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All Journal JURNAL ECONOMIA Jurnal Ekonomi Kuantitatif Terapan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Pengabdian Dharma Laksana JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Manajemen Bisnis Forum Manajemen Jurnal Ilmiah Manajemen dan Bisnis Parta: Jurnal Pengabdian Kepada Masyarakat Media Bina Ilmiah Review of Management, Accounting, and Business Studies
Ni Nyoman Sunariani
Universitas Pendidikan Nasional
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen dan Bisnis

 1 
PEMBERDAYAAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) MELALUI PROGRAM BINAAN DI PROVINSI BALI Ni Nyoman Sunariani; A A N Oka Suryadinatha Gorda; Ida IDM Rai Mahaputra
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 1 (2017): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.758 KB)

Abstract

ABSTRACTUMKM in national economy play an important role and strategic for the economic growth, not only in developing countries like Indonesia but also in developed countries. Nine district of a city that has the potential strategic support revenue in the area.Local revenue Bali Province to decrease from year 2015 it is only of 41,29 %, is much lower compared to last 2014 of 60,92 %. Which is due by UMKM sector.This condition is making UMKM very reasonable and potentially more empowered.In 2010, especially UMKM sector experienced a decline in the value exsport from year to year, declined significantly. From research exploratif to the field , problems identification , with AHP ( analitical hierarchy process ) found way UMKM, in Bali Province , who improve significantly sales good for the domestic market and exports Bali Province .This empowerment , in acceleration regional economic growth , job creation and the increase in competitiveness UMKM products .The research results show factors barrier UMKM, namely capital , human resources , access banking , of the nature of products lifetime short , and the limited market access good in the market national and international .Program under the jurisdiction of UMKM in Bali Province be done in collaborate with the government , banking , soe , cooperatives , lpd , bumd , college collaborated through an incubator business .Based on the research done , can formulated policy recommendations , under the jurisdiction of program partner between the government and UMKM in Bali Province. The government needs to simplification licensing procedure, cheap and fast through one roof.
MARKETING MIX DAN AKREDITASI TERHADAP KEPUTUSAN MEMILIH DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Ni Nyoman Sunariani
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 2 (2017): Jurnal Ilmiah Manajemen danBisnis
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.25 KB)

Abstract

Marketing mix dan akreditasi terhadap keputusan memilih dengan brand image sebagai 368ariable intervening. Marketing mix merupakan serangkaian 368ariable pemasaran dipergunakan oleh perusahaan untuk menghasilkan tanggapan dari pasar sasarannya. Penelitian ini bertujuan untuk mengetahui dan menganalisis marketing mix dan akreditasi terhadap keputusan mahasiswa memilih Undiknas Denpasar dengan brand image sebagai 368ariable intervening. Penelitian bersifat kuantitatif. Metode pengumpulan data dengan kuesioner. Teknik pengambilan sampel menggunakan metode nonprobability sampling yaitu accidental sampling. Jumlah sampel 105 responden mahasiswa FEB regular Tahun 2013/2016. Teknik analisis data dipergunakan dalam penelitian ini adalah Structural Equation Modelling (SEM) dengan bantuan program computer Analysis of Moment Structure (AMOS). Hasil penelitian ini, temuannya bahwa Marketing mix memiliki direct effects positif dan signifikan terhadap keputusan mahasiswa 4.70 persen. Marketing mix memiliki direct effects positif dan signifikan terhadap brand image 8,29 persen. Brand image memiliki direct effects positif dan signifikan terhadap keputusan mahasiswa 4,54 persen. Akreditasi memiliki direct effects positif dan signifikan terhadap brand image 2,68 persen. Akreditasi memiliki direct effects positif dan signifikan terhadap keputusan mahasiswa 2,46 persen. Marketing mix secara indirect effects terhadap keputusan mahasiswa melalui brand image hanya 3,76 persen lebih kecil dibandingkan direct effects berarti brand image dalam penelitian ini tidak berperan sebagai variable intervening. Akreditasi secara indirect effects terhadap keputusan mahasiswa melalui brand image hanya 1,22 persen lebih kecil dibandingkan direct effects berarti brand image dalam penelitian ini tidak berperan sebagai variable intervening. Kata kunci: bauran pemasaran, akreditasi, citra, keputusan pembelian
KEPUTUSAN PINDAH MEREK SMARTPHONE SAMSUNG KE XIAOMI MELALUI KETIDAKPUASAN KONSUMEN, REFERENCE GROUP DAN ELECTRONIC WORD OF MOUTH Ni Nyoman Sunariani; Thenia Arisandi
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 1 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.254 KB)

