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Prospek Pemasaran Kopi Pakuwon: Pakuwon Coffee Marketing Prospects Ripal Padilah; Reny Sukmawani; Endang Tri Astutiningsih
Jurnal Riset Agribisnis dan Peternakan Vol. 8 No. 1 (2023): Jurnal Riset Agribisnis dan Peternakan
Publisher : Universitas Muhammadiyah Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pakuwon Coffee is one of the coffees produced by the Standard Testing Center for Industrial and Refreshing Plant Instruments in Kp. Pakuwon district, Parungkuda district, Sukabumi. Along with the increasing growth in coffee consumption, it is necessary to know the prospects of Pakuwon coffee as coffee that is not widely known by the general public. Based on this, this research is directed to determine the prospects for Pakuwon coffee. Based on the level of explanation, this research is a descriptive study, while based on the analysis and type of data, it is a combined qualitative and quantitative research. The results of the analysis show that Pakuwon coffee has good prospects, this can be seen from the price, product, market share, market segmentation and competitors. Pakuwon coffee has a fairly good quality based on the results of the specialty coffee association standard sensory test. From the results of this study, it is necessary to have effective promotion, record sales in each period and BPSI-TRI issue a policy to market Pakuwon Coffee products widely.
Kemitraan CV Bumi Kopi dengan Petani di Desa Sukamekar Muhamad Ilham; Ema Hilma Meilani; Endang Tri Astutiningsih
Jurnal Surya Vol 4 No 2 (2022): Jurnal Pengabdian Kepada Masyarakat Surya Universitas Muhammadiyah Sukabumi (UMMI
Publisher : Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jsu.v4i2.1684

Abstract

The agricultural sector in Indonesia an important role in the economy, especially the coffee plantation sector. Coffee is one of the quality plantation products and has a high economic value. However, coffee farmers need partners to enter the market at high prices, and the problem faced in the implementation of farm partnership cooperation is the imbalance between the implementation of the cooperation model and the level of economic benefits obtained. The purpose of this study is to outline the partnership between coffee farmers and CV Bumi Kopi, a marketing partner that produces coffee. The research method used is a quantitative research method with a qualitative description. The data collection method is the purposive sampling method.The results of this study show that the pattern of partnership carried out between farmers and CV bumi kopi is the partnership pattern of Agribusiness Operational Cooperation (KOA), which is a partnership pattern which is a business relationship run by a partner group with partner companies.
IDENTIFIKASI POTENSI PENGEMBANGAN KOMODITAS TANAMAN PANGAN DI KECAMATAN BANTARGADUNG KABUPATEN SUKABUMI Siti Rahma; Endang Tri Astutiningsih; Ema Hilma Meilani
Jurnal Agristan Vol 6, No 1 (2024): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v6i1.10349

Abstract

Pertanian memegang peranan penting dalam perekonomian. Oleh karena itu, sektor pertanian harus terus berkembang. Aspek yang perlu diperhatikan dalam pengembangan pertanian yaitu peningkatan hasil produksi pertanian agar tetap bisa bersaing secara efektif. Kabupaten Sukabumi memiliki luas lahan pertanian sekitar 124.607 Ha, menunjukan adanya potensi untuk pengembangan pertanian. Pangan merupakan kebutuhan pokok manusia dan Kecamatan Bantargadung oleh pemerintah Kabupaten Sukabumi diarahkan untuk pengembangan komoditas pangan padi sawah, padi gogo, jagung, kedelai, kacang tanah, kacang hijau, ubi kayu dan ubi jalar.Maka dari itu, penelitian ini bertujuan untuk menentukan komoditas unggulan tanaman pangan di Kecamatan Bantar Gadung Kabupaten Sukabumi, dengan menggunakan analisis LQ (Location Question).Hasil penelitian menunjukkan bahwa komoditas kacang tanah di Kecamatan Bantargadung merupakan sektor basis dengan LQ sebesar 70,040 dan produksi mencapai 798,39 ton/hektar. Tingginya tingkat produksi, komoditas kacang tanah memiliki potensi dalam pengembangan pertanian, meningkatkan perekonomian dan bisa menjadi komoditas ekspor. 
KELAYAKAN FINANSIAL USAHATANI JAMUR TIRAM PUTIH (STUDI KASUS DI PAYUNG PUTIH CISAAT KABUPATEN SUKABUMI) Fionna Lutfiah Alyatasya; Reny Sukmawani; Endang Tri Astutiningsih
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 6, No 2 (2023): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v6i2.2623

