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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Riset Inspirasi Manajemen dan Kewirausahaan EQIEN - JURNAL EKONOMI DAN BISNIS Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Dinamika Sosial Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Akuntansi dan Bisnis KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vivabio : Jurnal Pengabdian Multidisiplin BISMA (Bisnis dan Manajemen) Jurnal Ilmiah Hospitality Management
Ida Nyoman Basmantra
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Literasi Digital dalam Mengatasi Berita Palsu (Hoaks) Covid-19 pada Masyarakat Desa Adat Kampial Ida Nyoman Basmantra; Ni Luh Gede Puspita Murdani
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol 6, No 2 (2022): GERVASI: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/gervasi.v6i2.3476

Abstract

Masyarakat sebagai konsumen informasi masih belum bisa membedakan mana berita yang benar dan mana berita yang palsu. Seperti yang terjadi pada masyarakat di Desa Adat Kampial, Badung, Bali. Kendala yang dihadapi masyarakat di sana juga sama seperti masyarakat pada umumnya, yaitu ketidaktahuan atau ketidakpahaman dalam menyaring dan membedakan konten berita yang dibaca berdasarkan fakta atau hoaks semata. Melalui pelaksanaan Pengabdian kepada Masyarakat, dilakukan sosialisasi literasi digital sebagai solusi untuk mengatasi permasalahan yang sedang dihadapi oleh masyarakat Desa Adat Kampial. Pelaksanaan kegiatan dilakukan melalui beberapa tahap yaitu: persiapan, sosialisasi, dan evaluasi. Kegiatan ini bertujuan untuk meningkatkan kompetensi literasi digital masyarakat dalam menghadapi hoaks, agar ke depannya masyarakat dapat membedakan mana informasi yang benar dan mana informasi yang palsu serta bijak dalam menyebarkan informasi yang diterima. Sosialisasi dalam pengabdian ini diharapkan dapat meningkatkan kesadaran masyarakat akan pentingnya kesadaran diri dalam menerima informasi dalam mengatasi maraknya pemberitaan palsu Covid-19 yang ada.
DOMPET DIGITAL SEBAGAI ALAT ALTERNATIF PEMBAYARAN NON-TUNAI PADA UMKM DI DESA PADANGSAMBIAN Claudya Trihanura Pranurti; Ida Nyoman Basmantra
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 1 (2023)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v5i1.4448

Abstract

The Covid-19 pandemic that is currently ravaging Indonesia, especially in Bali, has caused Micro, Small, and Medium Enterprises who had not previously used digital platforms as an alternate method of payment to do so. The existing lack of understanding among MSMEsplayers in Padangsambian village regarding the usage of digital payment systems would almost surely reduce customer interest in transacting with the items on sale. As a result of the issues, there will be educational outreach on the benefits of digital payment platforms for MSMEs through the usage of an e-wallet. The purpose of this socialization is to increase the knowledge of MSMEs owners so that they can take advantage of the e-wallet platform as an alternative digital payment tool in the midst of a pandemic, so as to increase the effectiveness and attractiveness of consumers in making transactions. The method used is to implement a communication strategy to the owners of Micro,Small and Medium Enterprises (MSMEs). The results of this socialization will help MSMEs in Padangsambian village to increase sales and become more competitive in the digital era.
Pemanfaatan Sampah Organik Rumah Tangga Menjadi Eco-Enzyme Dalam Upaya Pemberdayaan Ekonomi Masyarakat Desa Rejasa Trisna Puspita Sari; Ida Nyoman Basmantra
Vivabio: Jurnal Pengabdian Multidisiplin Vol. 5 No. 2 (2023): VIVABIO:Jurnal Pengabdian Multidisiplin
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35799/vivabio.v5i2.46516

Abstract

The 2023 National Education University's Community Service Program (KKN) activities are currently trying to increase productivity on a household scale. One of the productivity efforts being made is by empowering the economy of the Rejasa Village community by taking the opportunity to provide socialization to the community so they can process kitchen organic waste into Eco-Enzyme. Eco-Enzyme is the result of fermentation of organic waste in the form of vegetable residues and fruit peels. Eco-Enzyme has many benefits. One of them is as a disinfectant, liquid organic fertilizer, and others. Eco-Enzyme is an environmentally friendly product made from household waste that does not use chemicals. This fertilizer is suitable for development in Rejasa Village, Penebel because the raw material is easily available in gardens or agriculture and has high economic value. In addition, the technique of making Eco-Enzyme is very easy and can increase the productivity of the people of Rejasa Village. Therefore, the existence of socialization activities to empower the community through the manufacture of Eco-Enzyme can provide direct benefits in improving the economy as well as the quality of human resources regarding the importance of protecting the environment.   ABSTRAK Kegiatan-kegiatan KKN (Kuliah Kerja Nyata) Universitas Pendidikan Nasional 2023 saat ini berupaya meningkatkan produktivitas dalam skala rumah tangga. Salah satu upaya produktivitas yang dilakukan yaitu dengan pemberdayaan ekonomi masyarakat Desa Rejasa yaitu dengan mengambil peluang untuk memberikan sosialisasi masyarakat agar bisa mengolah sampah organic dapur menjadi Eco Enzyme. Eco Enzyme adalah hasil fermentasi sampah organic berupa sisa-sisa sayuran dan kulit buah. Eco Enzyme memiliki banyak manfaat. Salah satunya sebagai disinfektan, pupuk organic cair, dan lainnya. Eco Enzyme merupakan produk ramah lingkungan berbahan limbah rumah tangga yang tidak menggunakan bahan kimia. Pupuk ini cocok dikembangkan di Desa Rejasa, Penebel karena bahan bakunya mudah didapat di kebun ataupun pertanian dan bernilai ekonomi tinggi. Selain itu, Teknik membuat Eco Enzyme sangat mudah dan dapat meningkatkan produktivitas masyarakat Desa Rejasa. Oleh karena itu, adanya kegiatan sosialisasi untuk memberdayakan masyarakat melalui pembuatan Eco Enzyme dapat memberikan manfaat langsung dalam meningkatkan perekonomian sekaligus kualitas sumber daya manusia terhadap pentingnya menjaga lingkungan.  
Intensi Berwirausaha Generasi Muda Di Lodtunduh Ubud Dalam Era E-Busines Ida Nyoman Basmantra; I Gede Adhi Prasetya Bandem; Ni Wayan Widhiasthini
Eqien - Jurnal Ekonomi dan Bisnis Vol 12 No 03 (2023): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v12i03.1424

