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All Journal Jurnal Organisasi Dan Manajemen Jurnal Riset Ekonomi dan Bisnis Martabe : Jurnal Pengabdian Kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Business Studies Jurnal Bakti Masyarakat Indonesia Coopetition : Jurnal Ilmiah Manajemen Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Abdimas Bina Bangsa Jurnal Abmas Negeri (JAGRI) Jurnal Abdi Masyarakat Indonesia Jurnal Ilmu Ekonomi dan Sosial (JIES) Dharma: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Multidisiplin Indonesia Veteran Economics, Management & Accounting Review
Rosali Sembiring
Universitas Pembangunan Nasional Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Marketing Performance of MSME 4.0 Amidst COVID-19 Transition: Marketing Mix, E-CRM and Risk Perception Miguna Astuti; Rosali Sembiring
Jurnal Organisasi dan Manajemen Vol. 20 No. 1 (2024)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v20i1.6127.2024

Abstract

Purpose – This study was conducted to analyze the influence of marketing mix strategy on performance through E-CRM and risk perception of COVID-19. Methodology – The study used a quantitative approach and the processed data was obtained from 302 MSME actors who have operated digitally for over three years in Indonesia. Furthermore, the data analysis was carried out using the Path Analysis. Findings – The results showed that marketing mix strategy could influence performance, independently or through E-CRM and Risk Perception of COVID-19. Meanwhile, Electronic-Customer Relationship Management (E-CRM) showed a strong influence on marketing performance. Even though mix strategy could influence an increase in performance, the impact showed a higher rate with E-CRM activities and consideration towards risk perception of the pandemic. Originality – This analysis was important because of the low study related to marketing performance in Indonesian MSME 4.0. Furthermore, this was the first study to investigate the effect of marketing mix strategy, E-CRM, and risk perception of the pandemic on performance in one model.
MANAJEMEN PENGELOLAAN BANK SAMPAH BERBASIS SOCIOPRENEUR DALAM RANGKA MENINGKATKAN EKONOMI KELUARGA DI WILAYAH LIMO DEPOK Rosali Sembiring Colia; Miguna Astuti; Marlina Marlina
Jurnal Abdimas Indonesia Vol. 2 No. 4 (2022): Oktober-Desember 2022
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/jai.v2i4.333

Abstract

Beberapa tahun belakangan isu masalah lingkungan terkait sampah yang menjadi media pencemaran bagi alam dan kondisi TPA yang penuh sehingga perlu dilakukan penanggulangan salah satunya melalui pembentukan Bank Sampah. Kegiatan ini dilakukan pada Bank Sampah “Sawo kencana” dengan pendekatan partisipatif menggunakan teknik pelaksanaan pengabdian ‘participatory rural appraisal’ yang dilakukan dengan 3 (tiga) orang peserta. Pada pengabdian ini, teridentifikasikan tiga permasalahan prioritas pada Bank Sampah “Sawo Kencana” Sehingga, hasilnya memberikan solusi yang ditawarkan tim pengabdi terkait permasalahan tersebut antara lain yaitu (1) Pendampingan pengadaan alat produksi dalam hubungannya dengan supply chain berupa storage dan mesin pencacah sampah (2) pelatihan dan pendampingan sumber daya manusia dalam hal penyusunan laporan keuangan, implementasi fungsional dalam struktur serta pengetahuan sociopreneur, (3) Pelatihan dan pendampingan kegiatan pemasaran dengan website dan media sosial.
Quality Control Analysis of Tofu Products at Sari Murni Factory Using SQC and FMEA Methods Mochamad Abiyyu Bahy; Jenji Gunaedi Argo; Rosali Sembiring Colia
Veteran Economics, Management, & Accounting Review Vol 3 No 2 (2025)
Publisher : Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59664/vemar.v3i2.11953

