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Strategi Pemasaran Objek Wisata Taman Doa Bunda Maria Kota Gunungsitoli Kabupaten Nias Regina Ratna Bawamenewi; Harisan Boni Firmando; Mery Silalahi; Robert J.T. Sitio; Tio Rj Nadeak
Jurnal Mahasiswa Kreatif Vol. 1 No. 6 (2023): November : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i6.1466

Abstract

This research aims to find out the marketing strategy of the manager of the Mother Mary's Prayer Park tourist attraction and what obstacles the local tourist attraction manager faces in marketing the religious tourist attraction of the Mother Mary's Prayer Park. Mother Mary's Prayer Park is a religious tourism site with Catholic nuances. This type of research is descriptive research with a qualitative approach. The informants in this research are tourism managers, tourism offices, employees and tourist visitors. The data collection methods used are the observation method, interview method, documentation method, data analysis used is data reduction, data display (data presentation), conclusion drawing/verification (conclusion). The results of research on marketing strategies for the religious tourist attraction of Our Lady's Prayer Park include 4 strategies, namely price, promotion, place, product. These four strategies serve as management guidelines for marketing the Mother Mary's Prayer Park tourist attraction. Apart from marketing tourist attractions, there are supporting and inhibiting factors for marketing the religious tourist attraction Our Lady's Prayer Park, Gunungsitoli City.
Local Wisdom In Umpasa Tradition: An Ecolinguistic Perspective Mery Silalahi
PROSIDING SEMINAR NASIONAL PENDIDIKAN, BAHASA, SASTRA, SENI, DAN BUDAYA Vol. 2 No. 2 (2023): November : PROSIDING SEMINAR NASIONAL PENDIDIKAN, BAHASA, SASTRA, SENI, DAN BUD
Publisher : Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mateandrau.v2i2.1543

Abstract

This study aims to delineate the values of local wisdom within the oral tradition of Umpasa from an ecolinguistic perspective. The ecolinguistic perspective is supported by communication ethnography studies. Data for this research were collected using observation methods, note-taking techniques (linguistics), complemented with ethnographic conversation methods and recording techniques (ethnography). Data analysis employed the extralingual correspondence method and contextual analysis techniques. The results of the analysis indicate that local wisdom within the oral tradition of Umpasa is manifested through tangible forms of local wisdom such as rocks and water, ulos motifs, and traditional houses; as well as through intangible forms of local wisdom such as proverbs, advice, and poetry. Each form of local wisdom manifests noble values that reflect the collective cultural appreciation of the society. This research examines the values of local wisdom embodied in the oral tradition of Umpasa within Batak society through an ecolinguistic approach and communication ethnography studies. The oral tradition of Umpasa is an inseparable part of the rich and diverse Batak culture, containing advice, proverbs, and songs laden with ancestral wisdom and teachings. Unlike physically tangible local wisdom, Umpasa exists as an intangible heritage transmitted orally, bringing deep understanding of the relationship between humans and nature and culture. These dimensions of local wisdom reflect the collective cultural appreciation of Batak society. The implications of this research involve understanding and promoting the preservation of local culture and enhancing appreciation for local wisdom within Batak society and beyond
Analysis of the Potential of Mossak Batak as a Tourist Attraction in Toba Regency Ryos Gardio; Bambang TJ Hutagalung; Mery Silalahi; Ade Putera Arif Panjaitan; Rusmauli Simbolon
An International Journal Tourism and Community Review Vol. 2 No. 1 (2025): An International Journal Tourism and Community Review
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/tourcom.v2i1.228

Abstract

Mossak Batak Toba is a traditional martial art originating from the Batak Toba ethnic group in North Sumatra, passed down through generations. Characterized by swift, agile, and powerful movements, Mossak is not only a physical discipline but also embodies spiritual values such as courage, discipline, and loyalty. This study aims to identify and analyze the potential of Mossak Batak as a tourist attraction in Toba Regency from cultural, economic, and social perspectives, and to formulate strategies for optimizing its potential amid various existing challenges. This research employs a descriptive qualitative method, utilizing observation, interviews, and documentation as data collection techniques, with descriptive analysis and SWOT analysis as analytical tools. The findings reveal that Mossak Batak holds significant cultural value as an intangible heritage, economic potential through performances and cultural tourism training, and a social role in reinforcing local identity and pride. However, challenges such as limited digital promotion, the absence of educational materials, weak stakeholder coordination, and low community participation remain. The study concludes that with proper strategies—such as cross-sector collaboration, effective digital promotion, and the development of local cultural festivals—Mossak Batak can be elevated as a prominent tourist attraction in Toba Regency. This not only contributes to cultural preservation but also supports local economic growth and strengthens the global recognition of Batak cultural identity.
Strategi Dinas Pariwisata Dalam Pengembangan Destinasi Wisata Pantai Pandaratan, Kecamatan Sarudik, Kabupaten Tapanuli Tengah Ifo Siska Sigalingging; Elvri Teresia Simbolon; David Fero; Mery Silalahi; Liyus Waruwu
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.856