Abstract

In today's era, humans use technology because they have reason. With their minds, humans want to get out of a problem, they want to live a better, safer, and easier life. One of the businesses that can be done in today's technological advances is e-business. This study focuses on entrepreneurship which aims to determine the Entrepreneurial Intentions of the Young Generation in Lodtunduh Ubud. The intervention is viewed from several variables such as: Digital Literacy, Self-Efficacy, and Environment in the context of the E-Business era. The population in this research was 109 and the sample used was 86 respondents. This research method is quantitative. The data collection technique used is a questionnaire survey and observation. With this research, it is hoped that this research can add and broaden the reader's insight regarding the Entrepreneurial Intentions of the Young Generation in Lodtunduh Ubud in the E-Business era.
Digital Marketing as a Media of Developing and Marketing Electric Motorbike Products as a Result of Training Assisted by the Department of Industry and Trade Ni Putu Natasya Amelia Putri; Ida Nyoman Basmantra
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i4.3849

Abstract

Marketing is an essential key for a company to increase sales of the products produced by the company. With the rapid progress of science and technology, everything has modernized, especially in marketing a product. Currently, companies can sell their products by doing digital marketing. With digital marketing, companies can do marketing through the help of the internet, such as social media. With social media, product marketing can be done without limits and at any time, reaching a broader range of customers. Training under the guidance of the Denpasar City Department of Industry and Trade produced a product for converting conventional motorbikes into electric motorbikes in collaboration with SMEs. Meanwhile, product marketing could have been more optimal due to the lack of product marketing. One of the right strategies for marketing is marketing through digital media or digital marketing. Besides, it needs to aid and train for training participants in SMEs. Digital marketing as a means for the development and marketing of electric motorcycle products resulting from training assisted by the Department of Industry and Trade, especially for SMEs. Finally, it is based on marketing products through social media with content or trends that contain electric motors.
Mediating Role of Advertisement Credibility in Beauty Influencer Trust and Local Balinese Skincare Purchases Desak Made Febri Purnama Sari; Ida Ayu Oka Martini; Ida Nyoman Basmantra; Anak Agung Sagung Dinda Savitri Devi
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p05

Abstract

Competition in the beauty sector is very competitive, because this industry has many enthusiasts. However, people do not have much knowledge about local skincare products. This study explores the relationship between trust in beauty influencers, advertisement credibility, brand credibility, and the purchase intention of local skincare products. The sample used is 100 Generation Z , the test was conducted with PLS – SEM. The research findings support six hypotheses. The results indicate that trust in beauty influencers enhances brand trust in skincare products. Generation Z consumers trust advertisements because they offer accurate, comprehensive, and appealing product information, thereby eliciting a purchase intention. Additionally, beauty influencers are perceived as capable of providing honest information, which further influences purchase intention. The implications of this study suggest that effective advertisement credibility can increase consumer intention to purchase local skincare products in Bali. Keywords: advertisement credibility; beauty influencer trust; brand credibility; purchase intention
Analisis Terkait Overdimension Overload (ODOL) dalam Angkutan Barang Ditinjau dari Hukum Pidana dengan UU No.22 Tahun 2009 Tentang Lalu Lintas Angkutan Jalan Gettar Anugerah Putra Basyari; Ida Nyoman Basmantra
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.2670

Abstract

Penelitian ini menganalisis peraturan hukum dan prinsip pertanggungjawaban pidana terkait pelanggaran Over Dimension Over Load (ODOL) dalam angkutan barang di jalan umum Indonesia. Menggunakan metode hukum normatif, pendekatan konseptual, dan studi kasus, penelitian ini menyoroti bahwa pelanggaran ODOL bersifat struktural dan disengaja oleh pelaku usaha untuk menekan biaya distribusi. ODOL menjadi masalah serius yang berdampak negatif pada keselamatan lalu lintas, kerusakan infrastruktur, dan perekonomian nasional
Co-Authors Anak Agung Sagung Dinda Savitri Devi Aprilia Kusumaningtyas Claudya Trihanura Pranurti Desak Made Febri Purnama Sari Gettar Anugerah Putra Basyari I Gede Adhi Prasetya Bandem I Gede Adhi Prasetya Bandem I Made Sindhu Yoga Ida Ayu Indah Purwita Ida Ayu Oka Martini Moch. Firmansyah Nathasia Liman Ni Luh Gede Puspita Murdani Ni Made Dhian Rani Yulianti Ni Putu Devi Antari Ni Putu Intan Sistadyani Ni Putu Natasya Amelia Putri Ni Wayan Widhiasthini Putu Ratna Juwita Sari Raja Sharah Fatricia Saputra, Upayana Wiguna Eka Trisna Puspita Sari