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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Ilmiah Ekonomi dan Bisnis AdBispreneur JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis BISMA (Bisnis dan Manajemen) AMMA : Jurnal Pengabdian Masyarakat

Tetty Herawaty

Universitas Padjadjaran

Author-ID : 2685061

Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences

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Articles

STUDI LITERATUR: IMPLEMENTASI GOOD CORPORATE GOVERNANCE PADA BISNIS KELUARGA Salma Annisa; Muhammad Rizal; Tetty Herawaty
Jurnal Ilmiah Manajemen & Bisnis Vol 6 No 2 (2021)
Publisher : Universitas Pendidikan Nasional

STUDI LITERATUR: IMPLEMENTASI GOOD CORPORATE GOVERNANCE PADA BISNIS KELUARGA. Dunia bisnis dilanda VUCA. Agar perusahaan dapat bertahan dan berkembang dalam lingkungan bisnis yang kompetitif, maka perusahaan perlu melakukan upaya untuk mengamankan dan mengelola perusahaan. Salah satu perusahaan yang sangat memerlukan sistem tata kelola perusahaan adalah perusahaan keluarga. Karena terdapat kepentingan bisnis dan keluarga di sebuah perusahaan, hal tersebut dapat menimbulkan konflik dalam pengambilan keputusan yang akan berdampak pada keberlanjutan perusahaan. Penelitian ini merupakan studi literatur yang bertujuan untuk memberikan gambaran implementasi sistem tata kelola perusahaan pada bisnis keluarga. Hasil studi menemukan bahwa bisnis keluarga sangat membutuhkan implementasi sistem tata kelola perusahaan karena terdapat kesulitan dalam mempertahankan bisnis keluarga tersebut sampai generasi ketiga. Implementasi tersebut dapat dimaksimalkan berdasarkan prinsip transparency, accountability, responsibility, independency, fairness yang akan sangat membantu perusahaan dalam suksesi keberlanjutan perkembangan bisnis bagi generasi-generasi selanjutnya.

ANALISIS SUMBER DAYA INTERNAL GUNA MEMBANGUN STRATEGI PEMASARAN UNTUK MENINGKATKAN MINAT BELI Rizka Adinda; Cecep Safa'atul Barkah; Tetty Herawaty; Lina Auliana
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 7, No 2 (2021): Vol 7, No. 2 (2021)
Publisher : Universitas Pakuan

ABSTRAKTujuan penelitian ini adalah untuk menganalisis faktor yang mempengaruhi minat beli konsumen Brekele Chips dan mengusulkan strategi pemasaran yang tepat untuk dapat Brekele Chips terapkan guna meningkatkan minat beli konsumennya. Penelitian ini menggunakan metode kuantitatif dan kualitatif deskriptif. Sampel pada penelitian ini berjumlah 123 penduduk Jawa Barat pada kelompok usia remaja yang diperoleh melalui teknik purposive sampling. Jenis data yang digunakan yaitu data primer yang diperoleh dari wawancara mendalam dengan Brekele Chips dan penyebaran kuesioner ke sampel penelitian. Metode analisis data menggunakan analisis internal based resources, analisis valuable, rare, costly to imitate, dan non-substitutable, analisis sustainable competitive advantage, dan analisis strengths, weakness, opportunities, dan threats. Berdasarkan analisis sumber daya internal yang dimiliki, hasil menunjukkan bahwa Brekele Chips dapat menerapkan suatu strategi pemasaran untuk meningkatkan minat beli konsumennya melalui pengadaan event marketing creative challenge. ABSTRACTThe purpose of this study is to analyze the factors that influence the buying interest of Brekele Chips consumers and propose the right marketing strategy to be able to apply Brekele Chips to increase consumer buying interest. This research uses descriptive quantitative and qualitative methods. The sample in this study amounted to 123 residents of West Java in the adolescent age group obtained through purposive sampling technique. The type of data used is primary data obtained from in-depth interviews with Brekele Chips and distributing questionnaires to the research sample. The data analysis method uses internal based resources analysis, valuable, rare, costly to imitate, and non-substitutable analysis, analysis of sustainable competitive advantage, and analysis of strengths, weaknesses, opportunities, and threats. Based on the analysis of its internal resources, the results show that Brekele Chips can implement a marketing strategy to increase consumer buying interest through the provision of creative challenge marketing events.

Hospitality and tourism innovation: a systematic literature review Syafri Naldi; Erna Maulina; Tetty Herawaty; Rusda Irawati
BISMA (Bisnis dan Manajemen) Vol. 14 No. 2 (2022)
Publisher : Universitas Negeri Surabaya

Much innovation research focused on the manufacturing sector. Hence, this study aims to fill this gap by focusing on exploring innovation in the tourism and hospitality sector. The study method is a systematic literature review of 40 papers related to the topic. The findings show that hospitality and tourism innovation research has been conducted in different countries and continents, mainly in Europe. The research methods used are mostly quantitative and qualitative. Research respondents are mostly from the supply-side (hotel managers or tourism destination managers). Selected articles have been classified and analysed into three review categories: innovation at the company, regional, and innovation typology in general or macro levels. This study implies radical innovation, network collaborative innovation, service innovation, innovation linked with human resources, hospitality innovation, and technological innovation.