Abstract

Analisis kelayakan finansial dapat memberikan gambaran tentang keadaan finansial usahatani dan menjaga stabilitas suatu usaha. Dalam penelitian ini, yang menjadi tujuan yaitu untuk mengetahui kelayakan usaha budidaya jamur tiram putih dalam aspek finansial di Payung Putih. Rancangan analisis data dalam penelitian ini menggunakan analisis kuantitatif. Objek penelitian adalah usaha budidaya jamur tiram putih dengan unit analisisnya adalah pemilik usaha Payung Putih. 
PENGENDALIAN PERSEDIAAN BUAH SEGAR PADA RITEL MODERN Nur Sophia Sandora; Endang Triastutiningsih; Ashrul Tsani
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 6, No 1 (2023): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v6i1.2414

Abstract

Pengendalian persediaan merupakan salah satu upaya yang dapat dilakukan perusahaan ritel modern dalam menjaga ketersediaan produknya secara kontinyu. Pengendalian persediaan buah segar pada ritel modern menjadi penting karena mengingat karakteristik buah yang mudah rusak dan memiliki masa simpan optimal yang sebentar. Studi ini dilakukan dengan tujuan untuk mengetahui bagaimana pengendalian persediaan buah segar pada ritel modern dengan menggunakan metode studi literatur dari berbagai data sekunder yang relevan. Hasil dari studi ini menunjukan bahwa pentingnya suatu ritel modern memahami sistem pengendalian persediaan buah segar adalah untuk mengambil keputusan yang tepat guna mengoptimalkan ketersediaan produk. Adapun model pengendalian persediaan yang dapat digunakan dalam persediaan buah segar yaitu model Economic Order Quantity (EOQ), Single Period Model dan Periodic Review System. Selain untuk mengoptimalkan kuantitas persediaan, penerapan model-model tersebut juga dapat meminimalkan biaya persediaan yang dikeluarkan perusahaan.
Pola Kemitraan Kebun Family Farm Hidroponik dengan PT Puspa Agro Farm Sukabumi M. Fauzi M. Muttaqin; Ema Hilma Meilani; Endang Tri Astutiningsih
Manfish: Jurnal Ilmiah Perikanan dan Peternakan Vol. 2 No. 2 (2024): September: Manfish: Jurnal Ilmiah Perikanan dan Peternakan
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfish.v2i2.86

Abstract

The growth of the urban population has led to a shortage of agricultural land. This has led to an increase in urban agriculture, including hydroponics. The purpose of this research is to find out the partnership mechanism between hydroponic family farm and PT Puspa Agro Farm Sukabumi. This research uses descriptive analysis method found that the partnership between hydroponic family farm and PT Puspa Agro Farm is plasma core pattern. This pattern describes the assistance to hydroponic family farms from PT Puspa Agro farm. This is done to produce high quality plants and meet the criteria. The types of plants are pakcoy mustard, pagoda mustard, curly lettuce, and romaine lettuce for each plant. Family farms establish partnership relationships through the Inti-plasma mechanism. The partner company guides the production process of partner farmers so that they can provide quality vegetables in accordance with the SOPs that are applied. The partnership pattern between Family Farm and PT Puspa Agro is a core-plasma mechanism. The plants produced are pakcoy mustard, pagoda mustard, curly lettuce and roamine lettuce. The benefits of the nucleus-plasma partnership pattern are that it can improve in economic and technical terms. Family Farm plants are of high quality and can meet consumer criteria.
ANALISIS PENDAPATAN MASYARAKAT NELAYAN DI DESA CIKAHURIPAN KABUPATEN SUKABUMI Devita, Dela; Meilani, Ema Hilma; Astutiningsih, Endang Tri
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 10, No 2 (2023): Mei 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v10i2.9829

