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All Journal KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Persepsi : Communication Journal Tribakti: jurnal pemikiran keIslaman Al-Tsiqoh : Jurnal Ekonomi dan Dakwah Islam Dakwatuna: Jurnal Dakwah dan Komunikasi Islam Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam Jurnal Audiens Tribakti: Jurnal Pemikiran Keislaman Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi
Putri, Amalia Rosyadi
Institut Agama Islam Tribakti Kediri
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Perubahan Perilaku Konsumen Dari Generasi Milenial Akibat Menggunakan Aplikasi Go-Food Amalia Rosyadi Putri
Dakwatuna: Jurnal Dakwah dan Komunikasi Islam Vol 5 No 2 (2019): AGUSTUS
Publisher : Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36835/dakwatuna.v5i2.403

Abstract

Industrialization, individualism, information, and investment support technological advancements that have triggered increasingly intense economic globalization. The benefits of the internet have brought many people connected to the internet and consumers are starting to make online purchases through the internet. Based on the results of a survey conducted by APJII 2016 it can be seen that the largest internet users in Indonesia are in the age range of 25-29 years and 35-39 years, which in that range is a range that is classified as young people or can be said to enter the "milineal generation" or " generation Y ". This smart generation is technologically they grew up in the information age and tend to use media as a daily basis. This is believed to be the largest group of people who use the internet as a shopping channel. Including, making transactions through the Go-Food application to order food and drinks. There is a change in consumer behavior in millennial generation. Before Go-Food, they still traded food conventionally, turning into online transactions, in their habits. Key words: Consumer Behavior, Go-Food Applications, Technology, Millennials
Event Sebagai Media Branding Institusi Amalia Rosyadi Putri
Dakwatuna: Jurnal Dakwah dan Komunikasi Islam Vol 7 No 1 (2021): PEBRUARI
Publisher : Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/dakwatuna.v7i1.922

Abstract

Promotional activities at a corporate will progress if they have various innovative ideas in promoting products. In this case, not only through advertisements or offers or sponsorships and brochures, but it is necessary to add the latest ideas or breakthroughs in promotion to create a corporate brand. There are many things that companies can do to carry out promotions, one of which is to hold an event with Integrated Marketing Communication to increase pranding in institutions. This paper is an important conceptual framework in analyzing the urgency of envent as an institutional branding medium using the concept of Integrated Marketing Communication theory with management, communication and marketing approaches.Events as institutional branding media can be analyzed pre-designing strategies using three marketing conceptions, namely segmenting, targeting and positioning. The next stage is to understand the pattern of marketing communication strategies at institutions. This pattern is a combination of three disciplines, marketing, communication and strategic management which then results. The final step is the implementation of sponsorship events as a form of integrated marketing communication tools, the implementation of this process is described in a planning framework in achieving the institutional vision.Keywords: Event, Media & Branding
PENERIMAAN MASYARAKAT KEDIRI PADA ACARA MBAHKARSO DI KSTV KEDIRI Amalia Rosyadi Putri
Tribakti: Jurnal Pemikiran Keislaman Vol. 27 No. 1 (2016): Jurnal Tribakti
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/tribakti.v27i1.259

Abstract

Penelitian berjudul “Penerimaan Khalayak terhadap Bahasa yang digunakan Mbah Karso dalam Program Acara www. mbah karso. com di KSTV Kediri “. Www.Mbah Karso.com adalah program acara di KSTV. Bahasa verbal dan non verbal yang digunakan dalam program acara www. mbah karso. com dipilih sebagai objek penelitian karena program tersebut merupakan acara talkshow menggunakan bahasa campuran (Jawa ngoko dan Bahasa Indonesia).Penelitian ini bertujuan untuk mengetahui penerimaan khalayak Kediri terhadap bahasa yang digunakan Mbah Karso. Penelitian ini merupakan penelitian kualitatif, metode analisis resepsi (reception analysis). Analisis resepsi digunakan untuk mendeskripsikan sikap, persepsi, dan penerimaan khalayak terhadap bahasa verbal dan non verbal yang digunakan Mbah Karso. Subyek  penelitian ini adalah khalayak Kediri penonton acara www. mbah karso. com dengan latar belakang pendidikan, ekonomi, kelas sosial dan jenis kelamin yang berbeda.Hasil penelitian menunjukkan ada tiga kategori penerimaan khalayak, penonton usia 20 – 35 tahun berada pada kategori dominan setuju dengan tayangan tersebut.  Masyarakat yang berprofesi sebagai pengajar pada kategori negosiasi. Guru bahasa jawa pada kategori oposisi yaitu menolak penggunaan bahasa Jawa ngoko.
Penerimaan Masyarakat Kediri Pada Acara Mbahkarso Di KSTV Kediri Amalia Rosyadi Putri
Tribakti: Jurnal Pemikiran Keislaman Vol. 28 No. 1 (2017): Jurnal Tribakti
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/tribakti.v28i1.746

