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Pelatihan Peningkatan Kemampuan Komunikasi Publik dan Publikasi Organisasi Dharma Wanita Persatuan (DWP) Ida Syafriani; Enza Resdiana; Rita Permata Sari
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 6 (2025): NOVEMBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/cre5kk34

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan anggota Dharma Wanita Persatuan (DWP) dalam mengelola komunikasi publik, publikasi kegiatan, serta membangun citra positif organisasi di era digital. Pelatihan dilaksanakan melalui ceramah interaktif, diskusi, dan praktik langsung yang memberikan pemahaman mengenai konsep dasar komunikasi publik, perencanaan publikasi, serta etika penyebaran informasi. Melalui diskusi kelompok, peserta dapat mengidentifikasi berbagai tantangan dalam publikasi kegiatan dan merumuskan strategi yang lebih efektif sesuai kebutuhan organisasi. Sementara itu, sesi praktik difokuskan pada keterampilan teknis seperti penulisan siaran pers sederhana, pembuatan konten digital, serta pengelolaan media sosial organisasi. Kegiatan ini tidak hanya menambah wawasan secara teori, tetapi juga memberikan pengalaman langsung sehingga peserta lebih percaya diri dalam menerapkan pengetahuan yang diperoleh. Hasil pelatihan menunjukkan adanya peningkatan kemampuan peserta dalam menyusun berita, memproduksi konten yang informatif dan menarik, serta mengatur alur publikasi secara lebih terstruktur. Secara keseluruhan, kegiatan ini berkontribusi pada penguatan kapasitas komunikasi DWP agar lebih adaptif, profesional, dan relevan dengan tuntutan perkembangan teknologi informasi, sekaligus memperkuat visibilitas serta citra positif lembaga di mata publik.
Multistakeholder Collaboration in Green Open Space Policy Policy Partnership Perspective Study in Sumenep Ida Syafriyani; Unsul Abrar; Wilda Rasaili
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.1966

Abstract

Jakarta, as a metropolitan city rich in history and culture, offers substantial potential for community-based tourism development through walking tours. The quality of tourist experiences is closely associated with the competence of tour guides, which is reflected in their education, certification, motivation, and professional performance.  This study examines the relationships between education and certification with motivation and their associations with the performance of the Jakarta Good Guide walking tour community. Data were collected from 32 respondents and analysed using Partial Least Squares–Structural Equation Modelling (PLS-SEM).  The results indicate that education is positively and significantly associated with motivation (β = 0.803; p < 0.001), whereas certification is not significantly associated with motivation (β = 0.022; p = 0.870). Motivation shows the strongest association with performance, as indicated by the largest path coefficient in the model (β = 0.850; p < 0.001). Furthermore, motivation mediates the relationship between education and performance within the tested model (β = 0.683; p < 0.001). In contrast, certification does not demonstrate significant direct or indirect associations with performance. These findings highlight the role of motivation as a key mechanism linking education and performance within this sample. From a practical perspective, the study suggests that community-based tourism development programs may benefit from prioritizing educational initiatives and motivational enhancement rather than relying solely on formal certification processes.
Strategi Komunikasi Pemasaran Kelompok Tani Rubaru dalam Meningkatkan Penjualan Bawang Merah sebagai Komoditi Unggulan Kabupaten Sumenep Anis Kurli; Rillia Aisyah Haris; Ida Syafriyani; Raudhah Pattria Sari; Purnama Violita Putri; Rahman Riady
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.956

Abstract

Sumenep as one of the easternmost districts on Madura Island has the most promising agro-political potential. The agricultural sector is the primary source of livelihood, both on land and in some areas. According to the statistics of the Central Statistical Authority (CST) of Sumenep district in 2021 the largest contributor of Gross Regional Domestic Product (GDP) is 39.41% as the largest agropolitical producer compared to other sectors. The agricultural area of Sumenep district reached 207.010 hectares with a total production of 828.814 tons. As for the purpose of this study is how the Marketing Communication Strategy of Tani Rubaru Group in increasing the sale of red onions as a major commodity in Sumenep district. The method used in this research uses qualitative descriptive with data collection techniques were in-depth interviews and observation. The results of this research show the marketing communication strategy carried out by Tani Rubaru Group to increase the sale of Red Onion with the development of production activities, development of processing products of various variants, development and practice in marketing activities through social media