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All Journal Jurnal Optimasi Sistem Industri PERFORMA : Media Ilmiah Teknik Industri JURNAL REKAYASA SISTEM INDUSTRI Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Ilmiah Teknik Industri Jurnal Optimalisasi Journal of Patchouli and Essential Oil Products JOAS
Friesca Erwan
Universitas Syiah Kuala
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Social Sciences Transportation Other

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Digital Transformation in Tourism Village Governance: A Case Study of Nusa Village Using IPA and ANOVA Ahlul Ipdana Fikri; Friesca Erwan; Nur Izzaty
Journal of Aceh Studies Vol. 2 No. 2 (2025): Journal of Aceh Studies: July
Publisher : Winaya Inspirasi Nusantara Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63924/joas.v2i2.242

Abstract

Background of the problem: The incorporation of digital technologies in rural tourism governance is essential for improving transparency, efficiency, and community involvement. Desa Wisata Nusa, situated in Aceh Besar, Indonesia, exemplifies a tourism town with significant potential for digital transformation under the Smart town paradigm. Purpose: This study seeks to evaluate the degree of digitalization in the governance of Nusa Tourism Village by examining stakeholder perspectives across three dimensions: Smart Governance, Smart Society, and Smart Economy. Method: A mixed-method approach was utilized, gathering data from 50 respondents embodying the Penta helix paradigm, which encompasses academics, business, community, government, and media. The research employed Importance Performance Analysis (IPA) to pinpoint areas necessitating enhancement and Analysis of Variance (ANOVA) to investigate perceptual disparities among stakeholder groups. Result: The findings reveal considerable differences in stakeholder perceptions across all parameters. The preparedness of the workforce for digital tourism has become a crucial issue necessitating urgent focus. Conversely, elements like digital marketing, operational efficacy, and availability of digital educational resources were seen as operating satisfactorily and should be preserved. Implication: The results underscore the significance of focused capacity enhancement and reinforced multi-stakeholder collaboration to facilitate sustainable digital governance in tourism communities. These results enhance the wider discussion on rural digitalization and provide actionable consequences for policy formulation and execution.
Co-Authors Ahlul Ipdana Fikri Asmadi, Didi Binawati Ginting Didi Asmadi Didi Asmadi Edy Fradinata Elly Sufriadi Elza Badriati Miftah Eva Oktaviana Fariz Aulia Alzi Fathan Mubin Hasan Yudie Sastra Ilyas Ilyas Intan Mulia Savira Iskandar Hasanuddin Ismi Zatya Khairan Khairan Longga Nabila Luthfiah Zahra Larosa Meutia Faradhilla Mohd Iqbal Muhammad Akbar Fauzi Muhammad Taufiq Nadia Isnaini Nadiatul Azizah Nur Izzaty Nur Izzaty Putri Athaya Maulida Raihan Dara Lufika Riski Arifin Siti Hajar Siti Rauzah Suraiya Kamaruzzaman Syahriza Syahriza Syaifullah Muhammad Uswatun Hasanah Nura Vicky Prajaputra Zulfahmi Zulfahmi