Article Per Year (5 Year)
p-Index From 2021 - 2026
1.642
P-Index
This Author published in this journals
All Journal Scriptura Jurnal e-Komunikasi Harati: Jurnal Pendidikan Kristen Scriptura : Jurnal Ilmiah Journal of Content and Engagement
Felicia Goenawan
Jurusan Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Kristen Petra, Jalan Siwalankerto 121-131 Surabaya 60236
Religion Education Languange, Linguistic, Communication & Media Social Sciences

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
The Effectiveness of Using Gel Angelicca as Celebrity Endorser of ESQA Cosmetics to Indonesian Women on Instagram Natania, Trisno Lidya; Goenawan, Felicia; Yogatama, Astri
Journal of Content and Engagement Vol 2 Issue 3 (2024): December 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.3.266-283

Abstract

ESQA Cosmetics is a cosmetic brand from Indonesia. ESQA Cosmetics is known as the first vegan cosmetics brand in Indonesia that uses Gel Angelicca as a celebrity endorser in its Marketing Public Relation (MPR) activities. This research was conducted to find out the effectiveness of a celebrity endorser, named Gel Angelicca, in promoting ESQA Cosmetics products to Indonesian women on Instagram. This research uses an online survey method which was distributed to 100 respondents using a Likert scale. The result of this research shows that Gel Angelicca as a celebrity endorser for ESQA Cosmetics has proven to be effective in delivering promotional messages to Indonesian women on Instagram by looking at the values in the TEARS model (Trustworthiness, Expertise, Attractiveness, Respect, Similarity). This research shows that the most effective TEARS model indicator in using Gel Angelicca as a celebrity endorser is the attractiveness indicator.
Digital Amnesia in Indonesia Generation Z on Instagram Advertisement Information Absorption Prasetyo, Jeanne; Tjahyana, Lady Joanne; Goenawan, Felicia
Scriptura Vol. 14 No. 2 (2024): DECEMBER 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.14.2.187-194

Abstract

Digital Amnesia is the experience of forgetting information that you trust a digital device to store and remember for you. The researcher uses four indicators of digital amnesia: remember without looking up, emotional impact of losing data or access to data, behavior related to internet searches, and install IT securities on devices. This research will find out the level of digital amnesia in Indonesia Generation Z on Instagram advertisement information absorption. The research is using quantitative descriptive approach and online survey method. The questionnaire was distributed to 100 respondents using purposive sampling method. The theories used by the researcher include the S-O-R (Stimulus-Organism-Response) theory, Marketing Public Relations theory, Digital Amnesia theory and Consumer Behavior theory. The research shows that Generation Z experiences digital amnesia the most when they see Story Ads, and the least when they see Reels Ads. This is supported by the data showing that Generation Z is categorized as having high levels in all four indicators (remember without looking up, emotional impact of losing data, behavior related to internet searches, and install IT security on devices).
Effectiveness of Red Velvet as Brand Ambassadors for Azarine Cosmetic in Makeup Series Products Amijaya, Victoria; Indrayani, Inri Inggrit; Goenawan, Felicia
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.16-33

Abstract

Marketing Public Relations was an activity aimed at creating a positive image. A brand ambassador was someone who functioned as a representation or face of a brand. The use of famous celebrities as brand ambassadors during the launch of new products significantly increased public appeal and attention. Red Velvet was a South Korean girl group that has been active in the music industry for 10 years since their debut in 2014. Azarine Cosmetic appointed Red Velvet as the brand ambassador. This research aimed to measure the effectiveness of Red Velvet as the brand ambassador for Azarine Cosmetic's makeup series. The research approach was descriptive quantitative, with data collection techniques using an online questionnaire method through Google Forms distributed to 100 respondents using a Likert scale. The sampling technique employed purposive sampling. This study measured the effectiveness of the brand ambassador using Hovland's (1953) source credibility theory, which was divided into three indicators: trustworthiness, attractiveness, and expertise. The research results indicated that Red Velvet, as the brand ambassador for Azarine Cosmetic's, was deemed effective according to the source credibility theory, with expertise being the highest indicator because Red Velvet possessed a strong charm as a brand ambassador for the makeup products.
Christian Leadership Education for Youth through Social Organizational Communication Styles Based on Banyuwangi’s Local Culture in the Post-Pandemic Suyanto, Richard Alejandre; Indrayani, Inri Inggrit; Goenawan, Felicia
Harati: Jurnal Pendidikan Kristen Vol 5 No 1 (2025): HaratiJPK: April
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Kristen IAKN Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54170/harati.v5i1.893

Abstract

This study explored Christian leadership education for youth through organizational communication styles within a social institution, specifically, a church-based youth organization in Banyuwangi, Indonesia. The COVID-19 pandemic disrupted social interactions, leading to a significant decline in youth participation. However, post-pandemic observations revealed a notable increase in engagement among the youth members of GKT (Gereja Kristen Tuhan) Banyuwangi. This shift raised important questions about the role of leadership communication in revitalizing youth involvement. This study used a qualitative case study approach, data were collected through participant observation, interviews with four informants, and document analysis. The findings suggested that the youth leader employed varied communication styles depending on his social role within the organization. As a leader, he utilized controlling, structuring, and relinquishing styles; as a coach, he adopted a more directive approach; and as a teacher and peer, he favored an egalitarian style. These communication strategies, shaped by Christian values and local cultural norms of Banyuwangi, played a significant role in fostering motivation and participation among youth members.
Co-Authors Almasih, Lisa Amelia Sidik Amelia Sidik Amijaya, Victoria Astri Yogatama Biantoro, Nico Indrasukmana Christian, Hans Dhanurgrah, Bramantyo Dilecia, Faustine Evelyn, Fedora Evelyne, Violetta Sydney Gatut Priyowidodo Geraldina Kumala Ido Prijana Hadi Inri Inggrit Indrayani Inri Inggrit Indrayani Kumala, Geraldina Lady Joanne Tjahyana Larasati, Vincentia Claudia Lisa Almasih Lydia Tjioe Monica, Vita Monica, Vita Natania, Trisno Lidya Nugroho, Jeannie Prasetyo, Jeanne Prayogo, Pricillia Audrey Ronaldo Budialim Rr. Aulia Zerlina Maheswari Ruru, Gabrielle Priscilla Safira, Gaby Lingga Santoso, Vanessa Michelle Setiawan, Eunike Suyanto, Richard Alejandre Tallo, Oktavianus Filemon Tiffany Tiffany Tjahyo, Judy Djoko W. Vita monica Vita Monica Vita Monica Wijaya, Natasha Citra Wijoyo, Lita Marsella Yonatan, Axel