STRATEGI RETENSI PELANGGAN MELALUI CUSTOMER-TIER PROGRAMS Nanda Eka Fitriani; Cecep Safaâ€™atul Barkah; Tetty Herawaty; Lina Auliana
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 2 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v19i2.7202

This study aims to describe the purchase habits of Nunu Leather resellers and formulated strategies for the retention while increasing the profitability of resellers in order to make repeated purchases in larger and more stable quantities. In formulating the strategy, various analyses such as internal-based resources, VRIN framework, identification of Sustainable Competitive Advantage (SCA), and TOWS analysis are carried out. From the various analyses, a customer-tier strategy is formulated in the form of membership that is expected to solve the problems of Nunu Leather.

PENYULUHAN ADAPTASI KEBIASAAN BARU DAN ESKALASI UPAYA VAKSINASI PADA INSTITUSI PENDIDIKAN DASAR DI DESA PADAULUN KABUPATEN BANDUNG Tetty Herawaty; Linda Kurniawati
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 3 (2022): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v5i3.38530

Penerapan protokol kesehatan dapat menunjang keberhasilan program adaptasi kebiasaan baru yang ditetapkan oleh Pemerintah, seiring dengan diperbolehkannya pertemuan tatap muka pada institusi sekolah dasar hingga perguruan tinggi. Akan tetapi, hambatan muncul saat anak-anak usia sekolah belum memahami sepenuhnya tentang pentingnya menjaga protokol kesehatan untuk adaptasi kebiasaan baru dan belum menyeluruhnya pemberian vaksin pada anak-anak, terutama di Desa Padaulun. Bertujuan meminimalisir hambatan adaptasi kebiasaan baru, tim PPM-KKN mengadakan penyuluhan pentingnya protokol kesehatan dan pendataan vaksinasi pada sekolah dasar di Desa Padaulun dengan memprioritaskan targeted sampling sekolah dimana jumlah murid yang belum diberi vaksin masih tinggi. Hasil pendataan menunjukkan bahwa persentase anak yang sudah diberikan vaksin belum mencapai 1% dari total anak sekolah di desa. Beberapa hambatan pemberian vaksin telah diidentifikasi dan edukasi pentingnya vaksinasi juga diberikan kepada anak-anak kelas 6 sekolah dasar. Analisis aspek kognatif, psikomotorik, dan afektif tentang edukasi vaksin menunjukkan bahwa anak-anak sudah memiliki keinginan untuk mendapatkan vaksin dan kesadaran untuk tetap mematuhi protocol kesehatan selama adaptasi kebiasaan baru.

PERBANDINGAN USER EXPERIENCE TIKET TRANSPORTASI PADA APLIKASI AGEN PERJALANAN ONLINE Gardiany Marissa Rizqi; Arianis Chan; Tetty Herawaty
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 3 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i3.36765

This study examines the user experience of users of online travel agent A and online travel agent B. The population in this study are customers who use the second online travel agent, namely online travel agent A and online travel agent B, who have ordered transportation tickets at least twice. User experience is measured through the sub-variables happiness, engagement, adoption and retention, task success, page views, uptime, latency, seven days active users, earnings. The research was conducted by taking a sample of 100 online travel agent A and online travel agent B users with a population of up to. The method in this research is a comparative descriptive analysis with a quantitative approach. The object of surrogate research is user experience. The data analysis used is the Wilcoxon test, the analysis is used to see how the differences between online travel agent A and online travel agent B are through user experience. The results show that there are differences in the experience of transportation ticket users on mobile apps online travel agent A and online travel agent B, this is because respondents have a higher assessment of the experience of online travel agent A. So the conclusion that can be drawn in this is that there are differences in research on User Experience of transportation tickets on mobile apps users online travel agent A and online travel agent B.Penelitian ini mengkaji tentang user experience pengguna tiket transportasi pada mobile apps online travel agent A dan online travel agent B. Populasi pada penelitian ini adalah pelanggan yang menggunakan kedua online travel agent yaitu online travel agent A dan online travel agent B yang telah memesan tiket transportasi minimal dua kali. Pengalaman pengguna diukur melalui sub-variabel happiness, engagement, adoption and retention, task success, page views, uptime, latency, seven days active users, earnings. Penelitian dilakukan dengan mengambil 100 sampel pengguna online travel agent A dan online travel agent B dengan populasi tak hingga. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif komparatif dengan pendekatan kuantitatif. Objek penelitian pengganti adalah pengalaman pengguna. Analisis data yang digunakan adalah uji Wilcoxon, analisis tersebut digunakan untuk melihat bagaimana perbedaan antara online travel agent A dan online travel agent B melalui user experience. Hasil penelitian menunjukkan bahwa terdapat perbedaan pengalaman pengguna tiket transportasi pada mobile apps online travel agent A dan online travel agent B, hal tersebut dikarenakan responden memiliki penilaian lebih tinggi terhadap user experience online travel agent A. Sehingga kesimpulan yang dapat diambil dalam penelitian ini adalah terdapat perbedaan user experience tiket transportasi pada pengguna mobile apps online travel agent A dan online travel agent B.

