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All Journal ANTHROPOS: JURNAL ANTROPOLOGI SOSIAL DAN BUDAYA (JOURNAL OF SOCIAL AND CULTURAL ANTHROPOLOGY) KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Masyarakat, Kebudayaan dan Politik JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JMM (Jurnal Masyarakat Mandiri) Edukasi Islami: Jurnal Pendidikan Islam PERSPEKTIF Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Community Empowerment Jurnal Somasi (Sosial Humaniora Komunikasi) ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Proceeding International Seminar of Islamic Studies International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Jurnal Penelitian INOVASI: Jurnal Politik dan Kebijakan CSR International Journal
Khairani, Leylia
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Sentiment Analysis of Comments on Instagram Account @Kalis Mardiasih Regarding Advocacy for the Nia Kurnia Sari Case: A Critical Feminist Approach Khairani, Leylia
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13215

Abstract

This study explores public sentiment on Instagram regarding advocacy around the tragic case of Nia Kurnia Sari, a young street vendor brutally murdered in an act of gender-based violence. The case underscores urgent issues of gender inequality and societal responses to violence against women, providing a significant context for this research. Using a critical feminist lens, the study analyzes 251 comments from the Instagram account @KalisMardiasih, employing a mixed-methods approach that integrates quantitative sentiment analysis and qualitative thematic coding. Sentiment analysis, conducted through Python notebooks to automate data processing, reveals that 45% of comments express empathy and solidarity with the victim, while 35% exhibit victim-blaming and skepticism toward feminist advocacy. The remaining 20% are categorized as neutral, including ambivalent statements, requests for more information, or non-committal responses. This neutral category offers essential insights into audience engagement dynamics. Thematic analysis identifies key themes such as solidarity, demands for systemic reform, and resistance rooted in patriarchal norms. Instagram emerges as an empowering platform for feminist advocacy and a contested space where progressive and conservative ideologies collide. These findings emphasize the importance of sustained advocacy and education to combat gender-based violence and advance gender equality.
Analisis Relasi Gender pada Praktik Baik Percepatan Penurunan Stunting di Kabupaten Labuhanbatu Utara Khairani, Leylia
Inovasi Vol 21 No 2 (2024): JURNAL INOVASI VOL. 21 NO. 2 OKTOBER 2024
Publisher : Badan Perencanaan Pembangunan, Penelitian dan Pengembangan Provinsi Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33626/inovasi.v21i2.917

Abstract

This study aims to analyze the role of gender relations in best practices for accelerating the reduction of stunting in Labuhanbatu Utara Regency. Stunting, characterized by impaired child growth due to chronic malnutrition, remains a serious health issue in Indonesia. Although the prevalence of stunting has decreased, gender relations within families—particularly regarding child-rearing and nutrition—have yet to receive optimal attention in stunting reduction programs. This research employs a qualitative method with a case study approach conducted in Aek Korsik Village, which has achieved the status of a zero-stunting village. Data were collected through in-depth interviews with pregnant women, mothers with young children, prospective brides, and Family Assistance Team (TPK) cadres. The findings reveal that family roles are still predominantly assigned to women, especially mothers, who bear the primary responsibility for child-rearing and managing nutritional needs. Mothers play a central role in routine activities such as preparing meals and exclusively breastfeeding, while the involvement of fathers is more limited to important decision-making, particularly concerning the child's health. However, decisions like when to take a child to the doctor are typically made jointly by both husband and wife, indicating progress toward gender equality. Additionally, extended family support, especially from parents and in-laws, significantly helps mothers fulfill their caregiving responsibilities. Although traditional norms still influence the division of roles within the family, there are indications of movement toward greater gender equality, particularly in joint decision-making related to family health.
The Symbolic Communication of Kenduri : Ritual Adaptation, Identity Formation, and Social Cohesion in Javanese Diaspora Communities Khairani, Leylia; Hendra, Yan
JURNAL PENELITIAN Vol 22 No 1 (2025)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v22i1.8932