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui tingkat pendapatan nelayan di Desa Cikahuripan Kecamatan Cisolok Kabupaten Sukabumi dan membandingkan tingkat pendapatan nelayan dengan Upah Minimun Kabupaten (UMK) Kabupaten Sukabumi. Penelitian ini dilakukan dengan menggunakan metode penelitian deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data yang dilakukan adalah obseervasi,wawancara, dan dokumentasi. Pengumpulan data dilakukan melalui wawancara tatap muka dengan nelayan menggunakan daftar pertanyaan atau kuisioner. Pengukuran sampel menggunakan teknik purposive sampling. Hasil penelitian menunjukan bahwa pendapatan rata-rata nelayan per bulan adalah Rp 3.480.000. Pendapatan yang diperoleh oleh nelayan lebih besar dari pada nilai UMK yang berlaku di Kabupaten Sukabumi tahun 2022. Maka dapat disimpulkan bahwa   nelayan memiliki pendapatan yang layak dan dapat dikatakan memiliki tarap hidup sejahtera.
Dampak Bencana terhadap Ketahanan Pangan di Kabupaten Sukabumi Sukmawani, Reny; Astutiningsih, Endang Tri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11802

Abstract

Food security must be realized down the household level wherever and under any conditions.  This study aims to determine the impact of landslides on food security in Sukabumi Regency.  The method used in this research is a survey method with the respondents in this study are households who are victims of land shifts in Nyalindung, Sukabumi Regency.  Data were analyzed using descriptive analysis.  The results showed that the landslide disaster has had an impact on decreasing household income and food security.  The food availability shows that staple food (rice) is always available, although most of them only have supplies for the next two days and still depend on products from outside their area.  From the aspect of affordability, it shows that it is not difficult for households to get rice, but it is difficult to find alternatives.  Households also find it difficult to get sources of protein other than salted fish and eggs, because they are rarely available and/or not always affordable to buy.  In terms of utilization, household food consumption patterns are less varied, especially for sources of carbohydrates and animal protein. So that, to be able to help improve the condition of food security, the use of yard land for farming (P2L) can be used as an alternative activity.
Penanggulangan Risiko Kualitas Sayuran Hidroponik Melalui Penerapan Diagram Ishikawa Ramadhan, Dikri Syahru; Astutiningsih, Endang Tri; Rini, Neneng Kartika
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11289

Abstract

Hydroponic vegetables are horticultural products that are increasingly in demand so that they are currently being improved in agriculture. The purpose of this study is to look at the type and number of defects in vegetables, specifically damage that requires improvement, influential aspects and appropriate solutions to improve the quality of vegetables in CV. Indonesian agrarian orange. Descriptive method is the main method used in this research. The data analysis method used is Ishiwaka diagram analysis and uses Checksheet tools and Pareto diagrams. The results showed 4 types of vegetable defects. Priority defects that must be repaired are torn leaves, rotten stems and rotten yellow leaves. Causes that affect the quality of vegetables include material, human, work methods and environmental factors. The right solution to use is (1) materials: choose and look for quality seeds and use hydroponic nutrients at the right dosage, (2) humans: improve skills and control workers (3) work steps: do more incentive prevention (4) Environment: maintenance of preventive pests is carried out in keeping the environment clean on green house land.
Strategi Pemasaran Kopi Pakuwon Dengan Metode Analytical Hierachy Process (AHP) Anjaswari, Melinda; Sukmawani, Reny; Astutiningsih, Endang Tri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11300

Abstract

Pakuwon coffee is a coffee product produced from planting in an experimental garden owned by the Industrial and Refreshing Plant Agricultural Instrument Standardization Agency (BSIP-TRI) which has the opportunity to be developed. Pakuwon coffee produced by BSIP-TRI generally has not implemented an optimal marketing strategy and its existence is not well known by the wider community, so an appropriate marketing strategy is needed to support the success of this Pakuwon coffee product. Data analysis uses the AHP (Analytical Hierarchy Process) method, from the total calculation using the AHP method, the recommendation for choosing the best marketing strategy for Pakuwon coffee is comprehensive marketing management (market management, marketing mix, field surveys) with the highest score of 0.36 , then criterion C or continuous product research and development with a value of 0.34 and finally criterion B or building a continuous quality raw material procurement system (GAP, GPP) with a weight value of 0.29. The use of the AHP method is considered to be able to determine the selection of the best marketing strategy for Pakuwon coffee owned by BSIP-TRI.