Pengaruh Digital Guerilla Marketing Terhadap Brand Awareness By.U (Survei terhadap Followers Instagram @Byu.Id) Lika Pitaloka; Tetty Herawaty; Arianis Chan
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 1 (2022): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i1.47-62

To increase and spread awareness in the marketing process there are various things that can be done one of them by using a guerrilla marketing approach through digital media or commonly known as digital guerilla marketing to spread awareness and increase engagement on social media. This research aims to find out the influence of digital guerilla marketing on brand awareness on #SultanMahbyUbas campaigns on Instagram followers @byu.id. The research method used is verifiable descriptive analysis with survey design. The population of the study is Instagram by followers. You by criteria have seen or known information about the campaign by. U with the theme '#SultanMahbyUbas' conducted by by.U. This survey was conducted to 100 respondents using non probability sampling using purposive sampling. The results of this study state that there is a positive and significant influence of digital guerilla marketing on brand awareness.

Implementasi Rebranding Identity untuk Meningkatkan Brand Recognition pada Sosial Media Instagram Peachy Sun Marissa Elsa Safiera; Muhammad Ali Abdurrahman; Tetty Herawaty; Arianis Chan
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 11 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Now there are many Micro, Small and Medium Enterprises, one of which is Peachy sun which is an MSME that produces photocards, hand banners and wall decor. The problem with this brand is the lack of brand recognition makes people not remember the brand they bought. For this problem, we rebranded several brand elements. What we have done for Peachy sun is to create a logo, have a color palette, and design a feed for Instagram peachysunid_ . Our goal is to build a brand identity which we hope can grow brand recognition and also increase sales of Peachy sun.

PENGARUH KUALITAS PELAYANAN DAN PROMOSI PENJUALAN TERHADAP LOYALITAS KONSUMEN (STUDI PADA PRODUK BY.U DI KOTA BANDUNG) Girda Aulia Rishyadi; Anang Muftiadi; Tetty Herawaty
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1212

This study aims to observe the effect of service quality and sales promotion on consumer loyalty in by.U users in Bandung City. The method used in this study is quantitative descriptive. Through the distribution of questionnaires to obtain data using a Likert scale that is processed and tested. The population in this study were consumers in Bandung City who made purchases by.U so that the population is unknown. The sample was taken using non-probability sampling, namely purposive sampling. The sample size was calculated using the Lemeshow formula to obtain 100 respondents. The results of the study and hypothesis testing in this study are that service quality and sales promotion have a positive and very significant effect on consumer loyalty with a sig. 0.000. Service quality has a positive and very significant effect on consumer loyalty with a sig. 0.001. Sales promotion has a positive and significant effect on consumer loyalty with a sig. 0.020. The results of this study indicate that the R square coefficient value is 44.9%. Data processing and testing were carried out using validity and reliability tests, correlation tests, multiple linear regression, determination coefficient analysis, T tests and F tests.

PENDEKATAN TECNOLOGICAL, ORGANIZATIONAL AND ENVIRONMENT CONTEXT DALAM MENGKAJI PERFORMA BISNIS PADA USAHA INDUSTRI EKONOMI KREATIF TERKAIT ADOPSI AI DI BIDANG PEMASARAN Herwan Abdul Muhyi; Arianis Chan; Tetty Herawaty; Rani Sukmadewi; Gessan Kurnia Dewi
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1256

This study aims to analyze the factors influencing the readiness for artificial intelligence (AI) adoption in marketing among business actors in the creative industry sector in West Java. The research employs a quantitative approach, collecting data through surveys and questionnaires from 226 respondents. Multiple regression analysis was conducted to examine the relationship between technological, organizational, and environmental factors on business performance. The results indicate that organizational context factors significantly influence AI adoption in marketing, while technological and environmental contexts do not show a significant impact. These findings provide insights for business practitioners in formulating more effective strategies for AI adoption to enhance business performance in the creative industry sector.

Co-Authors Arianis Chan Arianis Chan Cecep Safa'atul Barkah Cecep Safaâ€™atul Barkah Erna Maulina Gardiany Marissa Rizqi Gessan Kurnia Dewi Girda Aulia Rishyadi Herwan Abdul Muhyi Lika Pitaloka Lina Auliana Linda Kurniawati Marissa Elsa Safiera Muhammad Ali Abdurrahman Muhammad Rizal Nanda Eka Fitriani R. Anang Muftiadi Rani Sukmadewi Rizka Adinda Rusda Irawati Salma Annisa Syafri Naldi

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