnya pada perguruan tinggi merupakan aplikasi dan tidak lanjut dari peraturan yang dikeluarkan pemerintah melalui kementrian pendidikan nasional. Peraturan ini dikeluarkan dalam rangka meminimalisir penyebaran wabah Covie19. Pembelajaran jarak jauh sebenarnya bukanlah hal yang baru dalam dunia pendidikan. Pembelajaran jarak jauh sudah dilaksanakan sebelum adanya wabah Covid19 di Indonesia. Pembelajaran jarak jauh sebelumnya dilaksanakan dengan E-learning yang terintegrasi dengan pembelajaran tatap muka (luring). Akan tetapi pembelajaran jarak jauh saat ini dilakukan secara berkelanjutan sehingga berpotensi memberikan efek atau pengaruh psikologis pada mahasiswa, sehingga pemahaman dan minat belajarnya menjadi menurun. Untuk itu seorang tenaga pendidik (Dosen) harus mampu memilih media yang tepat untuk digunakan dalam pelaksanaan pembelajaran jarak jauh, seorang dosen harus memperteimbangkan metode dan media pembelajaran yang tepat untuk dapat meningkatkan pemahaman mahasiswa pada materi pembelajaran dan mempertahankan motivasi belajarnya. Penelitian ini bertujuan untuk mengeahui pengaruh pembelajaran online dalam pemahaman dan minat belajar mahasiswa pada bidang studi akuntansi. Hasil penelitian menunjukkan bahwa mahasiswa program studi akuntansi Universitas labuhanbatu tidak menyukai atau tidak senang dengan sistem pembelajaran online (daring) yang diterapkan khusunya pada pembelajaran materi akuntansi. Mahasiswa kurang memahami materi pembelajaran akuntansi yang dilakukan secara daring sebab, materi tidak tersampaikan dengan tuntas akibat gangguan jaringan internet yang tidak stabil dan media pembelajaran yang terbatas pada mahasiswa. Minat belajar mahasiswa pada materi akuntansi sangat kuat, akan tetapi dengan metode dan sistem pembelajaran daring membuat tingkat pemahaman mahasiswa pada materi akuntansi masih terbatas.
PENGARUH MOTIVASI DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN PT.PRUDENTIAL LIFE ASSURANCE RANTAUPRAPAT Elvina Elvina
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 4, No 2 (2017): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.721 KB) | DOI: 10.36987/ecobi.v4i2.85

Abstract

Hipotesis menggunakan regresi linier berganda, dengan uji F, dan secara parsial (uji t) untuk mengetahui pengaruh variabel bebas terhadap variabel dependen varaibel pada tingkat kepercayaan 95% atau α = 0,05. Hasil analisis menunjukkan bahwa pengaruh antara motivasi dan komunikasi terhadap kinerja karyawan PT Prudential Life Assurance Rantauprapat dengan hasil regresi Y = 9,978 + 0,093X1 + 1,364X2, yang berarti bahwa tanpa motivasi dan komunikasi, kinerja karyawan tetap dengan nilai 9.978. Sedangkan nilai R² = 67,70% dan variabel lainnya lainnya tidak terpengaruh dalam penelitian ini.
PENGARUH INSENTIF DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PT. DUTA EXPO LABUHANBATURANTAUPRAPAT Elvina Elvina
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 5, No 1 (2018): Volume 5 No.1 Tahun 2018
Publisher : Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.361 KB) | DOI: 10.36987/ecobi.v5i1.75

Abstract

Sampling method using saturated sampling (the census) on the performance of the employees on PT Duta Expo Labuhanbatu as much as 40 people. Testing the hypothesis using the double linier regression, with test launches ( test F), and partially (test t) to know the influence of the independent variables against the dependent varaibel on the level of trust 95% or α = 0.05. The results of the analysis showed that the influence of the structure of incentives and competence of employees performance with the results of the regression Y = 7,544 0,050 X1 1,369 X2,which means that without the existence of incentives and competence, the performance of the employees will remain with the value of 7,544. While the value of R² = 60,20% and the rest of the other variables is not influenced involved in this research.
PENGARUH PENDAPATAN DAN KONSUMSI TERHADAP PERILAKU KONSUMEN DI KABUPATEN LABUHANBATU Elvina Elvina
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 5, No 2 (2018): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.853 KB) | DOI: 10.36987/ecobi.v5i2.66

Abstract

Penelitian ini dilakukan di Kabupaten Labuhanbatu dengan tujuan untuk mengetahui pengaruh pendapatan dan konsumsi terhadap perilaku konsumen di Kabupaten Labuhanbatu. Data yang digunakan adalah data perimer yang diperoleh dari kuesioner yang diberikan kepada 98 orang responden. Data kemudian dianalisis dengan menggunakan persamaan regresi linier sederhana, koefisien determinansi (R 2 ) dan uji t. Penelitian ini menggunakan metode wawancara terstruktur, wawancara mendalam dan observasi terhadap konsumen labuhanbatu yang digunakan. Subyek dalam penelitian ini adalah masyarakat labuhanbatu yang dipilih secara purpose sampling.
PENGARUH UPAH DAN INSENTIF KARYAWAN TERHADAP KINERJA KARYAWAN PADA PT. MILANO PANAI TENGAH Ruslan Efendi; Junita Lubis; Elvina Elvina
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 7, No 2 (2020): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v7i2.1759

