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All Journal Jurnal Ilmu Manajemen (JIM) Riset Manajemen dan Akuntansi Primanomics : Jurnal Ekonomi & Bisnis JURNAL LENTERA BISNIS Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ilmiah Edunomika (JIE) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Abdidas BERNAS: Jurnal Pengabdian Kepada Masyarakat Target : Jurnal Manajemen Bisnis Journal of Management - Small and Medium Enterprises (SME's) Airlangga Journal of Innovation Management Jurnal Riset Ilmu Ekonomi GANESHA: Jurnal Pengabdian Masyarakat Telaah Bisnis International Journal of Entrepreneurship, Business, and Creative Economy Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Inovasi Bisnis Manajemen dan Akuntansi SUBSERVE: Community Service and Empowerment Journal Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Wiranomika
Ari Susanti
Manajemen, Sekolah Tinggi Ilmu Ekonomi Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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PENGARUH INFLUENCER MARKETING, LIFESTYLE, E WOM TERHADAP MINAT BELI PRODUK FASHION MUSLIMAH (STUDI KASUS PADA MAHASISWI DI SURAKARTA) Dwi Rahmawati; Ari Susanti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.979

Abstract

Finding out how interested female students in Surakarta are in Muslim fashion products is the main goal of this research. Businesses and fashion designers are vying to create the most cutting-edge styles as the demand for fashion is expected to skyrocket, driving the industry forward. Influencers, lifestyle, and electronic word of mouth are a few of the many factors that can entice customers to make a purchase. Participants were surveyed using Google Forms in this quantitative study. In order to represent an unknown population in this study, 117 participants were randomly selected using the hair formula, which entails multiplying the number of indicators by 5-10. Data analysis includes procedures for evaluating data instruments, checking for classical assumptions, and doing multiple linear regression analysis. Data was analyzed statistically using SPSS Statistics for Windows, version 22. The results of this study show that e-WOM has no impact on consumers' intent to buy, in contrast to lifestyle influences and influencers.
Pengembangan Rumah Kreatif Melalui Pembuatan Miniatur Pikulan Di Desa Tuyuhan Kecamatan Pancur Kabupaten Rembang Rikah Rikah; Linda Febrianti; Sulasmining Sulasmining; Ari Susanti
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 2 No 1 (2023): Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v2i1.42

Abstract

The purpose of this community service is to introduce creative homes through making miniature pegs, namely by providing knowledge about entrepreneurship and making miniature pegs, making stickers, creating business manager Google accounts and Instagram social media accounts, to registering business locations on Google Maps. . The problems faced by partners include a lack of knowledge about entrepreneurship and making miniature poles, no stickers have been made, there is no Google account for business management and social media accounts, and the business location has not been registered. The results of the implementation of this community service program include: entrepreneurship training, making miniature poles, making stickers, creating business manager Google accounts and Instagram social media accounts as marketing media, and registering business locations on Google maps to make it easier to find addresses.
PENDAMPINGAN PERENCANAAN KEUANGAN BAGI IBU RUMAH TANGGA DI KECAMATAN GROGOL SUKOHARJO Ari Susanti; Era Trianita Saputra; Astuning Saharsini; Dewi Ika Octavia; Arif Farida; Nimas Vian Ayu Pratama
GANESHA: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): Januari 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v4i1.2972