Abstract

Merk Switching Decision from Samsung to Xiaomi Smartphone Due To Costumers Dissatisfaction, Reference Group, and Electronic Word of Mouth. This research aims to analyze the effect of Consumer Dissatisfaction, Reference Group, and Electronic Word of Mouth (eWOM) on Brand Switching Decision from Samsung smartphone to Xiaomi. This is a quantitative research which relies on questionnaire as data collection method. There are 110 respondents which was taken using Accidental Sampling method as the samples. Testing method used in this research are as follow: Validation and Reliability test, Classic Assumption test, Multiple Linear Regression test, t-Test, F-Test, as well as Coefficient of Determination analysis which was processed using SPSS ver.17.0. The result of the research shows that the variable Consumer Dissatisfaction positively and significantly affecting Brand Switching Decision; Reference Group positively and significantly affecting Brand Switching Decision; and Electronic Word of Mouth (eWOM) positively and significantly affecting Brand Switching Decision. Consumer Dissatisfaction, Reference Group and Electronic Word of Mouth (eWOM) also positively and significantly affecting Brand Switching Decision from Samsung smartphone to Xiaomi simultaneously. As much as 71.0% of Brand Switching Decision was affected by Consumer Dissatisfaction, Reference Group, and Electronic Word of Mouth (eWOM), while the other 29.0% was affected by other factors which are not covered in this research.Keywords: Consumer dissatisfaction, reference group, electronic word of mouth, eWOM, brand switching decision, smartphone, Samsung, Xiaomi
PEMBERDAYAAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) MELALUI PROGRAM BINAAN DI PROVINSI BALI Sunariani, Ni Nyoman; Gorda, A A N Oka Suryadinatha; Mahaputra, Ida IDM Rai
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 1 (2017)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.758 KB)

Abstract

ABSTRACTUMKM in national economy play an important role and strategic for the economic growth, not only in developing countries like Indonesia but also in developed countries. Nine district of a city that has the potential strategic support revenue in the area.Local revenue Bali Province to decrease from year 2015 it is only of 41,29 %, is much lower compared to last 2014 of 60,92 %. Which is due by UMKM sector.This condition is making UMKM very reasonable and potentially more empowered.In 2010, especially UMKM sector experienced a decline in the value exsport from year to year, declined significantly. From research exploratif to the field , problems identification , with AHP ( analitical hierarchy process ) found way UMKM, in Bali Province , who improve significantly sales good for the domestic market and exports Bali Province .This empowerment , in acceleration regional economic growth , job creation and the increase in competitiveness UMKM products .The research results show factors barrier UMKM, namely capital , human resources , access banking , of the nature of products lifetime short , and the limited market access good in the market national and international .Program under the jurisdiction of UMKM in Bali Province be done in collaborate with the government , banking , soe , cooperatives , lpd , bumd , college collaborated through an incubator business .Based on the research done , can formulated policy recommendations , under the jurisdiction of program partner between the government and UMKM in Bali Province. The government needs to simplification licensing procedure, cheap and fast through one roof.
MARKETING MIX DAN AKREDITASI TERHADAP KEPUTUSAN MEMILIH DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Sunariani, Ni Nyoman
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 2 (2017)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.25 KB)

