Article Per Year (5 Year)
p-Index From 2021 - 2026
2.286
P-Index
This Author published in this journals
All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Business and Management Review Journal of Entrepreneurship, Management and Industry (JEMI) Indonesian Journal for Social Responsibility Jurnal Abdi Masyarakat Indonesia Jobmark: Journal of Branding and Marketing Communication Journal of the Community Development in Asia Journal of International Conference Proceedings Journal Research of Social Science, Economics, and Management
Ananda Fortunisa
Universitas Bakrie
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Internal Communication and Brand Community: Lessons from a Digital Start-Up Company Ananda Fortunisa; Riska Dwinda Elsyah
Jobmark: Journal of Branding and Marketing Communication Vol. 1 No. 2 (2020): JOBMARK Vol 1 No 2 (January-June 2020)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v1i2.125

Abstract

This article examines the relationship between internal corporate communication and brand community for millennial employees at digital startup companies in Jakarta. The research method uses a mixed approach with qualitative and quantitative tests. The qualitative test uses the interview method to find out the description of the internal corporate communication formed by the company to millennial employees and its relation to the process of brand community activities involving millennial employees. A quantitative test is used to test the model between internal corporate communication and brand community. The dimensions of the internal corporate communication variable refer to brand message effectiveness, brand feedback, and communication channels, while the measurements of the brand community variable refer to the experience of information, socialization, human-machine interaction, and entertainment. The results of this study indicate that there is a strong influence between the company's internal communication management on brand community activities.
Co-Authors Agassi, Andrew Arief Astiwardhani, Zumelin Cahyaningsih, Elin Dessy Kania Devinda Sari Dewantini Dimas Aryo Anggoro Elsyah, Riska Dwinda Elsyah, Riska Dwinda Febrina, Dina Fitri Hidayati Fitriyan, Rohmad Irgi Iryansyah Iryansyah, Irgi Jailani, Zakiul Fahmi Juang, Muhammad Isman Sabar Mirana Hanathasia Murtanti Putri, Dianingtyas Nurmadewi, Dita Prasamuarso Kuntarto, Guson Prastari, Aprilina Putri Herdiana, Friska Putri, Dianingtyas M. Riska Dwinda Elsyah Sadam Suyuthy, Muhammad Sari Dewantini, Devinda Savitri Jatayusati, Haura Suharyanti Suharyanti Trihartanto, Bambang Zumelin Astiwardhani