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All Journal JDM (Jurnal Dinamika Manajemen) Fokus Bisnis Jurnal SOLMA EBSJ Jurnal SITECH : Sistem Informasi dan Teknologi Jurnal Pengabdian Al-Ikhlas Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah ASET Muria Jurnal Layanan Masyarakat Jendela ASWAJA Media Ekonomi Jurnal Manajemen dan Pemasaran Jasa Jurnal Pemberdayaan Masyarakat Jurnal Muria Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis
Gilang Puspita Rini
Universitas Muria Kudus, Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Public Health Social Sciences Other

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Journal : Jurnal Pemberdayaan Masyarakat

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Empowering Creative Economic Centers in Gebyok Crafts for The Conservation of Local Culture, A Superior Product in Kudus Regency Fajrie, Nur; Rini, Gilang Puspita; Sholikhan, Muhammad; Khoeron, Slamet; Mustofa, Hisbulloh Als
Jurnal Pemberdayaan Masyarakat Vol 4, No 3 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jpm.v4i3.531

Abstract

Kudus Gebyok crafts, a significant intangible cultural heritage, face threats from artisan regeneration issues, traditional production inefficiencies, and limited market reach. This study aims to empower the Gebyok Creative Economy Center by integrating technological innovation and digitalization to ensure cultural conservation. A participatory action research approach was employed with two artisan partners, involving the modernization of production tools, training in digital motif design, registration of Intellectual Property Rights (IPR), and development of digital marketing strategies. The results demonstrated significant improvements, with the adoption of modern machinery increasing production efficiency by up to 81.56%. Additionally, five distinctive motifs were successfully digitized and legally protected through IPR registration, and market access was expanded through the creation of social media channels and an e-catalog. In conclusion, the strategic implementation of technology and digitalization proved effective in enhancing production capacity while safeguarding cultural assets. This research contributes a replicable empowerment model for other heritage-based creative industries, demonstrating a viable pathway to synergize cultural preservation with economic sustainability in the modern era.
Co-Authors Amin Pujiati Andy Widhiya Bayu Utomo Anwar, Muchammad Aryadi Augusty Tae Ferdinand Dewandari, Delvia Tri Dina Lusianti Etni Marliana Faridhatun Faidah Habiba, Muhammad Hilal Ijlal, Muhammad Yusuf Luthfi Imaniar Purbasari Imaniar Purbasari Imroatul Khasanah Jayanti Putri Purwaningrum Kholida, Arifa Louk, Michael Johannes Hadiwijaya Maharani, Marsa Zulia Mohammad Syaffruddin Kuryanto Muhammad Sholikhan Mustofa, Hisbulloh Als Putri Purwaningrum, Jayanti Slamet Khoeron Supriyono Supriyono