Abstract

Ibu rumah tangga memiliki banyak hal yang harus dipersiapkan dan dipertimbangkan dalam mengelola keuangan rumah tangga. Keinginan serta gaya hidup menjadi salah satu faktor seseorang salah dalam mengelola pemasukan dan pengeluaran dana, terutama bagi yang sudah berkeluarga sering kali kesalahan dalam menentukan skala prioritas pengeluaran rumah tangga. Permasalahan tersebut membutuhkan strategi berupa pendampingan pengelolaan keuangan bagi ibu rumah tangga yang memiliki usaha sendiri, sehingga permasalahan dalam mengelola keuangan dapat teratasi dengan baik. Metode yang dilakukan menggunakan Action Research dengan memberikan pemahaman dan pelatihan pengelolaan keuangan rumah tangga dan keuangan usaha. Tahapan-tahapan yang dilakukan, antara lain 1) Tahap persiapan ; 2) Identifikasi Masalah ; 3) Pelaksanaan kegiatan pengabdian yang diikuti oleh 5 orang peserta ibu-ibu rumah tangga di kecamatan Grogol Sukoharjo ; 4) Tahap evaluasi dan penutup ; 5) Umpan balik. Hasil dari pengabdian ini adalah 1) Peserta pendampingan dapat menerapkan secara konsisten perencanaan keuangan, pengalokasian dana masuk dan keluar sesuai persentase tertentu, pengelolaan dana usaha ; 2) Peserta pendampingan sangat antusias dan merasa terbantu terhadap pelatihan pengelolaan keuangan yang telah diberikan tim pengabdian ; 3) Terciptanya pengelolaan keuangan rumah tangga yang sehat dan jelas karena tercatat dan terbukukan dengan baik.
Pengaruh Digital Marketing, Brand Preference dan Product Quality Terhadap Buying Decision Product skincare Avoskin Nur Hanifah; Ari Susanti
Airlangga Journal of Innovation Management Vol. 4 No. 1 (2023): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v4i1.45494

Abstract

This study aims to identify and analyze the influence of digital marketing, brand preference, and product quality on buying decision of Avoskin skincare products. Skincare has become an important topic in the beauty industry. Along with the development of digital technology, digital marketing has become a significant factor in influencing consumer purchasing decisions. The study employed a survey method with cosmetic customers who purchased Avoskin Skincare products. This study utilized a purposive sampling approach approximately 100 Avoskin Skincare's users. Hypothesis testing involved convergent validity, discriminant validity, composite reliability, AVE, cronbach alpha, and coefficient of determination tests. Based on the data analysis results, this study found that the digital marketing, brand preference, and product quality variables have a significant influence on the buying decision of Avoskin skincare products. This research has important implications for understanding the influence of digital marketing, brand preference, and product quality on the buying decision of Avoskin skincare products. In a research perspective, this study contributes to knowledge in the areas of digital marketing and consumer behavior. In a practical standpoint, these findings can be utilized by Avoskin management to optimize their digital marketing strategies, strengthen brand preference, and enhance product quality, thereby influencing consumer purchasing decisions and achieving success in the market.
PENGARUH BRAND AWARENESS, BRAND EXPOSURE DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PENGGUNA PRODUK THE BODY SHOP DI SURAKARTA) Pratiwi Kurniawati; Ari Susanti
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 2 (2023): MEI
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol2.2023.138

Abstract

Penelitian ini dilakukan di kota Surakarta. Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness, brand exposure dan electronic word of mouth terhadap keputusan pembelian (Studi kasus pada pengguna produk The Body Shop di Surakarta). Populasi dalam penelitian ini jumlahnya tidak diketahui. Sedangkan sampel dalam penelitian ini berjumlah 100 responden dengan purposive sampling sebagai metode pengambilan sampel. Variabel penelitian terdiri dari variabel independen yang berupa Brand Awareness (X1), Brand Exposure (X2), dan Electronic Word of Mouth (X3) serta Keputusan Pembelian (Y) sebagai variabel dependen. Analisis yang digunakan dalam penelitian (1) Uji Instrumen, (2) Uji Asumsi Klasik, dan (3) Uji Hipotesis dan Koefisien Determinasi (R²). Hasil penelitian ini menunjukkan bahwa: Brand Awareness, Brand Exposure dan Electronic word of mouth berpengaruh positif dan signifikan terhadap Keputusan Pembelian dan Brand Awareness, Brand Exposure, dan Electronic word of mouth berpengaruh secara simultan terhadap Keputusan Pembelian.
FAKTOR-FAKTOR YANG MEMENGARUHI KEPUASAN PELANGGAN CAFEMART MANDIRI SEJAHTERA DI SURAKARTA Muhammad Adi Suseno; Ari Susanti
JURNAL WIRANOMIKA Vol. 4 No. 3 (2025): Wiranomika
Publisher : STIE Wijaya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: Customer satisfaction is a key indicator of business success, particularly in the culinary sector where competition is highly intense. This study aims to examine the effect of product quality, price, and cleanliness on customer satisfaction at Cafemart Mandiri Sejahtera. The research employed a quantitative approach by distributing questionnaires to 97 respondents who were customers of Koperasi Mandiri Sejahtera. The collected data were analyzed using reliability and validity tests, classical assumption tests, multiple linear regression analysis, as well as F-tests and t-tests. The results show that all independent variables—product quality, price, and cleanliness—have a positive partial effect on customer satisfaction, with product quality emerging as the most dominant factor. These findings suggest that improving product quality and maintaining environmental cleanliness can enhance customer satisfaction and strengthen customer loyalty toward Cafemart.      Keywords: Product Quality, Price, Cleanliness, Customer Satisfaction  
PENDAMPINGAN PENGELOLAAN DAN PENCATATAN PIUTANG SEDERHANA PADA WARUNG POJOK “SUM” KLATEN Dewi Octavia; Era Trianita Saputra; Ari Susanti
SUBSERVE: Community Service and Empowerment Journal Vol. 4 No. 2 (2026): Juli 2026
Publisher : Prime Identity Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67766/scsej.v4i2.255

