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All Journal Al-Mustashfa Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Inklusif: Jurnal Pengkajian Penelitian Syariah dan Ilmu Hukum JESI (Jurnal Ekonomi Syariah Indonesia) Al-Musthofa: Journal of Sharia Economics LISAN AL-HAL: Jurnal Pengembangan Pemikiran dan Kebudayaan Value: Jurnal Manajemen dan Akuntansi Dimasejati: Jurnal Pengabdian Kepada Masyarakat Prophetic Law Review Equalita: Jurnal Studi Gender dan Anak Nama jurnal : International Journal of Education and Humanities Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Pengabdian Masyarakat Bestari (JPMB) Journal of Finance and Business Digital (JFBD) Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Jurnal Kajian Ekonomi dan Perbankan Syariah Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Aziz, Abdul
IAIN Syekh Nurjati Cirebon
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : JESI (Jurnal Ekonomi Syariah Indonesia)

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Ab-Chicken Sharia Partnership Business Strategy: In the Face of a Global Economic Recession Kurniawan, Heru; Aziz, Abdul
JESI (Jurnal Ekonomi Syariah Indonesia) Vol 13, No 1 (2023)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.772 KB) | DOI: 10.21927/jesi.2023.13(1).24-35

Abstract

The threat of a global recession is the thing that entrepreneurs are most aware of, including AB Chicken. In this study, the authors used a qualitative approach with descriptive analysis methods, and data collection techniques were obtained from direct observations in the field. The results of this study AB Chicken as a food and beverage business made three strategies in dealing with the global recession, namely implementing a sharia business concept with a da'wah-based marketing approach, building religious and humanitarian images, partnerships with a family concept, increasing skilled and religious human resources and expanding urban markets with services delivery (cloud kitchen). The novelty of this research is the propaganda media as a marketing strategy for AB Chicken through Buya Yahya's preaching with the motto "delicious chicken, delicious blessings".
Co-Authors Abdul Ghofar Abdul Hakim Abu Hasan Mubarok Abu Hasan Mubarok Adistia Octaliadi Afif Muamar Afif Muamar Akhmad Shodikin Ayus Ahmad Yusuf Bakhri, Syaeful Candri Candri Caswito Deden Kurniawan Dedi Djubaedi Didin Nurul Rosyidin Halimatus Sa'diyyah Iis Nur’aisyah Insulinde Yuliyati Jaya Mualimin Jaya Mualimin Kania Soraya Karkus Mehan Kholishoh Kholishoh Kukuh Wibowo Kurniawan, Heru Larasati, Andini Ayu Leonita Silvyna Dora Lusiana, Nisa Mawar Jannati Al Fasiri Moh. Mabruri Faozi Mohammad Rana Nurhayati Siregar Nursyamsiah Ratna Sari Ririn Sarinah Sarah Sumiati Siti Kholifatul Jannah Sugeng Priyanto, Sugeng Suryo Dwi Pranoto Ummi Khulsum Wahyu Purbo Santoso Wanti Ernawati Wasman, Wasman Yahya Zainul Muarif