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All Journal Jurnal Ilmu Manajemen (JIM) Primanomics : Jurnal Ekonomi & Bisnis JURNAL LENTERA BISNIS Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ilmiah Edunomika (JIE) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Abdidas BERNAS: Jurnal Pengabdian Kepada Masyarakat Target : Jurnal Manajemen Bisnis Journal of Management - Small and Medium Enterprises (SME's) Airlangga Journal of Innovation Management Jurnal Riset Ilmu Ekonomi GANESHA: Jurnal Pengabdian Masyarakat Telaah Bisnis International Journal of Entrepreneurship, Business, and Creative Economy Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Wiranomika
Ari Susanti
Manajemen, Sekolah Tinggi Ilmu Ekonomi Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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PENGARUH INFLUENCER MARKETING, LIFESTYLE, E WOM TERHADAP MINAT BELI PRODUK FASHION MUSLIMAH (STUDI KASUS PADA MAHASISWI DI SURAKARTA) Dwi Rahmawati; Ari Susanti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.979

Abstract

Finding out how interested female students in Surakarta are in Muslim fashion products is the main goal of this research. Businesses and fashion designers are vying to create the most cutting-edge styles as the demand for fashion is expected to skyrocket, driving the industry forward. Influencers, lifestyle, and electronic word of mouth are a few of the many factors that can entice customers to make a purchase. Participants were surveyed using Google Forms in this quantitative study. In order to represent an unknown population in this study, 117 participants were randomly selected using the hair formula, which entails multiplying the number of indicators by 5-10. Data analysis includes procedures for evaluating data instruments, checking for classical assumptions, and doing multiple linear regression analysis. Data was analyzed statistically using SPSS Statistics for Windows, version 22. The results of this study show that e-WOM has no impact on consumers' intent to buy, in contrast to lifestyle influences and influencers.
Pengembangan Rumah Kreatif Melalui Pembuatan Miniatur Pikulan Di Desa Tuyuhan Kecamatan Pancur Kabupaten Rembang Rikah Rikah; Linda Febrianti; Sulasmining Sulasmining; Ari Susanti
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 2 No 1 (2023): Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v2i1.42

Abstract

The purpose of this community service is to introduce creative homes through making miniature pegs, namely by providing knowledge about entrepreneurship and making miniature pegs, making stickers, creating business manager Google accounts and Instagram social media accounts, to registering business locations on Google Maps. . The problems faced by partners include a lack of knowledge about entrepreneurship and making miniature poles, no stickers have been made, there is no Google account for business management and social media accounts, and the business location has not been registered. The results of the implementation of this community service program include: entrepreneurship training, making miniature poles, making stickers, creating business manager Google accounts and Instagram social media accounts as marketing media, and registering business locations on Google maps to make it easier to find addresses.
PENDAMPINGAN PERENCANAAN KEUANGAN BAGI IBU RUMAH TANGGA DI KECAMATAN GROGOL SUKOHARJO Ari Susanti; Era Trianita Saputra; Astuning Saharsini; Dewi Ika Octavia; Arif Farida; Nimas Vian Ayu Pratama
GANESHA: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): Januari 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v4i1.2972

Abstract

Ibu rumah tangga memiliki banyak hal yang harus dipersiapkan dan dipertimbangkan dalam mengelola keuangan rumah tangga. Keinginan serta gaya hidup menjadi salah satu faktor seseorang salah dalam mengelola pemasukan dan pengeluaran dana, terutama bagi yang sudah berkeluarga sering kali kesalahan dalam menentukan skala prioritas pengeluaran rumah tangga. Permasalahan tersebut membutuhkan strategi berupa pendampingan pengelolaan keuangan bagi ibu rumah tangga yang memiliki usaha sendiri, sehingga permasalahan dalam mengelola keuangan dapat teratasi dengan baik. Metode yang dilakukan menggunakan Action Research dengan memberikan pemahaman dan pelatihan pengelolaan keuangan rumah tangga dan keuangan usaha. Tahapan-tahapan yang dilakukan, antara lain 1) Tahap persiapan ; 2) Identifikasi Masalah ; 3) Pelaksanaan kegiatan pengabdian yang diikuti oleh 5 orang peserta ibu-ibu rumah tangga di kecamatan Grogol Sukoharjo ; 4) Tahap evaluasi dan penutup ; 5) Umpan balik. Hasil dari pengabdian ini adalah 1) Peserta pendampingan dapat menerapkan secara konsisten perencanaan keuangan, pengalokasian dana masuk dan keluar sesuai persentase tertentu, pengelolaan dana usaha ; 2) Peserta pendampingan sangat antusias dan merasa terbantu terhadap pelatihan pengelolaan keuangan yang telah diberikan tim pengabdian ; 3) Terciptanya pengelolaan keuangan rumah tangga yang sehat dan jelas karena tercatat dan terbukukan dengan baik.
Pengaruh Digital Marketing, Brand Preference dan Product Quality Terhadap Buying Decision Product skincare Avoskin Nur Hanifah; Ari Susanti
Airlangga Journal of Innovation Management Vol. 4 No. 1 (2023): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v4i1.45494