Abstract

Persaingan Toko Kelontong yang semakin bertambah membuat pemilik UMKM harus mampu melakukan pengelolaan keuangan yang baik. Persaingan juga ada karena adanya perkembangan Supermarket Modern yang semakin berkembang. Pengelolaan keuangan yang baik dalam menjalankan UMKM sangat dibutuhkan agar mampu berkelanjutan. Apabila pengelolaan keuangan yang kurang baik maka dapat menghambat toko kelontong dalam mencapai omzet yang maksimal. Salah satu pengelolaan keuangan yang perlu diperhatikan adalah pengelolaan dan pencatatan Piutang. Permasalahan yang dihadapi oleh Mitra pengabdian yaitu Warung Pojok “Sum”, terdapat pelanggan yang sering melakukan piutang atau tidak membayar secara tidak langsung sehingga timbul piutang dan pemilik lupa informasi pelanggan yang berhutang, sehingga tidak ada bukti yang kuat untuk menagih pelanggan yang telah berhutang selama ini. Sehingga perlu pendampingan dalam manajemen Piutang melalui pencatatan penjualan, piutang dan pengelolaan piutang secara efektif. Metode yang digunakan dalam pengabdian adalah Participatory Action Research (PAR). Metode tersebut adalah metodologi penelitian kualitatif dan kolaboratif yang menekankan keterlibatan aktif mitra dalam kegiatan pengabdian kepada masyarakat. Hasil Pengabdian ini adalah Pemilik UMKM sudah memahami materi terkait pentingnya pencatatan piutang dan umur piutang, berhasil mengisi template pencatatan penjualan, piutang, dan umur piutang dengan benar dan lengkap,, berhasil memahami dan mempraktikkan penagihan piutang menggunakan alur SOP yang diberikan tim pengabdian dengan bahasa yang ramah dan sopan. Secara keseluruhan pemilik UMKM merasa terbantu dengan adanya kegiatan pengabdian yang selama ini telah dilakukan oleh tim pengabdian.
Faktor yang Mempengaruhi Keputusan Pembelian Gen Z pada TikTok Shop di Sukoharjo Julia Nurul Putri Sandy; Ari Susanti
Riset Manajemen dan Akuntansi Vol 16, No 2 (2025): Volume 16 Nomor 2 November 2025
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v16i2.490

