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All Journal BALANCE: Economic, Business, Management and Accounting Journal Reswara: Jurnal Pengabdian Kepada Masyarakat Improvement: Jurnal Manajemen dan Bisnis Jurnal Ekonomika dan Bisnis Islam Jurnal Riset Rumpun Ilmu Teknik (JURRITEK) Proceeding UMSurabaya International Conference on Economics, Management, Business, and Accounting
Muhammad Anang Firmansyah
Universitas Muhammadiyah Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Strategi Diferensiasi Dan Hargaterhadap Keunggulan Bersaing Elzatta Royal Plaza Surabaya Muhammad Anang Firmansyah; Budi Wahyu Mahardhika; Ani Susanti
BALANCE: Economic, Business, Management and Accounting Journal Vol 16, No 2 (2019)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v16i2.3138

Abstract

ABSTRACT  The research objective was to determine the effect of differentiation strategies and prices on the competitive advantage of Elzatta Royal Plaza Surabaya. The research method used in this study is a quantitative descriptive research method using questionnaire techniques in data collection. The population in this study were all visitors who came and bought Elzatta products at the Royal Plaza Surabaya. The number of samples is 100 respondents. Data processed using the SPSS program. The results of hypothesis testing, based on the F test conducted can be seen that differentiation strategies and prices simultaneously influence competitive advantage. The results of the t test in this study indicate that the strategy of product differentiation, service quality, and price has a partial effect on competitive advantage. Whereas, image differentiation strategies and distribution channel differentiation strategies have no effect on competitive advantage. Product differentiation strategy is the most dominant variable influencing competitive advantage.Keywords                   : Differentiation Strategy, Price, Competitive AdvantageCorrespondence to       : anangfirmansyah.61@gmail.com ABSTRAK  Tujuan penelitian adalah untuk mengetahui pengaruh strategi diferensiasi dan harga terhadap keunggulan kompetitif Elzatta Royal Plaza Surabaya. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian deskriptif kuantitatif dengan menggunakan teknik angket dalam pengumpulan data. Populasi dalam penelitian ini adalah semua pengunjung yang datang dan membeli produk Elzatta di Royal Plaza Surabaya. Jumlah sampel adalah 100 responden. Data diproses menggunakan program SPSS. Hasil pengujian hipotesis, berdasarkan uji F yang dilakukan dapat diketahui bahwa strategi diferensiasi dan harga secara simultan mempengaruhi keunggulan kompetitif. Hasil uji t dalam penelitian ini menunjukkan bahwa strategi diferensiasi produk, kualitas layanan, dan harga memiliki pengaruh parsial terhadap keunggulan kompetitif. Sedangkan, strategi diferensiasi gambar dan strategi diferensiasi saluran distribusi tidak berpengaruh pada keunggulan kompetitif. Strategi diferensiasi produk adalah variabel yang paling dominan mempengaruhi keunggulan kompetitif. Kata kunci                  : Strategi Diferensiasi, Harga, Keunggulan bersaingKorespondensi             : anangfirmansyah.61@gmail.com
Analisis Faktor-Faktor Pekerjaan Terhadap Tingkat Kemangkiran Karyawan Operasional PT. Aneka Tuna Pasuruan Muhammad Anang Firmansyah; Phonny Aditiawan Mulyana
BALANCE: Economic, Business, Management and Accounting Journal Vol 16, No 1 (2019)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v16i1.2459

