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Strategi Pemasaran Objek Wisata Taman Doa Bunda Maria Kota Gunungsitoli Kabupaten Nias Regina Ratna Bawamenewi; Harisan Boni Firmando; Mery Silalahi; Robert J.T. Sitio; Tio Rj Nadeak
Jurnal Mahasiswa Kreatif Vol. 1 No. 6 (2023): November : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i6.1466

Abstract

This research aims to find out the marketing strategy of the manager of the Mother Mary's Prayer Park tourist attraction and what obstacles the local tourist attraction manager faces in marketing the religious tourist attraction of the Mother Mary's Prayer Park. Mother Mary's Prayer Park is a religious tourism site with Catholic nuances. This type of research is descriptive research with a qualitative approach. The informants in this research are tourism managers, tourism offices, employees and tourist visitors. The data collection methods used are the observation method, interview method, documentation method, data analysis used is data reduction, data display (data presentation), conclusion drawing/verification (conclusion). The results of research on marketing strategies for the religious tourist attraction of Our Lady's Prayer Park include 4 strategies, namely price, promotion, place, product. These four strategies serve as management guidelines for marketing the Mother Mary's Prayer Park tourist attraction. Apart from marketing tourist attractions, there are supporting and inhibiting factors for marketing the religious tourist attraction Our Lady's Prayer Park, Gunungsitoli City.
Local Wisdom In Umpasa Tradition: An Ecolinguistic Perspective Mery Silalahi
PROSIDING SEMINAR NASIONAL PENDIDIKAN, BAHASA, SASTRA, SENI, DAN BUDAYA Vol. 2 No. 2 (2023): November : PROSIDING SEMINAR NASIONAL PENDIDIKAN, BAHASA, SASTRA, SENI, DAN BUD
Publisher : Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mateandrau.v2i2.1543

Abstract

This study aims to delineate the values of local wisdom within the oral tradition of Umpasa from an ecolinguistic perspective. The ecolinguistic perspective is supported by communication ethnography studies. Data for this research were collected using observation methods, note-taking techniques (linguistics), complemented with ethnographic conversation methods and recording techniques (ethnography). Data analysis employed the extralingual correspondence method and contextual analysis techniques. The results of the analysis indicate that local wisdom within the oral tradition of Umpasa is manifested through tangible forms of local wisdom such as rocks and water, ulos motifs, and traditional houses; as well as through intangible forms of local wisdom such as proverbs, advice, and poetry. Each form of local wisdom manifests noble values that reflect the collective cultural appreciation of the society. This research examines the values of local wisdom embodied in the oral tradition of Umpasa within Batak society through an ecolinguistic approach and communication ethnography studies. The oral tradition of Umpasa is an inseparable part of the rich and diverse Batak culture, containing advice, proverbs, and songs laden with ancestral wisdom and teachings. Unlike physically tangible local wisdom, Umpasa exists as an intangible heritage transmitted orally, bringing deep understanding of the relationship between humans and nature and culture. These dimensions of local wisdom reflect the collective cultural appreciation of Batak society. The implications of this research involve understanding and promoting the preservation of local culture and enhancing appreciation for local wisdom within Batak society and beyond
Analysis of the Potential of Mossak Batak as a Tourist Attraction in Toba Regency Ryos Gardio; Bambang TJ Hutagalung; Mery Silalahi; Ade Putera Arif Panjaitan; Rusmauli Simbolon
An International Journal Tourism and Community Review Vol. 2 No. 1 (2025): An International Journal Tourism and Community Review
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/tourcom.v2i1.228

Abstract

Mossak Batak Toba is a traditional martial art originating from the Batak Toba ethnic group in North Sumatra, passed down through generations. Characterized by swift, agile, and powerful movements, Mossak is not only a physical discipline but also embodies spiritual values such as courage, discipline, and loyalty. This study aims to identify and analyze the potential of Mossak Batak as a tourist attraction in Toba Regency from cultural, economic, and social perspectives, and to formulate strategies for optimizing its potential amid various existing challenges. This research employs a descriptive qualitative method, utilizing observation, interviews, and documentation as data collection techniques, with descriptive analysis and SWOT analysis as analytical tools. The findings reveal that Mossak Batak holds significant cultural value as an intangible heritage, economic potential through performances and cultural tourism training, and a social role in reinforcing local identity and pride. However, challenges such as limited digital promotion, the absence of educational materials, weak stakeholder coordination, and low community participation remain. The study concludes that with proper strategies—such as cross-sector collaboration, effective digital promotion, and the development of local cultural festivals—Mossak Batak can be elevated as a prominent tourist attraction in Toba Regency. This not only contributes to cultural preservation but also supports local economic growth and strengthens the global recognition of Batak cultural identity.
Strategi Dinas Pariwisata Dalam Pengembangan Destinasi Wisata Pantai Pandaratan, Kecamatan Sarudik, Kabupaten Tapanuli Tengah Ifo Siska Sigalingging; Elvri Teresia Simbolon; David Fero; Mery Silalahi; Liyus Waruwu
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.856