Abstract

This study analyzes quality control for tofu products at SM Sari Murni Tofu Factory using Statistical Quality Control (SQC) and Failure Mode and Effect Analysis (FMEA) methods. The study aims to evaluate the defect level, identify key causes of defects, and propose improvement measures. The results from SQC indicate that tofu product defects are within not acceptable tolerance limits. This method utilizes statistical tools such as control charts to monitor production process variability, improve efficiency, and reduce costs. Meanwhile, FMEA successfully identified two critical processes, namely cutting and pressing, with the highest Risk Priority Numbers (RPN) of 648 and 504, respectively. These findings highlight the need for improvements, including enhanced machine reliability, operator training, and stricter production process monitoring. The combination of SQC and FMEA proved effective in reducing defect rates, improving product quality, and maintaining market competitiveness. This study provides strategic recommendations for SM Sari Murni Tofu Factory to achieve continuous quality improvement.  Keywords: Quality Control, Statistical Quality Control, Failure Mode and Effect Analysis, Product Defects, Tofu Factory   Abstrak Penelitian ini menganalisis pengendalian kualitas produk tahu di Pabrik Tahu SM Sari Murni dengan menggunakan metode Statistical Quality Control (SQC) dan Failure Mode and Effect Analysis (FMEA). Penelitian ini bertujuan untuk mengevaluasi tingkat kewajaran cacat produk, mengidentifikasi penyebab utama kecacatan, serta memberikan usulan perbaikan. Hasil analisis menggunakan SQC menunjukkan bahwa tingkat kecacatan produk tahu berada dalam batas toleransi yang tidak dapat diterima. Metode ini memanfaatkan alat statistik seperti peta kendali untuk memantau variabilitas proses produksi, meningkatkan efisiensi, dan mengurangi biaya. Sementara itu, FMEA berhasil mengidentifikasi dua proses kritis, yaitu pemotongan dan pengepresan, dengan nilai Risk Priority Number (RPN) tertinggi masing-masing sebesar 648 dan 504. Temuan ini menunjukkan perlunya langkah perbaikan, seperti peningkatan keandalan mesin, pelatihan operator, dan pengawasan yang lebih ketat terhadap proses produksi. Kombinasi penerapan SQC dan FMEA terbukti efektif dalam mengurangi tingkat kecacatan, meningkatkan kualitas produk, serta menjaga daya saing produk tahu di pasar. Penelitian ini memberikan rekomendasi strategis bagi Pabrik Tahu SM Sari Murni dalam meningkatkan kualitas produk secara berkelanjutan.   Kata Kunci: Pengendalian Kualitas, Statistical Quality Control, Failure Mode and Effect Analysis, Kecacatan Produk, Pabrik Tahu
PENERAPAN MESIN PENGGILING KUNYIT UNTUK PENINGKATAN PRODUKTIVITAS PADA INDUSTRI RUMAH TANGGA PRODUK OLAHAN JAMU Fahrudin; Budhi Martana; Rosali Sembiring Colia; Muhammad Rasyiid Wijaya; Althearae Nira Septin
Dharma: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v6i2.16068

Abstract

Industri Rumah Tangga (IRT) produk olahan jamu berada di Desa Sukadami, Kecamatan Cikarang Selatan yang tergabung dalam Forum UMKM Cikarang Selatan. Permasalahan yang dihadapi pelaku IRT jamu adalah pada proses penggilingan kunyit yang masih dilakukan secara manual yaitu menggunakan peralatan yang sederhana. Tujuan kegiatan penerapan mesin penggiling ini untuk percepatan proses produksi penggilingan kunyit sebagai bahan baku pembuatan jamu, sehingga produktivitas produksi menjadi lebih tinggi. Metode yang digunakan pada kegiatan Pemberdayaan Kemitraan Masyarakat ini adalah menerapkan teknologi mesin penggiling kunyit. Tahapan kegiatan pengabdian kepada masyarakat ini, mulai dari sosialisasi, review proses penggilingan kunyit yang dilakukan selama ini, pelatihan peningkatan produktivitas penggilingan kunyit, sampai praktek penggunaan teknologi mesin penggiling kunyit. Hasil yang dicapai dari penerapan mesin penggiling kunyit adanya peningkatan produktivitas produksi yang diperoleh, yaitu  proses penggilingan 10 kg kunyit secara manual membutuhkan waktu selama 6 jam, sedangkan dengan menggunakan mesin, proses penggilingan 10 kg kunyit dapat dilakukan maksimal 1 jam.    Penggunaan mesin penggiling kunyit memberikan hasil yang maksimal, menghemat waktu, meningkatkan produksi dan efisiensi.
Fostering Organizational Citizenship Behavior: Job Characteristics and Employee Engagement Among PPSU Workers Suyani Maryam; Alfatih Manggabarani; Tri Siswantini; Rosali Sembiring Colia
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 01 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), January 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the impact of job characteristics and employee engagement on Organizational Citizenship Behavior (OCB) among frontline public service workers in Indonesia, specifically within the Public Infrastructure and Facilities Maintenance Unit (PPSU), referred to as the “Orange Troops.” We used a quantitative explanatory research design to get data from 96 PPSU employees using a structured questionnaire. Job characteristics were assessed utilizing the Job Characteristics Model, employee engagement was evaluated through the Utrecht Work Engagement Scale, and Organizational Citizenship Behavior (OCB) was quantified using recognized multidimensional frameworks. We used Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the data. The results show that both job characteristics (β = 0.430, p < 0.001) and employee engagement (β = 0.305, p = 0.001) positively and significantly affect OCB. The model explains 43% of the variance in OCB (R² = 0.43), indicating a moderate level of predictive power. These findings suggest that employees are more likely to exhibit discretionary, prosocial behaviors when their jobs are meaningful, autonomous, and well-structured, and when they feel engaged and committed to their work. This research enhances the public sector organizational behavior literature by emphasizing the essential functions of job characteristics and engagement in promoting organizational citizenship behavior among urban service employees. In practice, companies can improve OCB by making jobs more compelling and keeping employees engaged through initiatives that recognize, support, and help them grow.
Co-Authors A'immatul Fauziyah Achmad Zuchriadi Agni Rizkita Amanda Alfatih Manggabarani Althearae Nira Septin Astuti, Miguna Budhi Martana fahrudin Heni Nastiti Jenji Gunaedi Argo Marlina Mitta Amelia Agustine Mochamad Abiyyu Bahy Muhammad Rasyiid Wijaya Prasetyo Hadi Retno Yuliyanti Siroj Jibril Al Rasyidi Suyani Maryam Tati Handayani Tri Siswantini YUDI NUR SUPRIADI