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All Journal Jurnal Optimasi Sistem Industri PERFORMA : Media Ilmiah Teknik Industri JURNAL REKAYASA SISTEM INDUSTRI Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Ilmiah Teknik Industri Indonesian Journal of Halal Research Jurnal Optimalisasi Journal of Patchouli and Essential Oil Products
Friesca Erwan
Universitas Syiah Kuala
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Transportation Other

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Structural Equation Modeling Analysis of Purchase Behavior of Halal Products Sarika Zuhri; Ilyas Ilyas; Friesca Erwan; Rizki Agam Syahputra; Prima Denny Sentia; Zikra Noprita
Indonesian Journal of Halal Research Vol. 5 No. 1 (2023): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v5i1.20170

Abstract

Indonesia is renowned for being home to the largest Islamic population globally, but the absence of a halal certification logo on products continues to be a cause for concern. For Muslim customers, their basic knowledge of halal ingredients written on the product is the only guide they can be relied on. Hence, it is crucial to understand the essential factors that influence their purchasing behavior regarding halal-certified products. This study uses the Theory of Planned Behavior (TPB) to examine Muslim customers' behavior, as a case study, in Banda Aceh. The TPB questionnaire, including attitude, subjective norm, perceived behavioral control, and purchase intention attributes, was distributed online to respondents in the Banda Aceh area using non-probability random sampling. Through Structural Equation Modeling (SEM) methodology and AMOS software, this research reveals a strong correlation between attitude and subjective norm with Muslim customers' purchasing intention. Moreover, purchasing intention shows a strong relationship with purchasing behavior. Consequently, attitude, subjective norm, and customers' intention are the critical factors that influence Muslim customers' behavior when purchasing halal-certified products in Indonesia.
Co-Authors Asmadi, Didi Binawati Ginting Didi Asmadi Didi Asmadi Edy Fradinata Elly Sufriadi Elza Badriati Miftah Eva Oktaviana Fariz Aulia Alzi Fathan Mubin Hasan Yudie Sastra Ilyas Ilyas Ilyas Ilyas Intan Mulia Savira Iskandar Hasanuddin Ismi Zatya Khairan Khairan Longga Nabila Luthfiah Zahra Larosa Meutia Faradhilla Mohd Iqbal Muhammad Akbar Fauzi Muhammad Taufiq Nadia Isnaini Nadiatul Azizah Nur Izzaty Nur Izzaty Putri Athaya Maulida Raihan Dara Lufika Riski Arifin Rizki Agam Syahputra Sentia, Prima Denny Siti Hajar Siti Rauzah Suraiya Kamaruzzaman Syahriza Syahriza Syaifullah Muhammad Uswatun Hasanah Nura Vicky Prajaputra Zikra Noprita Zuhri, Sarika Zulfahmi Zulfahmi