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All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Asia-Pacific Management and Business Application Al-Hayat: Journal of Islamic Education Insight : Jurnal Pemikiran dan Penelitian Psikologi Jurnal Administrasi dan Manajemen Jurnal Manajemen Bisnis Dinasti International Journal of Management Science Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi (SMIPT) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences ProBisnis : Jurnal Manajemen
L. Verina Halim
University Of Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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IDENTIFIKASI TAHAPAN PROSES PERSONAL SELLING DAN CRITICAL SUCCESS FACTOR YANG MENDUKUNG KINERJA SALES FORCE DALAM INDUSTRI PERBANKAN Anita Wongso; Verina Halim Secapramana
Prosiding Seminar Nasional Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi Vol 2 (2019): Prosiding Seminar Nasional Kedua Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknolo
Publisher : Yayasan Pendidikan dan Research Indonesia (YAPRI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.863 KB)

Abstract

Tujuan penelitian ini adalah untuk mengidentifikasi tahapan dalam proses personal selling yang paling mendukung kinerja dan mengidentifikasi critical success factor bagi sales force pada industri perbankan. Penelitian ini menggunakan penelitian deskriptif dengan pendekatan kuantitatif. Alat ukur yang digunakan terdiri dari 51 selling techniques. Populasi yang digunakan dalam penelitian ini adalah sales force dari dua bank umum di Surabaya yakni Bank X dan Y. Teknik analisis menggunakan korelasi, kuartil, ANOVA, serta regresi logistik. Penelitian dilakukan dengan cara menyebarkan kuesioner secara langsung kepada sales force di dua bank umum di Surabaya yakni bank X dan Y. Berdasarkan penelitian yang telah dilakukan, ditemukan hasil bahwa terdapat dua tahapan dalam proses personal selling yang mendukung kinerja sales force dalam industri perbankan. Dua tahapan dalam proses personal selling tersebut yaitu prospecting dan follow-up service. Penelitian ini juga mengidentifikasikan tiga critical success factor yang mendukung kinerja sales force dalam industri perbankan. Tiga critical success factor tersebut yaitu dikenalkan oleh debitur existing kepada calon debitur baru melalui telepon, email, atau bertemu secara langsung; menginformasikan calon debitur melalui pesan via SMS, whatsapp, atau email bahwa sales force akan menelepon mereka segera; dan mengirimkan pesan / hadiah kepada debitur sebagai ucapan terima kasih.
RANCANGAN SISTEM REMUNERASI PADA RESTORAN ABC Samuel Handy Wijaya; Verina Halim Secapramana
Prosiding Seminar Nasional Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi Vol 2 (2019): Prosiding Seminar Nasional Kedua Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknolo
Publisher : Yayasan Pendidikan dan Research Indonesia (YAPRI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.283 KB)

Abstract

Penelitian ini bertujuan membuat Rancangan Sistem Remunerasi Pada Restoran ABC. Menggunakan pendekatan kualitatif dengan metode action research yang merupakan metode yang didesain dengan tujuan guna untuk memperbaiki sebuah proses pelaksanaan dan terdiri dari beberapa tahap yakni plan, act, observe, dan reflect selain itu penelitian ini menggunakan objek penelitian yakni salah satu restoran di kabupaten Bojonegoro. Penelitian ini menemukan bahwa ada isu ketidakpuasan karyawan dan ketidakadilan di kalangan karyawan khususnya pada isu distributive justice yakni kompensasi yang diterima karyawan selama bekerja di restoran, dimana persepsi tersebut menyebabkan beberapa masalah di restoran ABC. Rancangan remunerasi yang dihasilkan, disusun berdasarkan job analysis dan job evaluation menggunakan Hay metode dengan menggunakan compensable factor yakni know-how, accountability dan problem solving sehingga sebisa mungkin didapat hasil yang objektif. Hasil/rancangan ini diharapkan dapat memberikan kontribusi untuk perbaikan dan pengembangan sistem remunerasi bagi restoran ABC.
Personal Selling dan Minat Beli di Industri Asuransi Yuni Elisa Suyani; Verina Halim Secapramana
Jurnal Manajemen dan Bisnis Vol 18 No 4 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.912 KB) | DOI: 10.38043/jmb.v18i4.3283

