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All Journal Jurnal Ilmu Manajemen (JIM) Primanomics : Jurnal Ekonomi & Bisnis JURNAL LENTERA BISNIS Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ilmiah Edunomika (JIE) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Abdidas BERNAS: Jurnal Pengabdian Kepada Masyarakat Target : Jurnal Manajemen Bisnis Journal of Management - Small and Medium Enterprises (SME's) Airlangga Journal of Innovation Management Jurnal Riset Ilmu Ekonomi GANESHA: Jurnal Pengabdian Masyarakat Telaah Bisnis International Journal of Entrepreneurship, Business, and Creative Economy Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen

Ari Susanti

Manajemen, Sekolah Tinggi Ilmu Ekonomi Surakarta

Author-ID : 2717541

Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Citra Merk, Kualitas Produk, Harga, dan Promosi terhadap Kepuasan Konsumen Pengguna Motor Honda Beat Agus Hariyanto; Ari Susanti
Target : Jurnal Manajemen Bisnis Vol 3 No 1 (2021)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v3i1.1196

The study was conducted to determine the effect of brand image, product quality, price and promotion on consumer satisfaction. The variables used in this study include brand image (X1), product quality (X2), price (X3), promotion (X4) and consumer satisfaction (Y). This research was conducted with a quantitative approach with a sampling method using purposive sampling using roscoe count so that 100 respondents who use Honda Beat can be taken. Data collection techniques with a Likert scale to make it easier for respondents to fill out the questionnaire. The data analysis used is multiple linear regression analysis using SPSS tools to see the results of the data obtained. The results showed that brand image, product quality, price and promotion had a positive and significant influence on consumer satisfaction.

ANALISIS KEPUTUSAN PEMBELIAN : FENOMENA MASKER DAN VITAMIN DI MASA PANDEMI Rizka Ambar Sari; Ari Susanti
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 1 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i1.6552

The occurrence of the COVID-19 pandemic caused significant changes to the operation of a company. In addition, with government regulations to carry out activities inside the house and limit contact with the outside environment, it causes panic buying by the public. this is an attraction for business actors in seeing business opportunities selling vitamin and mask products. This study focuses on the analysis of purchasing decisions for masks and vitamins by paying attention to the current phenomena, namely the importance of price, panic buying and service convenience that affect purchasing decisions. The population in this study was 150 responses from PT Sanbe Farma employees who were carried out by filling out online questionnaires via google form. Furthermore, statistical tests were carried out to determine the relationship between prices, the emergence of panic buying attitudes and service convenience during the pandemic. The results showed that there was a significant relationship between panic buying, price and service convenience on purchasing decisions. on the second variable test , the price has a significant effect on purchasing decisions . in this case the employees of PT. sanbe Farma group still considers the affordability of prices, the purchasing power of employees for the products to be purchased and considers the quality of the goods to be obtained as important factors in shopping. while for the third variable, service convenience is significantly influenced by ease of accessing applications, ease of transaction and convenience in shopping due to social distancing. Keywords: Panic Buying, Price, Service Convenience, Purchase Decision

Tingkat Pendidikan, Literasi Keuangan, dan Perencanaan Keuangan terhadap Perilaku Keuangan UMKM di Surakarta Ari Susanti; . Ismunawan; . Pardi; Elia Ardyan
Telaah Bisnis Vol 18, No 1 (2017): Juli 2017
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Abstract This study aims to determine the level of education, financial literacy, and financial planning in Small and Medium Enterprises in Surakarta and its influence on financial behavior. The sample of research is 115 MSMEs residing in Surakarta. Data analysis using multiple linear analysis. The results showed that the level of education, financial literacy, and financial planning have a positive and significant impact on the financial behavior of MSMEs. Its managerial implications are needed to foster a healthy understanding of financial behavior in MSMEs by attending various training on finance and management of small and medium enterprises.

