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BUKU ILUSTRASI SEBAGAI MEDIA MENGENALKAN UNDANG-UNDANG INFORMASI DAN TRANSAKSI ELEKTRONIK DI KOTA PALEMBANG Yuniarti Wulandari; Yosef Yulius; Husni Mubarat
VisArt: Jurnal Seni Rupa dan Design Vol. 1 No. 2 (2023): VisART: Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v1i2.400

Abstract

Abstract: The Electronic Information and Transaction Law was first passed through Law No.11 of 2008 before finally being revised with Law No.19 of 2016. Based on the results of the questionnaire distributed, it can be concluded that many teenagers in the city of Palembang still do not know about the ITE Law. For this reason, it is necessary to introduce the ITE Law in order to prevent and avoid crime when accessing the internet and social media. In overcoming this problem, the author uses the design thinking method which consists of several stages, namely emphatize, define, ideate, prototype and test. After going through several stages, producing the main media in the form of illustrated books that summarize various information to introduce the ITE Law with attractive illustrations and bright colors adjusting the target target. The supporting media created in the form of digital and print posters, Instagram feeds, X-Banners, catalogs, stickers, tote bags, keychains, note books, standee mascots, and T-shirts. The creation of these media is expected so that the public is aware of the importance of knowing and implementing the ITE Law.
Visual Communication Design for Promoting Pindang Borgibor as a Culinary Heritage of South OKU in Palembang City, Indonesia Hediana Imelda Edwar; Husni Mubarat; Yosef Yulius
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1726

Abstract

Pindang Borgibor is a traditional dish from South OKU, South Sumatra, combining freshwater fish with tempoyak-based sauce. Its popularity remains low, particularly among Generation Z in Palembang, who tend to prefer modern cuisine and digital lifestyle trends. This project aims to introduce Pindang Borgibor more effectively, with the expectation of increasing its appeal among Generation Z in Palembang. Additionally, this promotional effort seeks to support the preservation of local culinary heritage and contribute positively to the regional creative economy rooted in culinary culture. The design method employed is the Design Thinking approach, which consists of five key stages: empathize, define, ideate, prototype, and test. Data were collected through observations, interviews, surveys, and literature reviews related to traditional culinary promotion strategies. The project resulted in various forms of promotional media, including an innovative instant pindang product (Self Cooking Box), promotional videos, and visual print media, all designed to align with the information-consumption habits of Generation Z. Through a strong visual approach and the strategic use of social media, this initiative is expected to improve the recognition and appreciation of Pindang Borgibor, helping it become part of an evolving culinary identity while supporting cultural preservation and the growth of the regional culinary-based creative economy.