Abstract

Kenduri , a form of slametan ritual rooted in Javanese traditions, integrates religious devotion with cultural and social dimensions. It symbolizes collective identity, sustains moral values, and links individuals to the divine. This study aimed to understand how kenduri functions as a symbolic communication system, transmitting meanings through foods, prayers, spatial arrangements, and adaptive practices. Ethnographic fieldwork was conducted in a Javanese diaspora community in North Sumatra, employing participant observation, in-depth interviews, and document analysis. Data were coded and thematically analyzed to uncover how participants interpret and negotiate the ritual’s symbolic elements. The results indicate that kenduri ’s constituent symbols—such as bubur merah putih and ingkung—convey notions of purity, spirituality, and life cycles, while seating arrangements and prayer recitations foster communal unity and reinforce moral cohesion. Local adaptations, including the incorporation of regional ingredients, demonstrate kenduri ’s resilience in a pluralistic environment. These findings reveal kenduri as a dynamic communicative event, linking cultural heritage with contemporary realities and maintaining relevance despite historical shifts and demographic changes. By underscoring the ritual’s integrative and adaptive nature, this research advances our understanding of how religious practices generate and convey meaning across diverse contexts. Ultimately, kenduri exemplifies how ritual communication can preserve core values, reinforce community solidarity, and guide spiritual engagement, offering valuable insights for future comparative and interdisciplinary studies.
ISLAMIC DA'WAH COMMUNICATION STRATEGY IN THE DIGITAL ERA: AN ANALYSIS OF THE UTILIZATION OF SOCIAL MEDIA TO SPREAD ISLAMIC VALUES Faustyna, Faustyna; Khairani, Leylia; Ginting, Rahmanita
Proceeding International Seminar of Islamic Studies INSIS 7 (February 2025)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3059/insis.v0i0.23637

Abstract

This study aims to analyze the communication strategy of Islamic da'wah in the digital era by utilizing social media as the main tool for spreading Islamic values. With rapid technological development, social media has become an effective platform for communicating religious messages to various levels of society, especially the younger generation. This research uses a qualitative approach with a case study method on several social media accounts that are active in conveying Islamic da'wah. The focus of the analysis includes content strategy, interaction with followers, and creative message packaging techniques to increase the audience's appeal and understanding of Islamic values. The results of the study show that effective da'wah communication strategies on social media include the use of attractive visuals, the use of easy-to-understand language, and two-way interaction with the audience through comments and question-and-answer sessions. In addition, collaboration with Muslim influencers has also been proven to expand the reach of messages. Although social media has great potential in spreading da'wah, there are challenges such as the risk of misinformation and negative comments that need to be faced wisely. This study concludes that a creative and adaptive approach in da'wah communication on social media can strengthen the dissemination of Islamic values and their relevance in the digital era. This research also provides recommendations for da'wah practitioners to develop communication strategies that are responsive to changes in digital trends
COMMUNICATION STRATEGY IN GUIDANCE AND MANAGEMENT OF WASTE BUSINESS IN THE ENVIRONMENTAL SERVICE SERDANG BEDAGAI REGENCY Sri Utami; Leylia Khairani; Faustyna
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.618

Abstract

This study aims to analyze the organizational communication strategy applied in the development and management of waste businesses by the Serdang Bedagai Regency Environmental Service. The main focus of this study is the communication strategy applied to improve understanding and cooperation between the government and business actors in the management of Hazardous and Toxic Materials (B3) waste. This study uses a qualitative method with a descriptive case study approach. Data were collected through in-depth interviews, observation, and documentation. Key informants in this study include Muhd ​​Arifin Pane, SP (Head of Waste Management), Supendi, S.AP. (Head of Waste Management Section), Sukawati, SP (Head of Hazardous and Toxic Materials Waste Section), and one waste business actor. The results of the study indicate that the organizational communication theory applied involves vertical communication between the government and business actors, which focuses on socialization and development. Barriers to communication include semantic, mechanical, and ecological barriers where business actors lack understanding of waste management in accordance with regulations, as well as minimal use of communication technology. This study concludes that a more participatory and integrative communication strategy is needed to increase business actors' awareness and compliance with waste regulations, as well as to create better relationships between the government and business actors.
COUNSELOR INTERPERSONAL COMMUNICATION STRATEGY IN AN EFFORTS TO OVERCOME DEPENDENCE AND IMPROVE THE SUCCESS OF DRUG ABUSE PATIENTS AT THE BHAYANGKARA MEDAN DRUG ABUSE PREVENTION REHABILITATION INSTITUTION Ratih Dwi Indah R; Leylia Khairani; Rahmanita Ginting
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.622