Minat Investasi di Kalangan Mahasiswa Generasi Milenial di Surakarta Tri Ratna Pamikatsih; Ari Susanti
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.2118

This research aims to see how the influence of capital market knowledge and returns on student investment interest. This research was conducted using quantitative methods with sample size of 120 respondents. The analysis used is multiple linear regression analysis. The results of this research indicated that capital knowledge has a significant effect on student investment interest, When student understand about capital market knowledge deeply, it willl increase the student interest on invetsment. Return also also has a significant effect on student investment interest. The level of profit offered by the capital market is the basis for student interest in investing

Personal Financial Behavior in Surakarta Students Ari Susanti; Septiana Widiastuti
International Journal of Entrepreneurship, Business and Creative Economy Vol. 1 No. 1 (2021): January
Publisher : Research Synergy Foundation

Personal financial literacy among students is still minimal attention. This study aims to examine financial literacy, financial attitude, and lifestyle towards student financial behavior. Students who became respondents were 730 populations and 88 samples. Respondents are STIE Surakarta students who study at night and, on average, have worked. The analysis used is multiple linear analysis with the SPSS version 21 analysis tool. This study indicates that financial literacy has no significant effect on financial behavior, while financial attitude and lifestyle variables significantly affect financial behavior.

PENGARUH KUALITAS PRODUK, INOVASI PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN TOLAK ANGIN PADA MASA PANDEMI DI SURAKARTA Elisabeth Syerin Dean Mavilinda; Ari Susanti
Jurnal Apresiasi Ekonomi Vol 10, No 2 (2022)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Permasalahan dalam riset ini ialah Pengaruh Kualitas Produk, Inovasi Produk dan Brand Image Terhadap Keputusan Pembelian Tolak Angin. Tujuan dari riset ini untuk melihat serta mengkaji Pengaruh Kualitas Produk, Inovasi Produk dan Brand image Terhadap Keputusan Pembelian Tolak Angin. Sampel riset yang digunakan sejumlah 160 responden, teknik pengumpulan data melalui kuesioner google from. Pengujian hipotesis menerapkan analisis regresi linier berganda dengan bantuan IBM SPSS 21. Hasil riset menunjukan kualitas produk dan brand image memiliki pengaruh yang signifikan terhadap keputusan pembelian. Inovasi produk tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian. Kata kunci : Kualitas Produk; Inovasi Produk; Brand Image; Keputusan Pelanggan.

Perencanaan Keuangan Menunjang UMKM dengan Buku Warung Ari Susanti; Muhammad Luqman Hakim
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 1 No 2 (2022): Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v1i2.15

Tim pengabdian melakukan pendampingan dengan IKM sentra Mebel. Berdasarkan hasil observasi ditemukan bahwa pengusaha Mebel belum melakukan pencatatan keuangan, penghitungan persediaan stok produk, dan beberapa pembelian dilakukan dengan cicilan atau hutang. Hal tersebut membuat penjual tidak mampu memutar hasil penjualan untuk membuat produk kembali, dan tidak bisa menghitung untung ruginya dan mengetahui jumlah stok secara keseluruhan. Berdasarkan hasil observasi permasalahan yang terjadi, kami memberikan pelatihan penggunaan aplikasi BukuWarung untuk pelaku pengusaha lebih simple dalam melakukan pencatatan penjualan, penjualan dengan cash maupun dengan hutang/ kredit, pencatatan persediaan stok. Kemudian kami secara intens melaksanakan pendampingan dan monitoring terhadap IKM Sentral Mebel dalam penggunaan aplikasi BukuWarung.

Pelatihan dan Pendampingan Kepatuhan Wajib Pajak Sentra Industri Kecil dan Menengah (IKM) Pasar Mebel Surakarta Era Trianita Saputra; Ari Susanti; Arif Farida; Beti Apriyanti
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 1 No 2 (2022): Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v1i2.21

Pengabdian yang dilakukan oleh kelompok kami berada di sentra IKM Pasar Mebel Surakarta. Sentra IKM Pasar Mebel Surakarta merupakan kumpulan para pelaku usaha yang memproduksi dan menjual berbagai jenis mebel dan kerajinan. Dari hasil observasi yang dilakukan oleh tim, terdapat beberapa ketidaksesuaian pemenuhan kepatuhan wajib pajak dikarenakan masih minimnya pengetahuan tentang hak dan kewajiban sebagai wajib pajak. Hal tersebut mengakibatkan banyak para pelaku usaha yang belum dapat memenuhi hak dan kewajibannya. Berdasarkan permasalahan tersebut maka tim memberikan pengarahan kepada peserta, kemudian secara intens mengadakan pelatihan dan pendampingan serta monitoring terhadap pemenuhan hak dan kewajiban wajib pajak dimulai dari pendaftaran npwp hingga melaporkan penghasilannya dengan aplikasi djp online. Metode yang digunakan yaitu action research (sugiyono,2017) . Hasil dari pengabdian yang dilakukan yaitu para peserta memahami dan dapat mempraktikan unsur hak dan kewajiban sebagai wajib pajak sehingga pemenuhan terhadap kepatuhan wajib pajak terpenuhi dengan maksimal.

