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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Petra International journal of Business Studies (IJBS) Jurnal Entrepreneur dan Entrepreneurship FIRM: Journal of Management Studies International Journal of Economics, Business and Accounting Research (IJEBAR) ANIMA Indonesian Psychological Journal Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Manajemen dan Kewirausahaan
Indudewi, Febe Yuanita Ratna
Universitas Ciputra
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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Journal : Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis

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ANALISIS VALUE PROPOSITION PADA AYAM GEPREK PONDOK PEDAS Felix Ongliani; Carolina Novi Mustikarini; Febe Yuanita Ratna Indudewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 3 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i3.722

Abstract

Pondok Pedas menjual ayam geprek khas Yogyakarta yang berjualan secara direct dan Pre-Order di Universitas Ciputra. Faktanya ayam geprek Pondok Pedas mengalami penurunan sehingga perlu dilakukan evaluasi. Tujuan penelitian ini untuk menganalisis value proposition pada ayam geprek Pondok Pedas. Penentuan informan dalam penelitian ini dilakukan dengan pertimbangan tertentu, yaitu konsumen Pondok Pedas, potensial konsumen, dan expert. Metode yang digunakan dalam penelitian ini adalah metode kualitatif yang bersifat deskriptif. Analisis yang akan dilakukan meliputi tahap wawancara semi terstruktur untuk mengetahui customer profile narasumber. Analisis akan menggunakan 2 kategori yaitu customer profile dan value map. Hasil penelitian menunjukkan bahwa value proposition Pondok Pedas akan efektif jika menggunakan instagram sebagai media promosi dan adanya after sales service berupa kupon diskon. Pondok Pedas juga perlu memperbaiki pelayanan delivery yang kurang memuaskan dan menawarkan hal baru kepada konsumen serta menambah variasi makanan yang ditawarkan sehingga dapat merancang Value Proposition Pondok Pedas yang baru.
PENGARUH ATTITUDE TOWARDS BEHAVIOR, SUBJECTIVE NORMS, DAN PERCEIVED BEHAVIOR CONTROL TERHADAP ENTREPRENEURIAL INTENTION MAHASISWA UC JURUSAN IBM-RC ANGKATAN 2016 Kevin Rahmat Surya Atmaja Limbing; Febe Yuanita Ratna Indudewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 6 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i6.1366

Abstract

Indonesia memiliki angka pengangguran lulusan universitas yang cukup tinggi. Banyaknya jumlah perguruan tinggi di Indonesia tidak menjamin tingginya lulusan sarjana yang memiliki pekerjaan atau menjalankan usaha sendiri. Bahkan data BPS menunjukkan kenaikan jumlah pengangguran lulusan universitas yang cukup signifikan dari tahun 2017 ke 2019. Sementara itu, data dari Sea Group memaparkan bahwa profesi kewirausahaan telah menjadi referensi pekerjaan bagi generasi muda Indonesia. Hal ini menunjukkan bahwa generasi muda Indonesia memiliki niat untuk berwirausaha yang relatif cukup tinggi. Salah satu teori yang bisa menjelaskan niat berwirausaha seseorang adalah Theory of Planned Behavior (TPB) dimana dipengaruhi 3 faktor yaitu attitude towards behavioral; subjective norm; dan perceived behavioral control. Theory of Planned Behavior menjelaskan bahwa seseorang yang menunjukkan niatnya akan lebih menunjukkan keinginan untuk berperilaku tersebut. Universitas Ciputra sendiri hadir sebagai perguruan tinggi swasta yang mendukung setiap mahasiswanya untuk menjadi entrepreneur melalui pendidikan dan praktek bisnis. Tujuan dari penelitian ini untuk melihat apakah variabel attitude towards behavior, subjective norms, dan perceived behavior control akan berpengaruh ke niat mahasiswa Universitas Ciputra untuk berwirausaha. Penelitian ini menggunakan menggunakan pendekatan kuantitatif dengan populasi penelitian adalah mahasiswa Universitas Ciputra jurusan International Business Management – Regional Class angkatan 2016. Teknik sampling yang digunakan adalah judgemental sampling dengan jumlah sampel sebanyak 183 mahasiswa. Data dikumpulkan menggunakan kuesioner dengan analisis data menggunakan pendekatan regresi linier berganda dengan software SPSS Version 22.0. Hasil penelitian menunjukkan bahwa attitude towards behavioral; dan perceived behavioral control memberikan pengaruh secara signifikan terhadap entrepreneurial intention, sedangkan subjective norms tidak memberikan pengaruh secara signifikan terhadap entrepreneurial intention mahasiswa Universitas Ciputra jurusan International Business Management – Reguler Class angkatan 2016. Kata kunci: Theory of planned behavior, attitude towards behavioral, subjective norm, perceived behavioral control, dan entrepreneurial intention.
PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI PADA KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK SAMBAL TENDO Hariz Putra Arfianto; Febe Yuanita Ratna Indudewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 2 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i2.1958