Abstract

This study aims to determine the strategy of the Tourism Office in developing the Pandaratan Beach tourist destination, Sarudik District, Central Tapanuli Regency. This study uses a qualitative method with a descriptive approach. Data were collected through direct field observations, in-depth interviews, and documentation of a number of informants deemed relevant, namely the Tourism Office, Pokdarwis, the community as managers, business actors, and tourists. The results show that the Tourism Office's strategy in developing Pandaratan Beach has been formulated based on the Central Tapanuli Regency Tourism Office's strategic plan (Renstra). This strategy focuses on equitable distribution of development infrastructure with a superior commodity-based approach, which aims to support tourist attractions and increase the contribution of the tourism sector to regional development. The strategy implementation is realized through various programs, including proposing basic infrastructure development, human resource development through training, destination promotion through social media, development of natural tourism products, and the formation and empowerment of tourism awareness groups (Pokdarwis) as drivers of tourism awareness campaigns. The implications of this study indicate that the development of Pandaratan Beach has not been fully optimal and still faces several obstacles, such as limited supporting facilities, less than optimal tourism services, and uneven community participation, so that the impact on the quality of tourism services, increasing community participation, and the sustainability of the destination still needs to be strengthened. Therefore, a comprehensive and sustainable strengthening of the strategy is needed through cooperation from related parties so that the Pandaratan Beach tourist destination can develop more optimally based on superior commodities.
Pemberdayaan Masyarakat Lokal Dalam Pengembangan Potensi Ulos Ragi Hotang di Desa Meat Kecamatan Tampahan Kabupaten Toba Putri Sapta Maria Silitonga; Wolter P Silalahi; Rusmauli Simbolon; Mery Silalahi; Eduward Hottua Hutabarat
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.858

Abstract

This study examines community empowerment in the development of Ulos Ragi Hotang in Desa Meat, Kecamatan Tampahan, Kabupaten Toba. Ulos Ragi Hotang is a cultural heritage of Batak Toba, rich in philosophical and historical meaning, with great potential as a creative economy product. The focus of this research is on the forms and strategies of community empowerment to preserve cultural heritage, increase economic added value, and support Desa Meat as a cultural tourism destination. The research uses a qualitative descriptive approach with data collection through observation, in-depth interviews with local weavers, traditional leaders, Pokdarwis managers, and the Tourism Department, as well as field documentation. The results show that empowerment is carried out through the improvement of weaving skills, community-based weaving groups, and training in production and marketing. Empowerment strategies include traditional marketing, digital promotion, strengthening tourism village institutions, product branding development, and involving the younger generation. Supporting factors include local cultural wealth and government support, while challenges include low digital literacy and limited market access. This study concludes that local community empowerment plays a significant role in the preservation of Ulos Ragi Hotang and creates sustainable creative economic opportunities, while also strengthening the cultural identity of Batak Toba.
Innovative Learning in Teaching Listening Comprehension Mery Silalahi
Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika Vol. 1 No. 4 (2023): Juli : Jurnal Pendidikan Bhinneka Tunggal Ika
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/bersatu.v1i4.387

Abstract

The concept of innovation is about something new; something different from what was practiced in teaching English all this time. Listening is one of the competencies that must be possessed in learning English. Along with the development of the times, teaching methods also developed. Educators are required to be able to develop teaching methods that can adjust to what is needed for this age, including in an effort to improve students' listening comprehension in learning English. Most of children have problems in listening. One of the listening’s problems is comprehension the speed of delivery is beyond the control of listeners. Besides, it is not always possible for learners to have words repeated. This is a main problem in learning situations. The small size of the learner vocabulary frequently impedes listening comprehension. The speaker does not always use words the listener knows. Sometimes when listeners encounter a new word, they stop to figure out the meaning of that word, and they therefore, miss the next part of the speech. Listeners may not recognize the signals that the speaker is using to move from one point to another especially if the learner is listening to a radio where he cannot see the facial expressions of the speaker. It can also be very challenging for listeners to concentrate in a foreign language. From this reason, educators should have an innovative way to overcome the problem. Students rarely listen to anything without an expectation of what’s coming next. So the innovative way to solve those problems is students need a bit of preparation before they get stuck into a listening task and they need a reason to listen. If the students have Internet access teacher can set longer listening tasks as homework. They can listen to extracts of 20 minutes or so in preparation for a class discussion the following lesson. Although students do sometimes become anxious when they hear the unfamiliar, texts downloaded from the Internet are easy for the students to access by themselves for personal study at another time.
Peran Ganda Janda dalam Menjalankan Fungsi Keluarga di Desa Unte Mungkur III Kecamatan Kolang Kabupaten Tapanuli Tengah Yesika Paulina Purba; Roida Lumbantobing; Elvri Teresia Simbolon; Mery Silalahi; Rusmauli Simbolon
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 2 No. 4 (2024): Juli: RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v2i4.125