Abstract

ABSTRACT  The purpose of this study is to determine the effect of work factors on the level of absenteeism of operational employees of PT Aneka Tuna Pasuruan. Job factors are breadth, stress, work style, leadership style, relationships between employees, opportunities to develop, reward / incentive systems, group norms work, and commitment to the organization. Impotence behavior developed from low work morale in organizational processes for work is also low, in addition to things that cannot be avoided (sickness, traffic trauma). PT. Aneka Tuna Pasuruan is one of the exporters of canned tuna in Indonesia, which has hundreds of employees, also inseparable from labor issues. In several years at PT. Aneka Tuna Pasuruan a high level of absenteeism from its employees. The level of absenteeism occurred at PT. Aneka Tuna Pasuruan, this is the very thing that the company is publishing. The results of the study state that work factors have a significant influence on the level of absenteeism of Operational employees at PT. Aneka Tuna Pasuruan Where the main factors have a dominant influence from other factors, on the absenteeism of employees at PT. Aneka Tuna Pasuruan. Keywords : Job factors, level of absenteeism Correspondence to : anang.firmansyah@fe.um-surabaya.ac.id ABSTRAK  Tujuan penelitian ini untuk mengetahui pengaruh faktor-faktor pekerjaan terhadap tingkat kemangkiran karyawan operasional PT Aneka Tuna Pasuruan.Faktor-faktor pekerjaan adalah keluasan pekerjaan, stres peran, ukuran kelompok kerja, gaya kepemimpinan, hubungan antar karyawan, kesempatan untuk berkembang, sistem imbalan/insentif, norma kelompok kerja, dan komitmen pada organisasi. Perilaku kemangkiran berkembang dari moral kerja yang rendah dalam suatu organisasi sehingga untuk datang kerja juga rendah, selain hal-hal yang tak bisa dihindari (sakit, kecelakaan lalu lintas). PT. Aneka Tuna Pasuruan merupakan salah satu perusahaan pengekspor ikan tuna dalam kaleng di Indonesia yang mempunyai ratusan karyawan, juga tidak terlepas dari masalah ketenagakerjaan. Pada beberapa tahun belakangan ini PT. Aneka Tuna Pasuruan mengalami tingkat kemangkiran yang tinggi dari karyawannya. Tingkat kemangkiran tersebut terjadi pada PT. Aneka Tuna Pasuruan, sehingga hal ini sangat mengganggu jalannya perusahaan. Hasil penelitian menyatakan bahwa faktor-faktor pekerjaan mempunyai pengaruh yang bermakna terhadap tingkat kemangkiran karyawan Operasional di PT. Aneka Tuna Pasuruan Sedangkan faktor Keluasan pekerjaan mempunyai pengaruh yang dominan daripada faktor-faktor lain, terhadap kemangkiran karyawan di PT. Aneka Tuna Pasuruan. Kata kunci : Faktor-faktor pekerjaan, Tingkat kemangkiranKorespondensi : anang.firmansyah@fe.um-surabaya.ac.id
Pengaruh Kualitas Layanan Dan Kesadaran Merek Terhadap Minat Konsumen Serambi Dana Koperasi Di Surabaya Sufyandi Sufyandi; Muhammad Anang Firmansyah; Asyidatur Rosmaniar
BALANCE: Economic, Business, Management and Accounting Journal Vol 16, No 2 (2019)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v16i2.3136

Abstract

ABSTRACT  The aim of this research are (1) to analyze the role of KPU in the implementation of internal This research was conducted to find out how much influence of the quality of service, and brand awareness, on the consumers’ interest of Serambi dana koperasi in Surabaya. This type of research is pure descriptive research or survey. The population in this research are customers of Serambi dana koperasi who are 134 permanent members. The results of this research indicate that service quality partially influences consumer interest in Serambi dana koperasi Surabaya, Then it can be concluded that the brand awareness variable has a significant effect on the consumer interest variable partially. From the results of the above calculations it can be concluded that the effect of service quality and brand awareness on consumer interest in the Serambi dana koperasi Surabaya, it is known that both (service) variable service quality (X1), and brand awareness (X2) have a significant effect on variable consumer interest (Y).Keywords                   : Service Quality, brand awareness, consumer interest, serambi danaCorrespondence to       : anangfirmansyah.61@gmail.com  ABSTRAK  Penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh kualitas layanan, dan kesadaran merek, terhadap minat konsumen serambi dana, koperasi di Surabaya. Jenis penelitian ini adalah penelitian deskriptif murni atau survey, Populasi dalam penelitian  ini adalah  nasabah koperasi serambi dana Surabaya yang menjadi anggota tetap sebanyak 134 nasabah. Hasil penelitian ini menunjukkan bahwa kualitas Layanan secara parsial berpengaruh terhadap minat konsumen serambi dana koperasi  di Surabaya, dimana  setelah dilakukan hasil uji hipotesis (Uji t) menunjukkan bahwa variabel kualitas layanan (X1) dan variabel kesadaran merek (X2)  berpengaruh terhadap variabel minat konsumen.Kata Kunci       : Kualitas Layanan, kesadaran merek, minat konsumen, serambi danaKorespondensi : anangfirmansyah.61@gmail.com
PENGEMBANGAN KAWASAN WISATA BROMO DENGAN PEMBANGUNAN PROYEK GERBANG WISATA BROMO TENGGER SEMERU DI KABUPATEN PROBOLINGGO Sherli Indah Feby Tripuspita; Faritza Rahmah Rahayu; Muhammad Anang Firmansyah
JURAL RISET RUMPUN ILMU TEKNIK Vol. 2 No. 1 (2023): April : Jurnal Riset Rumpun Ilmu Teknik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurritek.v2i1.1474

