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All Journal Coopetition : Jurnal Ilmiah Manajemen Jurnal Ekonomi Syariah Indonesia Jurnal Perbankan Syariah Indonesia (JPSI) International Journal of Economics, Management and Accounting JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan J-CEKI
Fenny Damayanti Rusmana
STEI Al-Amar Subang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Management Strategy For UMKM Palm Sugar Smes Towards Increasing Competitivenees Through E-Commerce From An Islamic Perspective Dikri Abdal Haq; Fenny Damayanti Rusmana; Ridla Mutiah
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 4 (2024): September
Publisher : Lafadz Jaya Publisher

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Abstract

Cimenteng palm sugar from Cimenteng Village, Cijambe District, Subang Regency, West Java, is known for its high quality thanks to its distinctive sweet taste and soft texture. Since ancient times, palm trees have grown abundantly in this area, and local people have processed the sap into palm sugar. Initially, production was carried out traditionally, but with technological developments, processing using modern equipment has increased efficiency. The advantages of Cimenteng Palm Sugar include its distinctive sweet taste, soft texture, bright color, long shelf life and high nutritional content. Palm sugar plays an important role in the economy of Cimenteng Village, making a major contribution to income and employment. This research discusses strategies for managing palm sugar MSMEs through e-commerce in Cimenteng Village. Survey and interview results show that a lack of understanding of marketing strategies and minimal sales through e-commerce are the main problems for palm sugar MSME entrepreneurs in this village. Management strategies are designed to increase the competitiveness of palm sugar MSMEs, including improving product quality, market access through e commerce platforms, and increasing knowledge about e-commerce. Supporting factors for the strategy involve government support, technological advances, public awareness, and Islamic values. However, limited skills, access to capital, market competition and consumer confidence are inhibiting factors. The conclusion highlights the potential for developing palm sugar MSMEs through an e-commerce strategy that takes Islamic values into account. Recommendations were submitted to the government to provide further support, while palm sugar MSMEs were encouraged to improve product quality, utilize e commerce, and build consumer trust by implementing Islamic values. The community is expected to support the development of palm sugar MSMEs through awareness of the importance of e-commerce.
Analysis of Muslim Cash Businesses From an Islamic Economic Perspective Ach Goesli; Juhadi Juhadi; Fenny Damayanti Rusmana
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 7 (2023): December
Publisher : Lafadz Jaya Publisher

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This research is motivated by the basic values ​​of Islamic economics are a set of values ​​that are believed in with all faith, which will become the basis of the Islamic economic paradigm, including business. The purpose of this research is to find out the Islamic economic review of the Muslim fashion business. This research uses qualitative research methods. Based on the research results, it shows that basic values such as a good philosophical value, instrumental and institutional, are based on the Al-Qur'an and Hadith which are the two highest normative sources in the Islamic religion. This is the main thing that differentiates Islamic economics from conventional economics, namely the placement of religious teachings as the main source of economic knowledge. Business according to Islam can be interpreted as a series of business activities in various forms which are not limited by the amount (quantity) of ownership of assets (goods/services) including profits but are limited in the manner and acquisition and utilization of assets (halal and haram rules). With sharia control, business aims to achieve four things, namely target results (material profit and non-material benefits), growth which means continuing to increase, sustainability for as long as possible and the blessing of Allah SWT's pleasure.
Analysis of Factors Influencing Customer Interest in Using Sharia Insurance Products in Indonesia Muhammad Bagus Krisdianto; Fenny Damayanti Rusmana; Slamet Karmawan
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 7 (2023): December
Publisher : Lafadz Jaya Publisher

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This research seeks to analyze and describe the analysis of factors that influence customer interest in using sharia insurance products in Indonesia. The aim of this research is to analyze the factors that influence customer interest in using sharia insurance products in Indonesia. This research uses a qualitative approach, using data processing techniques based on interviews, observations and documentation related to this research. The research results obtained are the factors that the public is interested in in sharia insurance products, namely maintaining a good reputation which reflects the quality and quantity of sharia insurance products, and this is an assessment from the community itself. So, the better the reputation of sharia insurance, the more it will attract public interest in sharia insurance products.
Co-Authors Ach Goesli Ade Albayan Agung Apriana Agus Koni Arifudin, Opan Ayi Suryana Bagus Nurmaulana Iskandar Cep Dedi Mulyadi Deni Nurahman Destriyani Nur Hasanah Dikri Abdal Haq Efan Rahmat Maulana Jana Wiharja Juhadi Juhadi Juhadi Leni Leni Muhammad Bagus Krisdianto Neng Rina Nurlatifah Nurlatifah Opan Arifudin Ridla Mutiah Slamet Karmawan Sukma Aditya Syifa Nurlatifah Syifa Verranie Udin Wahrudin