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STRATEGI MANAJEMEN REDAKSI MEDIA ONLINE WASPADA.CO.ID DALAM MENGHADAPI PERSAINGAN MEDIA DIGITAL Sayyid Musafa Alwan; Erwan Efendi
KAGANGA KOMUNIKA: Journal of Communication Science Vol 8 No 1 (2026): Edisi 14
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v8i1.7390

Abstract

This study aims to analyze the editorial management strategies implemented by Waspada.co.id in facing the increasingly competitive digital media environment. The rapid development of communication technology and the growing public demand for real-time information have encouraged online media organizations to continuously innovate in newsroom management and news presentation. This research employed a qualitative approach with a descriptive method to gain an in-depth understanding of editorial strategies, workflows, and management dynamics within Waspada.co.id. Data were collected through in-depth interviews, observations, and documentation of editorial activities. The findings reveal that the editorial management strategies applied by Waspada.co.id are adaptive, innovative, and sustainable while consistently adhering to journalistic ethics. The utilization of social media as a platform for information distribution and media branding, the implementation of multimedia concepts in news presentation, and content adjustments based on audience characteristics constitute essential components of the company’s competitive strategy. Furthermore, strengthening human resource quality through journalist training, structured editorial coordination, and the development of extensive information networks significantly support the effectiveness of newsroom management. The study concludes that the integration of digital innovation, journalistic quality, and human resource management plays a crucial role in maintaining the sustainability and competitiveness of online media in the digital era. Keywords: Editorial Management, Online Media, Media Strategy, Digital Journalism, Waspada.co.id
Manajemen Komunitas Pemberdayaan Perempuan Nurul Huda Dalam Meningkatkan Ketahanan Pangan Di Desa Martebing Serdang Bedagai Syauqi Az Zahra; Erwan Efendi
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 2 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i2.5336

Abstract

Family food security is a strategic issue closely related to the welfare of rural communities and the role of women in managing local food sources. This study aims to analyze how the management of the Nurul Huda women's empowerment community plays a role in improving family food security in Martebing Village through a da'wah management approach. This study used a qualitative method with a descriptive approach, through field observations, in-depth interviews with community administrators and members, and activity documentation. The results show that the Nurul Huda community carries out functional management functions, including activity planning, role organization, program implementation, and collective evaluation integrated with da'wah values. These functions are directly implemented in women's empowerment practices through family food security management, such as urban farming and yard utilization. Women play an active role in the entire process, thus encouraging independence and sustainability of family food security. This study concludes that the integration of da'wah management and women's empowerment in the Nurul Huda community contributes significantly to strengthening family food security and has the potential to become a model for community-based empowerment in rural areas.
Political Communication in Mass Media News in the City of Medan: Dynamics of Contemporary Society Abdul Rasyid; Erwan Efendi; Afwan Syahril Manurung
Journal of General Education and Humanities Vol. 5 No. 2 (2026): April
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i2.1330

Abstract

This study aims to analyze political communication in mass media reporting in Medan and its implications for contemporary social dynamics. The research focuses on patterns, forms, and impacts of political communication in shaping public responses at the local level. This study employs a qualitative descriptive-analytical approach. Primary data were collected through in-depth interviews with six purposively selected informants: two journalists, two mass media editors, one political communication academic, and one active media audience member. Secondary data were collected through documentation and literature studies, particularly the analysis of mass media reporting. Data collection techniques included in-depth interviews, non-participant observation, and document analysis, while data analysis followed the stages of data reduction, data display, and conclusion drawing. Data validity was ensured through source and method triangulation. The findings, derived from both interview data and analysis of media reports, indicate that political communication in Medan’s mass media functions not only as a channel for delivering political information but also as a mechanism for framing issues, personalizing political actors, and dramatizing conflicts. The forms of political communication identified include informative, persuasive, symbolic, interpretive, and confrontational modes. These practices contribute to increased public sensitivity toward local political issues, the shaping of political images of key actors, and the emergence of fragmented perceptions within contemporary society.
Ethics of Political Communication in the Media Space of Time in the Digital Era Erwan Efendi; Abdul Rasyid
Journal of Mathematics Instruction, Social Research and Opinion Vol. 5 No. 2 (2026): June
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v5i2.1614

