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All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Asia-Pacific Management and Business Application Al-Hayat: Journal of Islamic Education Insight : Jurnal Pemikiran dan Penelitian Psikologi Jurnal Administrasi dan Manajemen Jurnal Manajemen Bisnis Dinasti International Journal of Management Science Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi (SMIPT) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences ProBisnis : Jurnal Manajemen
L. Verina Halim
University Of Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Identification of Factors that Influence the Attitude of the Millenial Generation towards Interest to Buy Counterfeit Products on the Online Marketplace Wulan Sastika; Laurentia Verina Halim Secapramana
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6135

Abstract

The current global era has entered the era of the industrial revolution 4.0 along with increasingly rapid technological developments, one of which is the rapid development of the internet so that many online marketplaces appear. Along with the emergence of the COVID-19 outbreak, many people prefer online shopping. There is a demand to buy fashion products, most people make imitation fashion products the main alternative. One of the targets is the millennial generation, which currently dominates in number. The purpose of this study is to determine the effect of value consciousness, brand consciousness, perceived risk, materialsm, social influence, status consumption, integrity towards attitude towards counterfeit for shopping in online marketplaces. The data used in this study is primary data taken from a questionnaire. The respondents are 200 respondents who are millennials who have an online marketplace account and have purchased counterfeit products in the online marketplace. This study uses a quantitative approach with the method of Structural Equation Modeling (SEM). SEM analysis using the AMOS 22 program. The results of this study indicate that value consciousness, materialsm and social influence have a positive effect on attitude towards counterfeit. Meanwhile brand consciousness, status consumption, and integrity have no effect on attitude towards counterfeit and perceived risk has a negative effect on attitude towards counterfeit. And in this study there is a moderator variable income.
Co-Authors Angelina, Anindya Anita Wongso Cynthia Meisa Nur Humaira Cynthia Meisa Nur Humaira, Cynthia Meisa Nur De marcos, Jechy Eko Nugroho Eko Nugroho Hariyanto, V. Heru Hariyanto, V. Heru Heidi Patricia Heru Hariyanto, Heru Heru Haryanto, Heru Jondar, Aloysius Khiat, Vanessa Nina Dannies, Nina Nugroho, Widya Satriyo Nugroho, Widya Satriyo Patricia, Heidi Putra, Trio S. V. Heru Hariyato S.Pd. M Kes I Ketut Sudiana . Sampaleng, Donna Samuel Handy Wijaya Sujoko Efferin Sujoko Efferin Talitha Rahma Trikadibusana, Trikadibusana V. Heru Hariyanto Wulan Sastika Yudhi Prasetya Yuliana Karyadi Yoban Yuliana Karyadi Yohan Yuni Elisa Suyani