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All Journal JSHP (Jurnal Sosial Humaniora dan Pendidikan) Jurnal Abdi Masyarakat Ilmu Ekonomi [J.A.M.I.E.] Jurnal GeoEkonomi MEDIA RISET EKONOMI
C. Prihandoyo
Universitas Balikpapan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENERAPAN ANALISIS SWOT DALAM MENINGKATKAN PENJUALAN UNIT REKONDISI ALAT BERAT MERK KOMATSU PADA PT.PAMAPERSADA NUSANTARA DISTTRIK BALIKPAPAN Rahmani Rahmani; C. Prihandoyo; Nina Indriastuty; Nely Tangke Tangke Rante
Jurnal GeoEkonomi Vol. 15 No. 1.2024 (2024): EDISI KHUSUS SEMNAS FEB-UNIBA 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i1.2024.498

Abstract

The research is intended to exploit the SWOT strategy implemented in an attempt to increase the sales of heavy equipment reconstruction units in P.T. Pamapersada Nusantara District Balikpapan. In this study, there were 10 employees who gave their statements. The sample method applied to this research is purposive sampling, which selects samples based on special consideration. IFAS and EFAS matrices are analytical tools used for internal and external analysis of the Company. The results of the research show that the use of SWOT analysis has successfully increased the sales of re-conditioning units of heavy equipment brand Komatsu in this company
Co-Authors Abdiannur Abdiannur Abdianur Abdianur Adi Hermawansyah Ahmad Haerul Saleh Alifah Shawalia Alitha Gerhana Iriyanti Dimas Nugroho Dina Rosalina Mariska Putri Juwari Madan Rakhmat Romadhan Nadi Hernadi Moorcy Nely Tangke Rante Nina Indriastuty Rahmani Rahmani Rihfenti Ernayani Sukimin Sukimin