Abstract

Abstract: The world of commerce today has increased various types of business that emerge in accordance with era development. Price determination, product quality and promotion that are done have to be accured. The purpose of this research is to analyze the effect of price, product quality and promotion variables on purchase decisions of Sambal Tendo consumer. The research that is used is with quantitative research. The measurement scaled uses Likert scale with data collection by using questionnaire. The analysis method that is used is with Multiple Linear Regression Analysis. The result shows that price affects significant on purchase decision, while product quality and promotion do not affected significant on purchase decision of Tendo consumers.
ANALISIS PENGARUH PROMOSI INSTAGRAM DAN KUALITAS PRODUK TERHADAP MINAT BELI PELANGGAN ROCCOS Intan Nusanti; Febe Yuanita Ratna Indudewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 1 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i1.2019

Abstract

The purpose of this research is to find out whether Instagram promotion and product quality affect buying interest of Roccos customers. Roccos, is a business in culinary field owned by four students of Universitas Ciputra that has been operated since March 21, 2018 in which recently launchin new product in 2021, that is, potato snack with four different taste variants. Data source in this research uses primary data that is obtained through questionnaire result that has been distributed using google form to prospective respondents who have ever known Roccos product through Instagram or at least heard or tried new Roccos product, have bought new Roccos product or at least have consumed new Roccos product, and Roccos Instagram followers or at least have ever visited to Roccos Instagram account. By using measurement scale of Likert 1 to 5 in which the largest rate will indicate that the respondents strongly agree (SS), 4 Agree (S), 3 Quiet Agree (CS), 2 Disagree (TS), and 1 Strongly Disagree (STS). From this questionnaire distribution, the reseacher successfully obtains as many as 57 respondents. This research is done with quantitative research approach method by using multiple linear regression analysis technique with the help of SPSS statistical program. The following is the finding result of this research : Y=0.892+ 0.165X₁+0.314X₂+e. The result states that each variable has been tested is valid and reliable. The research also proves that there is positive and significant effect between instagram promotion (X1) and product quality (X2) on buying interest (Y) of Roccos customers.
PENGARUH CUSTOMER EXPERIENCE DIMODERASI DENGAN BRAND IMAGE PADA REPURCHASE INTENTION DI INSTRUMEN APLIKASI BIBIT Hubertus Farrell Aditya; Febe Yuanita Ratna Indudewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 6 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i6.2986

Abstract

Bibit.id merupakan platform investasi paling populer yang digunakan oleh masyarakat Indonesia yang terkenal akan brand image dan customer experience yang baik. Penelitian ini bertujuan untuk meneliti pengaruh customer experience kepada repurchase intention yang dimoderasi oleh brand image pada aplikasi Bibit.id. Teknik yang digunakan adalah pendekatan kuantitatif. Data penelitian ini dianalisis menggunakan SEM-PLS yang menghasilkan bukti bahwa customer experience dan brand image mempengaruhi repurchase intention. Selain itu, customer experience yang dimoderasi oleh brand image tidak mempengaruhi repurchase intention.
GREEN BANKING IMPACT: MEDIATION OF GREEN IMAGE AND BANK TRUST ON BANK LOYALTY Dewi, Kartika; Indudewi, Yuanita Ratna
PERFORMA Vol. 9 No. 1 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i1.4513

Abstract

With the accelerating impacts of climate change, global consumers have become more eco-conscious about how they spend their money. Businesses are now urged to implement sustainability initiatives in their operations, including banking institutions as they are a source of funding for every industry. Socially Responsible Investing (SRI) theory is the grand theory for this research. This research is conducted to investigate the effect of green banking practice (X) on bank loyalty (Y) through green image (Z1) and bank trust (Z2) as mediators. This is a quantitative research in which primary data was collected through online questionnaires with a 6-point Likert scale using the Google form platform. The purposive sampling method was used to collect 150 samples who met the predetermined criteria. The data obtained was then processed and analyzed using the PLS-SEM method on SmartPLS 4.0 software. The results showed that green banking practice positively affects green image, bank trust, and bank loyalty. For the mediating variables, while the green image has no significant effect on bank loyalty and does not act as a mediator in the relationship, bank trust was found to have a positive significant effect on bank loyalty and partially mediates the relationship.
Co-Authors Arifin, Darma Fathurahman Carolina Novi Mustikarini Chang, Deanna Rhea Cicilia Larasati Rembulan Denpharanto Agung Krisprimandoyo Dimitri Marcello Santoso Eric Harianto Evangelie, Benedecta Nadya Felix Ongliani Hadi, Jonathan Edward Surya Hariz Putra Arfianto Hubertus Farrell Aditya Intan Nusanti Istanto, Alleta Antjani Karang, Aurey Andrea Kartika Dewi Kevin Rahmat Surya Atmaja Limbing Kirana, Natasya Sharla Kuncoro Dewi Rahmawati Lucky Cahyana Subadi Maureen Nuradhi Monica Natalia Santoso, Pedro Rezo Soetedja, Venny Sulistio, Jeremy Teofilus Wendra Hartono Widjaja, David Putra Winata, Debora Gracilia