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From Corporate Narratives to Public Trust: Exploring CSR Communication and Social Impact in Southeast Asia’s Digital Era Muhammad Nafri Yandi; Mutiara Fatimah; Wilda Junintan; Titi Antin; Yefni Yefni; Darusman Darusman; Ginda Ginda
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Corporate Social Responsibility (CSR) has increasingly emerged as a pivotal mechanism through which corporations in Southeast Asia build public trust and deliver measurable social impact. In the digital era, the communication of CSR activities through online platforms has transformed the way organizations engage with stakeholders and society at large. This study investigates the relationship between CSR communication strategies, public trust, and social impact among corporations operating in Indonesia and Southeast Asia. Employing a systematic literature; review and qualitative content analysis of peer-reviewed studies indexed in Scopus (2020–2025), this paper examines how digital CSR communication channels, transparency, and civic engagement mediate corporate-society relationships. Findings reveal that companies that integrate transparent, digitally mediated CSR communication significantly enhance public trust and generate sustainable social impact across local communities. The study further identifies key communication challenges including digital literacy disparities, cultural variation in CSR perception, and the gap between CSR disclosure and actual community outcomes. This paper contributes to the broader discourse on corporate communication, civic engagement, and digital culture in Southeast Asia, with implications for policy, practice, and academic inquiry.
The Implementation of The Village SDGS Program: Factors and Importance Performance Analysis Yefni Yefni; Rosmita Rosmita; Rina Silvya Lubis; Y Rahmat Akbar; Abather Saadoon
Jurnal Mamangan Vol 13, No 1 (2024): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i1.7705

Abstract

The implementation of the Village SDGs program is expected to improve the welfare of village communities. However, the large number of SDGs indicators means that the implementation of this program is not focused and does not get optimal results. This research aims to find out what factors in the Village SDGs program are important issues for the people of the Kepulauan Meranti district and how the performance of the Village SDGs program compares with the expectations of the people of the Kepulauan Meranti District. The theory used is the Theory of Sustainable Development by Jeffrey Sachs in 2015. The method used is cross-sectional quantitative analysis with factor analysis and importance performance analysis techniques. The respondents in this research were the people of Meranti Islands Regency, Riau Province, totaling 382 participants from each sub-district. The research results show that all variables in the Village SDGs program are priority factors and important problems for the people of Meranti Islands Regency, especially the SDGs (X1) program, namely the problem of poverty alleviation. The results of the important performance analysis show that the variables in quadrant I are X1, X6, X9, X12 and the variables in quadrant II are X2, X4, X5, X16. The variables in quadrant III are X8, X10, X11, X13, X15 and the variables in quadrant IV are X3, X7, X14, X17, X18. The novelty in this research is the implementation of the village SDGs program from the local community's perspective.