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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN MIX : Jurnal Ilmiah Manajemen JRB-Jurnal Riset Bisnis SULUH: Jurnal Abdimas Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Multidisiplin West Science JIMP: Jurnal Ilmiah Manajemen Pancasila
Harimurti Wulandjani
Universitas Pancasila
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Journal : MIX : Jurnal Ilmiah Manajemen

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Exploring Frugal Buying, Social Influence, and App Behavior in Online Food Shopping in Indonesia Widarto Rachbini; Silverius Y. Soeharso; Harimurti Wulandjani; Tiolina Evi; Erwin Permana; Suyanto Suyanto
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.007

Abstract

Objectives: This quantitative study investigates the relationships among Frugal Buying Habits, Social Influence, Task-oriented app usage, Pleasure-oriented app usage, and Digital persuasion in the context of online food shopping via delivery apps in Indonesia.Methodology: We employ an explanatory research design, testing hypotheses derived from existing literature. A purposive sampling method selects 300 active users of online food delivery apps. Structural Equation Modeling (SEM) with Smart PLS software analyzes the data.Findings: Frugal Buying Habits are associated with both Task-oriented and Pleasure-oriented app usage. Social Influence strongly impacts Digital Persuasion. Task-oriented app usage positively correlates with Digital Persuasion while Pleasure-oriented app usage does not.Conclusion: These findings highlight opportunities for app developers to cater to frugal consumers and leverage social influence, improving user experiences. Policymakers should consider regulating digital persuasion tactics for ethical practices. This research contributes to understanding online food shopping dynamics.
Co-Authors Ari Ahmad Sahril Chaerani Nisa, Chaerani Dewi Kurniawati Dian Ariani Dian Riskarini Errie Margery Erwin Permana Harlis Setiyowati Hendryadi Hendryadi LAILAH FUJIANTI Lidya Oktavia Lidya Luh Komang Candra Dewi Naomi Meidiawaty Situmorang Nawasiah, Nana Noer Soetjipto Rimi Gusliana Mais Shofana Sekar Humairoh Silverius Y. Soeharso Supriadi Thalib Susilawati Suyanto Suyanto Tiolina Evi Widarto Rachbini