Abstract

The background of the research is the phenomenon of the use of TikTok Shop as a social e-commerce platform combining entertainment elements and online transaction activities. This analysis applies a quantitative approach to a population of 100 Generation Z in Sukoharjo obtained using purposive sampling techniques. Data analysis uses multiple linear regression assisted by SPSS Version 26. This study found that Live Streaming and Online Customer Reviews have a positive and significant effect on purchasing decisions. The more interactive Live Streaming activities and the more positive customer reviews, this causes Generation Z's purchasing decisions on TikTok Shop to increase. Both variables can be responsible for 43.7% of the variation in purchasing decisions, according to the results of the Coefficient of Determination (R2) value of 0.437. This study confirms that direct interaction, information credibility, and trust formed through Live Streaming and Online Customer Reviews have a significant influence on Generation Z's purchasing decisions on TikTok Shop. 
Analisis Faktor-Faktor yang Mempengaruhi Penurunan Penjualan Manis Jaya Fotokopi di Karanganyar Eni Sri Lestari; Ari Susanti
Riset Manajemen dan Akuntansi Vol 16, No 2 (2025): Volume 16 Nomor 2 November 2025
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v16i2.487

Abstract

This study aims to analyze the factors influencing the decline in sales at Manis Jaya Fotokopi Karanganyar, focusing on promotional strategies, operating hours, and human resources. The study used a quantitative approach with a sample of 97 respondents. Validity and reliability tests showed that all research instruments were valid and reliable. Classical assumption tests demonstrated that the data were normally distributed, free from multicollinearity, and free from heteroscedasticity. Multiple linear regression analysis found that promotional strategies, operating hours, and human resources significantly influenced the decline in sales. A simultaneous test (F-test) showed that all three independent variables collectively contributed significantly to the decline in sales, contributing 78.6% according to the Adjusted R-squared value. These findings indicate that improving promotional strategies, adjusting operating hours, and strengthening human resources are strategic steps to increase sales volume.  
Analisis Dampak Faktor Internal, Pangsa Pasar, dan Strategi Pemasaran Terhadap Peningkatan Volume Penjualan PT. Indarla Sukses Abadi di Sukoharjo Listiana Diah Ayu Nur Septyaningrum; Ari Susanti
Riset Manajemen dan Akuntansi Vol 16, No 2 (2025): Volume 16 Nomor 2 November 2025
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v16i2.489

Abstract

Internal factors, market share, and marketing strategies require further investigation. This study aims to analyze the impact of these factors on the increase in sales volume at PT. Indarla Sukses Abadi in Sukoharjo. A quantitative approach was applied with a sample of 50 respondents. The research instruments were tested using validity and reliability tests, and the results confirmed that all items were valid and reliable. Classical assumption tests indicated that the data were normally distributed, free from multicollinearity, and showed no signs of heteroscedasticity. Multiple linear regression analysis revealed that marketing strategy had a significant effect on sales volume, while internal factors and market share demonstrated a less significant influence on the dependent variable (Y). These findings suggest that improving internal factors and market share, while maintaining effective marketing strategies, are strategic steps to sustain and stabilize the sales volume of PT. Indarla Sukses Abadi.
Co-Authors . Ismunawan . Pardi Aditya Liliyan Agus Hariyanto Arif Farida Astuning Saharsini Beti Apriyanti Budi Istiyanto Dewi Ika Octavia Dewi Octavia Dini Muthi’ah Putri Dwi Rahmawati Elia Ardyan Elisabeth Syerin Dean Mavilinda Eni Sri Lestari Era Trianita Saputra Fajar Rohmanto Febi Permatasari Franola Asokawati Ismunawan Ismunawan, Ismunawan Julia Nurul Putri Sandy Linda Febrianti Listia Puji Rahayu Listiana Diah Ayu Nur Septyaningrum Mellia Silvy Irdianty Muhammad Adi Suseno Muhammad Jalari Muhammad Luqman Hakim Nimas Vian Ayu Pratama Nur Hanifah Nuraeni Ritakumalasari Pratiwi Kurniawati Rafika Putri Pratiwi Ria Estiana Rikah Rikah Rikah Rikah Rizka Ambar Sari Septiana Widiastuti Sintara Kunfahmi Padmawati Sri Lestari Steffany Revina Wulandari Sulasmining Sulasmining Tri Ratna Pamikatsih Yopy Ratna Dewanti