Abstract

Penelitian ini berfokus pada pengembangan wilayah, peran Taman Nasional Bromo Tengger Semeru, pariwisata, dan pembangunan proyek Gerbang Wisata Bromo Tengger Semeru di Kabupaten Probolinggo, Jawa Timur. Pengembangan wilayah diukur dari faktor seperti kesempatan kerja, peningkatan populasi penduduk, pendapatan, dan nilai tambah industri. Tujuan pengembangan wilayah meliputi aspek sosial dan ekonomi. Pengembangan wilayah dapat dilakukan dari bawah dengan melibatkan lembaga-lembaga setempat atau dari atas dengan kebijakan yang ditentukan oleh pemerintah. Taman Nasional Bromo Tengger Semeru memiliki peran penting dalam pelestarian flora dan fauna, kegiatan penelitian, pendidikan, rekreasi, dan budidaya. Pariwisata merupakan sektor penting dalam perekonomian suatu wilayah, membuka lapangan kerja, dan meningkatkan pendapatan negara. Kabupaten Probolinggo sedang mengembangkan potensi wisata Gunung Bromo sebagai objek wisata unggulan. Pemerintah akan membangun empat gerbang wisata menuju Kawasan Strategis Pariwisata Nasional (KSPN) Bromo Tengger Semeru, dilengkapi dengan rest area dan fasilitas pendukung lainnya. Penelitian ini menggunakan pendekatan kualitatif dan metode studi literatur dengan pengumpulan data dari berbagai sumber sekunder seperti jurnal, dokumen, dan website. Data tersebut dianalisis menggunakan metode analisis isi. Tujuan penelitian ini adalah untuk memahami pengembangan kawasan wisata Bromo melalui proyek Gerbang Wisata Bromo Tengger Semeru dan dampaknya terhadap pengembangan ekonomi lokal.
PENGARUH HEDONIC SHOPPING MOTIVES DAN PROMOTION TERHADAP IMPULSE BUYING (Studi pada Mahasiswa UMSurabaya Yang Menjadi Konsumen Shopee) Mochammad Faisal; Muhammad Anang Firmansyah; Asyidatur Rosmaniar; Ali Imaduddin Futuwwah
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Modern consumers tend to make unplanned purchases coupled with advances in technology and the flow of information that makes online shopping easier. Shopee is one of the well-known marketplaces and is widely used by the public. This study aims to determine the effect of hedonic shopping motives and promotions on impulse buying at UMSurabaya students who become Shopee consumers. There are three hypotheses tested, namely 1. Hedonic Shopping Motives have a positive and significant effect on Impulse Buying. 2. Promotion has a positive and significant effect on Impulse Buying. 3. Hedonic Shopping Motives and Promotions positively and significantly affect Impulse Buying. To determine the sample in this study, Cluster Sampling was used with the criteria of UMSurabaya students, Faculty of Economics and Business, Management Study Program, class of 2017 – 2019 who became Shopee consumers. This study used a sample size of 100 respondents using a questionnaire. This study uses the quantitative method and is processed with SPSS ver 25. This study reveals that hedonic shopping motives have a positive and significant influence on Impulse Buying in UMSurabaya students who become Shopee consumers. In contrast, promotions do not have a positive and significant effect on impulse buying on UMSurabaya students who Become Shopee consumers.    Keywords: Hedonic Shopping Motives; Promotion; Impulse Buying.
MEDIATING CUSTOMER SATISFACTION: THE IMPACT OF SERVICE QUALITY ON REPURCHASE INTENTION AT THE SURABAYA MUHAMMADIYAH UNIVERSITY SURYAMART RETAIL STORE Farhan Arifirlana Akbar; Asyidatur Rosmaniar; Muhammad Alhakim Danurwindo; Muhammad Anang Firmansyah
International Conference on Economics, Management, Business, and Accounting Vol 1 No 1 (2024): International Conference on Economics, Management, Business, and Accounting Journ
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v1i1.22661