Abstract

This research aims to determine the dual role of widows in carrying out family functions in Unte Mungkur III Village, Kolang District, Central Tapanuli Regency. This research uses qualitative research with a descriptive type in the form of written and spoken words from people and observed behavior. The aim of the research is to understand in depth the conditions regarding the role of widows in carrying out family functions. The data collection techniques used were observation, interviews and documentation. Apart from secondary data obtained from reading sources, researchers also use direct data obtained directly from the research object. The results of this research show that the role played by a widow is carrying out her life within the family as well as carrying out family functions and taking full responsibility for her children. It can be seen that there is a shift in a family because of the dual roles played by a woman, in general women are more focused on household matters and taking care of children. However, there is a dual role of a widow who has to work every day for the survival of the family, both in earning a living and taking care of children. Researchers found that there are 7 family functions carried out by widowed women in Unte Mungkur III Village, namely: religious function, socio-cultural function, love and affection function, protection function, socialization and education function, economic function and environmental development function.
Pengembangan Objek Wisata Tarabunga Kabupaten Toba Berbasis Partisipasi Masyarakat Lokal Tahun 2023 Titi Rohani Napitupulu; Robert Juni Tua Sitio; Maringan Sinambela; Rusmauli Simbolon; Mery Silalahi
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 4 (2023): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i4.1476

Abstract

The aim of this research is to determine the supporting and inhibiting factors in developing a tarabunga tourist attraction based on local community participation. This research uses a qualitative method with a descriptive approach and data collection techniques through observations and interviews with nine informants. The results of this research describe the supporting and inhibiting factors in efforts to develop tourist attractions based on local community participation. Supporting factors include the provision of opportunities to the community, the will of the community, the ability of the community, cooperation and support from the government. The supporting factors for developing this tourist attraction are very good to be implemented and applied at the location of the Tarabunga tourist attraction and this is done well by some of the community. Meanwhile, inhibiting factors include different work backgrounds, causing individuals to be busy, lack of knowledge and insight regarding the development of the tarabunga tourist attraction, making it difficult for them to participate in the development of the tarabunga tourist attraction, lack of funds or limited funds making it difficult to implement tourism development programs and infrastructure is hampered. Efforts are being made to develop the Tarabunga tourist attraction based on community participation. We must pay attention to what are indicators of community participation-based tourist attraction development, namely the formation of Village-Owned Enterprises (BUMDES), deliberation and outreach, economic empowerment for local communities, and the importance of maintaining the culture and environment of tourist attractions. Community participation in efforts to develop the Tarabunga tourist attraction can be done through various forms of contribution, such as providing ideas, energy, expertise, money and goods.
Promosi Ulos Ragi Hotang dalam Meningkatkan Daya Tarik Wisatawan di Desa Meat Kabupaten Toba Ana Setya Sibagariang; Roida Lumbantobing; Hanna Dewi Aritonang; Mery Silalahi; Ade Putera Arif Panjaitan
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 4 (2023): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i4.1479

Abstract

The aim of this research is to determine the description and impact of promotion of Ulos Ragi Hotang on increasing tourist attraction in Meat Village, Toba Regency, because promotion is a very important thing to do in increasing tourist attraction. Mazid stated that promotion is a marketing activity to introduce, inform and offer a destination to the wider public so they want to come to visit. The method used in this research is qualitative with a descriptive approach, with 10 research subjects selected to collect data in the field. The results of this research show that the promotions that have been carried out by the government and the community through face-to-face sales (personal selling), publicity (Publicity), sales promotions, namely an increase in the attraction of tourists to come to visit the Meat Village, although not too much. However, there are changes from the previous year. In connection with the research results, the author provides input for the community government, Pokdarwis to maximize the promotion of Ulos Ragi Hotang in a sustainable manner, not just by activities carried out in the meat village such as the Meat art festival and the thousand tent activity as an annual event, but the government provides encouragement, especially to the community. weaving craftsmen to be more effective in promoting, then the community must maintain the beauty of the motifs and continue to preserve the culture of Ulos Ragi Hotang weaving as a superior product from Meat village
Strategi Pengembangan Potensi Pariwisata Di Desa Prongil Julu Kecamatan Tinada Kabupaten Pakpak Bharat Restu Samosir; Albiner Siagian; Harisan Boni Firmando; Mery Silalahi; Yulia K.S Sitepu
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 4 (2023): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i4.1486

Abstract

The purpose of this study is to determine the strategy for developing tourism potential of Prongil Julu village, Tinada district, Pakpak Bharat district. This study uses qualitative research methods and uses SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis with three informants. The results of this study depict that developing tourism potential in Prongil Julu village has several advantages such as fresh air, cultural attractions, quite complete facilities, hospitality of people and entrance to the capital of Pakpak Bharat regent. However, there are also weaknesses such as underdeveloped infrastructure, lack of tourism promotion as well as lack of public interest and attention towards tourism. There are also opportunities to develop tourism through community tourism training, partnerships with the private sector and leveraging the benefits of Lae Mbilulu Falls to attract tourists. However, threats such as competition with destinations other than Prongil Julu Village and environmental damage also need attention. Based on these SWOT results, the author proposes a number of strategies to develop tourism potential such as infrastructure development, increased tourism promotion, tourism product development and cooperation with the private sector and Pakpak Bharat District Tourism Board. It is hoped that this strategy can help Prongil Julu Village maximize its tourism potential for economic growth and regional development.