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Journal : Conference on Community Engagement Project (Concept)

Enrichment Young Local Entrepreneurs Through Merintis Indonesia Summit : In Collaboration With Ejsc (East Java Super Corridor) Agustina Fitrianingrum; Roro Mega Cahyaning
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The increasing growth of collaborations that offer incubation and some entrepreneur programs for developing and facilitating the digital business, one of them is EJSC (East Java Super Corridor). EJSC (East Java Super Corridor) is is an institution under the auspices of the East Java Regional Coordinating Agency (Bakorwil) to bring the East Java Provincial Government (Pemprov) closer to the citizens. EJSC will serve community activities. The scope of this project is designing a new program which will be held for 3 months, 4 times a year. This program is called the Merintis Indonesia Summit, a creative hub to connect, collaborate & create digital business for local youth entrepreneurs into International level. The program includes digital business webinar talkshow, ideas summit day and mentoring classes to scale up and funding/investment stages. This study includes a qualitative case study to determine the topics of invention deployed by proto-entrepreneurs, and the activities that circumscribed idea development. The author used a convergent parallel mixed methods design to collect qualitative data on the process and products of Merintis Indonesia Summit. Started in October until December 2020, the project is done well and fit with project timeline, plan and budget. The project output is 10 new digital business that succed to be launched in 3 months and still going on for the next 3 batches in a year.
Customers’ Engagement Strategy for @snackchina.id Agustina Fitrianingrum; Wiriyanto Chandra
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Dalam situasi saat ini dimana seluruh dunia menghadapi tantangan dari COVID-19, maka terlihat kesempatan bagi online shop untuk berkembang karena penerapan pembatasan sosial yang membatasi kontak langsung antar manusia kerap dilakukan. Analisa SWOT (Strength, Weakness, Opportunities, Threats) dan CSAT (Customer Satisfaction) dilakukan untuk menghasilkan program engagement untuk pengembangan yang sesuai untuk UMKM @snackchina.id. Luaran yang berupa laporan analisa SWOT, CSAT, dan program pengembangan. Hasil dari implementasi strategi yang dirancang terbukti memudahkan proses bisnis @snackchina.id dan meningkatkan engagement @snackchina.id dengan calon pelanggan. Indikator keberhasilan diukur dengan meningkatkannya engagement antara @snackchina.id dengan calon pelanggan. Selain itu, setelah implementasi strategi yang telah dirancang, mitra juga merasa lebih mudah dalam pengelolaan pelanggannya.
IT SUPPORTS TO IMPROVE THE FINANCIAL LITERACY OF THE MUSHROOM FARMERS COMMUNITY IN CENTRAL JAVA, INDONESIA Agustina Fitrianingrum; Yuli Indah Sari; Hanif Ahmadi
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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There are numerous researches explained that the number of entrepreneurs in a country is frequently used as an indicator of national economic growth. Instead of the number, the size of business is also important as the driver of economic growth. In Indonesia, the number of Micro Small, and Medium Enterprises (MSME) in 2019 is nearly 120 million. Unfortunately, the size is dominantly by the micro and small business which is around 98% of the total MSME. Responding to the phenomena, the academician put some efforts to empower MSME entrepreneurs, especially to manage the financial report. The ability to manage the financial aspect is the very basic requirement for a business can grow in healthy conditions. In the broader area, this project is aimed to support the UN Sustainable Development Goal number 8, Decent Work and Economic Growth. The project to improve the financial literacy of MSME is conducted in Jepara, Central Java which is focused on the Mushroom Farmers Community. The purpose of the project is to improve the quality of financial reports to help them be able to get financial support from the bank. The application used is built by one of the Indonesian National Bank, which is focused to deliver their services for farmers. Hence, the group of mushroom farmers and community trained to use the application, namely Stroberi. The project has been starting in the last quarter of this year. Thus, it is expected that when the farmers have a full annual financial report, they will be able to have a financial report which follows the standard.
DESIGNED THE DIGITAL SERVICE AS REVISIT INTENTION PROGRAM DURING PANDEMIC FOR THE BEAUTY SALON Wenny Wenny; Agustina Fitrianingrum
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Beauty salon is one of the very sensitive industries during the pandemic Covid-19. It is because there is almost no social distancing when it delivers services. Both the consumers and staffs are at a high risk of covid-19 transmission. Due to this urgent situation, the project to save the business in beauty services has been designed. The project implemented at Melati Salon & Sulam which serves a semi-permanent makeup relies on digital technology. To fulfill the requirements of social distancing but still prioritize the convenience of customers, the digital service is one the most possible programs to be implemented. The WhatsApp Business platform is not sufficient to accommodate the need of the salon due to the lack of features offered. The project is introducing the online booking appointment system. Setmore platform helps online ordering more practical to use than offline bookings. The training was conducted for employees. It has been implemented for 3 months. The positive result shows that the number of customers who make online booking is increasing and the employee feel the work is more efficient
Green Hrm Practices Di Pt. Philips Industries Batam Agustina Fitrianingrum; Chelika Siagian
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Meningkatnya isu kerusakan lingkungan hidup dikarenakan proses produksi yang semakin meningkat serta limbah produksi yang memicu meningkatnya pemanasan bumi secara global. Perusahaan telah didorong Pemerintah untuk membuat berbagai kebijakan untuk mengurangi dampak pemanasan global yang sudah ditetapkan menjadi salah satu tujuan dalam Sustainable Development Goals (SDG’s) yang ditetapkan oleh PBB. Sebagai bentuk responsif, PT. Phillips Industries Batam termasuk Departemen Sumber Daya Manusia telah melaksanakan berbagai aktivitas HR yang ramah lingkungan atau Green HRM. Untuk menguatkan positioning PT. Phillips Industries Batam, perlu dibangun pemahaman dan kesadaran aktivitas ramah lingkungan di berbagai tingkat termasuk karyawan. Untuk mendukung kebijakan tersebut maka disusun program paperless untuk pengadaan permintaan baju seragam operator. Program ini berhasil diimplementasikan dan karyawan merasa program ramah lingkungan ini membuat proses lebih efisien dan efektif.