Abstract

The research aims to increase customer buying interest through personal selling. Interest in buying insurance in Indonesia is low because there is no trust in insurance. To increase customer trust, direct interaction is needed. Interaction is manifested in Service Quality and Social Interaction. The object of research is PT Prudential Life Assurance. The research uses a quantitative approach through statistical testing. The test was carried out using the Structural Equation Modeling (SEM) method with the help of AMOS 26. The research respondents were 160 who were active customers. The results showed that there was an effect of Service Quality on Purchase Intention, Social Interaction on Customer Trust, and Customer Trust on Purchase Intention. By providing the services needed by customers, it will increase buying interest, because there is satisfaction with the agent's performance, so that it can increase buying interest. Meanwhile, the relationship of Social Interaction to Purchase Intention was re-measured using multiple linear regression and showed that the structural dimension and cognitive dimension had a relationship with Purchase Intention. It can be said that more interaction is needed that focuses on building relationships so as to create trust that will affect customer buying interest.
Identification of Factors that Influence the Attitude of the Millenial Generation towards Interest to Buy Counterfeit Products on the Online Marketplace Wulan Sastika; Laurentia Verina Halim Secapramana
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6135

Abstract

The current global era has entered the era of the industrial revolution 4.0 along with increasingly rapid technological developments, one of which is the rapid development of the internet so that many online marketplaces appear. Along with the emergence of the COVID-19 outbreak, many people prefer online shopping. There is a demand to buy fashion products, most people make imitation fashion products the main alternative. One of the targets is the millennial generation, which currently dominates in number. The purpose of this study is to determine the effect of value consciousness, brand consciousness, perceived risk, materialsm, social influence, status consumption, integrity towards attitude towards counterfeit for shopping in online marketplaces. The data used in this study is primary data taken from a questionnaire. The respondents are 200 respondents who are millennials who have an online marketplace account and have purchased counterfeit products in the online marketplace. This study uses a quantitative approach with the method of Structural Equation Modeling (SEM). SEM analysis using the AMOS 22 program. The results of this study indicate that value consciousness, materialsm and social influence have a positive effect on attitude towards counterfeit. Meanwhile brand consciousness, status consumption, and integrity have no effect on attitude towards counterfeit and perceived risk has a negative effect on attitude towards counterfeit. And in this study there is a moderator variable income.
Faktor-Faktor yang Mempengaruhi Purchase Intention Generasi Milenial pada Produk Pangan Organik Trikadibusana, Trikadibusana; Angelina, Anindya; Halim Secapramana, Laurentia Verina
JURNAL ADMINISTRASI & MANAJEMEN Vol 11, No 1 (2021): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v11i1.1279

Abstract

Produk pangan organik merupakan produk yang semakin diminati oleh generasi milenial. Generasi milenial telah memasuki usia produktif dan akan menjadi tulang punggung perekonomian Indonesia. Penelitian ini mengungkap faktor-faktor yang mempengaruhi minat beli generasi milenial pada produk pangan organik. Theory of planned behavior dipilih sebagai kerangka teori utama pada penelitian ini bersama dengan beberapa variabel lain (environmental concern dan health consciousness) yang ditambahkan dalam model penelitian untuk memperluas penerapan theory of planned behavior. Data diperoleh dari dua ratus sebelas responden dan data dianalisis menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa perceived behavioral control, attitude, dan health consciousness berpengaruh positif dengan hasil signifikan terhadap minat beli. Namun, subjective norm dan environmental concern ditemukan tidak memiliki pengaruh positif terhadap minat beli generasi milenial pada produk pangan organik.
Pengaruh Pengaruh E-WOM, Kualitas Layanan, Pengalaman dan Lokasi terhadap Kepuasan pelanggan di Pantai Wini De marcos, Jechy; Secapramana, Verina Halim
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pariwisata di Indonesia berperan penting sebagai salah satu sumber pendapatan di sektor ekonomi. pariwisata telah dianggap sebagai salah satu penghasil devisa terbanyak di Indonesia. Pariwisata juga merupakan kegiatan wisata yang di dukung layanan dan fasilitas yang disediakan oleh pemerintah, pengusaha maupun masyarakat. Dampak pariwisata sebagai suatu bisnis adalah memberikan pengaruh terhadap sosial ekonomi masyarakat. Penelitian ini bertujuan untuk mengetahui pengaruh dari E-WOM, Kualitas layanan, Lokasi dan Pengalaman pelanggan terhadap kepuasan pelanggan di tempat wisata yang berada di Pantai Wini. Metode pengolahan data yang digunakan adalah Analysis Of Moment Structure (AMOS) sebagai pendekatan umum analisis data dalam model SEM (Structural Equation Model). Jumlah responden yang terkumpul sebanyak 113. Hasil penelitian ini menemukan bahwa variabel E‐WOM memiliki pengaruh signifikan positif terhadap kepuasan konsumen. Dalam perspektif TQM (Total Quality Management) kualitas dipandang secara luas, yaitu tidak hanya aspek hasil yang ditekankan, tetapi juga melalui proses, lingkungan dan manusia. Pada penelitian lainnya mengatakan untuk variabel kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Dikatakan bahwa pengalaman konsumen memiliki pengaruh yang positif signifikan terhadap kepuasan konsumen. Lokasi juga berpengaruh positif terhadap keputusan konsumen.  
Implementation of Spirituality Value in the Company Jondar, Aloysius; Sampaleng, Donna; Halim, Verina
Al-Hayat: Journal of Islamic Education Vol 7 No 2 (2023): Al-Hayat: Journal of Islamic Education
Publisher : Letiges