Abstract

ABSTRACKThis study aims to determine how the influence of wages and incentives on performance at PT Perkebunan Milano. This study uses data collection methods by distributing questionnaires. The population and sample used in this study were 57 employees of PT Perkebunan Milano. Hypothesis testing in this study uses a validity test analysis tool, reliability test, the classic assumption test of multiple linear regression, (t test), (F test), and the coefficient of determination (R2). The results of this study indicate that there is a positive influence The results of this study indicate that partially (t test) wages and a positive and significant effect on employee performance. with a t count of 2,422. Incentives have a positive and significant effect on performance with t count of 6.114. Simultaneously wages and incentives together have a positive and significant effect on performance, with an F count of 22,458. Through testing the coefficient of determination (R Square) of 0.454 or 45.4% which shows that the performance is explained by wages and the remaining incentives of 54.6% are explained by other variables not included in this study. Keywords: Wages, Incentives, Employee Performance 
PENGARUH ORIENTASI PASAR, KUALITAS LAYANAN, KEPUASAN KONSUMEN DAN KEUNGGULAN BERSAING TERHADAP KEPUTUSAN PEMBELIAN PADA KING PERABOT KOTA PINANG Bagus Susanto; Elvina Harahap; Ali Sahputra; Desmawati Hasibuan
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 2 (2021): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v1i2.25

Abstract

This study aims to determine the effect of market orientation, service quality, customer satisfaction and competitive advantage on the purchasing decision of the King of Furniture in Kota Pinang.. Data collection in this study was conducted through a survey approach with descriptive research type by distributing questionnaires to 35 respondents, while the population used in this study was On the King of Pinang City Furniture. The data technique was done by interview, questionnaire and documentation study. The data analysis tool used in this study was SPSS (Statistical Product Software Solution). The results showed that partially (t test) it is known that Market Orientation has a significant effect on Purchasing Decisions at the King of Furniture in Pinang City. Service Quality has a significant effect on Purchasing Decisions at the King of Pinang City Furniture, Consumer Satisfaction has a significant effect on Purchasing Decisions at the King of Pinang City Furniture.Then Competitive Advantage has a significant effect on Purchasing Decisions at the King of Pinang City Furniture. , Service Quality, Customer Satisfaction and Competitive Advantage have a significant effect on Purchasing Decisions at the King of Pinang City Furniture through testing the coefficient of determination (R Square) 7.30% which means that Market Orientation, Service Quality, Customer Satisfaction and Competitive Advantage have a significant effect on Purchasing Decisions. , 32% the remaining 4.70% from other variables not examined in this study.
Analysis Price and Promotion of Customer Loyalty in Modern Retail Shopping Centers in The Pandemic Time Covid-19 Through The Purchase Decision Strategy as Moderation Alya Zulfa Cahyani; Elvina; Agus Rahmat Hermawanto; Novrihan Leily Nasution
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 1 No. 1 (2021): | February | International Journal of Business, Technology and Organizational B
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v1i1.5

Abstract

This study aims to determine how much influence there is in terms of price, promotion, and customer loyalty through the strategy of consumer purchasing decisions as moderation, this research is very important in finding a marketing strategy solution for modern retail shopping centers in PANDEMIC COVID-19 conditions. This research uses quantitative methods with a sample of 258 SME companies using SEM analysis Amos 23. The results of the study strengthen the significant influence of price strategy and promotion of modern retail shopping centers on customer loyalty with purchasing decisions as moderation. This research is an evaluation of the shopping center marketing strategy in modern retail to carry out a strategy to survive in the COVID-19 PANDEMIC. The results show that the application of price and promotion of modern retail shopping centers to customer loyalty with purchasing decisions as moderation is very significant. We discuss the implications of these findings to be able to save modern retailers, which are currently not operating, the advice is given as soon as possible by modern retailers to improve their marketing methods by increasing competitive prices, proper promotion by giving attractive discounts to keep consumers loyalty. Keywords: customer loyalty, price, promotions, purchase decisions.
PENGARUH DISIPLIN KERJA DAN PENGALAMAN KERJA TERHADAP PRESTASI KERJA PEGAWAI PADA KANTOR PELAKSANAAN PENYULUHAN KETAHANAN PANGAN (BP2KP) LABUHANBATU SELATAN Elvina Elvina
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 1, No 2: EBMA 2020
Publisher : Fakultas Ekonomi dan Bisnis Universita Labuhanbatu Sumatera Utara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v1i2.2162

Abstract

Work discipline and work experience are very decisive in the work performance process which aims to improve employee performance in carrying out the duties assigned to each employee. In this study, the object taken was the food security counseling office (BP2KP) in South Labuhanbatu, the data sources included primary and secondary data with the independent variable work discipline (X1), work experience (X2) with the dependent variable work performance. The population in this study were 66 respondents. While the sample taken is all of the total population, namely 66 respondents. The data analysis technique is a technique multiple linear regression. T test, F test and Determination. The results of the analysis using the statistical tool SPSS Ver. 20.0 obtained the results of the equation Multiple linear regression research is Y = 0.096 + 0.169.X1 + 0.815.X2. Based on the results research shows that the results of the variable work discipline on job performance then obtained, r count> r table or 1.766> 1.684. so that Ho was rejected and Ha accepted So in conclusion, there is a positive and significant effect of work discipline on work performance.Thus, r count> r table or 7,810> 1.684, Ho is rejected and Ha is accepted so the conclusion is that there is a positive and significant effect of work experience on work performance. While simultaneously (simultaneously) the influence of work discipline and work experience (F count = 104.245> F table = 3.11). The influence of both is quite strong with a correlation value of R = 0.771, positive and significant because if there is an improvement in work discipline and work experience, it will automatically relate to work performance (R2 = 0.771). The effect of work discipline and work experience is 77.1%, while 22.9% is influenced by other factors outside of this research model.