Abstract

Penelitian berjudul “Penerimaan Khalayak terhadap Bahasa yang digunakan Mbah Karso dalam Program Acara www. mbah karso. com di KSTV Kediri “. Www.Mbah Karso.com adalah program acara di KSTV. Bahasa verbal dan non verbal yang digunakan dalam program acara www. mbah karso. com dipilih sebagai objek penelitian karena program tersebut merupakan acara talkshow menggunakan bahasa campuran (Jawa ngoko dan Bahasa Indonesia). Penelitian ini bertujuan untuk mengetahui penerimaan khalayak Kediri terhadap bahasa yang digunakan Mbah Karso. Penelitian ini merupakan penelitian kualitatif, metode analisis resepsi (reception analysis). Analisis resepsi digunakan untuk mendeskripsikan sikap, persepsi, dan penerimaan khalayak terhadap bahasa verbal dan non verbal yang digunakan Mbah Karso. Subyek penelitian ini adalah khalayak Kediri penonton acara www. mbah karso. com dengan latar belakang pendidikan, ekonomi, kelas sosial dan jenis kelamin yang berbeda. Hasil penelitian menunjukkan ada tiga kategori penerimaan khalayak, penonton usia 20 – 35 tahun berada pada kategori dominan setuju dengan tayangan tersebut. Masyarakat yang berprofesi sebagai pengajar pada kategori negosiasi. Guru bahasa jawa pada kategori oposisi yaitu menolak penggunaan bahasa Jawa ngoko.
STRATEGI KOMUNIKASI KPID JAWA TIMUR DALAM PENCEGAHAN PENYEBARAN VIRUS CORONA Putri, Amalia Rosyadi; Retpitasari, Ellyda
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 12 No. 2 (2020): Quo Vadis Komunikasi Islam
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v12i2.2662

Abstract

This research is motivated by a phenomenon that occurred in early March 2020, the Indonesian people were shocked by the Corona pandemic outbreak, this outbreak originating from China, finally infecting Indonesian society. Broadcast media, both television and radio, are competing to broadcast the Corona outbreak. Indonesian Broadcasting Commission (KPID) East Java as an independent state institution participates in overcoming panic and efforts to prevent the Corona outbreak. The purpose of this study is to describe and find out the communication strategy of the KPID East Java in preventing the spread of the Corona outbreak. The theory used is the analysis of The Pervasive Presence. The method used is qualitative using a phenomenological approach. The results of this study found that the communication strategy of the KPID East Java in dealing with the spread of the Corona outbreak consisted of three strategies, namely by live talk shows on television and radio, distributing circulars to radio and television broadcasting institutions throughout East Java via email and WhatsApp, and publication of information through social media and public sphere, namely the KPID East Java Instagram. These three communication strategies are part of the task of the KPID East Java in supervising broadcasting institutions and media literacy to the public.
Event Sebagai Media Branding Institusi Putri, Amalia Rosyadi
Dakwah Vol 7 No 1 (2021): PEBRUARI
Publisher : Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/dakwatuna.v7i1.922

Abstract

Promotional activities at a corporate will progress if they have various innovative ideas in promoting products. In this case, not only through advertisements or offers or sponsorships and brochures, but it is necessary to add the latest ideas or breakthroughs in promotion to create a corporate brand. There are many things that companies can do to carry out promotions, one of which is to hold an event with Integrated Marketing Communication to increase pranding in institutions. This paper is an important conceptual framework in analyzing the urgency of envent as an institutional branding medium using the concept of Integrated Marketing Communication theory with management, communication and marketing approaches.Events as institutional branding media can be analyzed pre-designing strategies using three marketing conceptions, namely segmenting, targeting and positioning. The next stage is to understand the pattern of marketing communication strategies at institutions. This pattern is a combination of three disciplines, marketing, communication and strategic management which then results. The final step is the implementation of sponsorship events as a form of integrated marketing communication tools, the implementation of this process is described in a planning framework in achieving the institutional vision.Keywords: Event, Media & Branding
Aktivisme Perempuan dalam Gerakan Sosial: Studi Kasus dengan Pendekatan Miles dan Huberman Putri, Amalia Rosyadi
Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi Vol. 1 No. 4 (2024): Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi, Desember, 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/sosaintek.v1i4.7322