Abstract

This study aims to determine the strategy of the Tourism Office in developing the Pandaratan Beach tourist destination, Sarudik District, Central Tapanuli Regency. This study uses a qualitative method with a descriptive approach. Data were collected through direct field observations, in-depth interviews, and documentation of a number of informants deemed relevant, namely the Tourism Office, Pokdarwis, the community as managers, business actors, and tourists. The results show that the Tourism Office's strategy in developing Pandaratan Beach has been formulated based on the Central Tapanuli Regency Tourism Office's strategic plan (Renstra). This strategy focuses on equitable distribution of development infrastructure with a superior commodity-based approach, which aims to support tourist attractions and increase the contribution of the tourism sector to regional development. The strategy implementation is realized through various programs, including proposing basic infrastructure development, human resource development through training, destination promotion through social media, development of natural tourism products, and the formation and empowerment of tourism awareness groups (Pokdarwis) as drivers of tourism awareness campaigns. The implications of this study indicate that the development of Pandaratan Beach has not been fully optimal and still faces several obstacles, such as limited supporting facilities, less than optimal tourism services, and uneven community participation, so that the impact on the quality of tourism services, increasing community participation, and the sustainability of the destination still needs to be strengthened. Therefore, a comprehensive and sustainable strengthening of the strategy is needed through cooperation from related parties so that the Pandaratan Beach tourist destination can develop more optimally based on superior commodities.
Pemberdayaan Masyarakat Lokal Dalam Pengembangan Potensi Ulos Ragi Hotang di Desa Meat Kecamatan Tampahan Kabupaten Toba Putri Sapta Maria Silitonga; Wolter P Silalahi; Rusmauli Simbolon; Mery Silalahi; Eduward Hottua Hutabarat
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.858

Abstract

This study examines community empowerment in the development of Ulos Ragi Hotang in Desa Meat, Kecamatan Tampahan, Kabupaten Toba. Ulos Ragi Hotang is a cultural heritage of Batak Toba, rich in philosophical and historical meaning, with great potential as a creative economy product. The focus of this research is on the forms and strategies of community empowerment to preserve cultural heritage, increase economic added value, and support Desa Meat as a cultural tourism destination. The research uses a qualitative descriptive approach with data collection through observation, in-depth interviews with local weavers, traditional leaders, Pokdarwis managers, and the Tourism Department, as well as field documentation. The results show that empowerment is carried out through the improvement of weaving skills, community-based weaving groups, and training in production and marketing. Empowerment strategies include traditional marketing, digital promotion, strengthening tourism village institutions, product branding development, and involving the younger generation. Supporting factors include local cultural wealth and government support, while challenges include low digital literacy and limited market access. This study concludes that local community empowerment plays a significant role in the preservation of Ulos Ragi Hotang and creates sustainable creative economic opportunities, while also strengthening the cultural identity of Batak Toba.
Innovative Learning in Teaching Listening Comprehension Mery Silalahi
Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika Vol. 1 No. 4 (2023): Juli : Jurnal Pendidikan Bhinneka Tunggal Ika
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/bersatu.v1i4.387

Abstract

The concept of innovation is about something new; something different from what was practiced in teaching English all this time. Listening is one of the competencies that must be possessed in learning English. Along with the development of the times, teaching methods also developed. Educators are required to be able to develop teaching methods that can adjust to what is needed for this age, including in an effort to improve students' listening comprehension in learning English. Most of children have problems in listening. One of the listening’s problems is comprehension the speed of delivery is beyond the control of listeners. Besides, it is not always possible for learners to have words repeated. This is a main problem in learning situations. The small size of the learner vocabulary frequently impedes listening comprehension. The speaker does not always use words the listener knows. Sometimes when listeners encounter a new word, they stop to figure out the meaning of that word, and they therefore, miss the next part of the speech. Listeners may not recognize the signals that the speaker is using to move from one point to another especially if the learner is listening to a radio where he cannot see the facial expressions of the speaker. It can also be very challenging for listeners to concentrate in a foreign language. From this reason, educators should have an innovative way to overcome the problem. Students rarely listen to anything without an expectation of what’s coming next. So the innovative way to solve those problems is students need a bit of preparation before they get stuck into a listening task and they need a reason to listen. If the students have Internet access teacher can set longer listening tasks as homework. They can listen to extracts of 20 minutes or so in preparation for a class discussion the following lesson. Although students do sometimes become anxious when they hear the unfamiliar, texts downloaded from the Internet are easy for the students to access by themselves for personal study at another time.