Abstract

Marketing mix dan akreditasi terhadap keputusan memilih dengan brand image sebagai 368ariable intervening. Marketing mix merupakan serangkaian 368ariable pemasaran dipergunakan oleh perusahaan untuk menghasilkan tanggapan dari pasar sasarannya. Penelitian ini bertujuan untuk mengetahui dan menganalisis marketing mix dan akreditasi terhadap keputusan mahasiswa memilih Undiknas Denpasar dengan brand image sebagai 368ariable intervening. Penelitian bersifat kuantitatif. Metode pengumpulan data dengan kuesioner. Teknik pengambilan sampel menggunakan metode nonprobability sampling yaitu accidental sampling. Jumlah sampel 105 responden mahasiswa FEB regular Tahun 2013/2016. Teknik analisis data dipergunakan dalam penelitian ini adalah Structural Equation Modelling (SEM) dengan bantuan program computer Analysis of Moment Structure (AMOS). Hasil penelitian ini, temuannya bahwa Marketing mix memiliki direct effects positif dan signifikan terhadap keputusan mahasiswa 4.70 persen. Marketing mix memiliki direct effects positif dan signifikan terhadap brand image 8,29 persen. Brand image memiliki direct effects positif dan signifikan terhadap keputusan mahasiswa 4,54 persen. Akreditasi memiliki direct effects positif dan signifikan terhadap brand image 2,68 persen. Akreditasi memiliki direct effects positif dan signifikan terhadap keputusan mahasiswa 2,46 persen. Marketing mix secara indirect effects terhadap keputusan mahasiswa melalui brand image hanya 3,76 persen lebih kecil dibandingkan direct effects berarti brand image dalam penelitian ini tidak berperan sebagai variable intervening. Akreditasi secara indirect effects terhadap keputusan mahasiswa melalui brand image hanya 1,22 persen lebih kecil dibandingkan direct effects berarti brand image dalam penelitian ini tidak berperan sebagai variable intervening. Kata kunci: bauran pemasaran, akreditasi, citra, keputusan pembelian
KEPUTUSAN PINDAH MEREK SMARTPHONE SAMSUNG KE XIAOMI MELALUI KETIDAKPUASAN KONSUMEN, REFERENCE GROUP DAN ELECTRONIC WORD OF MOUTH Sunariani, Ni Nyoman; Arisandi, Thenia
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 1 (2018)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.254 KB)

Abstract

Merk Switching Decision from Samsung to Xiaomi Smartphone Due To Costumers Dissatisfaction, Reference Group, and Electronic Word of Mouth. This research aims to analyze the effect of Consumer Dissatisfaction, Reference Group, and Electronic Word of Mouth (eWOM) on Brand Switching Decision from Samsung smartphone to Xiaomi. This is a quantitative research which relies on questionnaire as data collection method. There are 110 respondents which was taken using Accidental Sampling method as the samples. Testing method used in this research are as follow: Validation and Reliability test, Classic Assumption test, Multiple Linear Regression test, t-Test, F-Test, as well as Coefficient of Determination analysis which was processed using SPSS ver.17.0. The result of the research shows that the variable Consumer Dissatisfaction positively and significantly affecting Brand Switching Decision; Reference Group positively and significantly affecting Brand Switching Decision; and Electronic Word of Mouth (eWOM) positively and significantly affecting Brand Switching Decision. Consumer Dissatisfaction, Reference Group and Electronic Word of Mouth (eWOM) also positively and significantly affecting Brand Switching Decision from Samsung smartphone to Xiaomi simultaneously. As much as 71.0% of Brand Switching Decision was affected by Consumer Dissatisfaction, Reference Group, and Electronic Word of Mouth (eWOM), while the other 29.0% was affected by other factors which are not covered in this research.Keywords: Consumer dissatisfaction, reference group, electronic word of mouth, eWOM, brand switching decision, smartphone, Samsung, Xiaomi
Co-Authors A A N Oka Suryadinatha Gorda Aldri Frinaldi Anak Agung Istri Ngurah Marhaeni Anak Agung Ngurah Oka Suryadinatha Gorda Arisandi, Thenia Ayu Widyasari Dyatmika, I N.G. Arya I Gusti Agung Ngurah Rai Semadi I Gusti Kade Pusdikardiana Alin I Made Suidarma Ida IDM Rai Mahaputra Karyati, Ni Ketut Made Kembar Sri Budhi Made Santika Dewi Made Sukarsa Mahaputra, Ida IDM Rai Mahyuni, Luh Putu Ni Kadek Yuliandari Ni Ketut Arniti Ni Luh Putu Krishna Udayani Ni Luh Yulyana Dewi Ni Made Ayu Nila Kumala Sari Ni Made Widnyani Ni Made Wistriyanti Ni Nyoman Diliyanti Novi Intan Fandini Putra, I Made Dwija Pramana Putu Suparna Srinandari, Putu Riska Yunita Sukmadiarta, Pande Putu Tobi Sumantri, I G.N. Alit Suryathi, Ni Wayan Thenia Arisandi Wayan Budi Mahardhika