Abstract

Aktivisme perempuan dalam gerakan sosial memainkan peran signifikan dalam memajukan keadilan sosial dan kesetaraan gender. Studi ini bertujuan untuk menganalisis peran perempuan dalam gerakan sosial dengan menggunakan pendekatan kualitatif model Miles dan Huberman. Data diperoleh melalui wawancara mendalam, observasi, dan analisis dokumen terhadap kasus gerakan perempuan di Indonesia. Hasil penelitian menunjukkan bahwa perempuan tidak hanya menjadi aktor pasif tetapi juga penggerak utama dalam membangun solidaritas, mengadvokasi kebijakan, dan menciptakan perubahan sosial. Penelitian ini memberikan kontribusi penting terhadap literatur mengenai dinamika gerakan sosial dan memperkaya perspektif gender dalam analisis aktivisme. Artikel ini relevan bagi akademisi, aktivis, dan pembuat kebijakan untuk memahami peran strategis perempuan dalam transformasi sosial.
Etika Dakwah Lim Production di Media Sosial Instagram: Tantangan dan Solusi Rian Hidayatullah; Amalia Rosyadi Putri
Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi Vol. 2 No. 2 (2025): Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi, Juni, 2025
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/rwpqfd86

Abstract

Social media has emerged as a pivotal medium for the dissemination of Islamic da'wah in the contemporary digital landscape. This study investigates how LIM Production, an Islamic preaching institution rooted in the pesantren tradition, implements da'wah ethics within its Instagram activities and the strategic approaches employed to navigate the challenges inherent in digital da'wah. Adopting a descriptive qualitative methodology with a case study approach, data were meticulously collected through direct content observation of the @limproduction Instagram account, in-depth interviews with the management team and selected audience members, and comprehensive documentation of their digital da'wah initiatives. The findings reveal that LIM Production consistently prioritizes the core Islamic values of sincerity (ikhlas), courtesy (kesantunan), and truthfulness (kebenaran) in its da'wah endeavors. Furthermore, the research identifies key challenges, including algorithmic pressures, negative comments, and the risk of message distortion, which are effectively mitigated through a multi-pronged strategy encompassing message consistency, rigorous source validation, promotion of digital literacy, and strategic collaborations. This study significantly contributes to the academic understanding of ethical and relevant da'wah strategies in the rapidly evolving social media era.
Empowering Youth through Innovation in AR Media: Implications for Achieving the SDGs Sicha, Ainus; Putri, Amalia Rosyadi; Atikoh, Nurul; Hidayat, Maulana Wahyu; Rohmana, Devie Wianda; Baharuddin, Ahmad Muharya
Jurnal Audiens Vol. 7 No. 2 (2026): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i2.815

Abstract

The rapid growth of digital technology presents both opportunities and challenges for youth empowerment, particularly in developing relevant skills and shaping professional identity in the digital era. However, existing studies often focus on fragmented skill development, with limited attention to integrated empowerment processes within a sustainable ecosystem. This study aims to examine how AR Media facilitates youth empowerment through an ecosystem-based approach that integrates skill development, professional identity formation, and social engagement. This research employs a qualitative case study approach, using observations, interviews, and document analysis involving participants in AR Media programs. The findings show that empowerment occurs through a structured transformation process in which key inputs such as technology, mentorship, and participation are developed into outputs including digital competencies, communication skills, and professional networks. These outputs further lead to broader outcomes, particularly the development of adaptive, confident, and socially engaged youth.  The study proposes an integrative ecosystem-based empowerment model as its main contribution, offering a holistic perspective that links knowledge, adaptive skills, identity formation, and social engagement. This study contributes to SDG 4, SDG 8, SDG 9, and SDG 17 by demonstrating how ecosystem-based learning enhances youth readiness for the future of work and supports inclusive and sustainable development.
Co-Authors Abdulah abdulah Baharuddin, Ahmad Muharya Defa Ristianto Devi Ambarsari Hidayat, Maulana Wahyu Illananingtyas, Tenika Nurul Atikoh, Nurul Retpitasari, Ellyda Rian Hidayatullah Rohmana, Devie Wianda Sicha, Ainus