Abstract

Drug abuse is a serious problem that affects the health and well-being of individuals. At the Bhayangkara Medan Drug Abuse Prevention Rehabilitation Institute, counselors' interpersonal communication strategies play an important role in the patient rehabilitation process. However, there have been few studies exploring the effectiveness of these strategies in overcoming addiction. This study aims to identify and analyze the interpersonal communication strategies used by counselors in overcoming addiction and increasing the success of drug abuse patient rehabilitation. How do the interpersonal communication strategies implemented by counselors affect the success of patient rehabilitation at the institution? Method This study used a qualitative approach with in-depth interview techniques with counselors and patients at the Bhayangkara Medan Drug Abuse Prevention Rehabilitation Institute. Data were analyzed thematically to identify patterns and relationships between communication strategies and rehabilitation outcomes. The results showed that counselors used communication strategies such as empathy, active listening, and building trusting relationships. These strategies have been shown to be effective in increasing patient engagement and reducing stigma, which in turn increases the success of rehabilitation. Appropriate interpersonal communication strategies are essential for the success of drug abuse patient rehabilitation. Further training is needed for counselors to improve their communication skills. In addition, institutions are also advised to conduct regular evaluations of the effectiveness of the communication strategies implemented.
PENGARUH TERPAAN BERITA COVID-19 DI TELEVISI TERHADAP PERUBAHAN PERSEPSI DAN PERUBAHAN PERILAKU MASYARAKAT DI KECAMATAN MEDAN LABUHAN Hasibuan, Hendry Syahputra; Ginting, Rahmanita; Khairani, Leylia
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 1 (2023): Pebruari, 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i1.2023.288-295

Abstract

AbstrakPenelitian ini bertujuan: 1)Untuk menganalisis pengaruh terpaan berita COVID-19 di televisi terhadap perubahan  persepsi masyarakat di Kecamatan Medan Labuhan.2)Untuk menganalisis pengaruh terpaan berita COVID-19 di televisi terhadap perubahan perilaku masyarakat di Kecamatan Medan Labuhan.3)Untuk menganalisis pengaruh terpaan berita COVID-19 di televisi terhadap perubahan persepsi dan perubahan perilaku masyarakat di Kecamatan Medan Labuhan. Teori yang digunakan dalam penelitian ini adalah teori Uses effect. Untuk melihat bagaimana Tayangan berita Covid-19 dapat merubah persepsi dan perilaku masyarakat di kecamatan Medan Labuhan. Jumlah populasi dalam penelitian ini adalah 85.722 orang dengan jumlah sempel 100 orang. Metode pengumpulan data menggunakan kuesioner. Selanjutnya dilakukan uji validitas dan reliabilitas. Teknik analisis data yang digunakan adalah regresi linier sederhana. Dari hasil uji signifikansi terhadap variabel terpaan berita (X) terhadap variabel perubahan persepsi (Y1) dan variabel perubahan perilaku (Y2) sebesar 0,00 0,05, serta uji t dengan hasil variabel terpaan berita (X)  dengan variabel perubahan persepsi (Y1) diperoleh thitung sebesar 24.704 ttabel 1.984. uji t terhadap variabel terpaan berita (X) dengan perubahan perilaku (Y2) diperoleh thitung 19.450 1.984 maka Ha untuk Hipotesis ke tiga di terima yaitu terdapat pengaruh terpaan berita covid-19 di televisi terhadap perubahan persepsi dan perubahan perilaku di masyarakat Kecamatan Medan Labuhan.Kata Kunci:Komunikasi Massa, Televisi, Berita Covid-19.
The Strategy of Communication to Develop Tourism In Islamic Education Is Based On The Heritage of The Islamic Kingdom Mairita, Desy; Kholil, Syukur; Khairani, Leylia
Edukasi Islami: Jurnal Pendidikan Islam Vol. 12 No. 02 (2023): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v12i02.4838

