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A Multimodal Analysis of Tourism Brochures for Advertising Tourist Attraction in Mandeh Island, West Sumatra Sintia Furnama; Rusdi Noor Rosa
English Language and Literature Vol 9, No 4 (2020)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ell.v9i4.110075

Abstract

This study aims at describing verbal and visual elements in Sumbar Holiday tourism brochure of Mandeh Island, West Sumatera. The verbal and visual elements are analyzed by using Cheong′s (2004) generic structure. The researcher used descriptive research method. The data in this research were verbal and non-verbal texts found in Sumbar Holiday tourism brochure of Mandeh Island. The brochure was downloaded from travel and tour agent Instagram account that is chosen randomly. The result of the study reveals that the brochure have all generic structure which is lead, display, emblem (verbal), announcement, enhancer, emblem (visual), tag, and call-and-visit information. The finding of Sumbar Holiday brochure fully supports Cheong′s (2004) theory. The verbal and visual elements support each other and cohere to convey a message to the reader. The message conveyed to readers become more persuasive, and it arouses their interest to use the tour and travel company service.  
DIALECTAL COMPARISON BETWEEN SIMARASOK SUB-DIALECT AND PADANG TAROK SUB-DIALECT: THE LEXICAL VARIATION Tesa Anjelia; Rusdi Noor Rosa
English Language and Literature Vol 8, No 3 (2019)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.156 KB) | DOI: 10.24036/ell.v8i3.105774

Abstract

Geography and social life were two main causes of why a language has the variation. One of them is lexical variation The purpose of this research was (1) to identify the lexical similarities between Simarasok sub-dialect and Padang Tarok sub-dialect (2) to identify the lexical differences between Simarasok sub-dialect and Padang Tarok sub-dialect. In this research, the researcher used descriptive method; it is possible to compare two sub-dialects so the researcher can find the similarities of vocabularies, the lexical variation and the uniqueness of lexical changes. From the research that has been done, the researcher used 200 words of swadesh list and 100 words of basic vocabularies to see the lexical similarities and differences that exist between Simarasok sub-dialect and Padang Tarok sub-dialect. From the data, the researcher found the similarities of vocabularies used between Simarasok sub-dialect and Padang Tarok sub-dialect. The differences or the lexical variation that found in Simarasok sub-dialect and Padang Tarok sub-dialect are caused by the affixation, derivation, borrowing from other languages and blending. From this paper the researcher hope that this paper can be useful in learning as an additional knowledge in learning Dialectology.
A Study of Multimodal Analysis in Smartphone Advertisement Maulydia Tamara Savitri; Rusdi Noor Rosa
English Language and Literature Vol 8, No 3 (2019)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1152.534 KB) | DOI: 10.24036/ell.v8i3.105767

Abstract

This research aims to analyze multimodal in Samsung Galaxy S9 audiovisual advertisement. The systemic functional linguistics theory by Halliday, multimodal theory by Kress and van Leeuwen and generic structure analysis theory by Cheong were applied to analyze this research. The method used in this research was a descriptive research method. The data in this research were images, texts, symbols, sounds, and gestures used in Samsung Galaxy S9 advertisement video. The source data of this research was obtained from Samsung Youtube account. The finding of this research obtained that all semiotic systems in Samsung Galaxy S9 are in harmony and complete each other. The analysis also shows that there are five generic structures found in this advertisement video; lead, display, announcement, emblem, call and visit. Meanwhile, the other structures (tag and enhancer) are not found in this advertisement.
An Analysis of Word Formation of English Slang Used in Straight Outta Compton Movie Muhammad Hafiza; Rusdi Noor Rosa
English Language and Literature Vol 9, No 1 (2020)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.698 KB) | DOI: 10.24036/ell.v9i1.108045

Abstract

AbstractThe aim of this study was to find out the tendency of slang words used in Straight Outta Compton movie and word formation processes of slang words. The type of this study was descriptive qualitative. This research used the theory of word formation processes by George Yule (2010). The researcher found 6 types of word formation in slang words in the Straight Outta Compton movie script namely coinage, blending, clipping, compounding, acronym, and multiple-process. The data of slang words collected from the movie script. This study found that the most dominant type of word formation was blending with the percentage of 29.24%. It was followed by coinage and clipping with a proportion of 26.16% and 24.65% respectively. Then, it was followed by compounding with a percentage of 13.84%. Acronym and multiple-process were the least dominant ones with a percentage of only 3.07%. Keywords: Language Style, Slang word, Word Formation
TYPES AND FUNCTIONS OF ASSOCIATIVE MEANINGS IN THE OPENING STATEMENTS USED BY THE HOST OF MATA NAJWA TALK SHOW Nelvia Nelvia; Rusdi Noor Rosa; Fitrawati Fitrawati
English Language and Literature Vol 8, No 1 (2019)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.849 KB) | DOI: 10.24036/ell.v8i1.103209

Abstract

AbstractThe purpose of this research is to find out the types and the functions of associative meaning in the opening statements used by the host of Mata Najwa Talk Show. This research uses descriptive qualitative research as the research method. Data of the research are words, phrases, and sentences that contain associative meaning. This research uses the theory conducted by Leech (1974) to find out the types of associative meaning, and the theory proposed by Searle (1979) to find out the functions of associative meaning. The result shows that the types of associative meaning in this research are connotative meaning (25 data), stylistic meaning (1 data), affective meaning (5 data), reflected (21 data), and collocative meaning (0 data). This research also find out the functions of associative meaning; connotative meaning is used to assert the hearer about the speaker’s ideas; stylistic meaning is used to show the expression of the speaker, expressed through the style of the use of words, affective meaning is used to express the feeling of the speaker; reflected meaning is used to present the new sense of word. The function of associative meaning in this research mostly used as representative. Key words: Associative Meaning, Opening Statement, Talk Show.
A SEMANTIC ANALYSIS OF ORAL TRADITION TAWA TASAPO: WHEN WORDS CAN BE A MEDICINE Oktri Frantika; Rusdi Noor Rosa
English Language and Literature Vol 8, No 3 (2019)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.79 KB) | DOI: 10.24036/ell.v8i3.105754

