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All Journal JURNAL ILMU EKONOMI & SOSIAL Hasanuddin Journal of Applied Business and Entrepreneurship Musamus Journal of Business & Management Media Fisioterapi Politeknik Kesehatan Makassar Jurnal Media Fisioterapi Poltekkes Kemenkes Makassar
Muhammad Awal
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Economics, Econometrics & Finance Education Health Professions Neuroscience Public Health Social Sciences Other

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Journal : Musamus Journal of Business

 1 
Pengaruh Brand Image Dan Brand Trust Terhadap Loyalitas Pengguna Helm KYT Muhammad Awal; Aldisa Arifudin; Florentina B Parapaga
Musamus Journal of Business & Management Vol 5 No 1 (2022): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v5i01.4866

Abstract

The purpose of this research is to examine the impact of brand trust and brand image on the brand loyalty of KYT brand helmet consumers in the city of Merauke. The technique employed is a quantitative method. The sample for this research was comprised of 70 persons, and the respondents had to be KYT helmet users who reside in Merauke and its surroundings, are at least 17 years old, and have made at least one repeat purchase. The program SPSS version 25 is used to do multiple regression analysis as the analysis methods. In hypothesis testing, the results obtained are 0.04 < from a significant level of 0.05, then brand image has a significant effect on loyalty, while 0.001 < from a significance level of 0.005 means brand trust has a significant influence on customer loyalty. Furthermore, by using the f test obtained 0.001 < from the significance level of 0.005 then brand image and brand trust simultaneously affect loyalty. The results indicated that brand image and brand trust had an influence on customer loyalty, either concurrently or partially, with a magnitude of 76.3% and the remaining 23.7% affected by variables not researched in this research
Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pedagang Asli Papua Muhammad Awal; Aldisa Arifudin
Musamus Journal of Business & Management Vol 6 No 1 (2023): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v6i1.5624

Abstract

Peneltian ini bertujuan untuk mengetahui sejauh mana pengaruh harga dan kualitas pelayanan terhadap kepuasan konsumen berbelanja pada pedagang Asli Papua di pasar Wamanggu Merauke. Populasi dalam penelitian ini adalah konsumen yang membeli produk pedagang asli Papua yang belum diketahui. Sampel dalam peneltian ini berjumlah 60 responden. Metode penarikan sampel yaitu sampling incidental, kemudian data di olah dengan menggunakan SPSS versi 26. Teknik analisis yang dipakai adalah regresi linier berganda. Hasil analisis regresi yang telah diolah dan di peroleh persaman regresi yakni : Y = 1.624 + 0.517 (X1) + 0,176 (X2). Berdasarkan hasil pengujian hipotesis dengan menggunakan uji t menujujakan harga (X1) dan kualitas pelayanan (X2) berpengaruh positif dan signifikan terhadap kepuasan konsumen (Y). hal ini dibuktikan dengan nilai thitung lebih besar dari pada nilai ttabel yaitu 4, 889 > 1,67203 1,841 > 1,67203. Dengan tingkat signifikansi 0,05 dengan demikian H0 ditolak dan Ha diterimah, yang artinya bahwa harga dan kualitas pelayanan berpengaruh terhadap kualitas pelayanan.
Co-Authors Aldisa Arifudin Aldisa Arifudin Andi Halimah arpandjam&#039;an arpandjam&#039;an Arweni, Arweni Darwis Durahim Fahrul Islam Hafsah Tahir Hasbiah Hasbiah Hendrik Hendrik Maming, Jumidah Nurul Fajriah Parapaga, Florentina Blandina Siti Muthiah Sitti Fatimah Azzahra Sitti Muthiah Sri SadiyahL Sudaryanto Sudaryanto Suharto Suharto Suriani Suriani Tiar Erawan Wenny Pebrianti