Abstract

This article aims to look at The Strategy Of Communication To Develop Tourism In Islamic Education Is Based On The Heritage Of The Islamic Kingdom. the research method used in this study uses a type of qualitative research. This research is called a qualitative research because it has been determined and produces descriptive data. This study uses a qualitative descriptive method, which is used to describe and describe scientific and engineering phenomena carried out by humans.The research was conducted at the Riau Province Tourism Office which is located at Jl. Jend. Sudirman No. 200 Pekanbaru-Riau . The key informant from the Riau Province Tourism Office was the Head of the Riau Province Tourism Office, because he was considered to know the most about the communication strategy undertaken by the Provincial Tourism Office in developing tourism based on the Islamic royal heritage. The results of this study reveal that there are various forms of tourism in Riau Province. The formulation of the strategy used is the AIDDA communication planning model (attention, interest, desire, decision, action). By using this communication planning model, communication messages directed at target audiences who are potential tourists can be directed according to the objectives of the strategy designed.
Contestation of Javanese Culture and Identity in Deli: An Analysis of Jawa Deli Wedding Ceremonies Using the Bergerian Approach Khairani, Leylia
Anthropos: Jurnal Antropologi Sosial dan Budaya (Journal of Social and Cultural Anthropology) Vol. 9 No. 2 (2024): Januari
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/antro.v9i2.52968

Abstract

This paper aims to demonstrate that Javanese culture is not uniform. According to several research findings, there are numerous cultural variances among Javanese people, who regard themselves as different from other Javanese. In the Deli Serdang Regency, the marriage ceremony analyzed in this study does not only see a rich parade of a Javanese Deli cultural tradition. On the other hand, the Javanese Deli's marriage ceremony procession in Deli Serdang depicts identity that is produced through a historical process tailored to their socio-cultural environment. In this study, the building of the Javanese Deli identity during the wedding ceremony is examined from a Bergerian perspective, in which the Javanese Deli identity is constantly transformed and shaped socially and culturally. When in Deli, the essence of Java Deli is significantly influenced by changing situations and conditions that continue to evolve. As a result of the externalization, objectification, and internalization processes, Java Deli's manufactured identity is situational.
Mapping Tourism Potential Based on Urban Heritage Tourism in Medan City Ponirin; Tappil Rambe; Leylia Khairani
CSR International Journal Vol. 1 No. 1: December 2021
Publisher : ALTSA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35307/csrij.v1i1.16

Abstract

The city of Medan is the third-largest city in Indonesia and has historical buildings or heritage that can be revitalized as a cultural heritage with tourism potential that can be developed. However, until now, the colonial heritage buildings have been destroyed up to 70%. This research method uses a tourism anthropology approach with a qualitative research type that focuses on tourist destinations. The research location is a heritage area, a colonial heritage building in the Merdeka Square segment, Maimoon segment, Benteng segment, Youth segment, Polonia segment, and Sambu segment. The study results reveal that Medan has a heritage in the form of historic buildings that have the potential to be developed and represent the identity of the city of Medan. The potential for tourism development can be carried out in 3 (three) potential areas, namely: 1) The youth segment, which includes Gedung Juang 45, which currently functions as the Sumatran Money Museum, Tip Top Restaurant, and Tjong A Fie Mansion. 2) the Maimoon segment, which includes: Maimoon Palace and the Great Mosque. 3) The Merdeka Square segment includes City Hall, which currently functions as the Grand City Hall, Hotel De Boer (currently called Grand Inna Hotel), and the London Sumatra building. Through urban tourism based on urban heritage tourism, tourists can be invited to appreciate and interpret the objects observed. It serves as education and recreation for the community. This activity is also a means of preserving the wealth and identity of the city of Medan.
Co-Authors Amriul Hakim Rangkuti Arum Sari Annar Delyana R. Pulungan Faustyna Faustyna Faustyna Hasibuan, Hendry Syahputra Hendra, Yan Hendry Syahputra Hasibuan Ida Martinelli Intan Permata Sari Kholil, Syukur Mairita, Desy Nalil Khairiah Nurhasanah Nasution Ponirin Puji Santoso Puji Santoso Purwoko, Agus Putra Perwira Guna Lubis Rahmanita Ginting Ramlan Ramlan Ratih Dwi Indah R Rezki Aulia Salim Aktar Sima, Hafazira SRI UTAMI Tappil Rambe Widya Masitah Yan Hendra Yolanda Harahap