Abstract

Tawa tasapo is one of the examples of oral tradition that persists in traditional medicine in Solok Regency. This research aimed to see linguistics meaning of language in tawa tasapo. The analysis was done by the application of Leech theory of meaning that divide meaning into seven types of meaning: conceptual, connotative, social, affective, reflective, collocative, and thematic meaning. This research used descriptive-qualitative method with simple mathematic to determine the finding of this research. After analyzing the data, it was found that connotative meaning and social meaning as the dominant used in this research. The result was influenced by Minangkabau and Islam culture. 
AN ANALYSIS OF MAXIM VIOLATION IN SITUATIONAL COMEDY THE BIG BANG THEORY SEASON 11 Andreas Novebry; Rusdi Noor Rosa
English Language and Literature Vol 8, No 1 (2019)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.51 KB) | DOI: 10.24036/ell.v8i1.103339

Abstract

 In an effective and efficient communication, speakers and listeners are required to work together to build a good conversation by considering the principles proposed by HP Grice in 1975. He categorizes the maxim into four types, namely maxim of quantity, maxim of quality, maxim of relation and maxim of manner. This paper tries to find out the maxim violations and characters’ reason to violate it in situational comedy “The Big Bang Theory Season 11”. Qualitative method was used for this research. The result shows that there were 140 violated utterances found in 336 scenes from 12 episodes: violation of maxim quantity (31.4%), violation of maxim quality (17.1%), violation of maxim relation (27.8%), violation of maxim of manner (20%), and multiple maxim violation (3.5%). Also, the researcher found that some indicators to identify the reason of maxim violation based on the guidelines from Tupan and Natalia (2008) and Christoffersen (2005) were not found such as avoiding to hurt the hearer, building one’s believe, and convincing the hearer (violation of maxim quality), Do the wrong causality (violation of maxim relation), and voice is not loud enough (violation of maxim manner).Key words: Maxim Violation, Sitcom TBBT
The Analysis of Errors Made by The Third Year Students of English Department in Translating Narrative Text Vioksana Bonita Adelia; Rusdi Noor Rosa
English Language and Literature Vol 9, No 4 (2020)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ell.v9i4.110346

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This study aims at finding out the errors made by the third year English Department students of Universitas Negeri Padang in translating a narrative text from English into bahasa Indonesia. This study used a descriptive method. The data were the translation of the narrative text entitled Snow White done by the third year English Department students of Universitas Negeri Padang. The data were collected using a test and were analyzed using the error analysis. The results of the study indicate semantic error is the error frequently committed by the students in their translation with the frequency of 72 times (59%). Pragmatic error (29%) is the second most frequent error, while morphological error and syntactical error are seldom found in the students’ translation. In conclusion, the errors made by the students are mainly motivated by their tendency to follow the meaning of the dictionary (word for word translation).
AN ANALYSIS POLITENESS STRATEGIES IN THE DIRECTIVE UTTERED BY CHARACTERS IN BIG HERO 6 MOVIE Ilham Muhammad Nur; Rusdi Noor Rosa
English Language and Literature Vol 8, No 2 (2019)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (719.156 KB) | DOI: 10.24036/ell.v8i3.105551

Abstract

This research studies about directive speech acts in Big Hero 6 movie. The objectives of this research are to know the kinds of directive speech acts and the kinds of politeness strategies. The researcher takes the data from the movie entitled Big Hero 6. This research is a qualitative research by employing descriptive method. The result tends to focus on the deep meaning of the dialogue’s quality rather than the quantity of number. The data of this research are taken from directive speech acts in dialogues in the movie. The instrument of this research is the reseacher herself who collects, analyzes, and presents the data findings of the researchthen draw the conclusion. The researcher applied the trustworthiness of the data to obtain the valid data. The result of the analysis shows four kinds of directive speech acts uttered in Big Hero 6 movie. There are 34 data (42.5%) belongs to ordering,21 data (26.25%) belong to request,20 data  (25%) belong to asking,5 data (6.25%) belong to suggesting. The kinds of politeness strategies in Big Hero 6 movie are positive politeness strategy and bald on record strategy. There are 26 data (32.5%) belongs to the positive politeness strategy,54 data (67.5%) belong to bald on record strategy.
Shift in Word Formation Process of Indonesian Words Rusdi Noor Rosa
Proceedings of ISELT FBS Universitas Negeri Padang Vol 2 (2014): Proceedings of 2nd International Seminar on English Language Teaching (ISELT)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.878 KB)

Abstract

This article is based on the part of the research entitled “Pergeseran Sistem Pembentukan Kata Bahasa Indonesia: Kajian Morfologi dan Sosiolinguistik”. This research is aimed at revealing the shift in Indonesian word formation. The data of this research are Indonesian words formed through word formation. The data were taken from Indonesian newspapers, tabloids, and magazines. The findings show that the shift happened in the processes of Indonesian word formation including borrowing, translation, derivation, acronym, blending, and clipping