BRAND AWARENESS, BRAND LOYALTY, BRAND ASSOCIATION, DAN PERCEIVED QUALITY TERHADAP CUSTOMER LOYALTY LAYANAN MOBILE BANKING M-BCA Sintara Kunfahmi Padmawati; Ari Susanti
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.804

Digitalization in the banking industry has had an impact on the pressure to keep abreast of the times by making various adjustments that have triggered many banks to compete to provide innovative online banking services and increase their existence to maintain customer loyalty. This research aims to determine the effect of brand awareness, brand loyalty, brand association and perceived quality on customer loyalty. The type of research carried out is quantitative research. The population in this research is M-BCA service customers in Solo Raya who have the M-BCA mobile banking application and have used M-BCA mobile banking at least 5 times. The sample used was 100 respondents who were taken using the purposive sampling technique and the data collection method used in this study was a questionnaire. The results of the analysis using multiple linear regression explained that the brand awareness variable did not have a significant effect on the customer loyalty variable, while the brand loyalty, brand association and perceived quality variables had a significant effect on customer loyalty. The results of the F test analysis explain that brand awareness, brand loyalty, brand association and perceived quality simultaneously have a significant influence on customer loyalty.Key words: Brand Awareness, Brand Loyalty, Brand Association, Perceived Quality, Customer Loyalty.

The PENGARUH E-SERVICE QUALITY, ONLINE CUSTOMER RATING DAN PRICE CONSCIOUSNESS TERHADAP REPURCHASE INTENTION PADA PENGGUNA SHOPEEFOOD DI KOTA SURAKARTA Dini Muthi’ah Putri; Ari Susanti
Jurnal Riset Ilmu Ekonomi Vol. 3 No. 1 (2023): Jurnal Riset Ilmu Ekonomi (JRIE) Edisi April 2023
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrie.v3i1.45

In the current era, digital start-ups are growing, and one of the most frequently used in everyday life is an application that provides food delivery services. ShopeeFood, which has just started operating in 2020, is strongly suspected of expanding its competitors that have long been operating in Indonesia. The purpose of this study is to explore further the extent to which people's interest in ShopeeFood is to prove whether the quality of electronic services, online customer ratings and price selection tendencies, price consciousness has an influence on repurchase intention. This study used a purposive sampling method which was limited by several criteria with a total sample of 113 respondents who had used ShopeeFood at least once, were at least 17 years old, and domiciled in Surakarta City, Central Java. The results obtained in this study indicate that price awareness has a significant effect on repurchase intention, while e-service quality and online customer ratings have no significant effect on repurchase intention.

Co-Authors . Ismunawan . Pardi Aditya Liliyan Agus Hariyanto Arif Farida Astuning Saharsini Beti Apriyanti Budi Istiyanto Dewi Ika Octavia Dini Muthi’ah Putri Dwi Rahmawati Elia Ardyan Elisabeth Syerin Dean Mavilinda Era Trianita Saputra Fajar Rohmanto Ismunawan Ismunawan, Ismunawan Linda Febrianti Listia Puji Rahayu Mellia Silvy Irdianty Muhammad Jalari Muhammad Luqman Hakim Nimas Vian Ayu Pratama Nur Hanifah Nuraeni Ritakumalasari Rafika Putri Pratiwi Ria Estiana Rikah Rikah Rikah Rikah Rizka Ambar Sari Septiana Widiastuti Sintara Kunfahmi Padmawati Sri Lestari Steffany Revina Wulandari Sulasmining Sulasmining Tri Ratna Pamikatsih Yopy Ratna Dewanti

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