Abstract

The rapid development of digital media has transformed political communication practices by enabling faster information dissemination, broader public participation, and greater interaction between political actors and audiences. However, these developments have also raised ethical concerns regarding the accuracy, objectivity, and responsibility of political communication in digital environments. Despite extensive discussions on digital political communication, limited research has specifically examined how political communication ethics are practiced within digital mass media and how these practices influence the quality of political information and public opinion formation. This study aims to analyze the implementation of political communication ethics in digital media, identify the factors influencing its application, and examine its implications for political information quality and public opinion formation. A qualitative approach with a descriptive-interpretive method was employed. The research participants consisted of online journalists, editors, and media and political communication experts selected through purposive sampling. Data were collected through non-participant observation of political news content, in-depth semi-structured interviews, and documentary analysis of news texts, journalistic codes of ethics, and editorial policies. Data were analyzed using an interactive model involving data reduction, data display, and conclusion drawing. The findings reveal that the implementation of political communication ethics in digital media is often situational and characterized by compromises between ethical standards, market demands, and political interests. Individual factors, organizational structures, and socio-cultural dynamics within the media ecosystem influence the practice. Furthermore, inconsistencies in ethical implementation contribute to the decline of political information quality and encourage the emergence of emotional, polarized, and less rational public opinion. The study concludes that strengthening political communication ethics is essential for maintaining information credibility and promoting democratic discourse in the digital era. This research contributes to the development of political communication theory by highlighting the interaction between ethical principles and digital media dynamics, while also providing practical recommendations for media organizations, journalists, and policymakers to enhance ethical standards in political communication.
Digital Health Communication Strategy through TikTok: Content Analysis and Audience Response on the @tirtaaaa Account Hasanatul Mardliyah Br Tambunan; Erwan Efendi
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.6487

Abstract

This study analyzes the role and strategies of digital health communication through TikTok as an effective medium for disseminating health information, with a focus on the TikTok account of Dr. Tirta (@tirtaaaa). A qualitative approach was applied, employing content analysis of health education videos alongside audience response analysis drawn from the comments section. The data set comprised 30 health education videos uploaded between January and March 2025, with approximately 500 comments selected through purposive sampling. The results indicate that a communication strategy emphasizing plain language, a persuasive style, source credibility, and engaging visuals proved most effective in raising audience engagement and comprehension. Audience response analysis revealed that approximately 80–85% of comments were positive, characterized by expressions of support, appreciation, and reported behavioral shifts toward a healthier lifestyle, while the remaining comments consisted of neutral responses and criticism. These findings suggest that strategically managed health communication through TikTok can broaden public awareness of health-related matters. This study also identified potential adverse effects of social media use, including the circulation of misinformation and misinterpretation of health messages when content is not delivered responsibly. The findings confirm that TikTok can serve as an effective health communication medium when supported by appropriate, ethical, and digital literacy-based communication strategies. The study carries practical implications for health practitioners, content creators, and policymakers seeking to utilize social media as a channel for public health education.
Efektivitas Akun Tiktok @CNNIndonesia dalam Memenuhi Kebutuhan Informasi Generasi Z Mahasiswa Komunikasi Penyiaran Islam Stambuk 2021 UIN Sumatera Utara Al Syahdafi; Erwan Efendi
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1175

Abstract

TikTok as a short video-based social media platform has become one of the dominant news sources among students. This study aims to analyze the effectiveness of the TikTok account @cnnindonesia as a news media in meeting the information needs of generation Z, especially students of the Faculty of Da'wah and Communication, Islamic Broadcasting Communication Study Program, class of 2021, UIN North Sumatra. This study uses a qualitative descriptive method with data collection techniques through indepth interviews, observations, and documentation studies. Interviews were conducted with 10 students who actively use TikTok as a source of news information. The results of the study show that the TikTok account @cnnindonesia is effective in presenting concise, interesting, and easily accessible news. Presenting news with a short duration, attractive visuals, and active interaction with users are the main factors that make this account popular with students. Most respondents trust the credibility of the @cnnindonesia account because it is part of a major news media with a good reputation. However, some respondents still verify information through other sources to ensure the accuracy of the news received. The results of the study also show that TikTok is not just an entertainment platform, but also has an important role in disseminating educational and useful information for students. This study concludes that the TikTok account @cnnindonesia is effective in meeting the information needs of generation Z students at UIN North Sumatra. However, it is important for students to continue to apply digital literacy in order to sort out valid information and avoid hoax news.