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PENERAPAN ANALISIS SWOT DALAM MENINGKATKAN PENJUALAN UNIT REKONDISI ALAT BERAT MERK KOMATSU PADA PT.PAMAPERSADA NUSANTARA DISTTRIK BALIKPAPAN Rahmani Rahmani; C. Prihandoyo; Nina Indriastuty; Nely Tangke Tangke Rante
Jurnal GeoEkonomi Vol. 15 No. 1.2024 (2024): EDISI KHUSUS SEMNAS FEB-UNIBA 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i1.2024.498

Abstract

The research is intended to exploit the SWOT strategy implemented in an attempt to increase the sales of heavy equipment reconstruction units in P.T. Pamapersada Nusantara District Balikpapan. In this study, there were 10 employees who gave their statements. The sample method applied to this research is purposive sampling, which selects samples based on special consideration. IFAS and EFAS matrices are analytical tools used for internal and external analysis of the Company. The results of the research show that the use of SWOT analysis has successfully increased the sales of re-conditioning units of heavy equipment brand Komatsu in this company
The Effect of Service Quality on Customer Loyalty with Customer Satisfaction as an Intervening Variable at The Gade Coffee Balikpapan Anindya Fariyah Hardiyanti; C. Prihandoyo; Dwi Taufik Rahman
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.15973

Abstract

This study examines the effect of service quality on customer loyalty with customer satisfaction as a mediating variable at The Gade Coffee Balikpapan. The research addresses inconsistent findings in prior studies regarding the mediating role of satisfaction in the relationship between service quality and loyalty, particularly within local coffee shop contexts in developing cities. A quantitative explanatory design was employed using purposive sampling of 170 customers who had made at least two purchases. Data were collected through structured questionnaires and analyzed using SMART PLS. The findings reveal that service quality has a positive and significant direct effect on customer loyalty and a strong positive effect on customer satisfaction. Customer satisfaction significantly influences customer loyalty and partially mediates the relationship between service quality and loyalty. The strongest relationship was observed between service quality and customer satisfaction, highlighting service performance as the primary determinant of customer evaluation. The study concludes that enhancing service quality is a strategic approach to fostering long-term customer loyalty, particularly when it effectively generates customer satisfaction in competitive service environments.
Perception of Integrity and Patient Satisfaction Toward the Quality of Service in Government Hospitals: A Study Andi Surayya Mappangile; Andi Marini Indriani; Dwi Susilowati; Rivaldi Nugraha; Cornelius Prihandoyo; Isradi Zainal
Indonesian Journal of Global Health Research Vol. 8 No. 2 (2026): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v8i2.1856

Abstract

Service quality and the integrity of public service delivery are two fundamental dimensions in building public trust in government hospitals. In the healthcare sector, patient satisfaction is influenced not only by technical aspects of medical services but also by perceptions of transparency, fairness, and the absence of corrupt practices. This study aims to analyze anti-corruption perceptions and patient satisfaction regarding the quality of service at RSUD dr. Kanujoso Djatiwibowo, a government referral hospital in Indonesia. This study employed a cross-sectional design with a quantitative approach. Data were collected using the Anti-Corruption Perception Survey (SPAK), which covers five integrity elements, and the Service Quality Perception Survey (SPKP), which comprises twelve elements of service satisfaction. The sample consisted of 892 service users distributed across 13 hospital service units.  The Data was collected through structured questionnaires given directly to patients and their families in 13 hospital service units, analysis was performed descriptively by calculating the Average Value (NRR), the Anti-Corruption Perception Index (IPAK), and the Service Quality Perception Index (IPKP). The results demonstrate that the IPAK score is 99.117 and the IPKP score is 98.319, both of which fall into the "very good" category. Integrity elements consistently received high scores across all service units, while service satisfaction elements showed limited variation, with facilities and infrastructure identified as the elements with the relatively lowest values albeit still remaining in the "very good" category.