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All Journal Jurnal Bisnis dan Ekonomi Buletin Tanaman Tembakau, Serat & Minyak Industri Jurnal Agrotek Tropika Jurnal Ilmiah Edunomika (JIE) Buletin Tanaman Tembakau, Serat & Minyak Industri
Djumali Djumali
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANALISIS HARGA, PROMOSI, SALESMAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA VARIO 125 ( PT. NAGA MAS MOTOR POS CEMANI) Tarochma Anggun Mei Candra; Supawi Pawenang; Djumali Djumali
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.984

Abstract

The purpose of this research is to find out how big an influence, price, promotions, the salesman and the location of the purchase. The results of this study explain that hypothesis testing 1 i.e. the price the positive effect of purchase supported by empirical evidence. Hypothesis testing 2 indicates that the promotion of the potential negative effect against the purchasing decision. Hypothesis testing 3 explains that the salesmen did not influence on purchasing decisions. The results of hypothesis testing 4 indicates that the location does not have an effect on purchasing decisions. Keywords: Price, Promotion, Salesman, Location,Purchase Decisions
Co-Authors Abdurrakhman Abdurrakhman Adinda Galih Bambang Heliyanto Budi Rahayu Damanhuri Damanhuri Diah Isti Ridha Buari Eko Widaryanto Eny Kustiyah Ida Aryati Iqbal Rizky Firmansya Istiatin Istiatin Khairunisa Nur Baiti Mala Murianingrum Muhammad Rifai Kurnia Nasution, Annio Indah Lestari Noer Rahmi Ardiarini, Noer Rahmi Nunik Eka Diana Nura Iudita Kartikaningtyas Prasetya Hendri Pratama Prima Diarini Riajaya Resha Dwi Khotimah Ruly Hamida Setyono Yudo Tyasmoro Sri Hartono Suci Ariyani Sudarwati Sudarwati Supawi Pawenang Sutrisno Widodo Tarochma Anggun Mei Candra Tulus Wahyu Kuncoro Wahyuningsih Wahyuningsih Yahya Hari Anggoro