Abstract

This study aims to identify and analyze the influence of digital marketing, brand preference, and product quality on buying decision of Avoskin skincare products. Skincare has become an important topic in the beauty industry. Along with the development of digital technology, digital marketing has become a significant factor in influencing consumer purchasing decisions. The study employed a survey method with cosmetic customers who purchased Avoskin Skincare products. This study utilized a purposive sampling approach approximately 100 Avoskin Skincare's users. Hypothesis testing involved convergent validity, discriminant validity, composite reliability, AVE, cronbach alpha, and coefficient of determination tests. Based on the data analysis results, this study found that the digital marketing, brand preference, and product quality variables have a significant influence on the buying decision of Avoskin skincare products. This research has important implications for understanding the influence of digital marketing, brand preference, and product quality on the buying decision of Avoskin skincare products. In a research perspective, this study contributes to knowledge in the areas of digital marketing and consumer behavior. In a practical standpoint, these findings can be utilized by Avoskin management to optimize their digital marketing strategies, strengthen brand preference, and enhance product quality, thereby influencing consumer purchasing decisions and achieving success in the market.
PENGARUH BRAND AWARENESS, BRAND EXPOSURE DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PENGGUNA PRODUK THE BODY SHOP DI SURAKARTA) Pratiwi Kurniawati; Ari Susanti
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 2 (2023): MEI
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol2.2023.138

Abstract

Penelitian ini dilakukan di kota Surakarta. Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness, brand exposure dan electronic word of mouth terhadap keputusan pembelian (Studi kasus pada pengguna produk The Body Shop di Surakarta). Populasi dalam penelitian ini jumlahnya tidak diketahui. Sedangkan sampel dalam penelitian ini berjumlah 100 responden dengan purposive sampling sebagai metode pengambilan sampel. Variabel penelitian terdiri dari variabel independen yang berupa Brand Awareness (X1), Brand Exposure (X2), dan Electronic Word of Mouth (X3) serta Keputusan Pembelian (Y) sebagai variabel dependen. Analisis yang digunakan dalam penelitian (1) Uji Instrumen, (2) Uji Asumsi Klasik, dan (3) Uji Hipotesis dan Koefisien Determinasi (R²). Hasil penelitian ini menunjukkan bahwa: Brand Awareness, Brand Exposure dan Electronic word of mouth berpengaruh positif dan signifikan terhadap Keputusan Pembelian dan Brand Awareness, Brand Exposure, dan Electronic word of mouth berpengaruh secara simultan terhadap Keputusan Pembelian.
FAKTOR-FAKTOR YANG MEMENGARUHI KEPUASAN PELANGGAN CAFEMART MANDIRI SEJAHTERA DI SURAKARTA Muhammad Adi Suseno; Ari Susanti
JURNAL WIRANOMIKA Vol. 4 No. 3 (2025): Wiranomika
Publisher : STIE Wijaya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: Customer satisfaction is a key indicator of business success, particularly in the culinary sector where competition is highly intense. This study aims to examine the effect of product quality, price, and cleanliness on customer satisfaction at Cafemart Mandiri Sejahtera. The research employed a quantitative approach by distributing questionnaires to 97 respondents who were customers of Koperasi Mandiri Sejahtera. The collected data were analyzed using reliability and validity tests, classical assumption tests, multiple linear regression analysis, as well as F-tests and t-tests. The results show that all independent variables—product quality, price, and cleanliness—have a positive partial effect on customer satisfaction, with product quality emerging as the most dominant factor. These findings suggest that improving product quality and maintaining environmental cleanliness can enhance customer satisfaction and strengthen customer loyalty toward Cafemart.      Keywords: Product Quality, Price, Cleanliness, Customer Satisfaction  
Co-Authors . Ismunawan . Pardi Aditya Liliyan Agus Hariyanto Arif Farida Astuning Saharsini Beti Apriyanti Budi Istiyanto Dewi Ika Octavia Dini Muthi’ah Putri Dwi Rahmawati Elia Ardyan Elisabeth Syerin Dean Mavilinda Era Trianita Saputra Fajar Rohmanto Ismunawan Ismunawan, Ismunawan Linda Febrianti Listia Puji Rahayu Mellia Silvy Irdianty Muhammad Adi Suseno Muhammad Jalari Muhammad Luqman Hakim Nimas Vian Ayu Pratama Nur Hanifah Nuraeni Ritakumalasari Pratiwi Kurniawati Rafika Putri Pratiwi Ria Estiana Rikah Rikah Rikah Rikah Rizka Ambar Sari Septiana Widiastuti Sintara Kunfahmi Padmawati Sri Lestari Steffany Revina Wulandari Sulasmining Sulasmining Tri Ratna Pamikatsih Yopy Ratna Dewanti