Abstract

This research was conducted to determine the influence of each variable service quality, repurchase intention and consumer satisfaction as intermediary variables. The population in this study were students, lecturers and local people who had made at least 1 purchase at the Suryamart retail store, University of Muhammadiyah, Surabaya. The sample chosen was based on a formula calculation of 60 respondents and the method used was a non-probability sampling technique (non-random sample) which means that each population has the same probability of being used as a sample or can also be called purposive sampling. Data calculations are carried out using the SmartPLS tool. The stages carried out are instrument testing, model measurement (outer model), model evaluation (inner model) and hypothesis testing. The results of the research show that the service quality variable has a positive and significant effect on the consumer satisfaction variable. The consumer satisfaction variable has a significant positive effect on repurchase intention. And, the service quality variable has a direct and significant effect on the repurchase intention variable through the consumer satisfaction variable. These results state that each variable has a positive and significant influence on other variables, because the P value is <0.05.
Expressive vs. Classical Visual Aesthetics: An Experimental Analysis of Their Effects on Attitude Toward Advertising and Purchase Intention Rida Nur Azizah; Ali Imaduddin Futuwwah; Phonny Aditiawan Mulyana; Muhammad Anang Firmansyah
International Conference on Economics, Management, Business, and Accounting Vol 2 No 1 (2025): International Conference on Economics, Management, Business, and Accounting
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v2i1.30141

Abstract

This study examines the influence of visual aesthetics on attitude toward advertising and purchase intention in the context of graduation photography services promoted through Instagram. Using a quasi-experimental between-subject design, 120 participants were exposed to either classical or expressive visual aesthetic stimuli. Data were analyzed using MANOVA and simple linear regression. The results show that expressive visual aesthetics generate significantly more positive advertising attitudes and stronger purchase intentions compared to classical aesthetics. Furthermore, attitude toward advertising has a significant positive effect on purchase intention. These findings support the S-O-R framework, indicating that aesthetic stimuli shape psychological responses, which in turn drive behavioral intentions. This study contributes to digital marketing and visual communication literature by highlighting the importance of expressive aesthetic design in creative service advertisements.
The Influence of Services Quality and Customer Trust on Customer Satisfaction of PT Bumi Daya Plaza at PT PAL Indonesia Pravanga Agustin Iriani; Muhammad Anang Firmansyah; Muhammad Alhakim Danurwindo
International Conference on Economics, Management, Business, and Accounting Vol 2 No 1 (2025): International Conference on Economics, Management, Business, and Accounting
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v2i1.30154

Abstract

An effect of product quality, brand image, and price perception on the purchase decision of Clorismen skincare products in Surabaya through the Shopee marketplace had been analysed in this research. This quantitative research used a purposive sampling technique involving 138 respondents using Clorismen. The data collected through the questionnaire were analyzed using multiple linear regression with SPSS version 26. The results showed that product quality (significance 0.000), brand image (significance 0.001), and price perception (significance 0.002) partially had a positive and significant effect on purchase decisions. Simultaneously, these three variables also had a significant effect on the purchase decision (significance 0.000 with a determination coefficient (R²) of 0.512. It indicated that 51.2% of the variation in purchasing decisions can be explained by product quality, brand image, and price perception.
The Influence of Experiential Marketing, Promotion and Price on the Purchase Decision of Auky Gift Surabaya Product Yessy Kurniawati; Muhammad Anang Firmansyah; Siti Maro'ah
International Conference on Economics, Management, Business, and Accounting Vol 2 No 1 (2025): International Conference on Economics, Management, Business, and Accounting
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v2i1.30520