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35723/ajie.v7i2.328

Abstract

This study explores the value of spirituality in the business organization practices of PT Emdeki Utama, Gresik, East Java. The method used is qualitative with a case approach. Data collection uses an interview approach with management and customers. Data analysis uses source triangulation as a result of the research. So, from the effects of his study, found the value of work spirituality at PT Emdeki, especially openness. The value communicated here from the start is more openness between office workers. This shows that management considered open systems design when building this office. The company has tested this working process without incident. The company always calls for being honest with yourself and honest with others. Every employee works hard to maximize their skills. Employees develop their capabilities and potential. The company has to manage all of this. Emdeki also thanks its customers for their honest, conscientious and thorough work. The commitment of customers and employees to work with Emdeki is unquestionable. Emdeki asks to work with honesty, dedication and hard work. This research is the author's work based on the author's point of view when exploring problems in the field. This does not mean there are no deficiencies, for the authors still expect suggestions and criticisms to build scientific developments in this country.
The Effect of Social Media Marketing, eWOM, Brand Awareness, and Brand Image on Purchase Intention Putra, Trio; Secapramana, Laurentia Verina Halim
Dinasti International Journal of Management Science Vol. 6 No. 6 (2025): Dinasti International Journal of Management Science (July - August 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i6.5274

Abstract

This study aims to analyze the influence of social media marketing, eWOM, brand awareness, and brand image on purchase intention among @erigostore consumers. Data were collected through a survey with 180 respondents from an online questionnaire. Respondents of this study were Erigo consumers who had purchased within the last 6 months, those consumers also had social media and followed the @erigostore social media account, and consumers who had read or commented on Erigo products. This study used a Structural Equation Modeling (SEM) approach using the AMOS application to analyze the data. The results of this study indicate that social media marketing has a positive and significant influence on brand awareness, brand image, and purchase intention, which confirms the strategic role of social media in shaping consumer perceptions and behavior. Conversely, eWOM was found to have a negative and significant effect on brand image and purchase intention, and had no significant effect on brand awareness, which indicates that the spread of negative information online can damage brand image and reduce purchase intention even though the level of brand awareness remains high. In addition, brand awareness has a positive but insignificant influence on purchase intention, while brand image is proven to have a positive and significant influence.
Job Satisfaction, Job Fairness, and Job Evaluation as an Initial Step of Reward Management System Development: The Implementation of Quality of Work Life Concept Secapramana, Laurentia Verina Halim; Patricia, Heidi; Nugroho, Eko
APMBA (Asia Pacific Management and Business Application) Vol. 8 No. 2 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2019.008.02.1

Abstract

Quality of work life is an important concept that determines happiness in human life as well as job satisfaction that supports to increased motivation, organizational commitment, and work productivity. One factor that affects the level of job satisfaction is job fairness. Distributive and procedural justice are strong predictors of the fairness felt by employees. The intervention aims to increase fairness and job satisfaction through job evaluations that produce job grading as the beginning of the reward management system. This intervention is also an implementation of the concept of quality of work life that will be applied in the company. This study applies an action research using quantitative and qualitative methods at the same time (mix-method). A total of 79 job holders in 13 divisions at a head office became participants. In the pre-assessment stage, measurement of quality of work life is carried out, in the assessment stage, job satisfaction and job fairness measurements are taken. The results revealed that in the intervention stage a job description is reviewed as part of the job analysis and job evaluation using the Hay method to produce job grading can significantly increase the mechanisms of rewards system. Theoretical and practical implications are discussed. 
Co-Authors Angelina, Anindya Anita Wongso Cynthia Meisa Nur Humaira Cynthia Meisa Nur Humaira, Cynthia Meisa Nur De marcos, Jechy Eko Nugroho Eko Nugroho Hariyanto, V. Heru Hariyanto, V. Heru Heidi Patricia Heru Hariyanto, Heru Heru Haryanto, Heru Jondar, Aloysius Khiat, Vanessa Nina Dannies, Nina Nugroho, Widya Satriyo Nugroho, Widya Satriyo Patricia, Heidi Putra, Trio S. V. Heru Hariyato S.Pd. M Kes I Ketut Sudiana . Sampaleng, Donna Samuel Handy Wijaya Sujoko Efferin Sujoko Efferin Talitha Rahma Trikadibusana, Trikadibusana V. Heru Hariyanto Wulan Sastika Yudhi Prasetya Yuliana Karyadi Yoban Yuliana Karyadi Yohan Yuni Elisa Suyani