Abstract

This study examines The Impact of Experiential Marketing, Promotion, and Price on Consumer Purchasing Decisions for Auky Gift Surabaya. Using a quantitative survey of 100 buyers, data were analyzed with multiple linear regression via SPSS 25. Results show that experiential marketing and promotion significantly and positively affect purchasing decisions, while price has no significant effect. Collectively, the three variables influence consumer choices. The study is limited to a single company with a small sample, reducing generalizability. Future research should include wider objects and larger samples to improve validity. The novelty lies in integrating Experiential Marketing, Promotion, and Price in the context of gift products, contributing to marketing literature and offering practical insights for businesses to strengthen consumer decisions through experiential and promotional strategies
Pengaruh Brand Image dan Gaya Hidup Terhadap Keputusan Pembelian Honda Vario di Surabaya Achmad Naufal Hanif; Muhammad Anang Firmansyah; Phonny Aditiawan Mulyana
Improvement: Jurnal Manajemen dan Bisnis Vol 6 No 1 (2026): Vol 6 No 1 Maret 2026
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v6i1.31939

Abstract

Intensifying competition in Indonesia's motorcycle industry requires manufacturers, including Honda Vario, to understand the factors influencing consumer purchasing decisions, particularly in urban areas such as Surabaya. This study aims to analyze the influence of brand image and lifestyle on purchasing decisions of Honda Vario motorcycles in Surabaya. A quantitative approach with a survey method was employed, involving 114 respondents who were Honda Vario consumers residing in Surabaya, with data analyzed using SPSS. The results show that both brand image and lifestyle have a positive and significant effect on purchasing decisions, both partially and simultaneously. These findings suggest that strengthening brand image and aligning products with consumer lifestyles are important strategies for companies seeking to enhance purchasing decisions among urban consumers. Keywords: Brand Image, Lifestyle, Purchasing Decision, Honda Vario Persaingan industri sepeda motor di Indonesia yang semakin ketat menuntut produsen, termasuk Honda Vario, untuk memahami faktor-faktor yang memengaruhi keputusan pembelian konsumen, khususnya di wilayah perkotaan seperti Surabaya. Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan gaya hidup terhadap keputusan pembelian Honda Vario di Surabaya. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 114 responden konsumen Honda Vario yang berdomisili di Surabaya, dengan analisis data menggunakan SPSS. Hasil penelitian menunjukkan bahwa brand image dan gaya hidup masing-masing berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Temuan ini mengindikasikan bahwa penguatan citra merek dan kesesuaian produk dengan gaya hidup konsumen merupakan strategi penting bagi perusahaan dalam meningkatkan keputusan pembelian konsumen perkotaan. Kata Kunci: Brand Image, Gaya Hidup, Keputusan Pembelian, Honda Vario
Co-Authors Achmad Naufal Hanif Ali Imaduddin Futuwwah Ali Imaduddin Futuwwah Ani Susanti Budi Wahyu Mahardhika Desipradani, Gita Farhan Arifirlana Akbar Faritza Rahmah Rahayu Halimatus Sa’diyah Imazizah Athabarani Mochammad Faisal Muhammad Alhakim Danurwindo Muhammad Alhakim Danurwindo Muhammad Kemal Amroni Phonny Aditiawan Mulyana Phonny Aditiawan Mulyana Phonny Aditiawan Mulyana Pravanga Agustin Iriani Rida Nur Azizah Roosmawarni, Anita Rosmaniar, Asyidatur Sherli Indah Feby Tripuspita Siti Maro’ah Sufyandi Sufyandi Yessy Kurniawati